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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:53:27

Tripling Revenue on a 30-Year-Old Mattress Company

Shopify Masters ·

2019/04/23

In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue Soaring Heart handcrafts exquisite organic mattresses and bedding from only the finest materials. Show notes: http://www.shopify.com/blog/soaring-heart-differentiation

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00:35:51

Focus Is the Key for New Entrepreneurs (In More Ways...

Shopify Masters ·

2019/04/16

Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, you’ll learn from one founder who built a million dollar jean company by shifting from a broad focus to a narrow one with his life, his product, his marketing, and more. Leo Tropeano is the founder of Mugsy Jeans: stylish jeans for men that are as comfortable as sweatpants. Show notes:

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00:53:33

What It Takes to Get a Million Views on YouTube

Shopify Masters ·

2019/04/09

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views. Patrick Adair Designs creates rings made of materials like carbon fiber, titanium, and other rare materials. Tune in to learn How to get your first sales by running Instagram auctions Why content needs to change when you’re building an audience versus creating customers Their exact strategy to creating and promoting a YouTube video to a million views Show

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00:30:21

Building a $5 Million Business By Speaking to...

Shopify Masters ·

2019/04/02

Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business. In this episode of Shopify Masters, you’ll hear from one of these entrepreneurs who built a $5 million shoecare business by tapping into the content and influencers that sneakerheads care about. Stephen Grear is the founder of Reshoevn8r: premium shoe care products for stylish individuals who like to wear their shoes with confidence. Tune in to

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00:54:00

The Pillar Approach: Turning a Twitch Show Into...

Shopify Masters ·

2019/03/26

In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless content for each social media platform. Maxx Burman and Banks Boutte are the founders of Kitbash 3D. Kitbash3D designs premium 3d model kits with everything you need to create immersive digital environments. Tune in to learn What is pillar content and how it can allow you to create content specific for each social media platform How to put on an online

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00:56:05

Selling Courses and a Membership Program on Shopify

Shopify Masters ·

2019/03/19

In this episode, you’ll learn from a hobbyist turned business owner on how to find your niche and how to create & market a course through Shopify. Danielle Spurge is the founder of The Merriweather Council. Danielle helps entrepreneurial makers leverage their talents to create sustainable craft-based businesses. Tune in to learn Why niching down will actually build your business How to transition from being a hobbyist to a business owner and how much time you need How to create and market a

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00:52:17

Controversy, Haters, and Trolls: Dealing With...

Shopify Masters ·

2019/03/12

In this episode, you'll learn from an entrepreneur on how to gracefully handle haters and trolls. Lindsay Rubin is the founder of V-dog. V-dog creates healthy, vegan food and treats for dogs. Tune in to learn How to make sure customers know your core values How to handle disagreements with trolls on social media How to create blog posts that customers actually want **Show Notes:**www.shopify.com/blog/v-dog-controversy-trolls

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00:40:40

Being Unique Vs Being Too Unique

Shopify Masters ·

2019/03/05

Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer. In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers. Our guest is Mark Graham who heads up engineering at Grilla Grills: the best wood pellet, smoker, and ceramic grills to meet your needs. Tune in to

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00:37:41

The Secret to Partnering with A-List Celebrities Like...

Shopify Masters ·

2019/02/26

In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him. Sean Kelly is the founder of Jersey Champs. Jersey Champ is your one-stop shop for one of a kind jerseys that make you stand out from the crowd. Tune in to learn How to grow your Instagram to your first 10,000 followers What makes celebrities like Drake and 2Chainz want to work with you What will getting an Instagram verified badge do for your business Show

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00:43:55

The "100 T-Shirts" Approach to Product Validation

Shopify Masters ·

2019/02/19

In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle apparel company that provides one month of clean water for every item sold. Tune in to learn How they sold 100 shirts before launching their store How to build a community that engages with each other Why the type of content matters depending on which social media platform you’re using Show Notes:

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00:45:42

Partnering With Influencers While They're Still Small

Shopify Masters ·

2019/02/12

In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are the founders of Twinkled T: a brand that sells a range of unique nail products designed to bring the nail salon directly into your home. Tune in to learn How to encourage customers to share their photos How to use YouTube to drive traffic to your store How to uncover Instagram influencers before they get huge Show Notes:

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00:41:32

When Facebook and Google Ads Are Off the Table

Shopify Masters ·

2019/02/05

In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups Saadiq Daya is the founder of VagoGo Vapes. VanGo Vapes creates Liquid for Inhalable-Flavor Connoisseurs Tune in to learn What to do when you cannot advertise your product on Facebook or Google How to use Reddit & Facebook groups for influencer marketing How to approach your business when the industry transforms from a sub-culture to mainstream Show Notes:

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00:52:48

Why You Need to Get on the Phone When Selling a...

Shopify Masters ·

2019/01/28

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels. Misha Tenenbaum is the CEO of EditStock provides unedited film projects for students to practice video editing. Tune in to learn: How to find your first 100 customers and what you what you should try to learn from them Why you need to sell your customer’s transformation instead of your product Why it’s so important to

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00:52:35

Getting the Perfect YouTube Product Review

Shopify Masters ·

2019/01/21

YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're selling, can be a huge win for your business. On today's episode of Shopify Masters, we talk about how one company leverages reviewers in the tech and gaming space to bring their products to customers who are ready to buy. Joe Lieberman is our guest and the Director of Marketing for Antlion Audio: a

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00:49:42

Using Free Digital Products to Grow Your Business

Shopify Masters ·

2019/01/14

At its core, effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away to your ideal customers. In this episode of Shopify Masters, you’ll learn from an entrepreneur who did just that with free printables, growing an email list of over of 200,000 parents and teachers. It's the strategy they first used when they start and still use today. Alexandra Eidens is our guest today

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00:52:25

Turning Your Customers Into Your Influencers

Shopify Masters ·

2019/01/07

With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence. On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her brand, effectively turning her customers into her influencers. Cindy Collins is the founder of Euphoric Herbals: maker of herbal products, specializing in pregnancy and postpartum, for women and

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00:51:38

Growing an Email List of 20,000 (Without a Product to...

Shopify Masters ·

2018/12/10

In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience. Through that email list, we started messaging and surveying and bringing all of those people into the product development experience. Tune in to learn How to find the right co-founder for your startup How to build a

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00:52:13

Extreme Business Makeover: Overhauling a Decade-Old...

Shopify Masters ·

2018/12/03

Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right. Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee

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00:49:52

Customer Onboarding: The Key to Repeat Customers

Shopify Masters ·

2018/11/26

It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products. In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase. Patrick Coddou is the founder of Supply: an

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00:51:35

Lessons in Scaling

Shopify Masters ·

2018/11/19

Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there. In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else. Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots & accessories by hand and sells them directly at honest prices. Here are the lessons he learned as he scaled

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