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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

4:46

Spreaker's Supporter Club, Spotify entre dans ACPM, &...

Sounds Profitable ·

2024/02/19

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics. For links to all stories covered, check out the full writeup on Sounds Profitable.

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10:27

Super Bowl Special, Brand Marketing Growth, Slate's...

Sounds Profitable ·

2024/02/16

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.

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5:23

Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More

Sounds Profitable ·

2024/02/15

Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For RetailersPepsi sat out the Super Bowl broadcast this year. That’s because it was everywhere else by Alyssa MeyersSports Podcasts Have Best Video Opportunity Survey Finds.The Creator Economy: Boom Not Bust by Ross Adams…as for the rest of the news: a new hub for the next generation of audio journalists in Canada has launched, Veritonic has launched the self-serve Brand Lift

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4:35

Taylor Swift’s Podcast Influence, Upper Funnel...

Sounds Profitable ·

2024/02/14

Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan YuenThe Value of Measuring the Upper Funnel for Podcast Ads by Paul RiismandelThe Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast Metrics…as for the rest of the news: Meghan Markle has signed with Lemonada to distribute the royal couple’s Archetypes podcast plus develop a new podcast, and Business Insider takes a look into

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11:10

The Subtle Key to Podcasting's Persuasiveness

Sounds Profitable ·

2024/02/14

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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5:52

Branded Content Surging, Building Authentic...

Sounds Profitable ·

2024/02/13

Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew their ad offerings last year, with a focus on branded contentAuthentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco LewisSubscriptions, Not an Endangered SpeciesSiriusXM to Lay Off 160 Employees, About 3% of WorkforceResearch Database Snapshot

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4:15

Gen Z Ad Appeal, Slate's Podcast Success, Acast on...

Sounds Profitable ·

2024/02/12

Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella SagarThis Year’s Super Bowl Is All About Reaching Gen Z by Alyssa BoyleSlate reports best year by Max TaniPerfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox By Catherine Perloff

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9:33

What $7m Buys in Podcasting, Brand Investment...

Sounds Profitable ·

2024/02/09

Here's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy?Accreditation for Black-Owned Publishers in PodcastingThe Trade Desk to Lowball SSP Price FloorsBrand Marketing Grows, Performance Shrinks in WARC DataAnd also from The Ankler: YouTube’s Place in StreamingQuick Hits:Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an official

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5:17

2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue...

Sounds Profitable ·

2024/02/08

Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor PricesPodcast benchmarking: How did your downloads compare in 2023? By Sharon TaylorThe New York Times expects ad revenue to continue to decline in 2024 by Sara GuaglioneWarner Music to Cut 600 Positions or 10% of Staff by Ashely Carman

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4:20

Bumper's Podcast X-Ray, Brand Advertising Growing,...

Sounds Profitable ·

2024/02/07

Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan YuenMeet Podcast X-Ray by Dan MisenerToyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL”AI-powered podcast ad producer AudioStack raises £2.5m

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6:48

Reintroducing Podcasting

Sounds Profitable ·

2024/02/07

If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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4:54

What $7m Buys in Podcasting, YouTube Outpaces...

Sounds Profitable ·

2024/02/06

Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy GuyHere’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoyWhat People Are Doing When They Aren’t Listening To Your Podcast by Steven GoldsteinSpotify Reports Fourth Quarter 2023 Earnings

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3:58

Spotify Expands Rogan, Black-Owned Accreditation,...

Sounds Profitable ·

2024/02/05

Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going PublicWTF is accreditation for Black-owned publications? By Sara GuaglioneAdvertiseCast Marketplace Podcast Advertising Rates…as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious, BBC Sounds has publisher their Q4 report, and the Hollywood Reporter has published the full list of nominees for the 2024 iHeartRadio Podcast Awards, the winners of which will

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8:01

Apple's Automatic Transcriptions, Podcasts on ESPN 2,...

Sounds Profitable ·

2024/02/02

Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript GenerationAlex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify ExclusivityLessons From The Brand Podcast SummitTriton Digital’s U.S. Podcast Report, 2023New Direct-to-Consumer Podcast Advertising ReportQuick Hits:Knowing Half the Battle in Podcasting by Tom Webster. Half the battle of podcasting is keeping up with changes to the audience, and this week Tom looks at the “neglected half”

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4:38

Call Her Daddy Exclusivity Ends, DTC Shoppers Trust...

Sounds Profitable ·

2024/02/02

Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study FindsRAJAR Data Release, Q4 2023Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO David Cohen by Sarah Sluis…as for the rest of the news: As for the rest of the news… Audacy is set to lay

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4:52

Brand Podcasting Summit, Open Internet Study,...

Sounds Profitable ·

2024/01/31

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on the Audience by Jeff VidlerIn rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoyDigiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz…as for the rest of the news: SXM Media signs $100+ million three year exclusivity deal with Smartless, Acast’s Megan Davies

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9:14

Knowing Half The Battle in Podcasting

Sounds Profitable ·

2024/01/31

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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5:58

Spotify's Audiobook Boom, Podcast Listener Growth,...

Sounds Profitable ·

2024/01/30

Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here’s What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify’s Per Sandell

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3:53

Apple Transcripts, ESPN Broadcasts Podcasts, Wondery...

Sounds Profitable ·

2024/01/29

Here's what you need to know for today in the business of podcasting:Transcripts on Apple PodcastsESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex FeuzGeorge Carlin’s Estate Sues Podcasters Over A.I. Episode…as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan AI’s December tracker, and Wondery debuts a new toy line inspired by Wow in the World.And Podfront comes to PodMov. Monday, March 26th, Sounds Profitable has partnered with

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9:06

Sounder on APIs, Apple Rating Analysis, YouTube's...

Sounds Profitable ·

2024/01/26

Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For TranscriptionHow Podcast Networks Are Testing Out AIAnalysis of 28.5 Million Podcast Reviews on US Apple PodcastsNot All Video Podcast Ads Are Created EqualQuick Hits: The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast.Paramount Won’t Return to TV’s Upfront Week in

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