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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

13:58

New Insights for Instagram, TikTok, LinkedIn,...

The Edward Show ·

2024/08/21

E413: Lots of people are saying Instagram is giving less visibility than it used to. I challenge that then share some fresh new hacks I have for TikTok, Instagram Reels, and LinkedIn. And why Snapchat is incredibly underrated, and how to use Pinterest if you’re a talker. 00:00 Introduction 00:37 The Instagram Algorithm Changes 01:13 TikTok's New Generous Algorithm 02:48 Reusing Content in a New Way 03:39 The TwitterX Ads Glitch 05:22 YouTube Shorts for SEO 06:06 LinkedIn Video Strategies 09:18

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06:51

SearchGPT Review: What It’s Like, Problems, and Will...

The Edward Show ·

2024/08/20

E412: Lots of top people are getting rejected from the SearchGPT beta. This guy, however, not only got accepted but also gave somewhat of a harsh review. He shares what it’s like (I share his screenshots), explains its limitations and problems, and compares it to his favorite AI tool. Then I share the pushback he received with his review. The source material: https://x.com/ananayarora/status/1825341266936438905 00:00 Is SearchGPT the Future of Search? 00:09 SEO Experts Get Denied 00:56 Ananay's

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14:49

Shaan Puri’s 9 Keys to Building an Audience

The Edward Show ·

2024/08/19

E411: I just gave this advice to my friend Vova, who’s today starting a new brand. He’s posting daily videos growing a new audience. I originally told him #9 from this new Shaan Puri post, “#9 - MrBeast’s 100 video rule.” Then realized the whole thing - all 9 rules - is worth sharing. In the past 5 years, Shaan Puri’s built audiences of: - 500k+ newsletter subscribers. - 400k X followers. - 500k+ YouTube subscribers. - 100,000,000+ total downloads of his podcast. Here are his 9 principles for how he

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11:05

The Slow Truth About Fast Google PageSpeed Insights

The Edward Show ·

2024/08/18

E410: A lot of SEOs and web developers rely on Google PageSpeed Insights. But there’s a dark truth behind this tool and others like it. The truth is that these tools are often wrong. Not only are they wrong, but they commonly are the cause of wasted resources and complacent underperformance. This is the reality. 00:00 Introduction: Controversial Opinions 00:39 The Truth About PageSpeed Insights 02:18 Real-World Examples and Experiences 04:14 The Impact of Page Speed on Rankings 04:57 Comparing Page

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15:51

Upward Trends: SEO, Formula 1, Digital Marketing, &...

The Edward Show ·

2024/08/17

E409: I’m seeing a lot of upward trajectories on Google Trends. One I expected but many I didn’t expect. And a friend is using this to start a new brand. I’m seeing a lot of success. Here’s how to take advantage of these opportunities. As mentioned in the episode - "How a Digital Marketing Noobie Can Beat a Pro" - https://youtu.be/avWYynYI53I 00:00 Interest in SEO Over the Last Two Decades 01:34 The Formula One Idea 03:02 Consistency in Social Media 05:48 The Curious Learner Bias 07:10 Formula One

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15:23

Making Sense of the Google August 2024 Core Update...

The Edward Show ·

2024/08/16

E408: The Google August Core Update began its month-long rollout on August 15th. It’s supposed to remedy the pain content-based sites felt from the September 2023 Helpful Content Update and the March 2024 update. Here’s the top information about it, what the SEO community is saying, and how I recommend moving forward based off this update. Read it here: https://searchengineland.com/google-august-2024-core-update-rolling-out-now-445221 Directly from Google Search Central Blog:

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11:24

TwitterX’s Grok 2.0 Is a Huge Marketing Opportunity...

The Edward Show ·

2024/08/15

E407: TwitterX’s newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don’t get this mistaken for negligence. This was a deliberate stunt by the team at X to go viral and get people talking. It worked, and people are going crazy. Right now, you can generate images of anybody in your niche doing anything. And this creates a wild opportunity for marketers. AND… I won’t be surprised if this functionality disappears by next week and takes everybody’s

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15:24

I Got So Many Exact Match Anchor Text Backlinks From...

The Edward Show ·

2024/08/14

E406: I spent 3 months hardcore going on podcasts and in those 3 months went on 30 podcasts. 10 appearances per month. But what’s crazy is those podcasts led to: - Exact match anchor text to pages that are now ranking - Increase image SEO - Brand mentions used by AI - And opportunities I’m only now realizing I didn’t properly capitalize off of I’m so hyped about the non-obvious ways I’m going to use podcast guest appearances to do marketing for my product - that’s what I’m sharing on this episode of

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15:13

How 14-Year-Old Ryann Wealth Grew to 125,000...

The Edward Show ·

2024/08/13

E405: Ryann_Wealth started a new self-branded (not faceless) Instagram and in two weeks got to 125,000 followers. He walks around his parent’s house talking about entrepreneurship. He is literally 14 years old. His new brand is already making money. Ryan is making use of the Curious Learner Bias. He is not an expert entrepreneur, nor does he claim to be. He’s learning every day and sharing what he’s learning. But he’s also doing it in polarizing ways. The tactics he uses are extremely repeatable -

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10:29

How Long Does It Take to Go Viral on TikTok and...

The Edward Show ·

2024/08/12

E404: Here’s how long it takes to go viral on TikTok and Instagram. I’ve posted videos over 650 days in a row on TikTok and Instagram Reels. Over 1,200 videos. I’ve had viral hits more times than I can count. This is what you can expect. ------ Recorded from a lovely river boat café in Europe. Yesterday’s episode about How Long It Takes to Rank on Google: https://youtu.be/1sCpUJdNsl4 00:00 Where I Am 00:23 Today's Topic: TikTok and Instagram Hits 00:32 SEO Insights: Ranking 1 on Google 01:57 Viral

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11:49

How Long Does It Take to Rank on Google?

The Edward Show ·

2024/08/11

E403: How long it takes to rank #1 on Google for seven keywords. Trending keywords and standard keywords. I share my results from four websites. Rankings from over the years. If you’re doing SEO and wondering how long before you see results, this episode answers that. #82 of The Edward Show (mentioned in the episode): https://youtu.be/YfWT_8xSRG8 For those curious, I track my keywords with Moz though there are MANY SEO tools people can use for historical keyword tracking. 00:00 Introduction 00:54

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06:58

Every Website That Did This Ranked Higher Than Ones...

The Edward Show ·

2024/08/10

E402: What happens if you don’t link out to other websites? This SEO experiment tests this. The results are 100% clear - they, in fact, could not be any more clear. The clarity of the results is crazy. SEO Experiments from: https://seosherpa.com/seo-experiments/ 00:00 Today's SEO Experiment 00:36 Outbound Links 01:36 The Experiment 02:15 Setup and Results 03:51 Actionable Insights 04:38 Practical Applications 06:23 Wrap-Up #seo #searchengineoptimization #digitalmarketing #buildinpublic The Edward

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10:31

Using SEO to Make $10K per Month With a Timer Web App

The Edward Show ·

2024/08/09

E401: Lukas Hermann of https://stagetimer.io/ is using a straightforward bottom-of-funnel SEO strategy. This strategy, along with his excellent craftsmanship, is enough to get him to $10,000+ MRR - increasing monthly. He has easy-to-understand information architecture, a nice site, and a solid product. But! - His product is a timer. He’s competing literally with Google and YouTube as they both offer free timers. This is how he is circumventing the competition. Original case study from

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13:29

What It Was Like to Be an Early Advertiser on Google

The Edward Show ·

2024/08/08

E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month’s worth of pay in a single day trying to figure out Google Ads during its early days. “I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue.” He was the only employee… and he was living in a basement. But he kept trying to figure it out. He believed there was something there. And at 19 years old, he ended up building a Google Ads business

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07:19

Gaming Social Proof With SEO and Google Images

The Edward Show ·

2024/08/07

E399: If you Google yourself, what do you see? For me, I see social links, my site, and some photos. But the photos are really lacking, especially when I click into Google Images further… Really lacking. I’ve lived this big life that I’m proud of, with all these top people, and you can’t see any of that. I’m missing out on all this social proof, credibility, and lore for people who are looking for it. Especially now that I’m making daily videos and a daily podcast. I’m leaving so much credibility on

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24:56

Selling Your Company for $15 Million Then Working the...

The Edward Show ·

2024/08/06

E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center. Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald’s. + How Avi Schiffmann got 5,100 backlinks for a $2,000,000 gamble and will now be fundraising $100,000,000. + The new way social media platforms work during crises. Insights synced from TikTok and Instagram after

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11:22

Should You Continue Marketing During a Financial Crash?

The Edward Show ·

2024/08/05

E397: I made this episode right before news of today’s financial crash went viral. The timing could not have been more perfect. This directly answers the question of whether or not it is worth investing in marketing during a financial crash or recession. The thread I’m sharing: https://x.com/ValKatayev/status/1589287819117109248 00:00 The Billion-Dollar Strategy 00:15 Where I Am 00:34 The Recession Strategy 02:24 The 2000 Recession 03:46 The 2008 Recession 04:33 The 2020 Recession 05:48 Why Doubling

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12:15

I Manipulated 4chan to Make a Video Game Music Radio...

The Edward Show ·

2024/08/04

E396: Not all heroes wear capes. This is how to do marketing on 4chan. I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral around the world. If you want some ideas for how to start a grassroots movement on 4chan, this is a good episode. Or if you just want a fun marketing story that will make you feel nice - this is a good episode too. This was my first time going even a little viral and it was an altruistic act, to boot. You’re

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10:33

Will OpenAI's SearchGPT Ruin SEO?

The Edward Show ·

2024/08/03

E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business. Searchers no longer need to go into the results to get their answers. So digital marketers are wondering - “Is SEO still a viable channel?” The answer is yes and no. Not for SEO as we know it - not for top-of-funnel. For bottom-of-funnel, however - it is a blue ocean. The old SEO is dead. This is the future of SEO. 00:00 OpenAI's New SearchGPT 01:10 SEO in the Age of SearchGPT 02:29 The

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15:33

Debunking Popular SEO Myths

The Edward Show ·

2024/08/02

E394: Sharing popular SEO myths that many people believe not to be true! If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you. If you’re active doing SEO and need something to get you going - also great for you. Lots of value in this one. 00:00 Introduction: SEO Myths and Personal Experience 00:58 From Ukraine to Top Rankings 02:24 Content Below the Fold 03:28 Keyword Density 05:14 Meta Descriptions 06:07 Content Quality vs. Domain

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