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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:21:31

Bonus: Retention is the new Acquisition, Why "Buying...

DTC Podcast ·

2021/11/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week’s bonus edition of the DTC Podcast featuring Alex McEachern, Director of marketing for Repeat, the “buy again” button for CPG brands. https://getrepeat.io Everyone wants subscriptions (especially in a CPG space) but not everyone wants to subscribe. That’s where repeat comes in. This podcast dives deep into the psychology of re-ordering, why retention is the new acquisition, and why personalized, headless

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00:37:03

Ep 153: Vessi's CEO Tony Yu's Q4 Lead Generation...

DTC Podcast ·

2021/11/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC podcast today. We return with one of our first ever guests, a friend of the show, a client of Pilothouse, and an inclement weather shoe magnate, Vessi’s Tony Yu. Vessi and DTC have grown a ton since we last spoke to them in April 2020, so it was good to catch up. DTC Podcast just reached 100K listens, while Vessi is celebrating its millionth shoe sale. Tony has a unique strategic perspective about growing Vessi

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00:41:15

Ep 152: AKNF - How to Hire, Train, & Retain Rockstar...

DTC Podcast ·

2021/11/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler It’s FRIDAY and today we’re presenting part of a module in DTC’s first Course, Scale School: For Facebook and Instagram Ads. This killer convo features Pilothouse CEO and Cofounders Dave Steel and Kyle Hitchcox and I spilling the tea on some of the high level company building strategies that agencies and DTC brands can use, like: How to get your team to build great angles What to build internally, and when

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00:22:10

Bonus: Tapping the Trillion Dollar Subscription...

DTC Podcast ·

2021/11/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Subscription Trade Union predicts that by 2023, 75% of DTC businesses will have a subscription component. Are you ready? Welcome to the DTC Podcast, I’m Eric Dyck. In this week’s Bonus Cast, we got down with Ordergroove’s CEO and Founder Greg Alvo. DTC marketers have a never-ending love affair with subscription revenue, as well as the tools that enable it, and Greg’s been a pioneer in this space for over a decade. This conversation

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00:55:11

Ep 151: 3X to 10X ROAS and managing your customer...

DTC Podcast ·

2021/11/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand. SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchased for less than the cost of a traditional rental.” Kristen has a long history of SaaS and DTC

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00:19:36

Ep 150: AKNF - Scale School is in Session! Learn the...

DTC Podcast ·

2021/11/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is an exploration of DTC's newest education offering: Scale School - Facebook and Instagram Ads. We cover: Why we built Scale School Why it's different than any educational product on the market Why a team of heavy hitters is better than a guru Why simple tricks and single tactics have stopped working and why you need To check out the course, go to https://dtcnews.link/scaleschool Subscribe to DTC Newsletter -

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00:29:41

Bonus: Bainbridge Growth and Geologie breakdown the...

DTC Podcast ·

2021/11/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen. We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore). How Geologie unlocked growth with Bainbridge Why brands put too much Focus on CaC How to use Bainbridge DTC Benchmarks (and their limitations) The current ruthless

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00:47:41

Ep 149: Wildstorming the Beauty Space -- Glamnetic's...

DTC Podcast ·

2021/11/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re magnetically drawn to past guest Margaret Fortner, head of growth at Glamnetic. You might remember Margaret from our previous Hydrant episode where we laid out her best insights for building a small but mighty growth team in the CPG world. When Glamnetic recruited Margaret she was naturally attracted to the beauty space, the unique product that offered juicy margins and a highly motivated customer base. Glamnetic revolutionized

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00:17:12

Ep 148: AKNF - Omnichannel Q4 Checklist - Part 3

DTC Podcast ·

2021/11/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 3 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC -

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00:44:32

Ep 147: Learn how Fussy Deodorant Lowers Blended CaC...

DTC Podcast ·

2021/10/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get totally pitted with Fussy deodorant co-founder and CEO Matt Kennedy. Fussy (getfussy.com) is on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science and offered as a subscription to really drive that LTV! Founded in 2020 and launched just this year, Fussy has seen incredible growth from a combination of PR hits and TV appearances that

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00:24:46

Ep 146: AKNF - Omnichannel Q4 Checklist - Part 2

DTC Podcast ·

2021/10/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 2 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC -

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00:48:17

Ep 145: Spotlight Oral Care Goes Viral with...

DTC Podcast ·

2021/10/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan. Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care. We discuss: The benefits of having a medical professional as both a front and a founder, How organic, educational content has become the fuel for

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00:35:01

Ep 144: AKNF - Omnichannel Q4 Checklist - Part 1

DTC Podcast ·

2021/10/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part 1 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work

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00:45:11

Ep 143: Cornering the $4.2 Billion Quilting Market...

DTC Podcast ·

2021/10/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, Today we’re chatting with David Mifsud, co-founder, and board member from Missouri Star Quilt Co, one of the most interesting brands we’ve ever spoken to. David is passionate about quilts, but more importantly what they represent, which is people’s innate desire to create and connect. Missouri Star has been an incredible DTC story, scaling to tens of millions of dollars in sales since the beginning as a

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00:36:57

DTC Archive: $3K to $150K Email Marketing in 3 Months...

DTC Podcast ·

2021/10/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re back again with another throwback to one of our favourite episodes filled to the brim with wisdom. Join us as we reminisce and look back on on CROSSNET's journey and chat about: 👇 🥾How they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒How they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart. 📩How an education

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00:40:22

Ep 142: Why YouTube is the Secret Behind This DTC...

DTC Podcast ·

2021/10/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of Omigo “the toilet from the future.” Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe. Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on: The most effective way to educate your audience on new concepts The value

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00:18:46

Ep 141: AKNF - Biggest Amazon Scaling Mistakes

DTC Podcast ·

2021/10/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're back with Pilothouse's Amazon team for Part 2 of our MISTAKES series, all about SCALING. Part 1 a few weeks back was about mistakes people make when they're just starting out. Today we chat about what can go wrong at scale, why, and what to do about it. Come for the witty banter, but stay for a TOP secret product bundling strategy to crush the gifting opportunity this holiday season. Why you should never sell a boring old

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00:29:27

Bonus: Podcast Advertising with Podcorn's Todd Gallet

DTC Podcast ·

2021/09/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's Bonus DTC Podcast dives into the world of podcast advertising with Podcorn's Head of Partnerships Todd Gallet. In the early days of podcast monetization, networks scrambled to sign the world's biggest podcast hosts, reaching millions of people per episode. Podcorn took the opposite approach and has instead aggregated hundreds of thousands of smaller niched-down podcasts, allowing advertisers to test at any scale, and scale to any

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00:41:37

Ep 140: The Power of Retention with Troy Petrunoff...

DTC Podcast ·

2021/09/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s talk with Every Man Jack’s retention manager Troy Petrunoff is a masterclass on customer retention for consumable products. Troy is a veteran email marketer who joined Everyman Jack this past march and set his sights on email automation domination. Everyman Jack was the first mover into the natural grooming industry, starting in 2007 and flourishing in retail channels before setting their sites on DTC Growth We cover: - The most

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01:28:43

DTC Archive: Conversion Rate Optimization with Snow...

DTC Podcast ·

2021/09/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram &

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