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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

21:40

Drastically Increase Your Performance With This One...

Gym Business Coach Podcast ·

2020/12/15

When we speak to entrepreneurs, like gym owners or others, there is always the feeling that we have so little time and a lot to do. We wish we had more time on our hands, but wishing doesn’t help. What if we accomplished more by making our time more useful? Yeah, in today’s episode, Randy takes us through the power of habit stacking and how it helps us accomplish our goals and gives us time freedom. Habit stacking is a very useful tool in our daily lives that strengthens the things we repeat on a

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17:58

Add This Sales Tactic To Your Toolbox

Gym Business Coach Podcast ·

2020/12/10

Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership sales.As a gym owner, you have options to help prospects when they come in to the gym. It may be an annual membership, month to month, or even a two-week trial. In most cases, these people are uncertain about what they want and may not want to commit to anything just yet.From experience, we’ve seen that if you let them walk out of the door without any

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21:50

The Way To Win In 2021

Gym Business Coach Podcast ·

2020/12/08

As an entrepreneur, it is tempting to always be on the lookout for the next giant home run style marketing campaign or the next big strategy or magic bullet that will massively drive your revenues.As much as these are great as we have seen exciting numbers coming in from some gym owner's black Friday campaigns, Tim and Randy believe that you should instead focus on the minor basic style changes in your business. These changes are what will make 2021 your most amazing year.Rather than spend all

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19:39

Semi-Private Programming

Gym Business Coach Podcast ·

2020/12/03

In the last episode, we took a strong stance on the direction the fitness industry is headed in terms of training models. We laid out all the evidence and data supporting semi-private personal training as the gym model for the future.In this episode, we take it a notch higher and explain how to program for this type of model. But before we talk about that, Tim and Randy caution that the programming should always come from the gym and not the coach. The gym controls the experience to ensure it is the

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31:56

The Gym Model Of The Future

Gym Business Coach Podcast ·

2020/12/01

In previous episodes, we have alluded to Semi-private personal training as the model for the future. However, today we are putting our flag on the ground and making a stand that this model is, without a doubt, the model of the future.In making this stand, we have considered the pros and cons of different gym models and looked at the data, which all point to the semi-private personal training model being the best for the client and the business. The major pros for this type of model are that each

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12:44

Don't Bend When Hiring

Gym Business Coach Podcast ·

2020/11/26

As you've probably heard in a previous episode, we are in the process of hiring a new coach for our gym here at Pulse Fitness. During the process, we encountered a situation we’d like to share with you in case you run into it. All gyms have training schedules that they need covered by their coaches. When hiring coaches, you may come across a scenario where your schedules don't work with the availability of the new employee. They may have family obligations, or they are working another job,

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84:05

Shutdown Again, What Are My Options?

Gym Business Coach Podcast ·

2020/11/24

Tim and Randy are joined by Josh Barnett and David Jose to discuss the work they are doing to help gyms keep their doors open and ensure they can continue to serve their clients free from government mandates and forced closures! If you're worried about closing your doors again, give today's episode a listen and learn what options you have!Gym owners across the country have been badly hit by the shutdowns that have been enforced by the authorities. Not only does this affect their businesses

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13:50

Should You Allow Your Clients To Freeze Memberships?

Gym Business Coach Podcast ·

2020/11/19

As a gym owner, you’ll be faced with a scenario where clients want to freeze their memberships due to various reasons. Sometimes there are going on vacation, they may be going to a second home to escape bad weather, travel for work, etc.Here at Pulse Fitness, most of our members have second homes elsewhere to escape the hot summers here in Arizona. If we didn't allow freezes, we wouldn't have members.So if you are in a demographic like ours, the question that arises is, how should your

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20:58

Annual Contracts Or Month To Month... Why Not Both?

Gym Business Coach Podcast ·

2020/11/17

Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer annual contracts, month to month, and what are the pros and cons of these two options.As a gym owner, you have probably been faced with this situation many times, wondering whether annual contracts are better than month to month and vice versa.The argument against annual contracts is that everybody in the world of subscriptions seems to be doing month

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13:43

Fill New Sessions And Grow With These Strategies

Gym Business Coach Podcast ·

2020/11/12

As a gym owner, you’ve probably faced the problem of slow hours in the middle of the day, where no clients are coming in your gym, yet you are completely filled in the morning and evening hours. This is not an ideal situation as you’d want to be making money throughout the day.So the dilemma comes in, do you hire a trainer for those hours and try filling the slots or you do first try filling the slots then hire a trainer? Tim recommends that you have to bite the bullet by first hiring a coach, then

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16:42

It's Time To Let Go

Gym Business Coach Podcast ·

2020/11/10

Tim and Randy talk about a real struggle many trainers and owners face. At what point is it time to let go in order to move forward?Most gym owners start their journey from being a trainer to a solopreneur to a business owner and finally building a team to help run the business. Initially, when transitioning from a trainer to a business owner, there's a struggle to not let go of your clients and entrust them to someone else.However, you can't scale a business if you don't let go and

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24:45

Your Winning Strategy With Low Barrier Offers (LBOs)

Gym Business Coach Podcast ·

2020/11/05

Selling a gym membership without offering something like a trial is hard, and the marketplace has been conditioned to try out your services either for free or at a lower rate before they commit to a membership. That's where Low Barrier Offers, or LBO’s, come in.Low Barrier Offers are a marketing strategy you put out there hoping that by the end of it, you convert some of these people into your regular membership. They work by bringing people to your gym because they hit all the checkboxes and

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15:00

Inside A $40,000 Mastermind

Gym Business Coach Podcast ·

2020/11/03

Tim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also have something special coming down the road; listen in for early details!Having decided to invest in Todd Brown's Top One mastermind, Tim and Randy already see the benefits of being in a group of highly successful entrepreneurs barely two weeks in. They already have some golden nuggets that will greatly benefit the business, and looking forward to

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18:01

Hiring Staff

Gym Business Coach Podcast ·

2020/10/29

Last episode, we gave you a glimpse of the chaos we've had recently with the training staff here at Pulse Fitness. These are problems that every gym owner faces once in a while, and we thought it was a good idea to talk about the process of hiring staff for your gym and what to look out for. This might help you not hire the wrong person or hire for the wrong reasons.One of the dilemmas that you are likely to face when looking for a coach is whether to go for someone who is highly educated and

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21:03

Black Friday Workshop Strategy And Recap

Gym Business Coach Podcast ·

2020/10/28

Of all the years, we reckon that this year’s Black Friday will break records because retailers and other businesses have moved online. People are buying online, and as gym owners, we need to be online too. Now, you might be wondering what type of offer you need to make for Black Friday. We advise you to sell what you do normally do, and this means your gym membership.The idea behind how we structured our Black Friday packages was to have a good, better, and best option. The good will be the low

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26:06

Cheers, To Your Success!

Gym Business Coach Podcast ·

2020/10/22

Success isn't easy. In fact, society and life does its damndest to ensure you live an average, mediocre life. So what can be done to ensure you reach the level of success you desire? Listen in as Tim and Randy shed insight into some of the ways society encourages average, as well as highlight some of the things you can do to ensure you reach the level of success you aspire for!Have you ever wondered why some people succeed while others lead just an average life? Is it comfort, complacency, or is

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23:42

Your Winning Lead Gen Campaign

Gym Business Coach Podcast ·

2020/10/20

Do you know all your marketing data? I’m sure you will be tempted to quickly answer yes, but many gym owners are guilty of not having the complete picture of their marketing campaigns. We have been conditioned to think that cheap $3 leads are the way to go in our marketing without having an in-depth look at the data.In this episode, Tim and Randy take you through an actual Facebook marketing budget all the way from the cost per click (CPC) to cost per lead (CPL) to the cost per acquisition (CPA) and

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10:05

Win With Base Hits

Gym Business Coach Podcast ·

2020/10/15

Tim and Randy highlight how you can add additional revenue to your business by making "base hits". Too often, business owners feel they need another grand slam in order to be successful, when the truth is, it's more likely going to come from a solid foundation and a few layered services.In a business, it gets to a point where you have your core offers dialed in, you have your clients but are still looking to maximize and optimize your space to get even more revenue. You don't have to

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25:41

Does Your Offer Suck?

Gym Business Coach Podcast ·

2020/10/13

When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services.In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You'll see some gyms offering a free consultation, which, frankly speaking, is no longer appealing to anybody. Whatever offers you are giving your prospects, you should look a little

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19:30

You Better Be Prepared For Black Friday

Gym Business Coach Podcast ·

2020/10/08

That time of the year when everyone is ready to spend money is around the corner; yes, we're talking about Black Friday. As a gym owner, the time to start getting ready for this year's Black Friday is now. Tim and Randy believe that with the disruption caused by COVID this year, there is a massive opportunity to get ahead.To stand a chance against other Black Friday deals, you need to be among the first to market to your leads. There are so many crazy offers from retailers, and people have

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