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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

43:49

45: Turning Your Blog or Podcast into a Lead...

Renegade Marketers Unite ·

2017/10/13

Whether you're considering entrepreneurship or eager to rise another rung on the marketing ladder, now is the time to be thinking about your personal brand and enter the world of content creators. To understand how to navigate this potentially perilous world, you'll need a guide and I can think of no one more qualified than entrepreneur Dorie Clark. The New York Times describes Dorie as "an expert in personal reinvention," and with the release of her new book Entrepreneurial You, she has outlined

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43:51

44: Content Marketing Reinvented by 93-Year-Old WNYC

Renegade Marketers Unite ·

2017/10/06

WNYC’s transformation from a traditional regional broadcaster to a multi-platform media powerhouse offers lessons for just about any marketer, especially those seeking to become world-class content providers. Setting the stage for our extensive conversation, Peter Weingard, CMO of WNYC, explains, “It's like being in a new business all of the time because what the business looks like today is not what it looked like a year ago.” This enlightened perspective is just the beginning of the CMO-worthy

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26:54

43: Redefining Core Brand Values to Drive Marketing...

Renegade Marketers Unite ·

2017/09/29

A company without values is like a tree without roots. As soon it faces adversity, it will tumble over. When Denise Broady arrived at WorkForce Software, she was alarmed to find out that the company did not have any written values in place. To make matters worse, WorkForce had an international team with employees spread out across the globe. Broady had her work cut out for her when she decided to rethink the brand’s vision and communicate that message to the whole company. In this episode, you’ll

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41:07

42: Why The Best Talent is Going Client-side w CMO of...

Renegade Marketers Unite ·

2017/09/22

Boxed.com is in the business of delivering joy. Whether you work for the e-commerce startup or order from them, there’s a good chance they’ll make you smile. On this episode, Boxed.com’s CMO Jackson Jeyanayagam discusses his role in helping the brand maintain its sparkling reputation. You’ll learn tips for reaching customers emotionally, as well as how to create a specific vision for your company.

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35:33

41: Special Episode on Cybersecurity for Marketers

Renegade Marketers Unite ·

2017/09/19

Although the Equifax hack put cybersecurity on the priority list for 140 million Americans and scared the heck out of many others, it is hardly a new issue for consumers. Major hacks at Yahoo and Target a few years back put many on high alert. So what is new here and why should cybersecurity be a priority issue for senior marketers? Well, as it turns out, all that marketing technology you've recently brought into your company has created even more exposure for your company's data and that of the

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36:50

40: Meet McDonald's Maestro of Social Customer Care

Renegade Marketers Unite ·

2017/09/15

If you’re not focusing on customer experience, you may be missing out on a huge opportunity to build brand love. Dan Gingiss—Senior Director of Global Social Media for McDonald’s—believes in the power of service. He identifies social media as a key medium to address customer questions and concerns. As a published author and podcast host, Gingiss offers professional advice for connecting with audiences and getting involved in consumer conversations. Technical note: Drew apologizes for the sound

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30:18

39: How Shell USA is Drilling for Brand Loyalty

Renegade Marketers Unite ·

2017/09/08

Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won’t go out of their way to choose a specific brand. At Shell, it is the job of Dan Little (Head of North American Marketing) to get drivers to go that extra mile. Little and his team launched a rewards program called Instant Gold Status earlier this year that encourages consumers to fill up at Shell on a regular basis. In this episode, you’ll learn how the campaign aims to

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28:06

38: Why CMOs are Testing VR Now with Google's Help

Renegade Marketers Unite ·

2017/09/01

Is virtual reality putting us on the brink of a new marketing revolution? Google’s creative think tank, Zoo, has initiated a study on VR in hopes of recognizing its full potential. Abigail Posner, who is the Head of Strategic Planning at Zoo, boldly believes that this new technology will show immense promise for marketers in just a few years. In this episode, you’ll learn how some brands are already taking advantage of VR to go from storytelling to story living. Here is a sample Q&A from the

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32:21

37: Drawing Up the Perfect Marketing Mix for Silicon...

Renegade Marketers Unite ·

2017/08/25

Not all heroes wear capes. Trip Hunter, CEO of Silicon Valley ComicCon, just happens to work with people who do. When he was tasked with creating buzz for the con from scratch in its inaugural year, Trip had just two weapons at his disposal: a renegade mind and Steve Wozniak. Two cons and a couple star-studded celebrity squads later, the event is looking to build on the massive success Trip helped generate. In this episode, you’ll learn the secrets that make Trip one of the bravest marketers in the

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37:51

36: Special Episode on KFC Using VR to Energize &...

Renegade Marketers Unite ·

2017/08/24

Virtual Reality (VR) as a marketing tool is in the very early stages of development which is why we recorded this special episode live from the launch of “The Hard Way – a KFC Virtual Training Escape Room.” In this episode, you’ll learn why KFC spent six months developing this unique training experience and how it fits into to their overall marketing strategy of “re-kernelizing” the brand. By that they mean putting the founder Colonel Sanders back into the heart of the brand and in this case,

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35:48

35: When Design Thinking is CMO Thinking

Renegade Marketers Unite ·

2017/08/18

The goal of Renegade Thinkers Unite is to present you with fresh approaches to age old problems — and this episode does that in spades with guest Jerome Nadel, CMO of Rambus. Nadel will introduce you to the idea of design-led marketing and how rather than just accepting the products as given, CMOs can help drive product development such that the marketing is baked into the outcome. And as Nadel notes, better products are a whole lot easier to sell! Here's a sample from Jerome's interview with RTU

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32:50

34: How Storytelling Begets Healthy Marketing for...

Renegade Marketers Unite ·

2017/08/11

It’s not easy to get a breakthrough marketing strategy off the ground; it’s even more difficult to kick start a new idea in a highly regulated industry. This roadblock didn’t stop Manny Rodriguez, CMO of UCHealth, from developing an eye-opening campaign. Through patient-centric storytelling, he managed to help the university hospital network invigorate its message. This tender approach isn’t just business for Rodriguez. He is a leukemia survivor who underwent many of the types of treatments his team

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27:07

33: How Avaya's CMO Marketed Through Chapter 11

Renegade Marketers Unite ·

2017/08/04

Filing for Chapter 11 bankruptcy protection is not exactly a CMO’s dream situation. In fact, if handled poorly it could be a career-ending nightmare not to mention the potential reputational damage to the company. Fortunately for Avaya, which filed for Chapter 11 in January of 2017, CMO Morag Lucey provided the kind of courageous leadership that leaves one both awed and inspired. Lest you think we are exaggerating, have a listen to this episode and you’ll want to join the Morag Lucey fan club with

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26:45

32: How Kofax's CMO Built a Global Marketing...

Renegade Marketers Unite ·

2017/07/28

With great power comes great responsibility. When Lexmark acquired Kofax—an automation software company—in 2015, the now-global business was burdened with the task of streamlining its marketing functions. Kofax CMO Grant Johnson was tabbed for the job. It was Johnson’s duty to institute a centralized marketing plan that the company’s worldwide sectors could follow. Grant Johnson talks about his formula for creating a unified, global marketing strategy in part two of his interview. Host Drew Neisser,

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24:56

31: B2B Marketing Success Starts with Internal Alignment

Renegade Marketers Unite ·

2017/07/25

This episode is the first of a two-part series with Grant Johnson, CMO of Kofax, a huge company you made not have heard of unless you're in need of automation software. Grant is a veteran marketer who managed to pull together three separate organizations into one cohesive marketing machine and in the process, discover many keys to successful B2B marketing. My co-host in this in-depth exploration of B2B marketing is entrepreneur and Inc magazine author, Bill Carmody. Kofax CMO Proves that in

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38:13

30: From Drug Dealer to Saks Studio - The Stirring...

Renegade Marketers Unite ·

2017/07/21

Brace yourself for the most inspiring episode of Renegade Thinkers Unite thus far. In fact, our guest Coss Marte, had us choking back tears. His story begins a little over a decade ago, when he kick started his own enterprise as a teenager in front of a New York City bodega. By age 19, Marte’s business was raking in over $2 million dollars a year. He ran into trouble shortly thereafter, and in less than ten years he was scrubbing toilets at a reconstructed hotel to pay his rent. The reason for

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30:26

29: How Mars Cashes in on Content Marketing

Renegade Marketers Unite ·

2017/07/14

Gone are the days of “just throw it out there” and “let’s see what happens” when it comes to marketing campaigns. The hard truth is that in 2017, we have too much information at our disposal to lean on our instincts and creative prowess to connect with consumers, and today’s leading marketers know this better than anyone. How Take Rob Rakowitz, Global Director of Media at Mars, who was recognized by The CMO Club for his cut-through Content Marketing performance with brands like Uncle Ben’s,

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17:37

28: Road-Tested Tips for Driving a Marketing Department

Renegade Marketers Unite ·

2017/07/07

Without communication, businesses crumble. Sending a clear message is the only surefire way to get people to care about your brand. This need for coherence isn’t limited to the marketer-consumer relationship, however—all business branches should work in harmony in order to present a sharp brand image. Ann Davids, Senior Vice President and CMO of Direct General Insurance Company, specializes in coordinating her company’s identity on all fronts. In this week’s episode of the Renegade Thinkers Unite

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29:47

27: How A Regional Bank Built its Sterling Reputation

Renegade Marketers Unite ·

2017/06/30

One of the most difficult but important things marketers can do is find a way to make their brand stand out from the competition. This is an especially weighty challenge in the financial industry, as Suzanne Copeland, the former CMO of Sterling National Bank, will tell you. Faced with regulatory restrictions and fierce competition, Copeland applied renegade thinking to separate Sterling from the pack. In this episode of the Renegade Thinkers Unite podcast, Copeland explains how the bank’s brand

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26:38

26: Proof Positive that Social Selling Works w Nimble...

Renegade Marketers Unite ·

2017/06/27

Customer experience is at the core of marketing success. Nimble founder and CEO Jon Ferrara explains where and how brands should be targeting their messages in Part II of his interview on the Renegade Thinkers Unite podcast. Ferrara grew Nimble out of the idea that brands do best when customers recommend them to their networks. Nearly nine years later, Ferrara’s business is stronger than ever and venturing into new marketing frontiers. During his extensive tenure in marketing, Ferrara learned that

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