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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:49:52

Customer Onboarding: The Key to Repeat Customers

Shopify Masters ·

2018/11/26

It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products. In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase. Patrick Coddou is the founder of Supply: an

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00:51:35

Lessons in Scaling

Shopify Masters ·

2018/11/19

Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there. In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else. Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots & accessories by hand and sells them directly at honest prices. Here are the lessons he learned as he scaled

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00:47:47

Selling to Businesses by Partnering With Their "Stack"

Shopify Masters ·

2018/11/12

In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses through partnerships. Alon Tamir is the founder and CEO of Studio Proper: maker of beautiful hardware accessories that enable great Apple technology experiences for individuals and businesses alike. Tune in to learn What is an industrial designer and how much does it cost to work with one How you can get burned from a partnership How to transition your

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00:47:28

Why Product-Market Fit Should Start with the Market...

Shopify Masters ·

2018/11/05

In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market to remove features from his products and achieve a better product-market fit. Tune in to learn A unique way to get an appointment with a retail buyer How to mold your product to improve your product-market fit How to keep the momentum going after a successful crowdfunding campaign Show Notes: http://www.shopify.com/blogs/blog/paper-wallet-product-market-fit

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00:52:57

Turning Old VHS Tapes into a $20 Million a Year Business

Shopify Masters ·

2018/10/29

The memories you make are priceless. Unless you create a service to help people immortalize them, like our guest on this episode of Shopify Masters. Nick Macco is the founder of Legacybox: a service that helps people organize, preserve, and enjoy the most important recorded moments by digitizing aging analog tapes, film, and pictures. Find out how he used small frequent failures to bootstrap his company into a $20 million per year business. Tune in to learn Why talking to customers gives you

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00:38:20

An Unfair Advantage

Shopify Masters ·

2018/10/22

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube. Show Notes: http://www.shopify.com/blogs/blog/tiege-hanley-influencer-cofounder

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00:51:25

How to Choose Your Marketing Channels

Shopify Masters ·

2018/10/15

On this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the right questions about your context. Show Notes: http://www.shopify.com/blogs/blog/kettle-and-fire-choosing-channels

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00:50:16

The $50k Email List With an Over 5x Return

Shopify Masters ·

2018/10/08

In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier. Show Notes: http://www.shopify.com/blogs/blog/molekule-prelaunch-email-list

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00:57:23

Lifting Conversion Rates by Bundling Products

Shopify Masters ·

2018/10/01

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles. MagMod designs sleek, portable, and durable flash modifiers for amateur and professional photographers. Show Notes: http://www.shopify.com/blogs/blog/mag-mod-bundles

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00:56:02

Common Dropshipping Mistakes

Shopify Masters ·

2018/09/18

In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing. Show Notes: http://www.shopify.com/blog/sunyez-dropshipping-mistakes

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00:41:36

The Potential Upside (And Pitfalls) of Translating...

Shopify Masters ·

2018/09/10

In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different languages. Show Notes: http://www.shopify.com/blogs/blog/keysmart-translating-ads

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00:56:10

Thinking Outside of Your Industry for Unique Product...

Shopify Masters ·

2018/09/03

In this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty coffee industry that he'd been in for six years, to produce a chocolate bar instead. Show Notes: http://www.shopify.com/blogs/blog/coffee-pixels-product-inspiration

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00:41:51

What the NBA, NFL, and Disney Look for in Product...

Shopify Masters ·

2018/08/27

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products. Show Notes: http://www.shopify.com/blogs/blog/uncanncy-brands-licensing

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00:40:08

Saving Time and Money by 3D Printing Your Prototypes

Shopify Masters ·

2018/08/20

In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers. Show Notes: http://www.shopify.com/blogs/blog/wintersmiths-prototypes

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00:52:45

Why Low-Budget Videos Beat TV-Quality Ads on Facebook

Shopify Masters ·

2018/08/13

In this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better they performed. Show Notes: http://www.shopify.com/blogs/blog/kitty-poo-club

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00:57:46

Going Facebook Live with New Product Releases

Shopify Masters ·

2018/08/06

In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live. Show Notes: http://www.shopify.com/blogs/blog/spirit-hoods-facebook-live

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00:47:29

A Quiz-Powered Approach to Email Marketing

Shopify Masters ·

2018/07/30

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list. Show Notes: http://www.shopify.com/blogs/blog/primally-pure-quizzes

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00:46:51

When Upselling Can Actually Hurt Your Sales

Shopify Masters ·

2018/07/23

In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, there’s a right time to offer the upsell to customers. Show Notes: http://www.shopify.com/blogs/blog/liv-watches-upselling

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00:43:26

Designing a Subscription Box That's Worth Unboxing...

Shopify Masters ·

2018/07/16

In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers. Show Notes: http://www.shopify.com/blogs/blog/bokksu-subscription-box

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00:56:19

How to Sell Guitars by Running Them Over with a Prius

Shopify Masters ·

2018/07/07

In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how they used outlandish durability test videos to get millions of views on Facebook, including going golfing and canoeing with their guitars. Show Notes: http://www.shopify.com/blogs/blog/klos-durability-test-videos

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760 results

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