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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

35:29

How will the UK Election Impact Ad Tech?

The MadTech Podcast ·

2024/06/26

In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chis Walker, head of policy and government affairs for the Advertising Association.

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2:35

MadTech Daily: Disney+ Reducing CPMs By Up To 15%;...

The MadTech Podcast ·

2024/06/26

On today's MadTech Daily: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of DMA

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2:09

MadTech Daily: EU Confirms Apple in Breach of DMA;...

The MadTech Podcast ·

2024/06/25

On today's MadTech Daily: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership

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2:21

MadTech Daily: APAC Ad Market to Grow 8.5%; New York...

The MadTech Podcast ·

2024/06/24

On today's MadTech Daily: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case

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2:59

MadTech Daily: Connected Audio Reaches 68% of...

The MadTech Podcast ·

2024/06/21

On today's MadTech Daily: MadTech Daily: Connected Audio Reaches 68% of Population; OpenAI Co-Founder to Start New AI Company; US Regulators File Lawsuit Against Adobe

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23:12

The MadTech Podcast Special LIVE: Cannes Social 2024

The MadTech Podcast ·

2024/06/21

In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.

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2:06

MadTech Daily: Nvidia Becomes Most Valuable Company;...

The MadTech Podcast ·

2024/06/20

On today's MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering

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27:41

BBC Studios’ Jasmine Dawson on Authenticity, Brand...

The MadTech Podcast ·

2024/06/19

On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.

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2:17

MadTech Daily: Ad Net Zero Publishes Global Media...

The MadTech Podcast ·

2024/06/19

On today's MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie

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24:15

TripleLift’s Airey Baringer on Embracing Programmatic...

The MadTech Podcast ·

2024/06/18

In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.

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2:12

MadTech Daily: Meta Delays Training AI on User Data...

The MadTech Podcast ·

2024/06/18

On today's MadTech Daily: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers

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2:38

MadTech Daily: Spotify's In-house Agency; Pinterest...

The MadTech Podcast ·

2024/06/17

On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Further reading • Mat Broughton on advertising's H1 financials • Alessandro de Zanche on the MadTech Podcast

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28:58

ADZ Strategies’ Alessandro De Zanche on Calls to Ban...

The MadTech Podcast ·

2024/06/14

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.

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2:25

MadTech Daily: Oracle Exits Ad Business; Equativ and...

The MadTech Podcast ·

2024/06/14

On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces

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25:11

Footballco's James Lamon on the Power of Football for...

The MadTech Podcast ·

2024/06/13

Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands?To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.

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2:40

MadTech Daily: BeReal Acquired for €500m; Global Ad...

The MadTech Podcast ·

2024/06/13

On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table

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20:33

MediaCorp's Raj Parekh on the Power of Branded Content

The MadTech Podcast ·

2024/06/13

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world Tickets are still available for ATS Singapore - get yours now.

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1:46

MadTech Daily: Apple to Integrate ChatGPT; Google TV...

The MadTech Podcast ·

2024/06/12

On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio Launch

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2:37

MadTech Daily: Costco Building Ad Business; United...

The MadTech Podcast ·

2024/06/11

On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

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2:37

MadTech Daily: Will Meta be Allowed to Train its AI...

The MadTech Podcast ·

2024/06/10

On today's MadTech Daily: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill

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