x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

09:30

How Exactly to Get Featured on Product Hunt: All the...

The Edward Show ·

2024/08/01

E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support. Things covered: - Benefits of launching a technology product on Product Hunt. - The difference between the Featured page and the All (New) Page. - Can you Hunt your own product, which you are also a Maker of? - How to submit and fill out a launch (what is necessary and what is not) so that you are automatically Featured on the front page. - How many times can the same product be

en

15:19

Avi Schiffmann, 21, Pays $1.8 Million for Friend.com...

The Edward Show ·

2024/07/31

E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name. Avi paid $1,887,843.00 to buy Friend.com. And he spent $200,000 on a video from Sandwich Video. This was a crazy gamble that is paying off - Avi and his video are going super viral. But there’s more to the story than this. I share Avi’s insane background - which he thoughtfully and consciously leveraged - and how Avi is secretly a master at branding. Crazy story. 00:00 Buying Friend.com For $1.8

en

10:31

Instagram’s AI Avatars Are Going to Change All of...

The Edward Show ·

2024/07/30

E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and Messenger, and more. You can query your entire knowledge base on Instagram. You can train AI to recommend your brand. And - there’s no doubt this is going to be adopted everywhere: YouTube, Facebook, X, TikTok, LinkedIn - every UGC platform will have this to some degree. It also allows creators to further

en

16:07

Ranking 8 Hours After Publishing a Video That Took 30...

The Edward Show ·

2024/07/29

E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make. Video is maybe the craziest opportunity that has existed in marketing. Not only is it great for building a brand and top-of-mind awareness… it’s also great for targeting conversion-oriented (bottom of funnel) keywords. Here’s how I did it (and how you can do it, too). The YouTube Short I talk about on the podcast:

en

14:19

How Morning Brew Hijacked Emojis to Get Brand...

The Edward Show ·

2024/07/28

E389: How Morning Brew used repetition of the coffee cup emoji to get top-of-mind awareness in places like iMessage, Whatsapp, DMs, and more. How putting a product launch in the name of social profiles easily increases the efficacy of content marketing. “Bobby from Dupe.com.” How Bobby from Dupe hires an army of video creators on TikTok and IG Reels, dramatically upping brand repetition and conversion rates. A statistic about how devastating AI-generated text can be for a brand. And finally, what I

en

10:44

Reddit Blocks Search Engines in Its Robots.txt and...

The Edward Show ·

2024/07/27

E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google. This is only several months after Google’s $60,000,000/year deal with Reddit to access Reddit’s user generated content for training Google’s AI models. For a long time people have been manipulating Reddit to rank their brand for their desired keywords. This is called Parasite SEO, it goes against both Reddit’s and Google’s

en

15:03

Growing a Newsletter Through SEO With a Low Domain...

The Edward Show ·

2024/07/26

E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month. It’s a niche site ranking for bottom-of-funnel keywords - and a nice story. If you want a digital marketing pick-me-up about how SEO doesn’t have to be hard, this episode is for you. The original findings come from https://detailed.com/q4/. The niche site mentioned is https://mondaymysterymovie.com/. And my SEO traffic

en

11:51

Something Weird Is Happening on LinkedIn

The Edward Show ·

2024/07/25

E386: Something crazy is happening with LinkedIn. This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes. There have been rumors that LinkedIn is turbocharging videos, and this looks to be the case. The video came out on a company page of mine that only has 80 followers... and these 80 followers were enough to jumpstart the video to a point where it's now growing by 3,000 impressions per hour. Also, from my

en

10:46

The Dirty Secret of the Biggest Marketing Agencies

The Edward Show ·

2024/07/24

E385: The reality of working at the big Madison Avenue marketing agencies. I worked at one of them, doing SEO for some of the biggest companies in the world. This is what I learned. If you have any doubts about your own marketing being good enough or about you being able to take on big incumbents, listen to this. The Product Hunt article mentioned in the episode: https://edwardsturm.com/articles/product-hunt-results/ 00:00 The Reality of Big Marketing Agencies 00:47 Competing with Big Companies

en

14:58

100 Tips From Growing an iOS App to $5M in Sales and...

The Edward Show ·

2024/07/23

E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I’ve already started incorporating them myself. The thread in the podcast, credit Jake Mor: https://x.com/jakemor/status/1549281861687451648 My episode, “How App Store Optimization (ASO) Works”: https://youtu.be/F_ltanIMEmw 00:00

en

26:27

I Share My Entire Digital Marketing Stack From...

The Edward Show ·

2024/07/22

E383: This link shares all the tools mentioned in this episode: https://edwardsturm.com/software/ By using the links on that page you are supporting the podcast. Thank you. I share every tool in my marketing stack, even when there are no affiliate programs for the tools. I only share tools I personally believe in and genuinely recommend. I don’t share anything I would not use myself and I am very selective about what I recommend. 00:00 Introduction 01:00 Sales Tools 05:52 SEO Tools 11:08 Press Tools

en

09:16

This Networking Trick Saves Bad Meetings

The Edward Show ·

2024/07/21

E382: Do this to save any meeting that’s not going as well as expected. A great way to turn a mediocre meeting positive is to end on a high note. This simple trick is very likely to leave the other person feeling good about you when the meeting ends. This is one of my favorite tools from my networking toolbox, and I’m looking forward to sharing more. 00:00 My Secret for Ending Meetings on a High Note 00:36 The Secret: Finishing by Letting Others Speak 02:33 Networking and Digital Marketing 03:02

en

10:34

Programmatic SEO Inspiration

The Edward Show ·

2024/07/20

E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding. Then we look at Programmatic SEO from Payscale. We end by deep-diving into Programmatic SEO from Wise. Wise has used Programmatic SEO to generate over 200,000 currency conversion pages. These Programmatic SEO pages have gotten Wise an additional 19 million monthly visitors from Google. Research from: https://detailed.com/q4/ 00:00 Introduction to Programmatic SEO 00:17 Detailed.com

en

15:43

The Instagram Algorithm Is Wildly Similar to Google’s...

The Edward Show ·

2024/07/19

E380: Many of the top social media algorithms got their fundamentals from Google’s algorithms. Instagram is no different. Attributes that are important to Instagram are shared by Google, X, YouTube, TikTok, Reddit, and more. In this episode of the show, I break down trust attributes for Instagram’s algorithm and relate that to Google, Reddit, YouTube, TikTok, and X. Understanding what’s valuable to one algorithm helps you understand the rest of them, helping you consistently achieve great organic

en

12:39

Recording in Your Car to Get the Number One Podcast...

The Edward Show ·

2024/07/18

E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world. The Jefferson Fisher Podcast ranks #1 on Apple Podcasts above: Joe Rogan, Andrew Huberman, The New York Times, Jon Stewart, and more. And how you can steal Jefferson’s strategy to do this too! Jefferson Fisher on Instagram: https://www.instagram.com/jefferson_fisher/ Jefferson Fisher on TikTok:

en

07:42

Do This to Show up in Google’s AI Overviews

The Edward Show ·

2024/07/17

E378: How to show up in Google’s new AI Overviews. In this episode you’ll get: - All the forms and features of Google’s AI Overviews. - Straightforward methods to be included in AI Overviews. - Crazy out-of-the-box methods people are using. 00:00 Introduction to Google's AI Overviews 00:33 AI Overviews’ Controversial Rollout 01:07 Optimizing for AI Overviews 03:08 The Role of Social Media in AI Training 03:42 Social Media Brand Ambassadors 05:37 Recap 06:18 Personal Insights #seo #aioverviews

en

16:25

Google’s Rich Answers Gives More Traffic Than You Think

The Edward Show ·

2024/07/16

E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not. This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless. Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer. Then the episode shares how to get rich answers with copywriting, and something more

en

16:54

News Daddy’s Incredible Success and How to Make Your...

The Edward Show ·

2024/07/15

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists. He shares footage from the event and what he learned. The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists. Once I get you motivated with News Daddy’s videos, I give step-by-step directions on how to make your first TikTok and repost it to every platform, including Instagram Reels, in such a way that views are not

en

16:04

Instagram Stories That Will Blow Your Mind

The Edward Show ·

2024/07/14

E375: Top posts this month from the Instagram Marketing subreddit. I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky promise. “How I generated over 500 million views” - https://www.reddit.com/r/InstagramMarketing/comments/1e1nc0y/how_i_generated_over_500_million_views/ “New hashtag strategy that actually works” - https://www.reddit.com/r/InstagramMarketing/comments/1e1ffw2/new_hashtag_strategy_that_actually_works/

en

10:38

How Bobbi Althoff Got Drake on Her 4 Month Old Podcast

The Edward Show ·

2024/07/13

E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast. In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer to Moms. To: - #1 podcast in the world (now it’s down to #10, but was at #1). - Signed by the most prominent talent agency on the planet (WME). - Doing podcasts with A-listers. - Influencer to everybody, getting recognized everywhere. I love this story. Read from:

en

953 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...