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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:42:25

Ep 139: Omsom’s Emily Chan shares the secret behind...

DTC Podcast ·

2021/09/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we deep dive into GPG brand Omsom’s growth journey with Marketing Director Emily Chan. Omsom is on a mission to provide bright, authentic, and downright rowdy Asian flavors to grocery stores and kitchens across America. Emily has been working on multiple fronts to help Omsom grow steadily, mostly through organic means. Stick around for: Chasing Sriracha and what it means to be a cultural brand The two

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00:25:04

Ep 138: Crush BFCM 2021 - Get Sentimental and Unlock...

DTC Podcast ·

2021/09/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director: We covered: Why it's smart to figure out your best promos by testing at Halloween. Why unlocking your brand's gifting persona is key for big sales BFCM 2021 Why "sentimental" is the word for the season

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00:39:34

Ep 137: Building the future of online marketplaces...

DTC Podcast ·

2021/09/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our guest on this week’s DTC pod was Matt Hayes, Co-Founder, and Head of Growth for The Fascination: a curated marketplace where consumers can discover, research, and shop amazing online brands–all in one place. We cover: The appeal of curated online marketplaces. Hot-button trends customers are loving. Building backlinks with “ego bait”. Thanks for listening and don't forget to subscribe! Subscribe to DTC Newsletter -

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00:22:19

Ep 136: AKNF - 8X ROAS and $8 Million in Sales: A...

DTC Podcast ·

2021/09/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse. He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + RLSA

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00:51:51

Ep 135: Nestle's Orchid Bertelsen on Strategies that...

DTC Podcast ·

2021/09/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast. Today we sat down with Orchid Bertelsen, Head of consumer experience, strategy, technology and innovation - Nestlé USA to discuss how the corporate giant behind thousands of recognizable brands like Hot Pockets, San Pellegrino, Haagen Daz and Kit Kat thinks about innovation in the DTC Space. Orchid’s a brilliant strategist and a master collaborator, working with over 100 stakeholders across 30 brands on any given

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00:27:47

Ep 134: AKNF - Boost Your Email Lists for BFCM With...

DTC Podcast ·

2021/09/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients. The idea is simple: Run a contest where users can enter with an email. Run cold traffic, grow the list, and if you play your cards right you can even profit from this first engagement. We also chatted about key steps you can take NOW to be prepared for iOS15 -- pre-segmentation (so you don't freak out when

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00:49:32

Ep 133: How This DTC Brand Grew 1000% in One Year...

DTC Podcast ·

2021/08/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm. Bushbalm makes “skincare for everywhere” and is currently one of Canada’s fastest-growing DTC brands. We cover: How Bushbalm grew over 1000% in one year A unique way to increase search volume The importance of customer service when growing a brand The 80/20 rule for ads Thanks and don't forget to subscribe! Subscribe to DTC Newsletter -

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00:27:05

Ep 132: AI Copywriting - Befriend the robots before...

DTC Podcast ·

2021/08/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features a high-level discussion about the future of AI copy, and how to use it best RIGHT now to improve the quantity AND the quality of your content. Iman Bashir is the founder of Craftly.ai, the AI writing tool that feels like it's read all of Russel Brunson's books. To jump the waiting list, and test Craftly today go here: dtcnews.link/craftly She joins with Pilothouse Studio's Copywriter Cam to discuss: The guts of how

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00:54:48

Ep 131: Chase Dimond on iOS15 Changes and This One...

DTC Podcast ·

2021/08/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup We dove deep with the Email Marketing Nerd himself, Chase Dimond, on what’s happening with iOS15 and what brands need to do to prepare, plus a single tip that could raise your OR today. Chase is responsible for over $50M in attributable email revenue for his clients and spends the next hour diving deep on the most pivotal aspects of his email growth strategy: We cover: Is open tracking going extinct? The 4 stages of email marketing growth

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00:19:46

Ep 130: AKNF - Google Ads and The Billion Dollar...

DTC Podcast ·

2021/08/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Saul, Head of Pilothouse's Google Ads team to discuss some top-of-mind issues for our in-house search buying guru. We discussed: Why you should always bid on your brand, and HOW to do it best When and when not to bid on competitor brand keywords The billion-dollar international opportunity, including the top three regions we're having success with. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise

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00:36:04

Ep 129: Geeking out on Growth with Little Spoon's...

DTC Podcast ·

2021/08/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Simon Wool, the growth manager at Little Spoon, an organic baby and kids food subscription brand. Simon’s been an executor in the world of performance marketing for years, and now he finds himself leading growth at Little Spoon. This podcast was a lot of fun, as we dove deep on technical performance marketing questions galore. Here's what to expect on this week's poddy: How do you approach creative testing for

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00:29:10

Ep 128: AKNF - Get a million brand impressions with...

DTC Podcast ·

2021/08/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Sr Media Buyers from Pilothouse and Helmkin discussing the how-to add viral power to your TikTok Ads with trends, hashtags, and creative strategies. We discussed: How to find trends to use in your ads How to, and how NOT to use Trends in your ads How Shein rehabbed their damaged image with hashtags Creative limitations for agencies vs pure performance companies like Helmkin Why it's so hard to contact

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00:43:21

Ep 127: Slashing Customer Acquisition Costs with Nik...

DTC Podcast ·

2021/08/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise

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00:24:56

Ep 126: AKNF - Don't Make These Amazon Seller Rookie...

DTC Podcast ·

2021/08/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse. Something about Eric and Clifford seems to make for a loose show, though filled with value We covered the critical errors that new Amazon sellers make, such as: Thinking they’re your competition! Following Amazon’s Best Practices Neglecting PPC campaign structure/organization Nitty Gritty: Wrong account selected when making updates Putting a somehow

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00:39:03

Ep 125: Marea Wellness Scales Menstrual Health...

DTC Podcast ·

2021/08/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Monica Grohne, Founder and CEO of Marea - an education first brand focused on bringing community and solutions to women in all phases of their hormonal lifecycle. We discussed: Being Vulnerable on TikTok. The value of consistent content. Investing in email. Finding success in cancellation emails. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter -

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00:23:52

Bonus: How Influencer Marketing Works at Scale With...

DTC Podcast ·

2021/07/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you listen to this podcast, you probably know that influencers, creators, and UGC are a must-have in any DTC Marketing strategy. This podcast with Mac Enright from Lumanu breaks down strategies, the budgets, and the hacks used by some of the worlds' biggest brands (who spend 90% of their ad dollars on influencer content and whitelisting). We cover: The biggest brand wins Mac's seen in IM from a multichannel approach. What true scale

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00:39:50

Ep 124: Organic Influencers For The Win, Michael...

DTC Podcast ·

2021/07/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Michael Wieder, the Co-founder, President, and CMO at Lalo - a baby and toddler products brand making the lives of parents easier. We discussed: The importance of talking to your customers. Combining DTC and traditional retail strategies. Letting influencers pick their products. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter -

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00:19:57

Ep 123: AKNF - Performance Customer Service with Maia...

DTC Podcast ·

2021/07/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're back with Maia, Head of the Community Engagement department at Pilothouse and Raven, Sr Media Buyer and Head of Growth at DTC. Here are a few of the areas we covered: What are the three major ways that excellent CS will grow your brand’s revenue? What is the full scope of CS brands should be thinking about? How do you hire an ideal customer service employee? Hiring the right people for CS

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00:49:22

Ep 122: How Kellogg's Thinks About DTC and E-Retail

DTC Podcast ·

2021/07/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company. Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019. After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC strategy. On

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00:32:59

Ep 121: AKNF - Building a Creative Flywheel

DTC Podcast ·

2021/07/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's AKNF features the Pilothouse Creative team leads, Cam, Jordan, Angela and Co-founder Kyle. Today we discuss what it takes to build a high performance creative strategy to scale your DTC brand on paid social. We go over the formulas we use, as well as the strategic concept of a flywheel. The complete guide to high performance creative can be found here: https://dtcnews.link/creative Subscribe to DTC Newsletter -

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