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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

24:25

This Is Why You're Stuck

Gym Business Coach Podcast ·

2020/10/06

Have you ever thought about why some people succeed in business while others don't? Experts say that only 2% of people take action on what they hear. Despite paying for seminars, courses, or other platforms where they learn what they need to do to be successful, only a tiny fraction choose to take action on what they learn.Tim and Randy believe that this is the major difference between gym owners who they have seen succeed in their fitness business and those who have remained stuck. To

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17:25

Fitness. What Does Your Gym Believe?

Gym Business Coach Podcast ·

2020/10/01

Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand.Fitness is a broad scope with different belief systems and methodologies that you can choose for your gym. No matter the belief system you decide to go with as a gym owner, the critical question is whether your entire team is on board with the same belief system as you.If they aren’t, it could lead to big problems down the

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26:50

What Do You Want Out Of This?

Gym Business Coach Podcast ·

2020/09/29

Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the business? Are you content trading your time for money? Does your business pay you back without you working on it? Is your goal to sell the business? Give today's episode a listen and then ask yourself what exactly it is you want out of this business.As a fitness professional, knowing what you want out of your business before getting started is really

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22:54

Should You Launch A Podcast?

Gym Business Coach Podcast ·

2020/09/24

Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they've given a number of their clients that have come to them for help launching their own respective podcasts.When it comes to content marketing, there is one medium that we think outperforms all the others. That medium is podcasting. Podcasting is a powerful marketing channel for

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20:04

Use This Content Marketing Strategy All Year Long

Gym Business Coach Podcast ·

2020/09/22

Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth.Direct response and content-based strategies are typically considered to be the yin and yang of the marketing world. Both can be incredibly lucrative and successful though Tim and Randy do prefer to use a content-based

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35:05

Success and Software With Evan Howard

Gym Business Coach Podcast ·

2020/09/17

Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business. As a gym owner, automation plays a significant factor in the success of your fitness business. Evan has been a super-user of our CLA (Client Lifecycle Automation) and explains what the automation has done to his business. As you’ll hear him discuss, not only has it drastically brought down his business expenses, but has also freed his time

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28:59

Is It Hard To Become A Member At Your Gym

Gym Business Coach Podcast ·

2020/09/15

Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join your gym. Use today's tactical episode to increase the number of clients you're onboarding each month!There are so many variables in the process between somebody first hearing about you and them giving you their money and working with you over the long term. As a gym owner, you should

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20:06

5 Things We're Excited About Right Now

Gym Business Coach Podcast ·

2020/09/10

In our entrepreneurship journeys, it's tempting to always focus on the next thing without taking a moment to celebrate our small wins. However, it is important to take a moment, look back, and be grateful for your successes, no matter how small. In this episode, Tim and Randy share some exciting things happening in their world.Among the things that we are most excited about is the free 3-day Keap challenge where we are teaching gym owners the power of automation in their business. So far, we

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26:23

10 Tactics To Improve Your Email Marketing

Gym Business Coach Podcast ·

2020/09/08

Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing still works and it’s a great marketing platform to provide value and sell to your customers.Even though open rates may have gone lower than they were in the past, there’re ways to increase your email marketing campaign effectiveness. In this episode, Tim and Randy share some valuable strategies and tactics to help you improve your email marketing. The

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13:08

Free 3-Day Keap Challenge

Gym Business Coach Podcast ·

2020/09/03

As a gym owner, you are always on the lookout for opportunities to increase efficiency in your business. That’s why Tim and Randy are bringing you the 3-day Keap challenge to help you learn the features and benefits of Keap and how it translates to your fitness business. On day 1 of this challenge, Tim takes you through the basics of Keap and shows you what’s possible when it comes to automation in your fitness business. On day 2, he helps you build a winning campaign while day 3 is all about

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31:34

The Future Of The Fitness Industry

Gym Business Coach Podcast ·

2020/09/01

There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creative if they want to keep their gym open and we’re going to see a lot of new strategies and innovations surface.There are some gym models that have already bit the dust - one of those is large group training. This model, with a bunch of sweaty people packed into a room no longer seems appealing to the market. From a gym owner’s perspective, this model was

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22:14

Market Like This To Make Money

Gym Business Coach Podcast ·

2020/08/27

The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough and you’re looking for ways to cut costs, you should NEVER completely cut out your marketing budget. That doesn’t mean you have to always be spending thousands of dollars each month on it, but you must be doing it in some way. That could be paid advertising, content marketing, or something else.At Pulse, we’ve double-down on paid marketing in a time when

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31:04

Directing Fitness With Zach Columbia

Gym Business Coach Podcast ·

2020/08/25

Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness industry. In the book, Zach wants the person in this role to understand what their job entails and have the right perspective around the position. He also highlights how communication between the gym owner and the director of fitness should happen to ensure they are in sync regarding expectations.The main message that Zach wants the person the owner has

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26:13

Do You Want Success?

Gym Business Coach Podcast ·

2020/08/20

The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals. It’s not just people, your belief systems are shaped by every input in your life. Music, television, books, social media, everything you spend time on impact your performance. You need to control your input.As a gym owner, you should look at what you are doing. Who are the people around you? Which input do you allow in

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16:17

Do You Even Own Your Traffic Bro?

Gym Business Coach Podcast ·

2020/08/18

There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your stuff. The second type is paid traffic. This is the traffic you get from ads. The third type is traffic you own. This is the traffic from your email lists or your contact database or your CRM.Traffic your own is very important for the growth of your business. With this type of traffic, you can run a campaign drive to your offers and generate revenue

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22:35

Mindset Matters Most

Gym Business Coach Podcast ·

2020/08/13

Our coaching program is basically broken up into four areas. Delivery systems, Ascension systems, Conversion systems, and the Attraction systems. We talk about these four areas in great detail and look at your current business, where you are and where you wish to go.However, before we get to these four systems, we first do some work on the mindset. Just the same way we build muscle by putting in the work and doing the reps, we also develop our mindsets by putting in some work. This means we have to

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50:16

Preparing Your Gym To Sell

Gym Business Coach Podcast ·

2020/08/11

We begin by talking about the things that a buyer looks for when buying a business. A buyer looks for a consistent business that has been around for a while, with systems in place. They also want the financials to be good and pay a lot of attention to the tax returns. Buyers do not want a seller who is heavily involved in the day to day operations of the business. Max advises that you should run your business like you are going to sell it tomorrow. This means working on those things that buyers look

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23:55

Do You Own Your Process?

Gym Business Coach Podcast ·

2020/08/06

Relying on somebody else to run critical aspects of your gym business like lead generation and lead nurturing doesn’t sound like a good idea. For one, you would face big problems if they were to disappear. Secondly, you don’t know what they are saying to the leads before they walk into your door. They may be promising them something that you can’t deliver.As a business owner, you have to own the process. The problem with some gym owners is that they don’t want to do the work. Having processes and

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18:51

Dominate Retention Using Automation

Gym Business Coach Podcast ·

2020/08/04

Customer experience is what differentiates your gym from the rest but you have to ensure that your clients are showing up. When they show up, you offer them the opportunity to get the results they want and this is what customer experience is all about. The main reason why your clients pay you to come to the gym is for you to hold them accountable. They want to get the results but you have to hold them accountable.Now, if they are now showing up, you can’t deliver the results and you can’t hold them

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15:46

How To Upgrade Clients Coming Out Of The Covid Shutdown

Gym Business Coach Podcast ·

2020/07/30

Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? Should you give them free months or free upgrades or do you drop their rates? We thought about it and tried out something in our gym which worked very well for us. Basically what we did was to upgrade members who supported us by offering them two months free upgrade to the next higher-priced

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