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PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:24:08

The Fintech Sales Labyrinth: Conquering the...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/16

Selling Fintech in Nigeria: A Marathon, Not a SprintSelling physical products or even services with tangible deliverables can be challenging, but when it comes to Fintech solutions in Nigeria, the game entirely changes. These innovative solutions deal with abstract concepts – intangible and complex ideas that require a unique sales approach. This episode equips you to conquer the complexities of Fintech sales in the Nigerian market. Here's what you'll learn: The Hidden Hurdle: Fintech

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00:25:20

The Missing Piece: Why Sales & Biz Dev Should Lead...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/15

Building a Booming Nigerian FinTech: Why Sales Expertise is Your Secret Weapon Nigeria's FinTech scene is thriving, but many aspiring founders get caught in a familiar trap. They meticulously craft the tech, secure funding, and launch with fanfare – only to discover their solution doesn't resonate with the market. This episode breaks the mold! We challenge the typical "startup script" for Nigerian FinTech and advocate for integrating Sales & Business Development expertise from the very

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00:18:13

Fintech Sales Strategies for Nigeria: Cracking the...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/14

Selling Fintech in Nigeria: Cracking the Code Nigeria's booming fintech space is brimming with innovative startups, but a great idea is only half the battle. This episode dives into the unique challenges of selling fintech products and services in the Nigerian market. We'll unpack the world of fintech: * What exactly is fintech? It's all about leveraging technology to solve problems in financial services. * Think mobile payments like Paga and OPay, online banking offered by traditional

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00:19:10

Stop Winging It! Building a Structured Sales Machine...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/13

Forget about the "freestyle" sales approach! This episode dives into the importance of building a structured sales machine to take your business to the next level. Here's why a structured approach matters: Consistent Customer Experience: A defined framework ensures your team delivers a positive and consistent experience to every potential customer. Cohesive Brand Image: A structured approach promotes a clear and unified brand message across all sales interactions. Delivery on Promises: By

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00:12:16

From Analyst to Influencer: Leveraging Sales Skills...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/11

Sharpen Your Skills, Strengthen Your Impact: Sales & Business Development for AML/KYC Professionals Forget the stereotype of AML/KYC analysts solely focused on technicalities! This episode explores how honing sales and business development skills can significantly enhance your impact in the fight against financial crime. We delve into how these skills can empower you to: Communicate Effectively: Present complex findings persuasively, influencing colleagues and gaining buy-in for necessary

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00:27:11

From Ignored to Engaged: How to Personalize Festive...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/10

Don't Get Lost in the Holiday Hustle: Personalized Messaging for Business Growth Forget the impersonal greetings and generic broadcasts! This episode dives into the power of personalized messaging during religious holidays to nurture client relationships and stay top-of-mind. We explore why generic messages fall short: Ignored & Forgotten: Mass broadcasts often get overlooked, failing to make a lasting impact. Missed Opportunity: They miss the chance to connect with clients on a personal

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00:13:09

Startups 101: It's Not Just Tech & Hype, It's About...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/09

Customer Focus: The Secret Weapon for Nigerian Startups This episode cuts through the noise surrounding startup culture to reveal a fundamental truth: strong sales and business development practices are the key to navigating growth, regardless of whether your business is a tech-enabled startup or a more traditional early-stage venture. We explore two common misconceptions about startups: Unique Challenges: There's a myth that startups face inherently unique challenges. The truth is, core

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00:13:34

Turn Every Contact into a Prospect: Actionable Tips...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/08

Turn Every Contact into a Prospect: Actionable Tips for Daily Lead Generation

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00:18:51

Less is More: The Power of Targeted Marketing at...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/07

Less is More: The Power of Targeted Marketing at Networking Events Show Notes: Networking for Relationships, Not Sales Tired of awkward sales pitches at networking events? In this episode, we debunk the myth that networking is all about selling your services. We explore effective strategies to build meaningful connections and showcase your expertise without being pushy. You'll learn: * Why networking events aren't ideal sales pitches: Attendees have different goals, and aggressive sales

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00:16:14

The Opt-In Advantage: Building Trust & Engagement in...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/06

The Opt-In Advantage: Building Trust & Engagement in Business OutreachStop the Spam, Win More Business: The Opt-In Advantage in Outreach In this episode, we delve into the world of business outreach, specifically how to avoid turning prospects off with intrusive tactics. We explore the concept of "intrusiveness" in business outreach, defining it as pursuing a business relationship without cause or permission from the other party. The episode features a real-world case study: an unsolicited

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00:15:54

Sales Velocity Secrets: How to Generate Consistent...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/04

Sales Velocity Secrets: How to Generate Consistent Revenue & Fuel Your Brand Sales First, Brand Later: The Counterintuitive Path to Growth (ft. Client Case Study) In this episode, we dive deep into a client consultation that challenges the traditional approach to business growth. We explore the surprising reality that prioritizing sales strategy over immediate brand building can be the key to long-term success. The conversation highlights the importance of foundational data for effective

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00:19:45

Bridging the Gap: From Tech Support to Wedding...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/02

Bridging the Gap: From Tech Support to Wedding Planning - The Power of Multidisciplinary Skills with Kelley From Car Diagnostics to Dream Weddings: Leveraging Different Skills for Success (ft. Kelley, Abuja Wedding Planner) This episode dives into the unexpected world of business development with Kelley, a successful wedding planner based in Abuja, Nigeria. Kelley's journey might surprise you! We explore how her diverse background, ranging from tech support and customer care in the US to retail

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00:16:26

Texting Your Way to Success: WhatsApp for Business...

Sales For The Nigerian Business Person: The Sales and... ·

2024/04/01

Texting Your Way to Success: WhatsApp for Business Growth Forget the limitations of email and impersonal SMS! This episode explores the power of WhatsApp as a game-changer for fostering trust and thriving business relationships. We dive deep into how to leverage this ubiquitous communication tool for business growth. Here's what you'll discover: Beyond Memes & Messaging: Uncover the hidden potential of WhatsApp for building personalized connections with customers and prospects. The Power of

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00:14:15

Secret Weapon: WhatsApp Business Features You Didn't...

Sales For The Nigerian Business Person: The Sales and... ·

2024/03/30

From Chats to Customers: Turning WhatsApp into Your Lead Generation MachineThis episode dives deep into the untapped potential of WhatsApp for explosive lead generation. Host Tavershima Ayede shatters the myth of WhatsApp being just a platform for memes and gossip, revealing powerful business features you've been missing. Here's what you'll learn: How to leverage WhatsApp's massive user base to connect with potential customers who are already comfortable using the platform. Hidden business

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00:33:09

Kicks & Conversions: Building a Sales Process for...

Sales For The Nigerian Business Person: The Sales and... ·

2024/03/28

Episode Summary: The Nigerian Hustle: Turning Sneakerheads into Customers Forget the hard sell! This episode takes you on a journey with a fictional Nigerian entrepreneur launching an online streetwear and sneaker brand. Host Tavershima Ayede uses this case study to demonstrate how to build a winning sales process specifically tailored for the Nigerian market. We ditch the one-size-fits-all approach and instead focus on creating conversations. Learn how to identify your Ideal Customer

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00:23:36

From Curious to Committed: Building Your Winning...

Sales For The Nigerian Business Person: The Sales and... ·

2024/03/27

Cracking the Code: Your Step-by-Step Guide to Sales Success Forget chasing leads and forcing closes! This episode dives deep into the secrets of building a winning sales process. Host Tavershima Ayede breaks down the key stages, from generating qualified leads to closing deals with confidence. In this episode, you'll learn: What a true "lead" really is (and how to find them). Lead generation strategies that attract the right people. The art of qualification - separating curiosity from

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00:26:02

Trust & Familiarity: The Secret Sauce of Nigerian Sales

Sales For The Nigerian Business Person: The Sales and... ·

2024/03/25

Forget the one-size-fits-all sales pitch! This episode dives deep into the world of sales in Nigeria, exploring the nuanced relationship between universal sales principles and cultural context. Host Tavershima Ayede argues that while core principles like trust and familiarity remain crucial, their application requires a deep understanding of personal, social, and cultural contexts. The episode unpacks the importance of adapting traditional sales tactics. We explore familiar stages like

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00:09:13

Selling Smart in a Tough Market: Nigeria's Business...

Sales For The Nigerian Business Person: The Sales and... ·

2024/03/24

Nigeria's business landscape presents unique challenges for entrepreneurs and self-employed individuals. This episode dives deep into the current realities, including high cost-push inflation and rising energy costs. We explore the impact on living conditions and the increased burden on businesses due to generator fuel, rent, and other production factors.The episode doesn't shy away from the difficulties, but host Tavershima Ayede offers solutions and strategies. We discuss how increasing sales

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00:14:57

Happy Customers, Happy Career: The Power of Satisfaction

Sales For The Nigerian Business Person: The Sales and... ·

2024/03/23

Happy Customers, Happy Career: The Power of Satisfaction

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00:31:08

From Stalemate to Action: Closing the Deal in...

Sales For The Nigerian Business Person: The Sales and... ·

2024/03/21

From Stalemate to Action: Closing the Deal in Business & Life

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