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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

4:51

SXSW x iHeart Awards, Skippable Ad Appeal, Keeping...

Sounds Profitable ·

2024/01/16

Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max TaniTikTok reports non-skippable video ads may harm engagement by Nicola AgiusHow children's privacy laws complicate connected TV tracking practices by Tim PetersonS&P says advertisers have resumed spendingiHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Live Event in Partnership with SXSW on March 11, 2024…as for the rest of the news: PodPod reports Audioboom has

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7:08

A Year in Acquisitions, YouTube Ingests RSS,...

Sounds Profitable ·

2024/01/12

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed IngestionBranded Music and AuthenticityQuick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to audio content has remained stable for a decade. Goldstein discusses strategies for podcasting to grow in a

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4:37

Acquisition in Podcasting, Spotify Ambassador Ads,...

Sounds Profitable ·

2024/01/11

Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan BarlettaAmbassador Ads are going away.The Untapped Potential of Audio in Retail Media Networks by Joshua YamuderIf music marketing is a gateway to culture, brands must navigate carefully, execs say…as for the rest of the news: The recently-canceled podcast Death, Sex & Money from WNYC has been revived by Slate, and if you’re interested in more coverage of

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4:25

RSS Live on YouTube, 2023's Average CPM, Podcast...

Sounds Profitable ·

2024/01/10

Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem MakariAfter a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners by Sara GuaglioneLibsyn CPMs down 6% for 2023 by Adam ShepherdCan Programmatic Audio Rise In The Charts In 2024? by Hana Yoo…as for the rest of the news: Lower Street has announced their speaker lineup for a free brand podcast summit on

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4:26

NPR's Brand Safety, SXM's Mood Ring, COPPA on...

Sounds Profitable ·

2024/01/09

Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News PodcastingContent Mood Targeting5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven GoldsteinHow Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff…as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace, AdLarge signs exclusive sales

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5:21

Podcasters in Pajamas, SXM's Research Roundup,...

Sounds Profitable ·

2024/01/08

Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad HilliOS 17, a writeup by Pete BirsingerWhy Gen Z’s biggest podcasters are working from bed by Lilly SmithThe 5 trends that will shape sports marketing in 2024 by Alyssa MeyersMusic streaming service SoundCloud tunes up for sale by Mark Kleinman…as for the rest of the news: Signal Hill Insights shares three potential game-changers from their

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7:00

Christmas Sports Sold Out, YouTube and...

Sounds Profitable ·

2023/12/22

Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb Podcasts Can Mean BusinessYouTube Postpones Co-Viewing Measurement PlanQuick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos. Digiday interviews several people in the advertising industry to get their take on the near-future

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4:32

Simplecast's YouTube Integration, Barbie's Lessons...

Sounds Profitable ·

2023/12/21

Here's what you need to know for today in the business of podcasting:Simplecast adds YouTube integration for automatic uploads by Adam ShepherdWhat marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina MonllosHere's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley…as for the rest of the news: Podimo has secured €44 million in combined funding, and eMarketer finds most TV and video ad buyers require at least

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4:34

Seasonal Podcast Ad Strategy, Streaming Audiobook...

Sounds Profitable ·

2023/12/20

Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internetSpotify's Push Into Audiobooks Sparks Concern Among Authors by Ashley CarmanThe Crucial Timing of AdsMedia Buying Briefing: Here are five media agency trends to watch in 2024 by Antoinette Siu and Michael Bürgi …as for the rest of the news: Rain News shares the audio-related highlights from Nieman Labs’ 2024 predictions, and Marketing Brew covers how Agencies of Record could become a thing of the

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4:37

IAB Creator Economy Study, YouTube Postpones...

Sounds Profitable ·

2023/12/19

Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising OpportunityWhat Worked in 2023: Brands in Podcasting by Annalise NielsenYouTube postpones co-viewing measurement plan by Tim PetersonAd Trends In 2024: Digital Deceleration, AI Rising, More Ad-Supported Streaming…as for the rest of the news: Tink Media has launched Podcast Group Therapy to offer podcast marketing strategies in tight-knit online

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4:52

Disney's Christmas Sports Inventory, SmartLess' Big...

Sounds Profitable ·

2023/12/18

Here's what you need to know for today in the business of podcasting: Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory by Alyssa MeyersMailchimp cancels podcast after refusing to work with union producers by Ariel ShapiroHow Will Arnett, Jason Bateman and Sean Hayes’ ‘Smartless’ Proved Podcasts Can Mean Big Business by Addie MorfootBehind the scenes of SiriusXM’s rebrand by Alyssa Meyers…as for the rest of the news: Podnews has launched a fun tool to find which Netflix

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7:15

Host Engagement in Video Podcasts, Spotify Signs...

Sounds Profitable ·

2023/12/15

Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video DilemmaEdison Research, Cumulus Media publish Q3 Share of Ear StudySpotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin HustonTeens social media platform choices are shifting.

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3:42

Podcasting's Video Dilemma, Realm Signs Adelicious,...

Sounds Profitable ·

2023/12/14

Here's what you need to know for today in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma49% of global marketers predict increase in podcast ad spending by Adam ShepherdAudio Is One Of Agency Giant WPP’s Top 10 Trends For 2024.Realm inks deal with Adelicious

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11:16

10 Critical Facts about Video and Podcasting for...

Sounds Profitable ·

2023/12/14

Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study.Sound You Can See WebinarWritten by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information,

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3:54

TikTok Podcasts Ending, Podcasting's Newest...

Sounds Profitable ·

2023/12/13

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform preferences differ: report by Jasmine SheenaPodcasters & Advertisers: Meet Your New Audience by Paul RiismandelThe Specialist DSPs Giving Omnichannel Giants A Run For Their Money By James Hercher…as for the rest of the news: McDonald’s has committed to supporting diverse podcasting for another two years, and Brian Morrissey discusses podcasts as

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3:40

Podcasting Eats Share of Ear, Spotify Signs Warner...

Sounds Profitable ·

2023/12/12

Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down by Pierre BouvardSpotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin HustonTikTok, gaming, and AI will define the advertising landscape in 2024, report says

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5:01

TikTok Going Longform, 2024 Ad Spend Predictions,...

Sounds Profitable ·

2023/12/11

Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara LebowA look at holding company 2024 ad spending forecasts by Antoinette SiuFrom Unicorns to Zombies: Tech Start-Ups Run Out of Time and Money by Erin GriffithWhat creator Anna Kai looks for in a brand partner by Katie Hicks…as for the rest of the news: Livewire has published an update to their tracking of iOS 17 auto-download changes in

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7:30

Audio to Pass $75 billion, ANA Finds Missing Adspend,...

Sounds Profitable ·

2023/12/08

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in PodcastingPodcast Download Fall 2023, Cumulus Media and Signal Hill InsightsSpotify Announces LayoffsANA Study Finds Nearly 2/3rds of Ad Dollars Never Reach Intended AudiencesQuick Hits: The Partial Attention Economy of Video Podcasting by Tom Webster. Surveyed podcast audiences say they’re media-agnostic when it comes to how and where they consume podcasts. Tom examines what this means for

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4:50

Podcast Language Diversity, ANA Finds Missing...

Sounds Profitable ·

2023/12/07

What Are the Fastest-Growing Podcast Languages? by Becca Butcher‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh BarberPodcasts aren't as doomed as they look. But some of the best ones are by Scott NoverOnly around a third of ad dollars reach ‘intended audiences,’ ANA finds by Ryan Barwick…as for the rest of the news: Tidal announces a layoff of 10% of its staff, and more Digiday coverage of the Programmatic Marketing Summit in which a

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6:25

The Partial Attention Economy of Video Podcasting

Sounds Profitable ·

2023/12/06

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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