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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

13:50

Reddit Parasite SEO to Get Podcast Listeners

The Edward Show ·

2024/07/12

E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast. Writes detailed Reddit posts about trending and consistently hot topics. Manipulates Reddit a bit with upvotes. Changes the post text. Removes the details he wrote and replaces it with a recommendation to listen to his podcast to learn about the topic. The Reddit post ranks on Google. People go to the Reddit post → go to the podcast → listen → some people become regular listeners. Evil genius. As recommended in the

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14:04

Taking the Longcut vs. Spending Time Looking for...

The Edward Show ·

2024/07/11

E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts. Something, however, I see time and time again is that the most surefire way to achieve one’s goals is to take the longcut. This means doing something one enjoys and sticking with it daily (or several times a week) - for years. Nobody is so dumb they won’t figure things out given enough time. But when you go from “opportunity” to “opportunity” you have to start anew each time. This episode is my rant on this. I give an

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18:52

Parasite SEO With LinkedIn Pulse: How It Works, Why...

The Edward Show ·

2024/07/10

E371: Parasite SEO using LinkedIn Pulse. First, I share examples. Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform’s authority and engagement to put up your own SEO content and rank on search engines fast). Then, I give an in-depth breakdown of exactly how this is done. The spammy manipulative ways this is performed + the less spammy options. I also give alternatives. Just a reminder, I am not recommending any of this, but I think it’s important for

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10:39

Do This to Be Seen as a Beloved Underdog

The Edward Show ·

2024/07/09

E370: How to paint yourself as the underdog, even when you’re the incumbent. It’s a quick hack to make yourself instantly likable. Find the incumbent in your niche - the mainstream - criticize them relentlessly. Done properly, it doesn’t make your brand appear weak; it makes your competitors seem exploitative to their consumers. Being the mainstream isn’t cool, being the underdog is. Works for incumbents too, though requires a bit more creativity, explained in the episode. 00:00 The Epiphany:

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06:54

Tricks to Create a Loyal AF Community With DJ Fred Again

The Edward Show ·

2024/07/08

E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun. Read the thread from Rob Abelow: https://x.com/abelowrob/status/1808184852908499215 00:00 The Buzzword 'Community' 00:33 Building a Loyal Community 00:56 Direct Fan Relationships 01:32 Community First 01:49 Reward Fandom 02:28 Get Fans Involved 02:52 Create FOMO 03:52 Be Authentic 05:17 Be a Connector 05:43 Summary 06:18 Final Thoughts

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14:41

LinkedIn Video Is Getting Turbocharged in the Feed

The Edward Show ·

2024/07/07

E368: LinkedIn video is getting prioritized in the main feed. Things people DON’T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing software (I used to only use the native TikTok app). - A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on the selfie camera of an iPhone 8). - More than five minutes a day. I've gotten hundreds of millions of views with business and marketing videos shot on the

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02:16

An Easy Way to Capture Keywords Within Striking...

The Edward Show ·

2024/07/06

E367: Keywords within striking distance. Here’s how to increase your rankings for them. Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages). See which pages are ranking for these keywords. Expand your sections in these pages. Write more. Go as in-depth as is necessary on these keywords within that page. You don’t have to add an essay’s worth, but a few paragraphs. If you’re not directly using the keyword, make sure you use it. Proofread

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09:27

Hacking SEO With AI Lib Dubbed Video User Generated...

The Edward Show ·

2024/07/05

E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market. This exploits a few things: - Google is prioritizing UGC content in search. - SEO in languages other than English is way less competitive. - Video in languages other than English is also way less competitive. - AI lip

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14:14

I Made a Podcast Every Day for 1 Year (Here’s What I...

The Edward Show ·

2024/07/05

E365: I’ve made this podcast every single day, without missing a day, for the past full year. I learned a ton. Here’s what I wish I did sooner, what I did well, and what I wish I didn’t do. If you’re thinking about making a podcast, doing marketing for a podcast, or looking at how to make a podcast, this will be helpful. 00:00 Celebrating One Year of The Edward Show 01:09 Covering Trending Topics 04:10 Thumbnails and Using Video 06:53 Editing and Improving Podcast Quality 10:02 Podcast Marketing and

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15:06

Satellite Networks in SEO: Spiderwebs of Fake Sites...

The Edward Show ·

2024/07/04

E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Satellite Networks in SEO are, what they require, whether they’re worthwhile, and alternatives to them. If you’re interested in black hat digital marketing, this episode is for you. 00:00 Kyiv 01:06 Black Hat Katya 02:41 Discovering Satellite Networks 03:15 The Complexities of Satellite Networks 05:29 Viability of Satellite Networks 08:57 Alternative

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10:16

More Traction on LinkedIn in the Last 2 Days Than the...

The Edward Show ·

2024/07/03

E363: The rumors of LinkedIn prioritizing video seem to be true. In the last two days I’ve experienced more traction with my videos than any day before in the last 610 consecutive days of posting. Here’s how I’m doing it. + Confirmation that the TikTok algorithm restricts performance if you delete videos rather than archive them. + How Avni Barman grew her Instagram followers in the last 24 hours from 60,000 followers yesterday to 80,000 today. 00:00 Episode Overview 00:10 LinkedIn's New Video

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09:02

7 Life-Changing Marketing and Productivity Chrome...

The Edward Show ·

2024/07/02

E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentiment analysis. The Chrome Extensions ↓ Return YouTube Dislike: https://chromewebstore.google.com/detail/return-youtube-dislike/gebbhagfogifgggkldgodflihgfeippi?hl=en MozBar: https://chromewebstore.google.com/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en Grammarly:

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06:16

This Crazy Google Business Profile Hack Will Get You...

The Edward Show ·

2024/07/01

E361: People are gaming local SEO with this Google Business Profile hack. BUT… it’s super dangerous. While it can get big results for a services-based business, it can also get an account banned. AND… it can even be used to mess with competitors. I’m not advocating this, but this is what’s trending in the world of SEO. So it’s important to know about. As mentioned in the episode, here’s Darren Shaw’s post sharing this: https://x.com/DarrenShaw_/status/1806342610514264333 00:00 Episode Context 00:36

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08:07

AI Memes to Hack Retention on TikTok

The Edward Show ·

2024/06/30

Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for right now? Memes, of course. People are using this new technology to transform popular memes. Meme A goes in and transforms into Meme B. Here’s where the marketing opportunity lies. Use these in your product videos, your socials, and anywhere you want to get extra retention. Transform memes into images of your brand. Or transform memes into symbolic images to

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24:56

The Two Build in Public Post Types That Always Get...

The Edward Show ·

2024/06/29

E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode will save you time. If you're launching a mobile app, this episode will also save you time. In addition to Build in Public TwitterX post types that get engagement, there are insights about running Meta and TikTok ads to mobile apps. I also share Ryan Reynolds' storytelling-centric marketing strategy and ideas on how to use that in your own marketing

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13:26

How to Grow To 143,000 Followers on LinkedIn

The Edward Show ·

2024/06/28

E358: Deep dive into LinkedIn growth. First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 Matt Barker: https://www.linkedin.com/in/mattjbarker1/ Matt Barker, still following these LinkedIn best practices, now has 143,000 followers on LinkedIn. When he wrote that, he had 4,000. Clearly, he knew what he was talking about. Next, how somebody got the “LinkedIn top voice badge” in just 5 days ↓ Post:

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14:01

How I Get Ideas for 1,200 Videos and 357 Podcasts

The Edward Show ·

2024/06/27

E357: Where I draw motivation from and how I come up with ideas. These tactics are sure to demolish any writer's block anybody has. Try these things instead of procrastinating content creation. 00:00 604 Days of Consistency 01:03 Motivation 03:06 Descript 04:46 Generating Content Ideas 05:30 Microsoft To Do List 05:45 Misc Sources 06:26 Hooks 07:16 Viral Tweets 09:20 Audience Questions 10:26 The Lexus Naming Story 11:34 Content Opportunities 12:46 Ideation and Execution #contentcreation

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12:51

She Got 25,000 Followers on LinkedIn

The Edward Show ·

2024/06/26

E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences between LinkedIn and TwitterX, and best practices for posting to LinkedIn, X, Instagram Reels, and TikTok. Tons of insights in this one. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Avni Barman 01:05 LinkedIn Top Voice and

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19:13

0 to 70,000 Newsletter Subscribers in 8 Months

The Edward Show ·

2024/06/25

E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge partnerships with some of the biggest tech companies. She's also grown her LinkedIn to 25,000 followers. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.linkedin.com/in/avnibarman/ Avni's newsletter: https://www.generationshe.co/ 00:00 Introduction to Avni Barman 00:24 Avni's Marketing Success and Loyal

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11:04

This Slight Shift Got 14,615% More Views

The Edward Show ·

2024/06/24

E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardsturm.com/articles/framing-slight-shift-got-146-time-more-views/ 00:00 Introduction to Social Media Posting Strategy 01:33 Introduction to Framing Content

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