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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:38:04

Bonus: Building an Effective SMS Marketing Channel...

DTC Podcast ·

2021/07/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we dive deep with Gabe from Yotpo's Client Success Team to share his recommendations on best practices for SMS success. Many brands don’t know where to start when it comes to SMS marketing and guidance is needed. Gabe covers the importance of growing subscribers with several different collection tools, the types of flows to enable, and campaign recommendations to get the most out of the channel. In addition, He also

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00:47:01

Ep 120: Slashing Facebook Ads Budgets in Half and...

DTC Podcast ·

2021/07/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a powerhouse pod guest this week - Olipop’s Growth Marketing Manager, Steven Vigilante. Let’s jump in: 🙊People over-rely on what Facebook tells them After realizing that Facebook couldn’t be trusted as an attribution source of truth and doing a little internal digging, the Olipop team realized that their actual acquisition costs on the platform were 8-10x higher than what Facebook was reporting. Olipop has since cut their Facebook

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00:28:08

Ep 119: AKNF - iOS 14.5 and Ecosystem ROAS

DTC Podcast ·

2021/07/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertising in the post iOS14.5 world is a real adventure. With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly. Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gathered today to discuss the steps we're taking to mitigate the loss in data fidelity across all

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00:27:46

Bonus: Signs you should consider SMS for your brand...

DTC Podcast ·

2021/07/08

Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands. The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands

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00:49:04

Ep 118: Dreamland Baby Solves a Problem and Scales...

DTC Podcast ·

2021/07/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Tara Williams, founder and CEO of Dreamland Baby Co a DTC brand making safety certified weighted blankets for babies and toddlers. They’re on a mission to help parents and children get more, better sleep. Dreamland benefited immensely from the Shark Tank effect. After their deal-making turn on last year’s season finale of Shark Tank, Dreamland was overwhelmed by the positive response that changed the course of their business. Over 7M

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00:19:37

Ep 117: Cross Departmental Learnings NO CHASER

DTC Podcast ·

2021/07/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler zeros in on an essential, but under reported aspect of any brand or agency's scaling success. Cross departmental learnings account for much of the growth we see at Pilothouse, so we gathered some of our leaders to discuss how valuable insights get communicated between traffic teams as well as client accounts. Learn why it's so important, how we do it, and some great examples of cross departmental wins from

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00:53:12

Ep 116: Product/Market Fit Masterclass with Canopy...

DTC Podcast ·

2021/06/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have Eric Neher and Mike De Santis from Canopy. Canopy is a brand creating gorgeous humidifiers that combines air purifying technology to keep your indoor atmosphere healthy. In this pod, you'll hear: ✅ Updating legacy products "We took an ugly old appliance and turned it into something nice and approachable, and something you'll actually want to display in your home" Mike and Eric knew that skincare and beauty

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00:26:16

Ep 115: AKNF - Top 3 UGC Mistakes (+ #freebritney)

DTC Podcast ·

2021/06/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we welcome Angela, Head of Pilothouse's User Generated Content division to chat about the biggest mistakes she sees brands make when it comes to scaling their offer with UGC Creatives. Listen to the end for some insights into Britney Spears's sad and weird situation. Ads Based On User-Generated Content Receive Four Times Higher Click-Through Rates And A 50% Drop In Cost-Per-Click Compared To Average Ads Mistake #1 - Not setting

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00:43:32

Bonus: The Consumer Trends that Will Dominate 2021...

DTC Podcast ·

2021/06/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup Special guest Attest CEO Jeremy King joins us on the pod to discuss the findings of D2C Digest, their research product based on the thoughts and opinions of 1000s of US online shoppers. This podcast contains data-backed research on the consumer trends and business stories that will define 2021 for smart brands. A must listen! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with

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00:53:33

EP 114: BeardBrand's Eric Bandholz and the DTC Long Game

DTC Podcast ·

2021/06/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have DTC legend and founder of Beardbrand Eric Bandholz. Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool. Listen to the pod for: 🔥 Hot takes on how DTC brands should approach Amazon 👩‍🎨Strategies for negotiating creative plateaus 📲

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00:33:18

Ep 113: AKNF - My best performing TikTok Ad with...

DTC Podcast ·

2021/06/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads. A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totally hooked. So today, we're back with Mr. Spencer Hay, Pilothouse's lead TikTok buyer, to learn more about

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00:42:19

Ep 112: Goodwipes Co-Founder Sam Nebel Battles Big...

DTC Podcast ·

2021/06/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Sam Nebel, Co-founder, and Co-CEO of Goodwipes. Goodwipes is an eco-friendly hygiene brand creating plant-based 100% biodegradable hypoallergenic wipes taking on big TPs! Here's what you'll hear on the pod: 📦 Transitioning from retail to DTC 📦 Bold brand marketing can make you stand out if done correctly 📦 Breaking down the taboos 📦 Leveraging communication channels to increase product experience 📦 Why forceful

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00:21:30

Ep 111: AKNF - Amazon Prime Day Prep and Spicy Takes...

DTC Podcast ·

2021/06/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results. Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers. The Tips: 👇 📦 Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sale

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00:56:25

Ep 110: The Modern Milkman’s Hannya Boulos Scaling...

DTC Podcast ·

2021/06/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hannya Boulos is the Head of Growth at Modern Milkman. This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging. This brand checks all the boxes for us at DTC: ✅ Disrupting a space. ✅ Great brand & product. ✅ Supports local businesses. ✅ Sustainably minded. Here are some takeaways from our chat with Hannya: 🚪 Why old-school in

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00:27:10

Ep 109: AKNF - Google and Facebook Ads in the Post...

DTC Podcast ·

2021/06/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5. Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics: The overall impact of iOS14.5 on Facebook and Google Ads The crazy workaround we figured out to see 1-day and 7-day conversions totaled

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00:49:13

Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on...

DTC Podcast ·

2021/06/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard. Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door. Here's what you'll hear on the pod: 📦 It's all about balance - human content with SEO spices 📦 There are always new marketing channels to explore 📦 Why TikTok is so awesome 📦 Exploring the gaming market 📦

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00:57:23

Ep 107: AKNF YouTube Ads Domination with Tru Earth's...

DTC Podcast ·

2021/05/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse -

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00:41:15

Ep 106: Three Ships' Lillie Sun on Clean Beauty,...

DTC Podcast ·

2021/05/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we chat with Lillie Sun, growth marketer for Three Ships, a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱 🎧 Listen to the pod for: How they got $1.4 M in funding -- and what they’re doing with it. Three Ships’ organic social education strategy (and the results they’re seeing). Why their team is committed to non-scalable customer engagement, and what tactics they’re

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00:27:15

Ep 105: How to "TikTokify" Your Ads with Pilothouse's...

DTC Podcast ·

2021/05/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric with media buyers Spencer Hay and Nikita Pickard as they go over the basics of advertising on TikTok ads. Here's what you'll hear on the pod: 📦 How to think about the platform 📦 TikTokify your existing ads 📦 Why TikTok is a platform you need to be thinking about already Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse -

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00:35:48

Ep 104: Dissolve Doubt, Inform Intuition - Attest...

DTC Podcast ·

2021/05/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research. We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands.🚀 Get a preview of Attest’s recently published quarterly D2C digest (askattest.com/dtc), where they used their platform to survey consumers to

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