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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

15:46

How To Upgrade Clients Coming Out Of The Covid Shutdown

Gym Business Coach Podcast ·

2020/07/30

Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? Should you give them free months or free upgrades or do you drop their rates? We thought about it and tried out something in our gym which worked very well for us. Basically what we did was to upgrade members who supported us by offering them two months free upgrade to the next higher-priced

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29:57

A Different Way For Referrals

Gym Business Coach Podcast ·

2020/07/28

Every business loves getting referrals. But how can you consistently get referrals without hounding your clients and putting a bad taste in their mouth? Well, in this episode we talk about how we have built an amazing system around this that really helps the gym as well as our clients.There is no better time than now to get referrals. Many gyms are in a situation where they have lost business. It’s time to lean on your membership and ask them to support you so that you can continue to serve. Your

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25:12

Staffing For The Semi-Private Training Model

Gym Business Coach Podcast ·

2020/07/23

Staffing for a semi-private model is not hard. We have primarily three roles that you will need as you grow and scale to multiple locations. The first role is the fitness director role. This is a very important role in any gym. This is the person in charge of the gym and acts and thinks like the owner. His primary duty among others is the sales process. He is also the person who the clients consult for any queries they have. The fitness director helps the owner remove themselves from the

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28:34

Semi-Private Programming - Make More Money With...

Gym Business Coach Podcast ·

2020/07/21

Are you having trouble transitioning to semi-private training? We get this question a lot in our business talk with fitness professionals Facebook group. In this episode, we share some of the things we do here at Pulse Fitness. To begin with, you have to make it clear with the marketing and initial consultation that it is semi-private training, not small group training.The workouts need to be done diligently for semi-private training. Each client gets their own customized workouts based on their

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18:05

Take Action In These Areas Today And Grow Your...

Gym Business Coach Podcast ·

2020/07/16

What are you doing with your time during this downtime? It is a great time to take a deeper look at the business and identify major weaknesses. Even if the problem seems big, do not get stuck and hope for the best. Start tackling it today.There are many areas in the business which you can improve. It may be the operations, accounting, sales, marketing, systems, taxes, or client experience. The problem many gym owners face is that they focus more on the training part and ignore other areas of the

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17:31

Using Google Ads To Grow Your Fitness Business

Gym Business Coach Podcast ·

2020/07/14

If you are wondering what you should be doing for marketing, give today’s episode a listen. We break down the differences between Facebook ads and Google ads. We also talk about Google’s smart campaign feature which is excellent for marketing. For our case, we have transitioned over to Google ads where we are seeing more success. Facebook ads are good for targeting specific demographics. The problem with this is that the user may not have the intent. The user may not be interested in the ad. This is

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27:14

135: Is Your Gym A Business Or A Hobby

Gym Business Coach Podcast ·

2020/07/09

The first thing you need to understand if you are to run a fitness business is who you want to serve. To understand the type of client you want to train, you have to look at the bigger picture of who is in your market and how many people you can attract with your model. This is a business decision that you make early on.Some gym owners do not want to look at the accounting side of the business. You have to understand the balance sheet, P&L, income versus expenses numbers in detail. This is the

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28:24

134: How To Be More Profitable Per Hour In Your...

Gym Business Coach Podcast ·

2020/07/07

Most gym owners don’t think about maximizing their revenues and increasing their profitability initially when they open their gym. They just want to open and start helping people. However, at some point, as they get deeper into the business, they start thinking more about the value of their time and how they can maximize their profitability.This might lead to transitioning your fitness model from what you are currently offering to a more profitable one. Some gym owners are fearful of changing their

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21:47

133: Understanding The Value Ladder In Your Fitness...

Gym Business Coach Podcast ·

2020/07/02

Do you have a value ladder built into your fitness business? If you look around, all successful businesses have a value ladder built into their business, whether intentionally or not. A value ladder is when you get your client into your ecosystem and gradually ascend them into the higher price tiers where they can get the most help.In your fitness business model, you should have layers of service so that you are offering your clients the opportunities to get a different level of service. This allows

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25:41

132: Do The Right Thing For Your Fitness Business

Gym Business Coach Podcast ·

2020/06/30

In this episode, we talk about integrity and doing the right thing in business and in life. So many businesses especially in the digital marketing space are falling short on integrity. They fail to do the right thing. However, most fitness businesses have integrity which is a good thing. Most gym owners want to help people.Tim gives an example of how he hired a company to do some explainer videos. The company despite numerous delays and being four weeks late submitted a horrible final product. More

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57:42

131: CrossFit Turmoil

Gym Business Coach Podcast ·

2020/06/25

We begin this episode by sharing our thoughts about the CrossFit situation. The CEO replied to a tweet and many people took exception to his reply. Some people thought that his comment was racist. Things sort of snowballed from there with further accusations of sexism at the top in CrossFit. All this led to the CEO stepping down and many affiliates seeking to move away from the brand.The statistics of gym owners wanting to disaffiliate are huge. In about one week’s time, 1500 gyms wanted to step

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19:32

130: Covid Positive? Now What?

Gym Business Coach Podcast ·

2020/06/23

Once you reopen your gym, there is a possibility that one of your coaches or members ends up testing positive for Covid. This is the reality. It has happened to a few businesses here in Arizona. How you respond to this situation may mean success or failure to your business.You need to have a plan in place on how to handle this situation if it ever comes up. Get your team on board about the plan. Once it happens the first thing you need to do is to take extreme accountability of the situation as the

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30:30

129: The Stinky Client

Gym Business Coach Podcast ·

2020/06/18

Many gym owners when starting out will have a hard time choosing clients. You don’t have a lot of clients and it’s hard to say no to any of them even when they aren’t a good fit. However, as your business grows, you get to point when you can choose your ideal client.However, cutting ties with clients who are not a good fit is never an easy thing to do. You must hold tough conversations with them. Many gym owners dread doing this but it gets to a point where you must do it for the sake of your other

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29:47

128: How To Win In Your Marketplace Right Now!

Gym Business Coach Podcast ·

2020/06/16

Some gyms are still closed, not allowed to open yet. This must be hard for you as a gym owner but you must continue building your ecosystem. Acquire as many leads as you can and continue providing value to your clients through virtual training. Once you are allowed to open they will come back.For our case, once we reopened, we saw a surge of clients coming back then a drop and now we are getting back around. A few, about 10% are not comfortable coming back yet. A few clients are still on freeze and

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25:05

127: There's Opportunity Everywhere

Gym Business Coach Podcast ·

2020/06/11

During turbulent times like these, there are opportunities that you can take advantage of. Things like the stock market offer a great chance to invest when the stocks are low. But as a gym owner, you may feel like this situation has handcuffed you. You've been forced to close the gym and aren't allowed to reopen yet. However, there are numerous opportunities outside of your daily routine.Being an opportunist means you are always ready to see opportunities even in a difficult situation. As

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53:31

126: Small But Profitable Model With Fit In 42

Gym Business Coach Podcast ·

2020/06/09

We begin this episode by Gerry taking us through their story from when they started their first gym and how they operated without any systems. They went out of business in 2010 when the economy crashed but later came back with one location. A mastermind they signed up for was the game-changer for them. It taught them systems and how to run a business and the importance of having mentors. Currently, they have 5 gyms in two states.Their business model is having smaller facilities and running lean

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24:55

125: Should You Raise Your Rates?

Gym Business Coach Podcast ·

2020/06/04

The question of raising rates is almost a taboo in the fitness industry. However, this something you must think about because the costs of operations of your gym keep increasing and at the end of the day, you need to make a profit. The fear of losing clients is what holds back many gym owners. However, even if you lose a few of your clients, your revenue will go up and your net profit.We look at the example of a gym that charges $150 and has 200 members. This leads to revenues of $30,000 a month

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33:33

124: How We Made The Decision To Change The Model -...

Gym Business Coach Podcast ·

2020/06/02

We recently made some big changes to our business model. We made the decision to slowly phase out team training and move to semi-private training. We talk about these changes and how gym owners who want to transition in their business model can go about it. We go through how we analyzed our business model and all the data we used to make the decision that led to the changes.For gym owners, your model should be helping you provide maximum value to your clients while increasing your net profit. It’s

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18:15

123: The Iron Circle

Gym Business Coach Podcast ·

2020/05/28

This episode marks Tim’s 41st birthday. Last year, for the 40th birthday, we did a big birthday giveaway for GPS marketing and a lot of people got tons of value from it. This year, Tim feels generous and asked in the fitness professional Facebook group what members in the group wanted. Everybody replying to the post wanted to get into the Iron circle.The iron circle is an amazing group of high level-gym owners. We don’t advertise the group and haven’t taken in more people since round one in October

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34:46

122: Results From Being Reopen One Week

Gym Business Coach Podcast ·

2020/05/26

In this episode we talk about what to expect when you reopen. We have some hard data to share with gym owners in states that are yet to reopen. The data is very promising and points to the fact that your clients want to come back. From what we have seen so far with our clients in the gym, 80% are ready to come back. Our sessions have been packed across the board. About 50% of the clients we had lost to freezing due to the shutdown have reactivated and were still waiting on a few more to come

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722 results

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