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PODCAST

Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management

business marketing

All Episodes

38:27

Trena Blair And Darren Chat What It Takes To Build A...

Managing Marketing ·

2024/07/30

Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director.Marketers and their agencies talk about brands all the time. There are discussions on brand awareness, brand equity and increasingly answering the questions of how brands contribute to the

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44:49

Imogen Hewitt, Dave Bowman, Maurice Riley And Darren...

Managing Marketing ·

2024/07/23

Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel strategies, creative strategies, and connection strategies were developed by various teams, both in-house and outsourced. But increasingly these are being

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40:59

Mark Green, Nathan And Darren Chat About How Agencies...

Managing Marketing ·

2024/07/16

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters. One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX. While not sharing any confidential client

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38:20

Kyle Roof And Darren Answer The Question Will AI Be...

Managing Marketing ·

2024/07/09

Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques.No matter what you are reading, watching or listening to at the moment, everyone in the marketing, media and advertising world is talking about Artificial Intelligence – AI. Is it an existential

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44:24

Kieren Antill, Ross Hastings And Darren Talk About...

Managing Marketing ·

2024/07/02

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met.Kieren, who was heading up the creative team at the late JWT and was at a point of exasperated disillusionment with the way agency business models stifled innovation and marginalised

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36:28

Ellie Angell And Darren Talk About Why You Should Not...

Managing Marketing ·

2024/06/25

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution.. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia and APAC’s leading pitch consultancy, we

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36:59

Nathan Hodges And Darren Discuss The State Of...

Managing Marketing ·

2024/06/18

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that

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43:02

Chris Walton And Darren Review The Last Decade Of...

Managing Marketing ·

2024/06/11

Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those predictions have aged over that time.A week is a long time in politics. It is also a long time in media. So imagine how media has changed over the past

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38:46

Anton Buchner And Darren Chat About The State Of...

Managing Marketing ·

2024/06/04

Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade.Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there

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37:14

Lydia Feely And Darren Discuss The State Of Pitching...

Managing Marketing ·

2024/05/28

Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia.Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and

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41:11

Tim O’Neill, Jason Ross And Anton Discuss The...

Managing Marketing ·

2024/05/21

Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension. While there is much AI hype around creation and ideation, there is also much caution and concern. Anton talks with Tim and Ross about where and how to test generative AI, how to educate and engage conversations across an organisation in terms of

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37:28

Kylie Ridler-Dutton And Darren Chat About Getting The...

Managing Marketing ·

2024/05/14

Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch

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39:22

Nick Hand And Darren Talk About The State Of Pitch...

Managing Marketing ·

2024/05/07

Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that

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51:55

Jenni Dill, The Neighbourhood And Darren Chat What...

Managing Marketing ·

2024/04/30

The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved an ROI that put Arnott’s in the top 10% of FMCG campaigns?Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief

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37:27

Stephen Wright And Darren Discuss The State Of The...

Managing Marketing ·

2024/04/23

Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results. Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and

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43:25

The TrinityP3 Consultants Discuss The State Of The...

Managing Marketing ·

2024/04/16

Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Run from June to December last year, the report makes it interesting to read

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47:21

James Greet And Darren Discuss The Ethics And...

Managing Marketing ·

2024/04/09

James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good.In business today there are a range of ethical and moral challenges. One that has particularly caught the advertising industry is its role in the developing

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42:20

Matt Newell And Darren Chat The Rise Of Retail Brand...

Managing Marketing ·

2024/04/02

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stuck with. But in fact, retail marketing is about building a destination brand, either online or in the real world, and optimising the customer experience

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46:06

Nathan Hodges And Darren Chat Trends In The Design Of...

Managing Marketing ·

2024/03/26

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented.Once upon a time, advertisers would appoint what was known as an agency, record, or AoR. This agency would provide most, if not all, of their agency needs. But in the age of technology and digital communications, those needs

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48:02

Anton Buchner And Darren Discuss Marketing Technology...

Managing Marketing ·

2024/03/12

Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI.Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it increases customer value. While AI promises to have a huge impact on technology generally and marketing technology specifically, a revolution is happening

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