x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

14:04

Five Reasons Why Marketing Bites (And What To Do...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/07/11

Marketing bites. It's something we don't talk enough about in business. As a solo business owner you're someone with just one or two people on your team, you're juggling a lot in your business client delivery, sales, and marketing. Let's face it, Marketing is one of those things that takes a ton of time and effort, and sometimes you see very little reward and payoff. So why does marketing suck so bad? Today on the pod, we're going to deep dive into five reasons marketing bites and what to

en

20:47

[MMSL] How to Create Content that Gets People Ready...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/07/06

On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). When Christie Pearl took the Discover Your Marketing Achilles' heel assessment, her biggest marketing headache was growing her audience. The good news is that she was definitely focused on the right people who were the closest to saying yes to signing up as her client. However, she needed to

en

20:12

Doing Business Differently? Be an Expert Amongst the...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/06/27

I never felt like I fit in with what was happening in online business. I didn't belong. I thought differently. I was doing business differently. And I felt like my expertise, my knowledge wasn't valued. And so many times, so many times I felt passed over and ignored. And that's a really lonely place to be. And if you're listening to this podcast, I bet you felt that way too, that it's been hard to find a place where your skills, your knowledge, your experience is valued, a place where you

en

15:37

[MMSL] When It Comes to Client Results: Show Don't...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/06/22

On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). This week we have Elizabeth Des Roches. She is a business coach with years of experience owning her own business and has a very unique set of tools in her toolbox When Elizabeth took the Discover Your Marketing Achille’s heel assessments her biggest marketing headache was showcasing the results

en

13:50

Why Marketing Courses Fail Your Business (and What to...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/06/20

How many marketing courses have you purchased? How many of those courses did you implement and finish? If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero. There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier. Not just make it easier, make it completely

en

17:21

[MMSL] How to Market to Two Different Audiences...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/06/15

On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). This week we have Leah Steele from Searching for Serenity. When she took the discover your marketing Achilles' Heel assessment, her biggest marketing headache was around making offers to her audience. As we dove in, I found that Leah had a very particular problem. Her work serves two very

en

12:43

Does Claiming Your Expertise Limit Your Business?...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/06/13

What if the common business advice about how to grow your business is not meant for you? What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills? If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business. It is because how you've been taught to market doesn't work for an expert like you. So let's bust through some of the biggest misconceptions so

en

16:19

[MMSL] What to Do When Your Audience Isn't Growing

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/06/08

Welcome to the first ever Make Marketing Suck Less Hotseat! On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache. This way, marketing becomes easier and more effective (and sucks less). This week we have Jenn Hume for Hell Yes Tech, through the Discover Your Marketing Achilles' Heel assessment, she realized that she was killing when it came to nurturing her audience! However, her audience was growing at the speed of

en

14:59

The Proving Energy Trap: How to Communicate Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/06/06

Sometimes we think we need to prove how smart we are in order to make people want to work with us. On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter. Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients. It actually might have the opposite effect. It might push clients away from you. Let's talk

en

15:36

Why Trying to Get it “Right” Keeps Your Business the...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/05/30

Is your business flying under the radar? Happy clients who get great results see you as their secret weapon. Being the best-kept secret kind of sucks, doesn't it? It means that you're losing out on clients revenue, opportunities to let your expertise shine through so that it reaches more people. How can you stop flying under the radar? Well, it starts by letting go of this one pesky little thought that stops you from putting your work out in the world. And then it's just about following

en

15:30

Creators vs. Business Owners: How They Market...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/05/23

Recently, I contradicted the advice of two big name creators. These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these industry giants. As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me. What was the

en

12:32

Stop Growing Your Audience: Why Building a Huge...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/05/16

What if you stopped trying to build an audience? The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community. But is that true for your business? What if, for expert business owners, growing your audience is actually the wrong approach? Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business? Well, that's exactly what I want to dive

en

16:29

[Rebroadcast] Are You the Overlooked Expert?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/05/09

Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me” Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients. I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible. They are the type of people who are so damn easy to refer to because their work is so

en

15:37

Are You Being Overlooked Because Of Your Marketing?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/05/02

When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business. Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time. So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels? Today, I’m talking

en

35:04

How to Stand Out With Your Podcast in 2023 with...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/04/25

Where are my podcasters at? If you have a podcast or are just thinking about creating one, then today’s show is for you. My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts. Plus, we’re talking about how to build a podcast that actually lands you clients. We’re diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in

en

12:25

[Rebroadcast] The Only Remaining Way to Stand Out in...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/04/18

It might be hard to believe that there is only one way left to stand out. This has been an idea that has been floating through my head for quite a while now, and I didn't feel comfortable coming out with such a bold claim until I kept seeing signs. You know, the type of signs that are basically saying, Michelle, you are right about this thing. And other people are saying it too. Maybe it's time for you to say it! And that is what we're doing today in this rebroadcast of episode 254.

en

18:48

How to Use ChatGPT to Stand Out

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/04/11

Unless you’ve been living under a rock, you know all about ChatGPT. And I know there are a lot of worries about it. Whether it’s a worry about replacing you and your business or that ChatGPT is just going to create a lot more noise in the marketing space and a lot more boring content that marketers are going to copy and paste to save time. But I’m taking a slightly different tack today. I want to talk about how you can use ChatGPT to stand out and get noticed. How you can actually use

en

19:53

What Does It Take To Stand Out in 2023

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/04/04

What does it take to make your business stand out in 2023? Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle. Plus, we’ve got a shaky, wonky economy that’s making it take longer to close sales, or even get people to have a conversation about sales with us. So how can you stand out from the ever-increasing noise in the online

en

11:52

How We Will Take Care of Each Other Inside the Expert...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/03/28

Let's face it, the process of getting known and hired for your work is terrifying, sometimes completely frustrating, and other times defeating. The web celebs want us to believe, it's a series of win after win after win, and everything is unicorns and rainbows. The reality is that there are ups and downs and sometimes more downs than ups before we start seeing the wins. So how do we keep going? How do you keep putting your work out into the world where your clients can find it when it

en

13:48

Your Invitation to Expert Up

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/03/21

“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.” That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it? The person with the exquisite expertise, the business owner who gets their clients amazing results. Your clients love you and they love to tell other people about you. The kind of person

en

415 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF