PODCAST

Publish & Prosper

Matt Briel & Lauren Vassallo

Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com.

arts books

All Episodes

49:57

Should Self-Published Authors Use Beta Readers and...

Publish & Prosper ·

2024/10/09

In this episode, Matt & Lauren help you maximize your book’s potential with early readers like beta readers, sensitivity readers, and industry reviewers. We take a look at how and when to engage with them, how they can help your book, and what to offer them in return. Love watching your podcasts? Publish & Prosper is now on video! Check us out on YouTube.Join us at Author Nation, November 11 - 15 at the Horseshoe in Las Vegas, Nevada!Dive Deeper💡 Check These ResourcesThe Editorial

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48:13

How to Drive Book Sales Without Offering Discounts

Publish & Prosper ·

2024/10/02

In this episode, Lauren & Matt explore creative ways to boost book sales! Learn how limited editions, bundles, personalized products, and more can incentivize new and returning shoppers to buy directly from you - without resorting to discounts. Love watching your podcasts? Publish & Prosper is now on video! Check us out on YouTube. Join us at Author Nation, November 11 - 15 at the Horseshoe in Las Vegas, Nevada! Dive Deeper💡 Read These Blog PostsWhat Are Product Variants &a...

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51:36

Getting Your Bookstore Ready for the Holidays

Publish & Prosper ·

2024/08/28

In this episode, Matt & Lauren tackle the upcoming holiday season. They’ll discuss best practices for getting your books ready, optimizing your site or bookstore, speaking to gift givers instead of your target audience, and reviewing your social media for book promo opportunities. Dive Deeper💡 Check These ResourcesMake Books Make Bank PDF DownloadMcKinsey on US Holiday Shopping 2023Forbes on 6 Trends From The 2023 Holiday Season That Can Shape 2024💡 Read These Blog PostsSell More Bo...

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45:27

Pain Point Solutions for Your Ecommerce Store

Publish & Prosper ·

2024/08/21

In this episode, Lauren & Matt tackle some common pain points entrepreneurs and ecommerce store owners struggle with. We’ll talk through solutions and tips for collecting sales tax, setting up shipping and managing shipping issues, and providing proactive customer service for your shoppers. Dive Deeper💡 Sales TaxLulu Knowledge Base | How Do I Configure My Lulu Direct Products to Collect the Correct Taxes?Spotify | How to Charge Sales Tax in the USWooCommerce | Setting up Taxes in Woo...

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44:42

From Manuscript to Market: 5+ Tools to Help You...

Publish & Prosper ·

2024/08/14

Self-publishing might be a DIY publishing model, but there are plenty of tools and resources to help you get your book from manuscript to market. In this episode, Matt & Lauren discuss a debatable number of tools to help you draft, edit, format, design, market, and ship your book. Dive Deeper💡 Learn More AboutFictionaryVellumAtticusBublishLulu’s Order Import ToolWritten Word MediaBookFunnel💡 Read These Blog PostsVellum Review: Simple Page Layout for Self-PublishersAtticus Review: The...

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41:29

How to Get Your Book Into Indie Bookstores

Publish & Prosper ·

2024/08/07

In this episode, Lauren & Matt review strategies for getting your self-published book into indie bookstores, including participating in consignment programs, pitching yourself for author events, and making your book available through retail distribution. Dive Deeper💡 Read These Blog PostsSelling Your Book on Consignment With Indie Bookstores5 Visual Indicators Your Book Is Self-Published💡 Watch How to Get Your Book into Bookstores💡 Check your book’s global distribution eligibility wi...

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50:55

The Indie Author’s Guide to Self-Publishing vs....

Publish & Prosper ·

2024/07/31

In this episode, Matt and Lauren take listeners on a journey through self-publishing and traditional publishing. We’ll look at where those paths overlap, where they diverge, and what to expect on your publishing adventure. Dive Deeper💡 Jane Friedman’s The Key Book Publishing Paths💡 Listen to These Episodes: Episode #2 → Is Self-Publishing the Best Path for Today's Creators?Episode #8 → Self-Publishing is a Team SportEpisode #20 → Do You Need to Hire Professional Editors for Your Boo...

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46:30

Designing the Right Go-to-Market Strategy for Your Book

Publish & Prosper ·

2024/07/24

In this episode, Lauren & Matt dive into what makes a successful go-to-market strategy for your book. Learn how to pick the right launch date and products, choose the best sales and distribution platforms, and craft effective pre-launch and post-launch sales strategies. Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode!Di...

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54:34

Hooking New Readers With a Compelling Book Description

Publish & Prosper ·

2024/07/17

In this episode, Lauren attempts to convince Matt (and the listeners) of the power of a well-written book description. Listen in to learn how to craft a compelling book description that will help you hook new readers.Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode!Dive Deeper💡 Listen to Episode #13 | Earning Free Publicity for

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44:20

Books You Can Create Using Your Existing Content

Publish & Prosper ·

2024/07/10

In this episode, Lauren & Matt share ideas for repurposing your existing content. Hint: it's by turning that content into a book. We share ideas for both nonfiction and fiction book projects, including options that require little to no new writing. Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode! Dive Deeper💡 Read These...

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43:41

5 Things to Know Before You Start Publishing

Publish & Prosper ·

2024/07/03

In this episode, Matt & Lauren review five things you’ll need to know before you start on your publishing journey! We share insights about knowing your content, knowing your goals, knowing your limits, knowing your audience, and knowing your publisher. Also featuring a meandering detour into graphic novels and an ongoing discussion about crying (now or later). Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like t...

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52:34

Your 7-Step Guide to Building an Online Bookstore

Publish & Prosper ·

2024/06/26

In this episode Lauren & Matt talk through the 7 essential steps to building your own online bookstore. From choosing the right platform to launching your site, we’ll cover everything you need to know to sell your self-published books directly to your readers.Dive Deeper💡 Step 1: ShopifyLearn More About Selling Your Book With Shopify and Lulu DirectWooCommerceLearn More About Selling Your Book With WooCommerce and Lulu DirectWixLearn More About Selling Your Book With Wix and Lulu Dir...

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45:44

Finding Your Place in Author & Reader Communities

Publish & Prosper ·

2024/06/19

In this episode, Matt & Lauren debate the distinctions between author and reader communities, discuss the value of participating in either, and share some suggestions for how to bridge the gap between them. Dive Deeper💡 Check Out These Online CommunitiesEnter the LuluniverseMeet the Nonfiction Authors AssociationLearn More About Novelists, Inc.Explore Inkers ConListen to the State of the Nation podcast episode on Story Wars at Author Nation💡 Read These Blog PostsHow to Grow Your Auth...

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48:44

3 Steps to Prep for an Author Event (and What to Do...

Publish & Prosper ·

2024/06/12

In this episode, Lauren & Matt share their insights from attending dozens of author events to set you up for success. Hear tips for preparing sales strategies and inventory, promoting the event to your fans, and maximizing your presence at the event. Dive Deeper💡 Learn More About These EventsCEXAuthor NationNINC💡 Read These Blog PostsHow to Pitch Your Book for Earned PromotionWhat is an Author Brand and Why Does It Matter? How to Grow Your Author Network💡 Watch These VideosWebin...

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35:17

In the Studio with Author Nation’s Joe Solari

Publish & Prosper ·

2024/06/05

In this episode, Lauren is joined by Joe Solari, Managing Director of Author Nation, for our first-ever Publish & Prosper interview!Get excited for the Author Nation event coming to Las Vegas this November, take an inside look at CEX 2024, and hear Joe’s thoughts on the future of indie publishing. Dive Deeper💡 Learn more about Author Nation💡 Listen to Author Nation’s State of the Nation podcast💡 Catch what you missed at CEX 2024 with our Digital PassSound Bites From This Episode🎙️ [1...

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40:55

Determining the Right Retail Price for Your Book

Publish & Prosper ·

2024/05/29

There’s a fine line to balance when you’re setting the retail price for your book! Too high, and you might discourage potential new readers. Too low, and readers might question the value of your content - or worse, you wind up losing money on every sale. In this episode Matt & Lauren discuss how to determine the optimal list price for your book and what factors to consider.Dive Deeper💡 Lulu’s Pricing Calculator💡 How Do I Set the Retail Price for My Print Book? from the Lulu Knowledge...

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44:20

Do Book Reviews Help You Sell More Books?

Publish & Prosper ·

2024/05/22

As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of customer reviews. But do those reviews actually help you sell more books? In this episode, Lauren & Matt debate the value of book reviews for increasing your sales, boosting your book’s discoverability, and providing social proof for new readers. Dive Deeper💡 Barnes & Noble Press Blog on The Power and Importance of Book Reviews 💡 HubSpot on The Psychology of Social Proof💡 Trust...

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47:02

Author Branding 101: Building a Brand Beyond Your Books

Publish & Prosper ·

2024/05/15

In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your author identity, why it is so important, and how to create and maintain a brand for your long-term marketing and sales success.Dive Deeper💡 Read These Blog PostsWhat Is an Author Brand and Why Does It Matter?Complete Book Marketing Plan for Creators and Authors💡 Watch Lulu University’s Author Branding Playlist💡 Learn more about Why Authors Shouldn’t be Hiding Behind Their Books: What it Means

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44:26

How to Turn Your Casual Fans into Super Fans

Publish & Prosper ·

2024/05/08

Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans.Dive Deeper💡 Read These Blog Posts5 Ways You Can Sell Your Book To Find Readers and FansThe 1,000 True Fan Theory: Sustainable Income for Creators💡 Watch These VideosHow to Build a Community

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41:54

How to Survive (and Thrive) at Conferences and Events

Publish & Prosper ·

2024/05/01

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