PODCAST

Publish & Prosper

Matt Briel & Lauren Vassallo

Where publishing, technology, and marketing collide. Brought to you by Lulu.com.

arts books

All Episodes

44:31

Developing Publishing Technology with Lulu’s CTO...

Publish & Prosper ·

2026/02/25

In this episode, Lauren sits down with Lulu’s Chief Technology Officer Christoph Kepper! Christoph shares his insights into what makes Lulu a publishing technology powerhouse, and his vision of an accessible, sustainable future for publishing. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Learn more about Wikimedia and Pedia PressLearn more about Lulu’s Order Import tool💡 Listen to These Episodes Ep #62 | Sustainabi...

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48:35

Scaling for Success with Automated Book Fulfillment...

Publish & Prosper ·

2026/02/18

Manual fulfillment works…until it doesn’t. In this episode, Matt & Lauren break down the risks and realities of manually packing and shipping orders, signs it’s time to update your existing solutions, and the backend automations that can help you successfully scale with your growing sales. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Learn More About Lulu’s Sales & Fulfillment Options💡 Listen to These Episo...

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54:01

Building Your Book Business Using Lulu’s Print APIs

Publish & Prosper ·

2026/02/11

In this episode, Lauren & Matt discuss how entrepreneurs are using Lulu’s suite of APIs to build brand-first book businesses. We break down how savvy creators can use API integrations to automate, personalize, and scale their printing and fulfillment, and why you may want to do the same. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Learn More About Lulu’s APIsLulu’s API Knowledge BaseDevelopers PageThe Pathless Path

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48:49

Are You Selling Books or Selling with Books?

Publish & Prosper ·

2026/02/04

Books can be the product or the tool that helps sell the product…and sometimes even both. In this episode, Matt & Lauren explore how print-on-demand empowers creators and businesses to use books to build their business, earn revenue, generate leads, and fuel brand growth. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #33 | Books You Can Create Using Your Existing ContentEp #54 | Can Books Add Value to Your B...

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50:56

Using Paid Ads to Drive More Book Sales

Publish & Prosper ·

2026/01/28

In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for: 🔍 Paid Search 🗣️ Paid Social Media Campaigns 📧 Email & Newsletter Sponsorships 🎙️ Pre-Roll & Mid-Roll Ads 📖 Trade Publication Print Ads Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources SparkToroThis Old MarketingWritten Word MediaBookBubBookFunnel💡...

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55:05

How to Effectively Use Social Media to Sell More...

Publish & Prosper ·

2026/01/21

In this episode, Matt & Lauren debate the merits of using social media as a book marketing tool in 2026. Short answer? Yes, social still plays an important role! Long answer? Listen to learn about: Why social platforms should be used for discovery, not as the home base for your entire brand.How to show up with content that adds value and supports your long-term goals.Common mistakes that turn social media into a black hole time vortex. Tune in now wherever you get your podcasts...

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47:34

What the Publishing Industry Should Learn from Heated...

Publish & Prosper ·

2026/01/14

In December 2025, a sports romance series off Harlequin’s backlist, with modest sales and a niche fanbase, exploded into an overnight international sensation when the first two episodes of Heated Rivalry aired on Crave and HBO Max. New fans scrambled to get their hands on copies of the six-book series and were quickly disappointed by the realization that the titles were sold out everywhere. What could Harlequin have done to meet the unexpected demand and avoid unknown losses in book sal...

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47:16

Where Does AI Belong in Publishing?

Publish & Prosper ·

2026/01/07

In this episode, Matt & Lauren explore four different ways publishers integrate AI tools to better support and streamline internal workflows. While we never advocate for using AI as a substitute for human creativity or editorial judgment, these tools can be a great way to help: Clean up and optimize book metadataRoute and triage manuscript submissions Track version changes and content updatesTrack, plan, and modify production schedulesListen now wherever you get your podcasts, ...

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43:41

Looking Ahead at Publishing Trends for 2026

Publish & Prosper ·

2025/12/03

In this episode, Lauren & Matt peer into their crystal balls for a look into the future (or make some very sound projections grounded in knowledge and experience). We take turns sharing our insights and expectations for what’s to come in the publishing industry in 2026, including: 🔮 Print-on-demand will become as important to the publishing supply chain as other tech solutions over the years 🔮 Authors will explore more ways to build their brand by blending self-publishing and tradit...

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46:32

2025 Plot Twists in Publishing (That Everyone Saw...

Publish & Prosper ·

2025/11/26

In this episode, Matt & Lauren look back on this year in publishing. We review some of our predictions from 2024 and how those trends impacted the industry in 2025, including: How AI continued to dominate the conversation Why more and more authors and publishers are exploring direct salesHow traditional publishers are adopting print-on-demand solutionsWhy building community is more important than everListen now, or watch the full episode on YouTube! Dive Deeper 💡 Explor...

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49:45

Profit On-Demand: From Podcaster to Published Author

Publish & Prosper ·

2025/11/19

In this episode, Lauren interviews everyone’s new favorite author…Matt Briel! Lauren & Matt talk through the experience of writing, editing, and publishing a book. Hear firsthand how Matt developed a writing practice that worked for him, what it was like working with a professional editor and beta readers, and where he found the motivation and inspiration to get his book published. Check out Matt’s new book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with...

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43:38

How Print-On-Demand is Fueling the Resurgence of...

Publish & Prosper ·

2025/11/12

In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgence of print magazines! We talk through the many ways creators, entrepreneurs, and businesses are using print-on-demand, and: Why print magazines are making a comebackHow creators are publishing, selling, and distributing magazinesDifferent types of magazine products Watch this episode on YouTube! Dive Deeper 💡 Learn How to Create a Magazine with Lulu 💡 Listen to These Episodes Ep #...

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49:01

Building a Landing Page for Your Book

Publish & Prosper ·

2025/11/05

In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page. Tune in now wherever you get your podcasts, or watch the episode on YouTube. Dive Deeper 💡 Explore These Resources Justin Moore’s Sponsor...

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49:07

How Podcasting Changed Our Game (and How it Can...

Publish & Prosper ·

2025/10/29

Celebrate two years of Publishing & Prospering with us! In this episode, Matt & Lauren reflect on two years of podcasting, sharing what we’ve learned since the beginning, how podcasting has changed the way we create, share, and understand content, and where we see Publish & Prosper going next. Whether you’re curious about how a podcast could impact your brand or just want to sneak a behind-the-scenes look at Publish & Prosper, this is for you! Listen now wherever you get...

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65:24

Crafting a Content Strategy That Actually Works

Publish & Prosper ·

2025/10/22

In this episode, Lauren is joined by Lulu’s Senior Marketing Manager, Paul Hobday, for an inside look at content strategy with two content marketing nerds. We dive into: 🫱🏻‍🫲🏽 Understanding your different content channels and how they support each other 💡 How to build an effective content strategy (and why it’s essential that you do) 🧰 Making good use of the tools and resources at your disposal to design the best possible plan And more! Listen now, or watch the full episode on YouTube.

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50:15

Tales from the Scrypt: Self-Publishing Horror Stories...

Publish & Prosper ·

2025/10/15

In this episode, Matt & Lauren share three chilling scenarios bound to keep you up at night and our tips for surviving your worst book publishing nightmares! Hear the horrifying tales of: 🕸️ The Monstrous Cover Art Mockup 👻 The Proof Possessed by Problems 🔪 The Beta Reader Butcher Listen now, or watch the full episode on YouTube…if you dare. Dive Deeper 🕸️ Monstrous Cover Art Mockup Ep #21 | Cover to Cover: Getting Your Book Design RightThe Secret to Cover Design SuccessWebinar |...

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52:03

5 Customer Service Tips for Ecommerce Success

Publish & Prosper ·

2025/10/08

One of the biggest benefits of selling direct is having complete control over your fans’ customer experience, but even the best entrepreneurs out there sometimes find themselves facing a tricky customer service issue. In this episode, Lauren & Matt share their strategies for providing top tier support for your customers. Whether you’re taking preventative measures, planning a proactive approach, or providing solutions to unexpected problems, we’re here to help you help your customer...

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44:20

Matt & Lauren Agree to Disagree

Publish & Prosper ·

2025/10/01

In this episode, Matt & Lauren debate and discuss a variety of writing, publishing, editing, and marketing prompts. Hear their insights, opinions, and ideas on topics like: Exclusively Selling Direct vs. Going Wide with Your Book SalesWhich Social Media Platform Would You Use to Promote a Book? What Would You Use to Entice New Email Subscribers? And, of course, a few tangents too. Listen now, or watch the full episode on our YouTube channel! Dive Deeper 💡 Listen t...

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49:53

How to Get Your Book Into Libraries

Publish & Prosper ·

2025/09/24

In this episode, Lauren & Matt want indie authors to see their books on library shelves! Whether you dream of your hardcover on display in your local public library or hope to find your ebook in digital catalogs nationwide, we’re here to help make it happen. Dive Deeper 💡 Explore These Resources OverDrive | Libraries Break Digital Lending Records in 2024 with Over 739 million CheckoutsLibrary of Congress | About the CIP Program | Cataloging in PublicationLibrary of Congress | Unde...

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58:15

Inside the Inbox: How to Plan an Email Campaign Series

Publish & Prosper ·

2025/09/17

Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review: Why you should plan ahead for an email campaignYour pre-campaign planning timelineHow to monitor your campaign once it’s liveWrapping up your campaign (and setting yourself up for success with the next one) Dive Deeper 💡 Listen to T...

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