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PODCAST

Getting to "Hell Yes!".

Guillermo Salazar

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what

business marketing

All Episodes

58:50

Getting to Hell Yes! LinkedIn Live with Dennis Bron

Getting to "Hell Yes!". ·

2025/02/04

🎙️ Podcast Teaser for Getting to Hell Yes Featuring Dennis Bron🚀 Episode Overview: In this episode, we sit down with Dennis Bron, Head of Growth & Operations at Roofstock, to discuss the future of property management, how data is transforming single-family rental investments, and why tech-driven efficiency is the key to scaling in real estate.🔑 Key Takeaways📊 Data is the New Competitive Advantage Property management is no longer just about maintenance and rent collection. Smart investors

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51:06

Getting to Hell Yes! LinkedIn Live with Mark Fiebig

Getting to "Hell Yes!". ·

2025/02/03

🎙️ Podcast Teaser for Getting to Hell Yes Featuring Mark Fiebig🚀 Episode Overview: In this episode, we sit down with Mark Fiebig, Founder & CEO of Payscore, to discuss the evolution of income verification in property management, the fight against rental fraud, and how to eliminate bad debt before it starts.🔑 Key Takeaways🛡️ Fighting Rental Fraud with Data Mark highlights how fake pay stubs and AI-generated documents have made traditional income verification methods obsolete. Payscore

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65:26

Getting to Hell Yes! LinkedIn Live with Konrad Koczwara

Getting to "Hell Yes!". ·

2025/01/31

🎙️ Podcast Teaser for Getting to Hell Yes Featuring Konrad Koczwara🚀 Episode Overview: In this episode, we sit down with Konrad Koczwara, Founder & CEO of Elevate OS, to explore how technology consolidation is transforming the multifamily industry, the importance of resident retention, and why eliminating tech overload is the key to operational efficiency.🔑 Key Takeaways📲 Centralization is the Future Many multifamily properties juggle too many disconnected apps and systems. Elevate OS

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58:05

Getting to Hell Yes! Live with Phil Rodgers of RE-OPS !

Getting to "Hell Yes!". ·

2025/01/20

🎙️ Podcast Teaser for Getting to Hell Yes Featuring Phil Rodgers🚀 Episode Overview: Join us as we dive into the multifamily operations world with Phil Rodgers, CEO of RE-OPS. Phil shares his journey and groundbreaking insights on transforming property management and procurement technology.🔑 Key Takeaways📦 Standardization is Key Simplifying and unifying products and services drives efficiency, reduces costs, and eliminates the chaos of rogue spending in multifamily operations.👂 Listen with

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45:59

Getting to Hell Yes! Live with Anthony Paganucci...

Getting to "Hell Yes!". ·

2025/01/17

Anthony Paganucci on "Getting to Hell Yes!"🎙️ Empathy, Transparency, and Alignment: Redefining Sales SuccessIn this episode of “Getting to Hell Yes!”, Anthony Paganucci, CEO and founder of Brinson, shares her revolutionary sales philosophy. With over 20 years of experience in multifamily and vendor spaces, Anthony reveals how to create stronger relationships, deliver tailored solutions, and inspire enthusiastic buy-in from clients.🔑 Key Highlights1️⃣ Challenges in Sales:🛠️ Opaque Processes:

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54:44

Getting to Hell Yes! Live with Todd Thorpe from the...

Getting to "Hell Yes!". ·

2025/01/16

Todd Thorpe on "Getting to Hell Yes!"🎙️ Revolutionizing Multifamily Sales with a Challenger MindsetIn this episode of “Getting to Hell Yes!”, Todd Thorpe, a sales leader at Cambium Networks, shares how his innovative approach helps clients say a resounding "Hell yes!" to his solutions. With over 25 years of experience in multifamily and telecommunications, Todd has mastered the art of educating the market, solving pain points, and building lasting partnerships—all while challenging industry

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51:43

Getting to LI LIve with James Sirman from E-Property...

Getting to "Hell Yes!". ·

2025/01/15

James Sirman on "Getting to Hell Yes!"🎙️ Empathy, Data, and Trust: Unlocking the Potential of Smart Technology in MultifamilyIn this episode of “Getting to Hell Yes!”, James Sirman, a seasoned professional with 15+ years of real estate experience and a leader at E Property Care, shares his proven strategies for driving smart tech adoption in the multifamily industry. By combining empathy, data-driven insights, and a long-term trust-building mindset, Sirman highlights how to transform hesitant

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84:10

Getting to Hell Yes: Adrian Danila and Chris Moreno...

Getting to "Hell Yes!". ·

2025/01/14

🎙️ Resident-Centric Innovation and Operational Excellence in MultifamilyIn this episode, Adrian Danila, a 21-year multifamily veteran, and Chris Moreno, a PropTech pioneer and venture capitalist, outline a roadmap for thriving in the dynamic multifamily industry. With insights on technology, cultural alignment, and resident-first strategies, they highlight how multifamily operators can achieve a resounding "Hell Yes!" in both operations and sales.🔑 Key Highlights1️⃣ Challenges in Multifamily:🏠

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37:14

"Getting to Hell Yes! Live with George Burchlaw of...

Getting to "Hell Yes!". ·

2024/12/14

Podcast Teaser: George Burchlaw on "Getting to Hell Yes!"🎙️ Discover how real estate investment meets cutting-edge analytics with George Burchlaw, founder of RE Analytics, on this episode of "Getting to Hell Yes!".In a conversation filled with insights, George shares how his platform revolutionizes data management and financial analytics for small and mid-sized real estate firms, transforming the way they track, analyze, and optimize their portfolios. This episode is a must-listen for anyone in the

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58:51

"Getting to Hell Yes! Live with Dennis Steigerwalt of...

Getting to "Hell Yes!". ·

2024/12/13

Podcast Teaser: Dennis Steigerwalt on "Getting to Hell Yes!"🎙️ Explore the intersection of housing innovation, community building, and sustainable development with Dennis Steigerwalt, President of the Housing Innovation Alliance, on "Getting to Hell Yes!".In this episode, Dennis shares his deep expertise in driving transformative housing solutions, fostering strategic industry collaborations, and creating scalable models to address housing affordability and availability challenges. 🌟🔑 Key

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64:27

"Getting to Hell Yes! Live with Demetrios Barnes...

Getting to "Hell Yes!". ·

2024/12/13

In sales, few moments rival the satisfaction of hearing a buyer say, “Hell yes!” It’s more than closing a deal—it’s about building trust, solving problems, and aligning with buyer needs. Demetrios Barnes, COO of SmartRent and founder of Fenix Group, has mastered this art. Through his work in PropTech, Demetrios shares transformative strategies for overcoming sales challenges and achieving consistent success.Demetrios’ Journey in Sales and InnovationStarting as a leasing agent, Demetrios discovered a

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60:45

Getting to Hell Yes! Live with Ben Nowacky from HappyCo!

Getting to "Hell Yes!". ·

2024/12/10

🎙️ Join Ben Nowacky, President of HappyCo and a visionary in property management technology, as he takes us on a journey through innovation, strategy, and transformation in the multifamily industry on "Getting to Hell Yes!".With over two decades of experience in software development and leadership roles, Ben discusses how data-driven solutions, strategic thinking, and cutting-edge technology can help property management professionals streamline operations, improve resident satisfaction, and achieve

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64:27

Getting to Hell Yes! Live with Demetrios Barnes from...

Getting to "Hell Yes!". ·

2024/12/10

Podcast Teaser: Demetrios Barnes on "Getting to Hell Yes!"🎙️ Step into the future of real estate and PropTech innovation with Demetrios Barnes, a two-time PropTech founder, co-founder of SmartRent, and multifamily technology leader, as he joins "Getting to Hell Yes!".In this episode, Demetrios shares his incredible journey from starting as a leasing agent to co-founding a publicly traded company. With a rich blend of tech leadership, real estate expertise, and a passion for problem-solving, he

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53:25

Getting to Hell Yes! Live with Jen Finn from HIO

Getting to "Hell Yes!". ·

2024/12/06

Podcast Teaser: Jen Finn on "Getting to Hell Yes!"🎙️ Dive into the world of Conversational AI and the future of multifamily management with Jen Finn, Co-Founder and CEO of HIO, on this week’s episode of "Getting to Hell Yes!".Jen shares her 30+ years of experience in digital transformation, from leading operational overhauls at Capital One to founding HIO, a cutting-edge platform empowering multifamily property teams with 24/7 conversational access to critical internal resources. This episode is

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71:56

Getting to Hell Yes! Live with Steven Rea from...

Getting to "Hell Yes!". ·

2024/12/05

🎙️ Podcast Teaser: Steven Rea on "Getting to Hell Yes"Get ready for an eye-opening conversation with Steven Rea, founder of Chasing Tomorrow, as he joins "Getting to Hell Yes" to revolutionize the way multifamily professionals approach onboarding, training, and tech adoption.In this episode, Steven brings his years of expertise in the multifamily sector and cutting-edge insights into creating solutions that empower teams and improve operations. Tune in to discover how simplifying complexity can

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55:59

Getting to Hell Yes! Live with Dave Holland from...

Getting to "Hell Yes!". ·

2024/11/26

🎙️ Getting to Hell Yes with Dave Holland! 🎙️Join us for an insightful conversation with Dave Holland, a seasoned expert in property management and disaster planning with BELFOR Property Restoration. With extensive experience in multifamily property management, Dave has transitioned to the supplier side, bringing a unique perspective to disaster preparedness and recovery.💡 Top 3 Takeaways: 1️⃣ Preparedness Pays Off: Learn how proactive disaster planning with tools like BELFOR's Red Alert program

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43:12

Getting to Hell Yes! Live with Paul Marks!

Getting to "Hell Yes!". ·

2024/11/21

🎙️ Ready to unlock the secrets of sales success? This episode of “Getting to Hell Yes!” features Paul Marks, a seasoned industry veteran, as he shares candid insights on what it really takes to close deals and build lasting relationships in multifamily real estate.In this episode, Paul reveals:• “It’s not about what you think they need—it’s about what they actually believe.” Learn how understanding your buyer’s true perception can be a game-changer.• Timing is everything. Discover why external

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37:14

Getting to Hell Yes! Live with George Burchlaw, RE...

Getting to "Hell Yes!". ·

2024/11/19

🎙️ Get ready to dive into the world of real estate analytics with this episode of “Getting to Hell Yes!” Join us as Guillermo Salazar, CEO of IrisCX, sits down with George Burchlaw, founder of RE Analytics, to explore the common struggles of managing data across multifamily properties and the game-changing insights that analytics can bring. George shares his journey from architectural engineering to launching RE Analytics, a company dedicated to helping small and midsize real estate firms make

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50:10

Getting to Hell Yes! With Shelley Robinson

Getting to "Hell Yes!". ·

2024/11/14

In this episode of Getting to Hell Yes!, we're joined by multifamily and proptech expert Shelley Robinson, who shares her insights on transforming operations in today’s challenging real estate landscape. From staffing shortages to NOI pressures, Shelley dives into why now is the time for operators to embrace change—and how technology plays a crucial role in overcoming industry pain points.Shelley’s one piece of advice? "Don’t settle for the status quo. Embrace change with an open mind, whether it’s

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47:34

Live from Optech 2024! Getting to Hell Yes!with Ben...

Getting to "Hell Yes!". ·

2024/11/12

Tune in to "Live from Optech 2024! Getting to Hell Yes!" with Ben Keller, COO of Propexo! In this exciting episode, Ben Keller dives into the art of selling through problem-solving, how Propexo is unlocking integrations in the proptech space, and why a deep understanding of the buyer journey is essential. Join us to hear insights that can help you transform your approach to selling in multifamily and proptech industries!Top 3 Takeaways:1. Problem-Centric Selling: Focus on the problems that matter

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