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PODCAST

Getting to "Hell Yes!".

Guillermo Salazar

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what

business marketing

All Episodes

53:14

Getting to Hell Yes! Live with Bob Langlois from...

Getting to "Hell Yes!". ·

2025/11/30

Turning ideas into impact. Bob Langlois is redefining water conservation for multifamily real estate. Bob is the President & Co-Founder of BONDI Water and Chief Ideator at Water Control Management, where his mission is simple but powerful: help multifamily owners save money, time and water. With over 30 years in professional services, he’s become known as the Water Ideator. A visionary leader who transforms conservation challenges into opportunities using tech-enabled monitoring, IoT solutions

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62:54

Getting to Hell Yes! Live with Michael Brown from...

Getting to "Hell Yes!". ·

2025/11/23

🎙️ Getting to Hell Yes! with Michael Brown of RentButterMichael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen fairly, fight fraud and unlock revenue without shutting out good renters.In this episode, we cover:Why traditional credit-based screening leaves too many missed opportunitiesHow RentButter uses identity, income and

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58:38

Getting to Hell Yes! Live with Thomas Demiranda from...

Getting to "Hell Yes!". ·

2025/11/16

🎙️ Getting to Hell Yes! with Thomas Demiranda of YugoThomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth.In this episode, we cover:The unique challenges and opportunities in student housing todayHow Yugo builds a consistent experience across diverse marketsLessons

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63:26

Getting to Hell Yes! Live with Brandon Hammond!

Getting to "Hell Yes!". ·

2025/11/09

🎙️ Getting to Hell Yes! Episode: Brandon HammondBrandon Hammond joins the show to unpack one of the most urgent, messy and misunderstood challenges in multifamily and SFR property management: the talent crisis.With deep experience across multifamily, SFR, student housing and now field services, Brandon walks us through why so many operators are stuck in transactional loops chasing short-term wins over long-term value and what it will take to flip the model.From incentive misalignment and resident

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80:50

Getting to Hell Yes! Live with Phillip Burton

Getting to "Hell Yes!". ·

2025/11/02

Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in FlooringIn this episode of Getting to Hell Yes!, we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile, to explore how flooring isn’t just about materials, it’s about service, reliability and people.From his early career chasing Wall Street dreams to finding purpose in the flooring industry, Phillip shares how authenticity and blue-collar values shaped his approach to building

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59:32

Getting to Hell Yes! Live with Greg Frank from...

Getting to "Hell Yes!". ·

2025/10/26

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResiIn this episode of Getting to Hell Yes!, we’re joined by Gregory Frank, Founder of EverResi Media, to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry.Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and

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56:38

Getting to Hell Yes! Live with Jake Stoll from Rent...

Getting to "Hell Yes!". ·

2025/10/19

Jake Stoll – Director of Partnerships at Rent Ready, a national turn services provider helping property managers simplify and standardize make readies.From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI.Key Quotes“Most make ready boards are in the back of a basement somewhere totally siloed.”“We’ve seen average turn times at 18 days but management companies want 5.”“The first nine days determine retention. Speed without quality

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48:03

Getting to Hell Yes! Live with Kelly Brooks from...

Getting to "Hell Yes!". ·

2025/10/12

Getting to Hell Yes! with Kelly Brooks: Speed, Consistency & Data in Property RenovationIn this episode of Getting to Hell Yes!, we sit down with Kelly Brooks, CEO of Property Masters, to explore how speed, consistency, and data are transforming large-scale property renovations.With nearly two decades of experience, Kelly shares her journey from starting at Property Masters in college to leading a semi-national renovation provider serving institutional investors across 23 states. We dig into why

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59:26

Getting to Hell Yes! Live with Dan Oltersdorf of...

Getting to "Hell Yes!". ·

2025/10/05

Getting to Hell Yes! with Dan Oltersdorf of CentricityDan Oltersdorf’s journey from a college RA to President of Centricity is a masterclass in spotting problems, building solutions and scaling them across an entire industry.In this episode, Guillermo and Dan dive into:How a conversation between two competitors sparked Centricity’s launchWhy centralizing HR, accounting, IT, and insurance can unlock growthThe challenge of replacing “Jack-of-all-trades” roles with true specialistsWhy timing and trust

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58:21

The Business of Property Maintenance: The tippy 4...

Getting to "Hell Yes!". ·

2025/09/29

In this episode of Getting to Hell Yes!, Guillermo Villasenor brings together three powerhouse voices in property management: Tanya Severson, Stacey Lusader and Mindy Seeger to dissect one of the most complex challenges in real estate operations: maintenance.They explore a compelling metaphor. The four-legged stool of property maintenance made up of owners, vendors, maintenance providers and residents. What happens when one leg falters? The whole system wobbles.From real-world vendor frustrations

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63:37

Getting to Hell Yes! LinkedIn Live With Daniel Paulino

Getting to "Hell Yes!". ·

2025/09/28

🚀 Getting to Hell Yes: From Metrics to Meaning with Daniel PaulinoWhat if your reputation wasn’t just about your star rating?What if it could predict business health, uncover blind spots and give you a daily playbook for loyalty?In our latest Getting to Hell Yes episode, I sat down with Daniel Paulino, Head of Real Estate at Reputation and former VP of Digital Strategy at Bizzuto. To talk about why great brands go beyond “doing things right” to creating experiences worth forgiving.💬 “A brand can

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62:03

Getting to Hell Yes! LinkedIn Live With Tyler Kuresa...

Getting to "Hell Yes!". ·

2025/09/21

Getting to “Hell Yes!” with Tyler Kuresa: Why Maintenance Without Data Is Just Expensive Guesswork💬 “If you don't have the best information, you're gambling. The question is: are you ready to own that?” – Tyler KuresaBefore founding Onsite Analytics, Tyler Kuresa was a professional baseball player and a DIY landlord. That second part nearly ruined him.After losing thousands on avoidable HVAC failures, Tyler realized the biggest leak in property operations wasn’t a busted pipe, it was missing data

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60:40

Getting to Hell Yes! LinkedIn Live With Allan Klassen

Getting to "Hell Yes!". ·

2025/09/14

Getting to “Hell Yes!” with Allan Klassen: Why Clarity Isn’t a Buzzword, It’s a Business Strategy💬 “Clarity is the new clever.” – Allan KlassenAfter decades leading one of Canada’s top homebuilders and transforming customer experience at Brookfield Residential, Allan Klassen now coaches CEOs on the one thing most leaders struggle to admit: misalignment.👉 Alignment isn’t agreement in the boardroom. It’s what happens when people walk out and execute.From frontline autonomy to trade partner trust,

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47:21

Getting to Hell Yes! LinkedIn live with Julie Blanc...

Getting to "Hell Yes!". ·

2025/09/07

Getting to “Hell Yes!” with Julie Blanc: Why Revenue Management Is More Than Math and Core to the Mission💬 “You can’t optimize what you can’t see.” – Julie BlancAfter multiple startup exits and a career in VC, Julie Blanc zeroed in on one of multifamily’s most overlooked levers: pricing.With Rentana, she’s not just offering AI-powered pricing suggestions. She’s building a transparency-first platform that gives operators and strategists full visibility into every decision.🔍 Plain-English

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64:30

Getting to Hell Yes! LinkedIn Live With Kelsi Cory

Getting to "Hell Yes!". ·

2025/08/31

“We don’t sell resumes. We help leaders play chess, not checkers.” — Kelsi CoryThis episode is for anyone who's ever thought recruiting was just “filling seats.”Kelsi Cory - founder of Cory Executive Recruiting joined us to break down what great hiring really looks like at the executive level. Spoiler: it’s not transactional. It’s personal.🧠 What we covered:Why real recruiting is built on trust, not urgencyWhat stealth-mode executive search actually looks likeThe 4 Cs framework she uses to match

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47:21

Getting to Hell Yes! LinkedIn Live With Yovonne...

Getting to "Hell Yes!". ·

2025/08/24

“We don’t sell showers. We sell lease-ups.” — Yovonne KennyThis episode is a masterclass in operational selling.Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome.🚿 Her waterproof, groutless wall system cuts install time from 5 days to 2. But that’s not what sells. What sells? Faster unit turns. Happier residents. Lower churn. More lease-ups.🧠

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51:21

Getting to Hell Yes! LinkedIn live with Dana Dunford

Getting to "Hell Yes!". ·

2025/08/17

Getting to “Hell Yes!” with Dana Dunford: Why the Real Innovation in Proptech Starts with the Underdog💬 “Fifty percent of it is just hard work. The other fifty percent is luck - right place, right time.” – Dana DunfordDana Dunford didn’t come from real estate. She came from Apple, Nest and a spreadsheet full of rental headaches. That mix led her to launch Hemlane, a property management platform built not for the REITs but for the 72% of landlords who self-manage.📦 These aren’t the folks on CoStar

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55:19

Getting to Hell Yes! Live With Remen Okoruwa from...

Getting to "Hell Yes!". ·

2025/08/11

What happens when innovation in PropTech slams into the bureaucratic brick wall of enterprise property management systems? Remen Okoruwa's answer: you build the middleware layer that makes it all work—faster, cheaper, and with less pain for everyone involved.This episode dives deep into the realities of integrating with Yardi, RealPage, Entrata, and the rest of the acronym soup. Spoiler alert: it’s a mess. But Propexo is fixing it.💥 Key TakeawaysThe Problem: PropTech startups can’t scale because

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56:14

Getting to Hell Yes! LinkedIn live with Everett Lynn

Getting to "Hell Yes!". ·

2025/08/04

🚫 “We don’t have competition.” 🛑 “We just need better marketing.” ⚠️ “Buyers will get it once they see the demo.”Everett Lynn tried all of that—and learned the hard way.After 8 years building Amenify, he figured out what really gets a buyer to say “Hell Yes!” (Hint: It’s not the pitch. It’s not even the product.)👉 “You’re not trying to convince your buyer. You’re helping your buyer convince someone else.”From losing deals to landing millions of units, Everett shares the truth about: 🔹 The juice

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64:40

Getting to Hell Yes! LinkedIn Live with Amy Mark

Getting to "Hell Yes!". ·

2025/07/28

"Stay bold on your ish." That’s how Amy Mark leads — with clarity, confidence, and culture-first energy.She’s not here for corporate masks or playing it safe. She’s here to help her team (and this industry) get to “Hell Yes” — one authentic decision at a time.In our latest conversation, Amy breaks down:✅ How she bounced back from burnout ✅ Why timing matters more than titles ✅ How to set expectations that stick ✅ What real leadership sounds like (hint: it includes caulked baseboards, not

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