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PODCAST

Getting to "Hell Yes!".

Guillermo Salazar

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what

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All Episodes

64:21

Getting to Hell Yes! Live with Peter Lohmann

Getting to "Hell Yes!". ·

2026/04/21

What does an electrical engineer, 750 rental doors, a newsletter empire, and an exclusive property management community have in common? Peter Lohmann.In this episode of Getting to Hell Yes, host sits down with Peter Lohmann, founder of RL Property Management in Columbus, Ohio and creator of Crane, the invite-only professional community that's become one of the most talked-about developments in the property management industry. Peter's journey from control systems engineer to one of the most

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61:18

Getting to Hell Yes! Live with Jess Tierney from...

Getting to "Hell Yes!". ·

2026/04/19

From leasing agent to CIO, what does it take to climb every rung of the multifamily ladder?In this episode of Getting to Hell Yes, host sits down with Jess Tierney, CIO of Verifast, for one of the most wide-ranging, eye-opening conversations the show has ever had. Jess didn't just work in multifamily, she lived it across 14 markets, every asset type, and every operational pain point imaginable. From lease-ups to renovations to fraud prevention, she's seen it all.But this isn't just a career story

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57:55

Getting to Hell Yes! Live with Dave Marcinkowski

Getting to "Hell Yes!". ·

2026/04/16

What happens when a 11,000-unit operator sells to Greystar and doubles down on PropTech?In this episode of Getting to Hell Yes, host sits down with Dave Marcinkowski, co-founder of Madeira Residential and founder of Quext Smart Apartment Solutions, for a high-energy conversation about the future of multifamily operations, technology adoption, and what it really means to let go of something you built.Dave's journey from bookkeeper to co-founder is remarkable on its own but what's even more compelling

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63:19

Getting to Hell Yes! Live with Daniel Cunningham

Getting to "Hell Yes!". ·

2026/04/14

Is property management really a "people business"? Daniel Cunningham says it's not — and he has 20+ years of receipts to prove it.From running his own property management company in LA to founding Leonardo247 to serving as President of Vendoroo, Daniel has lived this industry from every angle. And what he's learned about maintenance, AI, and the workforce carrying the heaviest operational burden is uncomfortable, specific, and worth every minute.In this episode of Getting to Hell Yes, Guillermo and

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70:32

Getting to Hell Yes! Live with Tyler Christiansen...

Getting to "Hell Yes!". ·

2026/04/12

The AI Reckoning in Multifamily: Tyler Christiansen on Centralization, CRM Adoption & What Operators Actually Need | Getting to Hell YesTyler Christiansen built Funnel into one of the most strategic platforms in multifamily by solving a problem the industry didn't want to admit: CRM adoption is the dirty secret nobody talks about.In this conversation, Tyler breaks down the shift from property-centric to renter-centric operations, why centralization is the unlock for AI, and how operators are

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61:22

Getting to Hell Yes! Live with Grant Drzyzga

Getting to "Hell Yes!". ·

2026/04/09

The Hairdryer Story: How a Broken HVAC Led to 12 Years of Building Property Management Software | Getting to Hell YesGrant Drzyzga slept with a hairdryer under his blankets because his property management company couldn't fix his heat.Most people would've gotten a hotel room. Grant spent a semester figuring out why the system failed—then spent 12 years building something better.Today he's the founder and CEO of Ravella, a property management platform so essential that job descriptions require it and

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60:25

Getting to Hell Yes! Live with Jock McNeill from PURE

Getting to "Hell Yes!". ·

2026/04/07

What Makes a Property Management Company Worth Buying? M&A Insider Jock McNeill Explains | Getting to Hell Yes"Mamas love their babies. People are emotionally invested in their companies and rightfully so, because it's an extension of you."Jock McNeill has a unique perspective in property management M&A: he's been both buyer and seller. He's made 11+ acquisitions, sold his own company, and now leads corporate development at PURE (post-merger with Home River).In this conversation, Jock

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64:54

Getting to Hell Yes! Live with Deb Newell

Getting to "Hell Yes!". ·

2026/04/05

The Same Problems for 20 Years: Why We're Still Complaining Instead of Solving | Getting to Hell Yes"Revenue is growing, but margins aren't. Teams are busy, but results aren't consistent. Leadership's reactive instead of strategic."Deb Newell, founder of Real-Time Consulting, reveals why property management has faced the exact same operational problems for 20 years and why we're still choosing to endure them instead of solving them.🎯 IN THIS EPISODE:→ Why SFR, multifamily, affordable, and

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68:55

Getting to Hell Yes! Live with Peter Yoder from...

Getting to "Hell Yes!". ·

2026/04/02

The 75% Rule: How to Double Your Home Buying Power (That 97% of People Don't Know) | Getting to Hell YesWhat if you could double your purchasing power when buying a home, using the same income?Peter Yoder, Founder of Series Homes, reveals the hidden federal lending policy that's been around since the 1960s but almost nobody knows exists: The 75% Rule for two-to-four unit properties."Your purchasing power in a six cap market for a two-to-four unit building is double what it would be for a

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65:50

Getting to Hell Yes! Live with Nicolas Lares from...

Getting to "Hell Yes!". ·

2026/03/31

The Profit Hiding in Your Insurance Line Item: Nicolas Lares on Captive Insurance | Getting to Hell YesWhat if the insurance premiums your residents pay every month could generate profit for YOU instead of insurance carriers?Nicolas Lares, Founder of Insur3Tech, reveals how captive insurance structures are transforming property management economics and why at least three major PM companies are already doing it."Renters insurance has the highest profit margin of any insurance product that exists in

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60:30

Getting to Hell Yes! Live with Daniel French from...

Getting to "Hell Yes!". ·

2026/03/29

From Five to Forty: Daniel French on Why North Point Is Betting Everything on Leverage | Getting to Hell YesDaniel French, newly appointed CEO of North Point, is leading one of the most ambitious transformations in property management: going from 5 doors per person to 40 doors per person without burning out the team.This isn't about working harder. It's about leverage. Centralization. Technology. Process."This space is in its operator era right now. We're in an era of operational excellence. This is

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64:34

Brand Promise in Property Management

Getting to "Hell Yes!". ·

2026/03/24

Brand Promise in Property Management with Lauren Stinson, Melanie French & John CarlsonWhat does "brand" actually mean in property management? Three industry leaders break down the difference between personal brand, company brand, and brand promise and why most operators get it completely wrong.Key Takeaways:Personal brand = what people say when you're not in the room (you don't get a vote)Company brand = why people choose youBrand promise = what people actually buyFive-star customer experience

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62:05

Getting to Hell Yes! Live with Ryan Killian from RENU...

Getting to "Hell Yes!". ·

2026/03/22

🎙️ Getting to Hell Yes! with Ryan Killian | Scaling Operational Excellence in SFR & BTRIn this episode of Getting to Hell Yes!, we sit down with Ryan Killian, President of RENU Management, to unpack how he’s building one of the most operationally disciplined property management platforms in the Single-Family Rental (SFR) and Build-to-Rent (BTR) space.With experience across FirstKey Homes, American Homes 4 Rent, and now leading RENU, Ryan shares a behind-the-scenes look at what it really takes

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58:11

Getting to Hell Yes! Live with Colleen Yeager

Getting to "Hell Yes!". ·

2026/03/17

🎙 Getting to Hell Yes! with Colleen Yeager | Building Resident-First BTR CommunitiesColleen Yeager, Chief Operating Officer at Quinn Residences, shares how she's scaling built-to-rent communities by listening to what residents actually want. From fenced yards and pet-friendly amenities to tech-enabled maintenance and community design, Colleen breaks down how data, operational excellence, and on-site teams drive Quinn’s “Hell Yes!” resident experience.👉 Why renters choose Quinn over buying👉 Why

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61:54

Getting to Hell Yes! Live with Stephanie Gubiotti...

Getting to "Hell Yes!". ·

2026/03/15

Stephanie Gubiotti (FIRE) joins us to unpack the biggest missing piece in multifamily: the people.From leasing agent to innovation leader, Stephanie shares how FIRE (Foundation for Innovation in Real Estate) is tackling talent gaps, technology adoption, and the murky early-career path in property management.In this episode: Why FIRE is not* just another conference* Bridging tech and operations with real-world mentorship* What makes a sustainable property career path* How philanthropy and proptech

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64:58

Getting to Hell Yes! Live with Nema Daghbandan from...

Getting to "Hell Yes!". ·

2026/03/10

🔒 Revolutionizing Real Estate Lending with Legal Automation | Nema Daghbandan | Getting to Hell Yes!How do you go from law firm partner to legaltech founder? In this episode, Nema Daghbandan, CEO of Lightning Docs and partner at Forge Law Group, shares how he's turning the private lending world upside down by automating real estate loan documents. Learn how Lightning Docs is transforming transaction speed, legal cost, and risk in a space long overdue for disruption.🧠 From flat fees and malpractice

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61:57

Getting to Hell Yes! With Briant Carcamo from Vizibly!

Getting to "Hell Yes!". ·

2026/03/08

🎯 Getting to Hell Yes! with Briant Carcamo | Solving the Multifamily Budgeting Crisis with ViziblyWelcome to Season 3 of Getting to Hell Yes! and what a way to kick it off. In this episode, we’re joined by Briant Carcamo, founder and CEO of Vizibly, to unpack the most painful, inefficient, and misunderstood process in all of property operations: budgeting.From his roots at Greystar and Steadfast, to founding Visibly and building a purpose-built forecasting engine for multifamily, Briant walks us

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60:23

Getting to Hell Yes! Live with Lucas Bourgeois

Getting to "Hell Yes!". ·

2026/03/03

🔥 Getting to Hell Yes! with Lucas Bourgeois — Fraud Prevention, Revenue Protection & Front-End FrictionFraud is no longer a back-office problem, it’s a revenue, NOI, and trust problem.In this episode of Getting to Hell Yes!, we sit down with Lucas Bourgeois, Head of Growth at Get One Hundred, to unpack how multifamily operators can stop fraud before it hits occupancy, collections, and bad debt.Lucas shares why most fraud solutions fail, how siloed screening creates blind spots, and why adding

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67:33

Getting to Hell Yes! Live with Derrick Gruner

Getting to "Hell Yes!". ·

2026/03/01

🔥 Getting to Hell Yes! with Derrick Gruner | Capital, Debt & Real Estate CyclesIn this episode of Getting to Hell Yes!, we sit down with Derrick Gruner of RWA Group to break down what’s really happening in today’s capital markets and how debt shapes everything from housing supply to operator survival.We unpack how lenders think about risk, why debt cycles matter, how capital actually moves in real estate, and what operators misunderstand about leverage, underwriting, and long-term strategy .If

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62:12

Getting to Hell Yes! Live with Gina Davis from PestShare

Getting to "Hell Yes!". ·

2026/02/24

🔥 Getting to Hell Yes! with Gina Davis | Property Ops → Vendor Partner (PestShare)In this episode of Getting to Hell Yes!, we sit down with Gina Davis, a 25+ year property management leader who’s worked every role from onsite to President of Property Operations and now brings that operator perspective to the vendor side at PestShare.This conversation goes beyond pest control and gets into how decisions actually get made in multifamily and SFR.🎯 We cover:* Why pest control is a corporate decision,

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119 results

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