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PODCAST

Getting to "Hell Yes!".

Guillermo Salazar

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what

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All Episodes

54:45

Getting to Hell Yes! with Tim Wallace from zInspector

Getting to "Hell Yes!". ·

2026/01/18

🎙️ Getting to Hell Yes! with Tim Wallace - “From Inspections to Innovation: How zInspector is Transforming Field Operations”What does it take to bring efficiency, trust, and technology together in property management?In this episode of Getting to Hell Yes!, we sit down with Tim Wallace from zInspector to explore how modern inspection and maintenance software is reshaping operations for property managers, owners, and residents alike.From the chaos of sticky notes and phone photo rolls to AI-powered

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72:34

Getting to Hell Yes! Live with Jason Hull from DoorGrow!

Getting to "Hell Yes!". ·

2026/01/11

🎙️ Getting to Hell Yes! Live with Jason Hull. “The Freedom Formula: Building a Business You Actually Love”What if the goal isn’t just growth but freedom?In this episode, Jason Hull, Founder and CEO of DoorGrow, joins us to unpack how property management entrepreneurs can scale smarter, avoid burnout, and build businesses that truly serve their lives not the other way around.Jason shares the lessons behind building DoorGrow, the coaching company transforming how long-term residential property

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60:34

Getting to Hell Yes! Live with DD Lee from Pure

Getting to "Hell Yes!". ·

2026/01/04

🎙 Getting to Hell Yes! with DD Lee | Owning the Message in Property ManagementIn this episode of Getting to Hell Yes!, I talk with DD Lee, President of NARPM and leader at Pure Property Management, about how property managers can reclaim the narrative and the respect that they deserve.DD puts it simply:“The biggest problem we’re solving is the perception that landlords and tenants are on opposite sides. We’re actually in the middle and we can bring both together.”We unpack what that means in real

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60:45

Getting to Hell Yes! Live with Brittney White

Getting to "Hell Yes!". ·

2025/12/28

🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own PlaybookIn this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property management:“A huge misconception in the industry is thinking you can just plug and play a multifamily model into BTR.”Brittney shares how her team is reshaping Build-to-Rent (BTR) operations by blending the

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55:59

Getting to Hell Yes! with Sean Landsberg from AppWork

Getting to "Hell Yes!". ·

2025/12/21

🧰 Getting to Hell Yes! with Sean Landsberg | Why Maintenance Is the Real Heart of Property ManagementIn this episode of Getting to Hell Yes!, I sit down with Sean Landsberg, Founder and CEO of AppWork, to talk about something most of the industry overlooks. The real heartbeat of property management: maintenance.Sean put it perfectly:“Maintenance has a direct impact on every KPI in property management.”We dive into how AppWork is transforming the way maintenance teams work from the field techs who

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65:40

Getting to Hell Yes! with Valeria from The Appliance...

Getting to "Hell Yes!". ·

2025/12/14

Getting to Hell Yes! Live with Valeria Urcuyo | Solving the Property Manager’s Appliance HeadacheHow do you keep tenants happy, property owners calm and your maintenance team sane all at the same time?In this episode of Getting to Hell Yes!, host Guillermo sits down with Valeria Urcuyo, VP of Operations at The Appliance Repair Professionals, to unpack how her Nicaragua-based team is redefining speed, quality and trust in the world of appliance repair for property managers across the U.S.Valeria

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59:36

Getting to Hell Yes! Live with Angelica Bermudez from...

Getting to "Hell Yes!". ·

2025/12/07

🎙️ Getting to Hell Yes! Live with Angelica Bermudez | From Sweeping Floors to Innovating Multifamily MaintenanceWhat does it take to transform humble beginnings into a game-changing PropTech solution for multifamily maintenance?In this inspiring episode of Getting to Hell Yes!, host Guillermo chats with Angelica Bermudez co-founder of Esencia about her remarkable journey, starting as a young immigrant cleaning apartments in Tampa, to leading a company that connects property managers with reliable,

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53:14

Getting to Hell Yes! Live with Bob Langlois from...

Getting to "Hell Yes!". ·

2025/11/30

Turning ideas into impact. Bob Langlois is redefining water conservation for multifamily real estate. Bob is the President & Co-Founder of BONDI Water and Chief Ideator at Water Control Management, where his mission is simple but powerful: help multifamily owners save money, time and water. With over 30 years in professional services, he’s become known as the Water Ideator. A visionary leader who transforms conservation challenges into opportunities using tech-enabled monitoring, IoT solutions

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62:54

Getting to Hell Yes! Live with Michael Brown from...

Getting to "Hell Yes!". ·

2025/11/23

🎙️ Getting to Hell Yes! with Michael Brown of RentButterMichael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen fairly, fight fraud and unlock revenue without shutting out good renters.In this episode, we cover:Why traditional credit-based screening leaves too many missed opportunitiesHow RentButter uses identity, income and

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58:38

Getting to Hell Yes! Live with Thomas Demiranda from...

Getting to "Hell Yes!". ·

2025/11/16

🎙️ Getting to Hell Yes! with Thomas Demiranda of YugoThomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth.In this episode, we cover:The unique challenges and opportunities in student housing todayHow Yugo builds a consistent experience across diverse marketsLessons

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63:26

Getting to Hell Yes! Live with Brandon Hammond!

Getting to "Hell Yes!". ·

2025/11/09

🎙️ Getting to Hell Yes! Episode: Brandon HammondBrandon Hammond joins the show to unpack one of the most urgent, messy and misunderstood challenges in multifamily and SFR property management: the talent crisis.With deep experience across multifamily, SFR, student housing and now field services, Brandon walks us through why so many operators are stuck in transactional loops chasing short-term wins over long-term value and what it will take to flip the model.From incentive misalignment and resident

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80:50

Getting to Hell Yes! Live with Phillip Burton

Getting to "Hell Yes!". ·

2025/11/02

Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in FlooringIn this episode of Getting to Hell Yes!, we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile, to explore how flooring isn’t just about materials, it’s about service, reliability and people.From his early career chasing Wall Street dreams to finding purpose in the flooring industry, Phillip shares how authenticity and blue-collar values shaped his approach to building

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59:32

Getting to Hell Yes! Live with Greg Frank from...

Getting to "Hell Yes!". ·

2025/10/26

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResiIn this episode of Getting to Hell Yes!, we’re joined by Gregory Frank, Founder of EverResi Media, to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry.Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and

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56:38

Getting to Hell Yes! Live with Jake Stoll from Rent...

Getting to "Hell Yes!". ·

2025/10/19

Jake Stoll – Director of Partnerships at Rent Ready, a national turn services provider helping property managers simplify and standardize make readies.From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI.Key Quotes“Most make ready boards are in the back of a basement somewhere totally siloed.”“We’ve seen average turn times at 18 days but management companies want 5.”“The first nine days determine retention. Speed without quality

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48:03

Getting to Hell Yes! Live with Kelly Brooks from...

Getting to "Hell Yes!". ·

2025/10/12

Getting to Hell Yes! with Kelly Brooks: Speed, Consistency & Data in Property RenovationIn this episode of Getting to Hell Yes!, we sit down with Kelly Brooks, CEO of Property Masters, to explore how speed, consistency, and data are transforming large-scale property renovations.With nearly two decades of experience, Kelly shares her journey from starting at Property Masters in college to leading a semi-national renovation provider serving institutional investors across 23 states. We dig into why

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59:26

Getting to Hell Yes! Live with Dan Oltersdorf of...

Getting to "Hell Yes!". ·

2025/10/05

Getting to Hell Yes! with Dan Oltersdorf of CentricityDan Oltersdorf’s journey from a college RA to President of Centricity is a masterclass in spotting problems, building solutions and scaling them across an entire industry.In this episode, Guillermo and Dan dive into:How a conversation between two competitors sparked Centricity’s launchWhy centralizing HR, accounting, IT, and insurance can unlock growthThe challenge of replacing “Jack-of-all-trades” roles with true specialistsWhy timing and trust

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58:21

The Business of Property Maintenance: The tippy 4...

Getting to "Hell Yes!". ·

2025/09/29

In this episode of Getting to Hell Yes!, Guillermo Villasenor brings together three powerhouse voices in property management: Tanya Severson, Stacey Lusader and Mindy Seeger to dissect one of the most complex challenges in real estate operations: maintenance.They explore a compelling metaphor. The four-legged stool of property maintenance made up of owners, vendors, maintenance providers and residents. What happens when one leg falters? The whole system wobbles.From real-world vendor frustrations

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63:37

Getting to Hell Yes! LinkedIn Live With Daniel Paulino

Getting to "Hell Yes!". ·

2025/09/28

🚀 Getting to Hell Yes: From Metrics to Meaning with Daniel PaulinoWhat if your reputation wasn’t just about your star rating?What if it could predict business health, uncover blind spots and give you a daily playbook for loyalty?In our latest Getting to Hell Yes episode, I sat down with Daniel Paulino, Head of Real Estate at Reputation and former VP of Digital Strategy at Bizzuto. To talk about why great brands go beyond “doing things right” to creating experiences worth forgiving.💬 “A brand can

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62:03

Getting to Hell Yes! LinkedIn Live With Tyler Kuresa...

Getting to "Hell Yes!". ·

2025/09/21

Getting to “Hell Yes!” with Tyler Kuresa: Why Maintenance Without Data Is Just Expensive Guesswork💬 “If you don't have the best information, you're gambling. The question is: are you ready to own that?” – Tyler KuresaBefore founding Onsite Analytics, Tyler Kuresa was a professional baseball player and a DIY landlord. That second part nearly ruined him.After losing thousands on avoidable HVAC failures, Tyler realized the biggest leak in property operations wasn’t a busted pipe, it was missing data

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60:40

Getting to Hell Yes! LinkedIn Live With Allan Klassen

Getting to "Hell Yes!". ·

2025/09/14

Getting to “Hell Yes!” with Allan Klassen: Why Clarity Isn’t a Buzzword, It’s a Business Strategy💬 “Clarity is the new clever.” – Allan KlassenAfter decades leading one of Canada’s top homebuilders and transforming customer experience at Brookfield Residential, Allan Klassen now coaches CEOs on the one thing most leaders struggle to admit: misalignment.👉 Alignment isn’t agreement in the boardroom. It’s what happens when people walk out and execute.From frontline autonomy to trade partner trust,

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