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PODCAST

The Business of Writing Podcast

Rachel Mazza and Laura Gale

The Business of Writing Podcast is where the best creative minds of our time share how they"ve built thriving businesses around their writing skills. It"s time to kill the myth that writing doesn"t pay—on this show you"ll learn how to make words work for you. We"ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won"t get anywhere else. So if you want to master the

business careers

All Episodes

23:27

BOW 040: Funny Money - Using Humor to Make the Sale...

The Business of Writing Podcast ·

2020/02/18

In This Episode: Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Why humor copy? File this one under “shockingly obvious” - Humor makes people LIKE you. When people like you, they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling. Why conversion copy? You can tell jokes all day. But if you don’t have a punchline, you’re

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31:18

BOW 039: Getting Your Work Into Big Publications...

The Business of Writing Podcast ·

2020/02/11

In This Episode: Today we’re talking to journalist and writing coach Rebecca L. Weber. She has covered breaking stories about social justice, the environment, travel, and more for the New York Times, CNN, and other influential publications. As a writing coach, she also helps writers uplevel their skills, break into their dream publications, build their confidence, and pursue their writing goals successfully. It’s rare we get to chat with a writer who’s NOT writing just for marketing

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41:04

BOW 038: How to Write at the Highest Level w/ David...

The Business of Writing Podcast ·

2020/02/04

In the marketing world, David Deutsch needs little introduction. He’s a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. David consistently writes winning promotions from scratch, and he often works with clients and writers behind the scenes to turn under-performing promotions into winners. But before he was renowned in the copywriting world, David got his start at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch,

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35:24

BOW037: Setting Your 2020 Goals w/Rachel and Laura

The Business of Writing Podcast ·

2020/01/28

If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend. Goal setting is one of those topics that’s beaten into the ground over and over – especially around this time of year. But you know what? It doesn’t have to be a slog. And you don’t have to set massive goals with scary numbers assigned to them. Join Rachel and Laura as we talk about the very different ways we set our goals for the new year,

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31:47

BOW 036: WTF Is Your Writing Voice w/ Justin Blackman

The Business of Writing Podcast ·

2020/01/21

Justin Blackman is a master of voice. He also LOVES a challenge. Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different brands—just for fun! He did all this on top of creating content for an International hotel company with 12 distinct brand voices. In addition to all this copywriting ventriloquism, Justin spent a decade speaking to thousands of consumers while marketing big name brands like 5-hour Energy, Red Bull, and

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28:32

BOW 035: Practical Woo Woo w/ Linda Perry

The Business of Writing Podcast ·

2020/01/14

As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share – including what she learned about confidence as a defense attorney, and a fascinating story about how she's banned in one Eastern European country! Linda has spent time in prisons, courtrooms, and boardrooms – honing her skills for empathy and persuasion. Add in some serious training as a life

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48:00

BOW 034: Taking The Guesswork Out Of Conversions w/...

The Business of Writing Podcast ·

2020/01/07

Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to do. He’s so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from. Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using

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40:22

BOW 033: Editing, Agents, and The Creative Process w/...

The Business of Writing Podcast ·

2019/12/31

Michael Langan is an accomplished editor and writing coach who intimately knows the ins and outs of the publishing industry. He's an author himself, and helps other writers elevate their creative writing and critical reading skills. He's also an avid student of the literary movement – studying Cultural History for over 2 decades, holding a phD in Creative Writing, and teaching English Literature at Greenwich University, London. Other than focusing on his own writing career and helping his

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28:51

We’ve Been Drinking w/Laura and Rachel

The Business of Writing Podcast ·

2019/12/24

For something a little different this week, Laura and I would love to invite you to join our “couch chat” as we reflect on the biggest challenges and lessons from 2019. We’re both chillin’ together and talking business in South Florida this week, so we grabbed a glass of wine and cozied up on the couch to bring you ‘behind the scenes’ on the conversations we’ve been having in private for most of this year. Join us as we dig into this year’s biggest business shifts, and get personal about our own

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55:48

BOW 031: Rising Together – Co-mentoring and...

The Business of Writing Podcast ·

2019/12/17

Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over 25 years of experience working with entrepreneurs to help them grow their businesses. She was the business manager for Carl Solway Gallery, where she helped transform the small Cincinnati gallery into an international art phenomena. As a venture capitalist, she worked with entrepreneurs and founders to help launch dozens of

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51:32

BOW 030: Storytelling Strategy w/ Kyle Gray

The Business of Writing Podcast ·

2019/12/10

Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. We first met Kyle back in Asia when we were all on the ground there trying to figure out how to make a living with our writing. Since then, we've run into each other all over the globe. In the past few years, Kyle has worked with thousands of entrepreneurs and dozens of companies you

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36:28

BOW 029: How To Find Your Reader's Deepest Fears and...

The Business of Writing Podcast ·

2019/12/03

Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep into their target readers. Allison works with marketers to help them get clarity into who their audience REALLY is – and how to write strong pieces that attract these exact people. The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there’s a problem with a piece of

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53:50

BOW 028: Goodbye To Copy - The Black Swan Approach w/...

The Business of Writing Podcast ·

2019/11/26

I'll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us on a wild ride. On the business side of things, Blair is the definition of a self-made man. Not only is he is one of the top producing copywriters in the entire Agora publishing world - but we also love how he approaches the whole in-house copywriting world – which can seem quite intimidating to a lot of writers. He's known for his organic and

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51:59

BOW 027: Empathy, FU Money, and Writer's Mental War...

The Business of Writing Podcast ·

2019/11/19

Today's episode is powerful, fun and fascinating all at the same time. Pauline Longdon is an Australian author, podcaster, direct response copywriter, and seriously-impressive entrepreneur. She's trained with the “who’s who” of the copywriting world, and is currently one of Parris Lampropoulos’ coveted Copy Cubs. In short, she's in high-demand for A-list copy around the world. Before she was a copywriter, Pauline was an Army Nurse – which has given her writing a unique perspective. She's also

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38:37

BOW 026: Storytelling Secrets from a Hollywood...

The Business of Writing Podcast ·

2019/11/12

Today we’re talking with Dean Edelson, a former screenwriter and comedian turned direct response copywriter. He started in Hollywood – writing and producing material and screenplays for Seinfeld, Frasier, Dreamworks, Disney, Paramount, and all the major movie studios. These days, Dean helps clients as a direct response marketing strategist, and has more than a decade of launch copy under his belt. His online sales copy and marketing campaigns have generated millions for his clients, and we

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41:58

BOW 025: How To Charge What You're Worth w/ Laura...

The Business of Writing Podcast ·

2019/11/05

When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about who we let into the inner sanctum of our concentration and influence – including our email inbox. One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray. She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to

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38:59

BOW 024: How To Stop Being Reactive With Your Revenue...

The Business of Writing Podcast ·

2019/10/29

Believe it or not, we are already 1/3 of the way through quarter 4 this year. It's scary how fast the year can zoom by when you've got your head down and are working hard to build your business and deliver great work. Not only is it easy to lose sight of everything you've accomplished this year, but also easy to let things slip and end up scrambling to catch up on client work or financial goals. That's why it's so critical to build systems in to your business that help continuously move you

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36:58

BOW 023: How To Use Online Communities To Level Up...

The Business of Writing Podcast ·

2019/10/22

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which is part of what makes her so much fun. While she works directly with clients of her own, she also coaches and leads a team of copywriters at her agency, and runs The Copywriter Club community with co-founder Rob Marsh. A CEO, podcast host, and Creative extraordinaire with a killer fashion sense – Kira is

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01:06:01

BOW 022: How To Earn More By Breaking Through Mental...

The Business of Writing Podcast ·

2019/10/15

Our guest today is one of the most interesting and clever marketers we know – and he has held nothing back in this episode. Ian Stanley has a unique perspective on business, copywriting, and building wealth with your writing. He's been a copywriter for a long time, but these days is more of a "persuasion hitman." Ian started his first business at the age of 12 stringing tennis rackets. More recently he built a socially-minded water filter company to 6-figures monthly, then sold it to the fastest

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33:45

BOW021: How To Get Clarity and Purpose in Your...

The Business of Writing Podcast ·

2019/10/08

Melanie Warren constantly impresses us with her ability to wear many hats – and always with clarity, purpose, and immense positivity. She's a marketing strategist, teacher, and clarity coach (which we'll talk more about in today's episode). She’s also a very talented copywriter who studied with Parris Lampropolous as one of his cubs, and now writes copy for her own clients. When she's not writing copy, she designs and directs the copywriter training at Money Map Press – an Agora company. So

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100 results

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