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PODCAST

Beauty Business Matters

Susan Routledge

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical

arts fashion & beauty

All Episodes

13:03

Creating a Magnetic Salon: Tips for Enhancing Your...

Beauty Business Matters ·

2024/11/20

In this episode, Susan addresses a common concern among salon owners: how to attract and employ the right therapists. She emphasizes the importance of being specific in recruitment efforts and maintaining relationships with former employees, as they may return after realizing their new choices weren't ideal. Susan shares her proven recruitment process, which includes initial Zoom interviews, team involvement in trade testing, and a structured selection process to assess candidates' skills and

en-US

57:57

How to Hack Your Brain for Success with Vicky Ross

Beauty Business Matters ·

2024/11/18

In this episode of "Beauty Business Matters," Susan engages in a captivating conversation with personal development expert Vicky Ross, exploring the intricate relationship between our brain's functioning and achieving success. Vicky shares her multifaceted approach to transformation, emphasising the importance of understanding beliefs and paradigms that shape our behaviours. The discussion delves into the science of brainwaves, illustrating how our early experiences influence our adult lives and

en-US

11:50

Are Awards a Fix? - Insights from 13 Years of Beauty...

Beauty Business Matters ·

2024/11/13

In this episode, Susan tackles the provocative question of if awards are actually a 'fix'. Drawing from her extensive experience as a judge for various beauty industry awards, she emphasizes the rigorous process behind award selection and the importance of distinguishing genuine awards from marketing gimmicks. Susan encourages listeners to view the award application process as an opportunity for self-reflection and celebration of business achievements. KEY TAKEAWAYS Not all awards are legitimate;

en-US

36:09

From One Treatment Room to Multi-Site Success: Sara...

Beauty Business Matters ·

2024/11/11

In this episode of "Beauty Business Matters," Susan Routledge sits down with the inspiring Sara Shoemark, founder of the multi-award-winning Glow Salons. Sara shares her journey from a young beauty therapy student to a successful salon owner with multiple locations. The conversation delves into her experiences in the beauty industry, the importance of training and supporting her team, and the little things that set salons apart in a competitive market. They discuss the significance of creating a

en-US

10:50

Empowering Your Team: Training Tips for Effective...

Beauty Business Matters ·

2024/11/06

In this midweek episode, Susan addresses the pressing issue of declining retail sales in salons. Susan emphasises that while clients are still purchasing products, salon owners must take responsibility for understanding why their sales are down. Susan offers practical advice, including the importance of communication with team members and clients, implementing a seven-day money-back guarantee, and ensuring that staff are well-trained in product recommendations. KEY TAKEAWAYS Client Engagement:

en-US

45:17

From Hairdressing to Aesthetics: Andrew Hansford's...

Beauty Business Matters ·

2024/11/04

In this captivating episode of "Beauty Business Matters," Susan sits down with the remarkable Andrew Hansford, a seasoned expert in the skincare and aesthetics industry. Andrew shares his unique journey, from his early days in hairdressing to his unexpected 14-year stint in Bermuda and a modelling career that exposed him to the darker sides of the beauty world. The conversation delves into Andrew's transition into education and his passion for empowering others in the industry through his ACH group

en-US

36:54

From Basement to Brilliance: Paula Clipsham's...

Beauty Business Matters ·

2024/10/28

In this episode, Susan interviews the multi-award-winning salon owner Paula Clipsham, who shares her remarkable journey from a small basement salon to a thriving business with a dedicated team. Paula discusses the challenges she faced as a salon owner, particularly during the pandemic, and how she transformed her vision into reality by expanding her salon and fostering a supportive team environment. KEY TAKEAWAYS The journey of a salon owner can be isolating, and having a supportive network,

en-US

17:14

Unlocking Salon Success: The Essential Role of the...

Beauty Business Matters ·

2024/10/22

In this episode Susan shares her extensive experience in the beauty industry, having run her award-winning clinic for over 36 years. Susan addresses a key question from Beauty Directors Club member Verity Davies about the most important aspect of running a successful beauty salon. Susan emphasizes the significance of the salon owner as the CEO, highlighting the need for self-care, effective systems, and a balanced approach to managing clients, cash, assets, and team dynamics. Susan introduces her

en-US

37:53

Transforming Beauty Sales: Insights from Global...

Beauty Business Matters ·

2024/10/20

In this episode, Susan welcomes Arif Isikgun, a leading global retail sales trainer with extensive experience in the beauty industry. Arif shares his inspiring journey from aspiring doctor to top sales trainer, emphasizing his passion for beauty and the transformative power of skincare products. Arif provides valuable insights on how therapists can enhance their confidence and communication skills, ultimately leading to increased retail sales and improved client satisfaction. KEY TAKEAWAYS Sales

en-US

52:15

From Dreams to Reality: The Inspiring Journey of...

Beauty Business Matters ·

2024/10/20

In the inaugural episode, Susan welcomes Ronan Perceval from Phorest Software, marking a significant reunion after 12 years since their first meeting. Susan and Ronan discuss the challenges salon owners face, the importance of enthusiasm and energy in business, and how innovative solutions like text message reminders transformed the industry. They also touch on the evolution of salon practices, the impact of technology, and the significance of fostering a positive company culture. KEY TAKEAWAYS

en-US

35:02

Transforming Utopia: How Strategic Changes and Team...

Beauty Business Matters ·

2024/10/20

In this episode, Susan sits down with Stefania Rossi, the owner of Utopia Advanced Skin Care and Beauty Clinic in Hornchurch. They reflect on their decade-long journey together, discussing Stefania's transformation of a failing salon into a multi-award-winning business. Stefania shares her insights on recruitment, emphasizing the need for employers to present themselves as desirable workplaces and to be proactive in their hiring processes. Stefania's story is both inspiring and informative for

en-US

3:46

An Introduction: What is Beauty Business Matters?

Beauty Business Matters ·

2024/10/20

In this Introductory episode Susan a seasoned beauty industry professional with over 36 years of experience, introduces listeners to the podcast's mission of empowering beauty business professionals. With a multi-award-winning beauty clinic owner and business consultant background, Susan shares her passion for helping salon owners thrive. KEY TAKEAWAYS The podcast is designed for beauty business professionals who want to thrive in the beauty industry. With over 36 years in the beauty industry,

en-US

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