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PODCAST

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Unity / Melissa Zeloof

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

leisure games

All Episodes

00:28:32

Lockwood Publishing | Avakin Life, the Metaverse, and...

LevelUp ·

2020/10/08

Oliver Kern, Chief Commercial Officer at Lockwood Publishing, who are behind the hit mobile game Avakin Life, joins Melissa Zeloof to discuss the challenges of building a “virtual world” game (how does one integrate a live music concert from a real life pop star into a mobile game?!), how they scaled their daily active users to 1.5M, the metaverse, and games as the new social media.

en

01:01:04

CNN, PocketGamer | Gametech, Part 2: The Journalist...

LevelUp ·

2020/10/01

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends in the gaming industry and in the gametech ecosystem behind it. As journalists covering gaming, they have a special inside-outside view of the industry, which made this a fascinating discussion. We cover gaming’s role in the entertainment world, how it adapted so well to COVID-19, Apple vs Epic Games, the importance of gametech, and much

en

01:01:04

CNN, PocketGamer | Gametech, Part 2: The Journalist...

LevelUp ·

2020/10/01

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends in the gaming industry and in the gametech ecosystem behind it. As journalists covering gaming, they have a special inside-outside view of the industry, which made this a fascinating discussion. We cover gaming’s role in the entertainment world, how it adapted so well to COVID-19, Apple vs Epic Games, the importance of gametech,

en

00:30:58

VGames | Unearthing the Next Generation of Gaming...

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2020/08/26

Eitan Reisel, former lead in Google’s gaming division and founder of VGames, an investment firm focused specifically on unearthing the next generation of Israeli and Eastern European gaming unicorns, joins to discuss the investment opportunities in these ecosystems, the biggest trends in gaming, the importance of gametech, and much more.

en

00:30:58

VGames | Unearthing the Next Generation of Gaming...

LevelUp ·

2020/08/26

Eitan Reisel, former lead in Google’s gaming division and founder of VGames, an investment firm focused specifically on unearthing the next generation of Israeli and Eastern European gaming unicorns, joins to discuss the investment opportunities in these ecosystems, the biggest trends in gaming, the importance of gametech, and much more.

en

00:17:09

Seenax | Indie Series, Part 1: What I Wish I Knew...

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2020/07/28

This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel Coriiu, Co-Founder of Seenax Oy and the developer behind the hit game, Hide and Seek. Gabriel will be talking about what he wishes he knew when choosing a publisher and about his journey to launching a hit hyper-casual game.

en

00:17:09

Seenax | Indie Series, Part 1: What I Wish I Knew...

LevelUp ·

2020/07/28

This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel Coriiu, Co-Founder of Seenax Oy and the developer behind the hit game, Hide and Seek. Gabriel will be talking about what he wishes he knew when choosing a publisher and about his journey to launching a hit hyper-casual game.

en

00:39:59

Newzoo | Gametech, Part 1: How Gametech is Fueling...

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2020/07/21

Newzoo's CEO Peter Warman, and Market Lead of Game Developers and Publishers, Tyler Long, discuss the rapidly growing gametech ecosystem, how they mapped it out, and where it's headed.

en

00:39:59

Newzoo | Gametech, Part 1: How Gametech is Fueling...

LevelUp ·

2020/07/21

Newzoo's CEO Peter Warman, and Market Lead of Game Developers and Publishers, Tyler Long, discuss the rapidly growing gametech ecosystem, how they mapped it out, and where it's headed.

en

00:20:00

ironSource | Creative Operations, Part 3: How to Make...

LevelUp ·

2020/07/14

Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad creatives for some of the industry's biggest names.

en

00:20:00

ironSource | Creative Operations, Part 3: How to Make...

LevelUp ·

2020/07/14

Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad creatives for some of the industry's biggest names.

en

00:18:31

ironSource | Creative Operations, Part 2: How to be a...

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2020/07/09

Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the transcript: https://www.ironsrc.com/podcasts/how-to-be-a-creative-sponge/

en

00:18:31

ironSource | Creative Operations, Part 2: How to be a...

LevelUp ·

2020/07/09

Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the transcript: https://www.ironsrc.com/podcasts/how-to-be-a-creative-sponge/

en

00:20:50

ironSource | Creative Operations, Part 1: How to...

LevelUp ·

2020/07/02

Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the gaming industry, where it is headed, and how he built a world-class creative team that’s produced over 4,000 creatives for games ranging from Call of Duty Mobile to Homescapes. Read the transcript: https://www.ironsrc.com/podcasts/how-to-build-a-world-class-creative-team/

en

00:20:50

ironSource | Creative Operations, Part 1: How to...

LevelUp ·

2020/07/02

Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the gaming industry, where it is headed, and how he built a world-class creative team that’s produced over 4,000 creatives for games ranging from Call of Duty Mobile to Homescapes. Read the transcript: https://www.ironsrc.com/podcasts/how-to-build-a-world-class-creative-team/

en

00:29:27

LudiqueWorks | Emerging Markets with Newzoo, Part 4:...

LevelUp ·

2020/06/06

This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Douglas Ogeto, Co-Founder and CEO at LudiqueWorks, Africa’s fastest-growing game publishing company. LudiqueWorks is also a game development accelerator and dedicated game fund for the African market

en

00:29:27

LudiqueWorks | Emerging Markets with Newzoo, Part 4:...

LevelUp ·

2020/06/06

This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Douglas Ogeto, Co-Founder and CEO at LudiqueWorks, Africa’s fastest-growing game publishing company. LudiqueWorks is also a game development accelerator and dedicated game fund for the

en

00:32:57

ironSource | Growth Loop, Step 3: Optimizing...

LevelUp ·

2020/05/26

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript:

en

00:32:57

ironSource | Growth Loop, Step 3: Optimizing...

LevelUp ·

2020/05/26

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript:

en

00:36:24

Gazeus Games | Emerging Markets with Newzoo, Part 4:...

LevelUp ·

2020/05/06

This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Etienne Guebriant, Head of UA at Gazeus Games, a top gaming company in Brazil. Etienne’s been in the gaming industry for years - starting out at 18 as a pro eSport player for World of Warcraft. Listen to

en

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