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PODCAST

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside

business marketing

All Episodes

00:06:26

Ironing Out Innovation: The Marketing Genius of Sarah...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/04

In this episode of "The Deep Dive - Marketing Gone Wild," we uncover the remarkable story of Sarah Boone, a 19th-century dressmaker who revolutionized the world of ironing with her innovative design for the ironing board. Join us as we explore the historical context of her achievement, the pain points she addressed, and the marketing genius behind her patented invention. Discover how Boone's legacy continues to influence modern design and branding, and learn how you can channel her pioneering spirit

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00:05:45

Diving Deep: The Genius of Sony's Waterproof Walkman...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/03

In this episode of "The Deep Dive - Marketing Gone Wild," we explore a truly unconventional marketing tactic employed by Sony to showcase their waterproof Walkman. Imagine walking down the electronics aisle and finding a Walkman submerged in a bottle of water—it's a bold move that turns skepticism into belief. Join us as we dissect the "show, don't tell" principle and discuss how this innovative approach not only highlights product features but also creates unforgettable customer experiences. We’ll

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00:06:37

Swastika, Ontario: A Masterclass in Brand Loyalty and...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/02

In this thought-provoking episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating story of Swastika, Ontario—a town that has turned a controversial name into a powerful lesson in brand loyalty and authenticity. Founded in 1906, this small community faced immense pressure to change its name during World War II, yet its residents stood firm, defending their identity and history with bold statements. Join us as we delve into what this unique case teaches us about building diehard

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00:06:17

Nosferatu: The Accidental Marketing Masterpiece

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/01

In this episode of "The Deep Dive - Marketing Gone Wild," we unravel the fascinating story of how a determined widow, Florence Stoker, inadvertently turned an unauthorized adaptation of her late husband's work, Bram Stoker's Dracula, into a cult classic. Join us as we explore the legal battle surrounding the film "Nosferatu" and how its banishment created an aura of intrigue that fueled its underground popularity. Discover the lessons in marketing that stem from this tale, including the power of

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00:28:21

Marketing Lessons from the Unlikely: Insights from...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/31

In this captivating episode of "The Deep Dive: Marketing Gone Wild," we celebrate two months tof our show, and take a journey through the unexpected intersections of marketing and the extraordinary stories that inspire us. Join us as we explore the marathon mindset of ultra-marathoner Dean Karnazes, the curious escapades of Ken Allen the orangutan, and the resilience of General McAuliffe during the Battle of the Bulge. We’ll uncover valuable lessons on pacing, authenticity, creativity, and the

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00:07:33

Navigating the Mind: Harnessing Cognitive Dissonance...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/30

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the intriguing concept of cognitive dissonance and its powerful implications for marketers. Join us as we unpack how conflicting beliefs can create discomfort for consumers and how brands can either exacerbate or resolve this tension. Discover the importance of consistency in messaging and learn how to authentically connect with your audience by addressing their internal conflicts. We’ll share real-world examples of brands that

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00:07:17

Curiosity Unleashed: Lessons from Ken Allen the...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/29

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of Ken Allen, the orangutan who became famous for his daring escapes from the San Diego Zoo. Join us as we draw parallels between Ken's curious adventures and the world of marketing. Discover how breaking free from your comfort zone, embracing curiosity, and exploring new ideas can lead to innovative strategies and unexpected successes. We'll discuss the importance of staying calm in a constantly changing

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00:09:35

The $20 Bill with a Twist: Uncovering Marketing Gold...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/28

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of a seemingly ordinary $20 bill that transformed into a rare collectible worth nearly $400,000, all thanks to a simple Del Monte fruit sticker. Join us as we unravel the mystery behind this unique banknote, its journey from an ATM to the auction block, and the surprising marketing lessons we can learn from its extraordinary value. Discover how originality and unexpected elements can elevate your marketing

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00:07:03

Hell Week Insights: Unleashing SEAL-Level Resilience...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/27

In this electrifying episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected parallels between Navy SEAL training and the high-pressure world of marketing. Join us as we dive into the grueling experience of Hell Week, where candidates are pushed to their limits, and discover how their lessons on teamwork, adaptability, and decision-making can transform your marketing strategies. From the power of after-action reviews to the importance of having backup plans, we unpack the

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00:06:04

Surviving the Digital Jungle: Lessons from Michael...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/26

In this gripping episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected twists and turns of marketing through the lens of a chilling historical event—the disappearance of Michael Rockefeller in New Guinea. Join us as we discuss the importance of flexibility and resilience in marketing strategies, drawing parallels between navigating the unpredictable digital landscape and surviving in an unexplored jungle. Discover why diversifying your marketing efforts, having contingency

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00:05:39

The No-Smiling Wedding: Unpacking the Power of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/25

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the intriguing cultural practice of no smiling at Congolese weddings and what it teaches us about the importance of details in marketing. Join us as we discuss how seemingly small choices—like color schemes, word choices, and brand consistency—can have a monumental impact on your message. Discover practical steps to create a cohesive brand experience that resonates with your audience, and learn how to avoid common pitfalls that

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00:06:35

Channeling Your Inner Jekyll: Unleashing Focused...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/24

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating connection between Robert Louis Stevenson's whirlwind writing process and the world of marketing. Did you know Stevenson penned "Dr. Jekyll and Mr. Hyde" in just six days? Join us as we uncover the surprising marketing lessons hidden within his intense burst of creativity. Discover how focused effort can lead to extraordinary results, even in the face of tight deadlines and demanding clients. We'll share practical

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00:06:16

Silence Speaks: Lessons in Marketing from a Mime

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/23

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected connection between the art of mime and innovative marketing strategies. Join us as we delve into the inspiring story of legendary mime Marcel Marceau, who used his silent performance skills to help Jewish children escape Nazi-occupied France during World War II. Discover how Marceau's mastery of nonverbal communication can teach marketers to break through the noise of traditional advertising. We discuss the power

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00:06:01

Pistachios and Perspectives: Turning Marketing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/22

In this episode of "The Deep Dive: Marketing Gone Wild," we explore a listener's intriguing analogy between pistachios and marketing strategies. Discover how the potential for spontaneous combustion in pistachios mirrors the need for adaptability and innovation in marketing. We discuss real-world examples of companies that have turned limitations into strengths, reframing challenges into unique selling points. Join us as we uncover the power of perspective, the importance of understanding your

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00:07:40

Rope, Bedsheets, and Marketing Magic: The Art of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/21

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the incredible power of resourcefulness in marketing, inspired by the audacious escape of John Parsons from the Ohio State Penitentiary. Join us as we discuss how to channel your inner escape artist by transforming everyday limitations into creative marketing solutions. From repurposing content to engaging your audience with simple yet effective strategies, we’ll uncover how a scrappy mindset can lead to memorable campaigns

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00:06:44

Laughing to Death: The Fine Line of Emotional Marketing

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/20

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the bizarre yet poignant story of Ole Benson, a Danish audiologist who tragically died from laughter while watching A Fish Called Wanda. Join us as we discuss the powerful impact of emotions in marketing, the ethical responsibilities that come with tapping into those feelings, and the delicate balance between connecting with your audience and respecting their experiences. We delve into concepts like psychographic segmentation and

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00:07:57

The RS Computer Shoe: A Retro Tech Revolution Ahead...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/19

In this episode of "The Deep Dive: Marketing Gone Wild," we take a nostalgic journey back to 1986 to explore the groundbreaking yet short-lived Puma RS Computer Shoe. Discover how this innovative sneaker tracked distance, pace, and calories long before fitness tracking became a mainstream obsession. We discuss the challenges of market readiness and how timing can make or break a product, drawing parallels to today's tech landscape. Join us as we reflect on the evolution of fitness culture, the

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00:06:23

Escaping Limitations: Lessons from a Korean Yoga Master

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/18

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the incredible story of Choi Gap Bok, a Korean yoga master who executed a daring prison escape through a remarkably small food slot. Join us as we unravel the unexpected connections between Choi's resourcefulness and creativity in overcoming obstacles and the world of digital marketing. Discover how adaptability, persistence, and thinking outside the box can transform limitations into opportunities. Whether you're launching a new

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00:05:47

Shining Bright: Finding Your Unique Light in a...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/17

In this illuminating episode of "The Deep Dive: Marketing Gone Wild," we explore the cosmic parallels between the universe and the marketing landscape. Join us as we discuss the challenges of standing out in a vast sea of competition, much like stars vying for attention in the night sky. Discover how your unique value proposition acts as the light that attracts the right audience, and learn why it's not just about being the loudest, but about making genuine connections. With insights drawn from

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00:04:46

Nacho Average Marketing: The Power of Simplicity

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/16

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the surprising origins of nachos and uncover a delicious marketing lesson hidden within their crispy, cheesy goodness. Join us as we dive into the story of Ignacio Anaya, the man behind nachos, and discover how the simplicity of this beloved snack mirrors the effectiveness of impactful marketing campaigns. Learn why clear messages, straightforward concepts, and minimalist design can cut through the noise in a saturated market

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126 results

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