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Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and

business marketing

All Episodes

18:27

Generating More Momentum In Your Business

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/11/07

In today’s solo episode, we’re talking all things momentum. Why? Because I’ve found it to be one of the most essential elements in running a business and in staying motivated. And not only is it something I seek (and need) for myself, it’s also a trend I’ve noticed with all my clients. Wishing you lots of momentum in whatever form you need as you take confident, meaningful action toward your vision. ✨ For the full show notes, visit https://www.ashleesang.com/episode42 RESOURCES MENTIONED: Join me

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31:43

Speaking Your Truth with Jessica Rasdall

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/10/31

I’m so excited to chat with Speaking Coach Jessica Rasdall of Speak To Scale. She’s a self-proclaimed open book who has built her business on the idea of everyone having a story to tell and a message to share. For the full show notes, visit https://www.ashleesang.com/episode41 RESOURCES MENTIONED: Listen to our episode together on Jessica’s podcast: https://ashleesang.com/podcast-interview-speak-to-scale Take Jessica’s public speaking quiz: http://www.howtostartspeaking.com Visit Speak To Scale

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29:12

Accepting Yourself and Your Strengths with Tara Reid

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/10/24

I’m so excited to chat with Business and Marketing Strategist, Tara Reid of Tara Reid Marketing. This conversation covered everything from burnout and quitting social media to leveraging data and the flexibility to grow and create on your own terms. Tara’s quiet, calm energy is still a force to be reckoned with, which she proves through her long track record as a thriving entrepreneur, podcast host, and community builder. For the full show notes, visit

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42:18

Examining Human-First Business with Katie Lewis

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/10/17

I’m so excited to chat with Accessibility Consultant Katie Lewis of Access Reimagined. She has this seemingly winding path of military and music that has led her to the work she does today. We talk about examining and embodying (on our own terms) what it means to run a human-first business. She shares her framework around intention, awareness, and action. And she gives examples of ways she’s dismantling popular opinion for the sake of a more accessible, empathetic, and equitable future. For the full

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39:28

Doubling Down on Collaboration with Sharee Collier

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/10/10

I’m so excited to chat with Serial Side Hustler & Founder of TheSummitHost.com, Sharee Collier. Sharee lived & traveled in an RV for 8 years while building a community of 20K, which she sold earlier this year. She’s full of life and no-nonsense, which is a combo I really appreciate because she has this get things done attitude that’s contagious. For the full show notes, visit https://www.ashleesang.com/episode38 RESOURCES MENTIONED: Sign up for Sharee’s newsletter:

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13:25

Determining What You Want To Be Known For

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/10/03

What do you want to be known for? This is the essential question of building a business you’re proud of. One that feels good. One that ultimately does good. And brand messaging answers that question for yourself, your team, your customers, and your partners. For the full show notes, visit https://www.ashleesang.com/episode37 RESOURCES MENTIONED: Listen to Episode 11: Connection is Everything When Building a Thriving Business: https://www.ashleesang.com/episode11 Listen to Episode 7: Your Brand

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34:00

Reaching Your Potential Through Self-Love with Liz...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/09/26

I’m so excited to chat with Email Marketer (and 90s pop culture fan) Liz Wilcox. Liz unapologetically acts in honor of self-love first, giving her less guilt and fuller potential as a high achiever. She’s on a mission to show others what’s possible by leading by examples—mistakes and all. For the full show notes, visit https://www.ashleesang.com/episode36 RESOURCES MENTIONED: Listen to Episode 32 with Devin Lee, who brings enthusiasm and fun to efficiency: https://www.ashleesang.com/episode32 Sign

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26:53

Dreaming Big in and Through Your Business With Alia...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/09/19

I’m so excited to chat with Alia Khatib, Business & Marketing Consultant of Alia Khatib Consultancy. For the full show notes, visit https://www.ashleesang.com/episode35 RESOURCES MENTIONED: Watch our IG Live together where Alia interviews me: https://www.instagram.com/p/CV8498EJI5C/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== Watch our IG Live together where I interview Alia: https://www.instagram.com/p/CWJGOEaJuL5/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== Visit

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28:17

Putting Family First in Life and Business with Andria...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/09/12

I’m excited to chat with Podcast Coach and Strategist, Andria Singletary of Mama Turned Mompreneur. This episode is extra special because she’s the launch strategist behind this podcast! Andria is calming, organized, and deeply empathetic. You’ll get value out of this episode even if you’re not a mama or caregiver, but if you believe in a family-first approach to life and business, this conversation is especially for you! For the full show notes, visit

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15:36

Messaging & Systems — An Unlikely But Magical Pair

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/09/05

In this solo episode, I’m connecting the dots between the seemingly unlikely combo of values-aligned brand messaging and systems—from delivering the strategy to my clients to tips for leveraging your brand messaging guide to ways we can systematize our values. You can apply these concepts to delivering your own services and creating systems around what you and your clients need. Send me your thoughts about systems in your business via voice memo or DM! For the full show notes, visit

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25:06

Bringing Enthusiasm and Fun To Efficiency with Devin Lee

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/08/29

I’m so excited to chat with Systems Strategist Devin Lee. She brings energy and enthusiasm to everything she does, including making her—and your—business more efficient. For the full show notes, visit https://www.ashleesang.com/episode32 RESOURCES MENTIONED: Listen to Episode 4 with Ashley Kang: https://www.ashleesang.com/episode4 Read our email swap: https://ashleesang.com/harnessing-systems-to-champion-equality-in-your-business Sign up for Devin’s Stellar Systems Newsletter:

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31:48

Doing Less and Living More As A Multi-Passionate with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/08/22

I’m so excited to chat with Productivity and Accountability Coach Lisa Zawrotny of Positively Productive Systems. In our conversation, we talk about understanding and owning how you work best in order to lead with your strengths, especially as a multi-passionate person and business owner. For the full show notes, visit https://www.ashleesang.com/episode31 RESOURCES MENTIONED: Listen to our episode on Lisa’s podcast: https://ashleesang.com/podcast-interview-positively-living-podcast Gretchen

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46:05

Aligning With A Vision That Brings Joy with Simone...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/08/15

I’m so excited to chat with DEI Consultant, Simone McNish. Her take on joy and courage in business is so refreshing and approachable. I love how our episode wraps with the concept of always benefiting from taking action and that even if you fail along the way, you are not a failure. For the full show notes, visit https://www.ashleesang.com/episode30 RESOURCES MENTIONED: Check out Louise Henry’s courses*: https://ashleesang.krtra.com/t/VFOBcrgWhudT Listen to Episode 26 with Michelle Miller:

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43:44

Embracing The New & Unknown with Joanna Waterfall

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/08/08

I’m excited to chat with Joanna Waterfall, Founder of Yellow Co. Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up. For the full show notes, visit https://www.ashleesang.com/episode29 RESOURCES MENTIONED: Attend the Yellow Conference in October* (& use code ASHLEE for 10% off):

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17:05

Reframing A Brand Identity Crisis

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/08/01

In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it! For the full show notes, visit https://www.ashleesang.com/episode28 RESOURCES MENTIONED: Download the Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valuesworkbook Read more about my values and how I define them: https://www.ashleesang.com/about Check out Yellow

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41:55

Maturing As A Business Owner & Leader with Rebekah...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/07/25

I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making the world around us better, both through relationships and through broader impact in our work. I think you’ll really relate to the transitions she’s gone through and is currently navigating in her life and business. For the full show notes, visit https://www.ashleesang.com/episode27 RESOURCES MENTIONED: Listen to Episode 19—Making the Case for ESG in

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32:41

Putting Ethical Marketing in Action with Michelle Miller

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/07/18

I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy. Michelle has really grounding energy, is such a creative soul, but is also a really savvy and intentional business owner and serial entrepreneur. One my favorite takeaways from our conversation is this idea of simple actions we can take to make a real impact—both on and through our business. For the full show notes, visit https://www.ashleesang.com/episode26 RESOURCES

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32:35

Spreading Positivity with Claudia Ramirez

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/07/11

I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams. For the full show notes, visit https://www.ashleesang.com/episode25 RESOURCES MENTIONED: Visit Claudia’s website: https://www.theclaudiaramirez.com Follow her on Instagram:

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12:25

Ditch The Niche, Define The Audience, Connect On A...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/07/04

In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer. It’s all about connecting on a human level, rather than creating boxes for yourself—or them. For the full show notes, visit https://www.ashleesang.com/episode24 RESOURCES MENTIONED: Download the Power To The Persona

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26:59

Prioritizing Accessibility & Equity with Erin Perkins

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/06/27

I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q. Erin is open, outspoken, and passionate about accessibility. She brings both the systems and community points of view to her work. For the full show notes, visit https://www.ashleesang.com/episode23 RESOURCES MENTIONED: Check out Mabely Q: https://www.mabelyq.com Follow Erin on LinkedIn: https://www.linkedin.com/company/mabely-q Connect with Erin on Instagram: https://instagram.com/mabely_q Download her Social Media

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