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PODCAST

The Marketing Podcast for Local Businesses

The Marketing Podcast for Local Businesses

Join us on "Marketing Podcast for Local Businesses" where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and

business marketing

All Episodes

00:15:16

What To Expect When Hiring a SEO Agency | Part 2 of 4

The Marketing Podcast for Local Businesses ·

2024/10/12

In this episode of The Marketing Podcast for Local Businesses, Josh and Adam continue our deep dive into the key steps involved when hiring an SEO agency. This is the second part of our series, focusing on the critical process of keyword research for local businesses. Key Points Discussed: Comprehensive Keyword Research: Understand the importance of your SEO agency conducting thorough keyword research that covers sectors, locations, and specific products or services. We discuss the significance

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00:14:57

What To Expect When Hiring a SEO Agency | Part 1

The Marketing Podcast for Local Businesses ·

2024/10/05

In this episode of The Marketing Podcast for Local Businesses, we dive into the crucial steps you should expect when hiring an SEO agency. This is the first part of our series dedicated to helping small business owners navigate the complexities of SEO services. Key Points Discussed: Understanding Campaign Goals: The foundational step in any SEO campaign is defining your objectives. While the primary goal is often to increase sales, other important objectives can include boosting brand awareness

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00:15:51

6 Website Design Hacks: Insider Tips to Elevate Your...

The Marketing Podcast for Local Businesses ·

2024/09/28

Elevate your website's performance with this episode of The Marketing Podcast for Local Businesses! Join host Adam & Josh as we dive into advanced strategies for optimizing speed, creating engaging content, and crafting effective call-to-actions. Whether you're a beginner or a pro, these expert tips will help you enhance your site’s user experience and drive more conversions. In this episode, we’ll explore: Speed and Performance: Discover why fast load times are critical and learn

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00:13:43

6 Website Design Hacks: Insider Tips to Elevate Your...

The Marketing Podcast for Local Businesses ·

2024/09/21

Ready to take your website to the next level? Join us on this episode of The Marketing Podcast for Local Businesses as host Adam & Josh reveal essential website design hacks that will transform your site into a user-friendly, visually stunning, and highly effective digital space. In this episode, we’ll discuss: Visual Hierarchy: Learn how to arrange elements to guide your visitors' attention to the most crucial information first. Simplified Navigation: Discover how to create intuitive

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00:10:53

How To Measure The Effectiveness Of Your Social Media...

The Marketing Podcast for Local Businesses ·

2024/09/14

Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns. In our previous episodes, we covered the fundamentals of creating a compelling offer, crafting effective adverts, and designing landing pages for maximum conversions. Now, we’re shifting gears

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00:11:26

How To Create A Conversion Optimised Landing Page for...

The Marketing Podcast for Local Businesses ·

2024/08/31

In this practical episode of The Marketing Podcast for Local Businesses, hosts Josh and Adam focus on converting clicks from your ads into enquiries and sales. They stress the importance of directing ad traffic not to your homepage, but to a dedicated landing page specifically designed for your advertising campaign. The episode unpacks essential elements of an effective landing page, including: Prominently featuring the compelling offer Adding a detailed explanatory video Incorporating social

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00:14:27

7 SEO Myths Debunked

The Marketing Podcast for Local Businesses ·

2024/08/28

Welcome to another episode of The Marketing Podcast for Local Businesses, where we help small business owners turn their dreams into reality through effective marketing strategies. Today we're tackling a topic that has been surrounded by myths and misconceptions for years: SEO. In this episode, we’ll debunk seven common SEO myths that many business owners still believe. Some of these points might even seem controversial, but it's time to set the record straight. We’ll cover: The

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00:01:46

How To Use Facebook’s Advertising Platform To Target...

The Marketing Podcast for Local Businesses ·

2024/08/17

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh delve into using Facebook's advertising platform to effectively target and engage your ideal customers. Building on the strategies discussed in the previous episode, they guide listeners through: Setting up a Facebook page and ad account Creating a campaign with specific objectives, and Choosing the right audience using Facebook's AI or manual selection. The episode focuses on crafting compelling ads,

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00:09:10

How To Craft An Effective Social Media Advertising...

The Marketing Podcast for Local Businesses ·

2024/08/03

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh explore how small business owners can craft compelling social media advertising campaigns. They delve into: Creating irresistible offers Using Facebook's advertising platform for targeted ads Designing high-converting landing pages, and Measuring campaign results. The episode features practical advice on constructing a "Godfather" offer that's too good to refuse, drawing on Alex

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00:12:23

Creating Your Business Website: DIY or Hire a...

The Marketing Podcast for Local Businesses ·

2024/07/28

In this episode, Adam & Josh tackle a crucial question for small business owners: Should you build your website yourself or hire a professional? We'll explore both options, weighing the pros and cons to help you make the best decision for your business. What You'll Learn: The basics of DIY website building using platforms like Wix, Squarespace, and WordPress. The benefits and drawbacks of creating a website yourself, including cost-effectiveness and time investment. The

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00:12:42

Turn More Leads Into Sales: Conversion Rate...

The Marketing Podcast for Local Businesses ·

2024/07/14

In today's episode, Adam & Josh explain how to turn more prospective customer leads (emails, calls, messages) into sales using Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). These two critical components work hand-in-hand to not only attract visitors to your website but also convert those visitors into loyal customers. What You'll Learn: The fundamentals of CRO and why it's essential for maximizing ROI. How to align your SEO and CRO strategies for

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00:13:27

Creating The Perfect Business Plan (Part 2 of 2)

The Marketing Podcast for Local Businesses ·

2024/06/23

Join us for the second installment as we deep dive into business planning, where we continue to guide you through the process of creating a robust and effective business plan. This episode is essential for both aspiring entrepreneurs and seasoned business owners, offering advanced insights and practical advice on finalizing your business plan for success. What You'll Learn: Management Team: Discover how to present your management team effectively. We’ll discuss the importance of showcasing

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00:17:27

Creating The Perfect Business Plan (Part 1 of 2)

The Marketing Podcast for Local Businesses ·

2024/06/09

Join us as we explore the essential world of business planning, guiding you through the process of creating a robust and effective business plan. This two-part episode is a must-listen for aspiring entrepreneurs and seasoned business owners alike, offering valuable insights and practical advice on setting the foundation for business success. What You'll Learn: Introduction to Business Planning: We kick off by discussing the importance of a business plan and its role in transforming your

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00:15:55

Understanding the Basics of SEO for Local Businesses

The Marketing Podcast for Local Businesses ·

2024/05/26

Join us as we explain the world of Search Engine Optimisation (SEO) and its crucial role in boosting the online visibility of local businesses. This episode is a must-listen for business owners looking to understand how SEO can transform their digital marketing efforts and enhance their presence in local search results. What You'll Learn: Introduction to SEO: We recap our previous discussion on website design and introduce the fundamentals of SEO, including its various components such as

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00:11:15

Why Website Design Matters for Local Businesses

The Marketing Podcast for Local Businesses ·

2024/05/12

Understand the essentials of website design in this detailed episode, where we explore why effective web design is pivotal for local business success. Learn how the aesthetics and functionality of your site can impact customer engagement and drive local traffic to your business. What You'll Learn: Essential Role of a Website: Unpack why a well-crafted website is vital for local businesses today. We discuss its role as the primary interface for customer interaction online, often the first

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00:06:30

Introduction: The Marketing Podcast for Local Businesses

The Marketing Podcast for Local Businesses ·

2024/04/28

Meet Adam and Josh, the dynamic duo behind the "Marketing Podcast for Local Businesses." Journey with them as they delve into their origins in web design and SEO, tracing their paths from tech enthusiasts to leading marketing experts. Adam, with a knack for aesthetic and functional designs, and Josh, a strategist renowned for boosting search rankings, combine their skills to empower local businesses. Each podcast episode not only shares their unique insights but also charts their ongoing

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00:00:34

Trailer: The Marketing Podcast for Local Businesses

The Marketing Podcast for Local Businesses ·

2024/04/28

Welcome to the "Marketing Podcast for Local Businesses," where we harness our 23 years of experience to bring you insights previously reserved for our clients. Having helped hundreds of businesses generate millions in revenue, we're here to share actionable tips and strategies that can transform your business. Each episode is packed with valuable advice, worth thousands, to help you increase your revenue. Tune in and take your local business to the next level with insider knowledge

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