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PODCAST

The Biz Book Broadcast

Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated. She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot. Now, she"s a business strategist and a Mastermind coach and she"ll help you do equally spectacular things with your business. Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many

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All Episodes

00:29:59

Deploy Empathy for Customer Research | Book Huddle...

The Biz Book Broadcast ·

2025/04/05

We know it’s vital to understand our clients as much as possible. Yet doing research can be difficult + expensive. Fortunately Kathryn McGarvey’s back in the studio today – she’s founder of Nosy HQ which specializes in just this kind of research. Plus she’s a seasoned marketer with over 20 years of experience, so understands the business landscape well. We discuss how actually listening to your customers can transform your marketing strategy + why it’s essential to separate your personal

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00:30:27

Turn Your Book Into a Keynote | Your Biz Needs a Book...

The Biz Book Broadcast ·

2025/03/31

With a book written – it should be an easy step to turn it into a talk, right? But as so many lack luster talks show, there’s a big difference between stood on stage + being compelling on stage. So for today’s conversation I brought in Eduardo Placer – story coach, lovely human + knee deep in experience from both the stage and the page, making him the perfect guest to discuss how to create a killer talk to enhance your business. We discuss the importance of centering your audience, the five

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00:30:01

Find Your Red Thread | Author Interview with Tamsen...

The Biz Book Broadcast ·

2025/03/29

Tamsen Webster is today’s guest + we discuss her fabulous book, Find Your Red Thread. In it she shares a clear, step-by-step method for crafting irresistible messaging. Tamsen explains the concept of the "red thread" + how it helps businesses connect with their audiences through compelling storytelling. You’ll want to hear this, it’s one of the best books on messaging I’ve read for a long time. Look for more shows in this Author Interview strand. Books discussed in this episode: Find

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00:30:30

The Monkey + The Manager | Book Huddle with Max Habeck

The Biz Book Broadcast ·

2025/03/24

Today’s guest is Max Habeck, a seasoned consultant with a wealth of experience in the big four firms. We discuss a book Max often used with his senior management teams to help them delegate more efficiently + stop taking on their subordinates' problems. We talk through how leaders often unconsciously become bottlenecks and end up carrying the burdens of their teams. Max explains his practical approach to delegation that transformed how executives manage their time and team dynamics. Look

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00:30:01

What an Awful Book | Unpopular Opinion with Kym Medina

The Biz Book Broadcast ·

2025/03/22

Kym Medina is in the studio today to discuss a truly vile book. She’s sharing her unpopular opinion about the million-copy bestseller + ongoing phenomena that is The 48 Laws of Power by Robert Greene We discuss how unpleasant we found reading it + why it’s still being recommended by so many in the business world. Power doesn’t have to look like this – it’s possible to hold power ethically without climbing over others to get to the top. Look for more shows in this Unpopular Opinions strand

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00:31:00

The Monster At The End of This...Business Book? |...

The Biz Book Broadcast ·

2025/03/17

The creative powerhouse that is Matt Olin is back with us today. It’s a Classics show and we’re looking at Matt’s fave book growing up - The Monster at the End of This Book.For no good reason we look at it as a biz book + find lessons for the creative entrepreneur on fear, success + celebrating wins. Matt shares his insights on overcoming self-doubt + the importance of community support in our journeys. And there is a lot of giggling. Look for more shows in this Classics strand where we take

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00:31:26

Miscellany from the Testing Lab | Liz Solo Show

The Biz Book Broadcast ·

2025/03/15

Something slightly different for today’s Solo Show. I’m sharing what I’m testing at the moment + why you might want to do the same. We cover a lot of ground, from the importance of pacing + finding the right rhythm for your work, to why it’s important to look for coachability in everyone from staff you’re hiring to… yourself. Plus, I share a novel that’s still devastating me years after I first read it. Maybe you should read it too? Look for more solo shows – where I get to chat to you

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00:30:01

Why Is It All So Academic? | Unpopular Opinion with...

The Biz Book Broadcast ·

2025/03/12

Jessica Bantom is back with us today to share her Unpopular Opinion. She’s an expert in interior design + diversity and author of the fabulous, Design for Identity.We discussed why so many business books tend to be so overly academic, often alienating the very audience they aim to engage. Jessica suggested ways authors can better connect with readers by simplifying their language + incorporating relatable stories, making complex concepts more accessible. This simple shift in perspective

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00:30:01

Tame your Internal Chatter | Book Huddle with Aneeta...

The Biz Book Broadcast ·

2025/03/10

Let’s talk about that voice in your head – you know the one, the internal voice that can support or chastise you. Can lift you up or pull you down. Aneeta Madhavan is in the studio today. She’s a leadership + equity coach and knows how to help clients harness that voice for better mental well-being. We discuss Chatter by Ethan Cross + it gives us practical tips for managing that pesky inner critic + the power of positive self-talk. Look for more shows in this Book Huddle strand where we

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00:30:01

Red Flags Choosing a Mastermind | Red Flags with...

The Biz Book Broadcast ·

2025/03/08

If you’re a regular listener, you’ll know I’m very pro Mastermind. But it’s a sad fact that it can be very hard to find a good one to join. So, on today’s show, we discuss the red flags to look for. Rachel Allen joins – she’s a copywriter, business owner + longtime Masterminder in my groups who has just started her own Mastermind. We discuss what makes a real Mastermind (hint: a Facebook group doesn’t cut it), why you need a clear theme + outcome + the reason to run quickly away from high

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00:29:58

Writing the Shadow: Turn Your Inner Darkness Into...

The Biz Book Broadcast ·

2025/03/04

Joanna Penn’s back with us today to discuss her book, Writing the Shadow.Unusually for this prolific author – this book took years to write. In it, she explores the darker aspects of our psyche and how they can enrich our writing + business. In this fascinating conversation, Joanna shares her journey of embracing her shadow side, the importance of self-reflection + how confronting our inner darkness can lead to greater creativity + resilience. Look for more episode in this Your Business

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00:30:00

Course Creator Selector: Which Type Will You Pick? |...

The Biz Book Broadcast ·

2025/03/03

If you’ve spent any time online recently + you run a business of almost any sort, you’ve probably been inundated with courses on… how to create courses. Thing is, there are many more types oof courses out there than these ads lead you to believe. So today’s show is designed to help you choose the one for you… and if they’re even a good fit at all. My pal Ron Tester is back with us + we sift through the different styles + delivery methods that can make or break your course. We share our

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00:30:01

Be a Niche Celebrity | Unpopular Opinion with Michael...

The Biz Book Broadcast ·

2025/03/01

Michael F. Schein’s back with us to discuss niche celebrity, the topic that emerged after our last discussion about his book, The Hype Handbook.Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book. Look for more shows in the Unpopular Opinion strand. Books discussed in this

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00:30:45

Fiction Pop-Up: February | Fiction with Candice L Davis

The Biz Book Broadcast ·

2025/02/26

It's another Fiction Pop-Up with the fabulous Candice L. Davis. Huzzah.We're sharing fave reads, kvetching about weak endings + discussing the tedious territory of lengthy reads. Barbra Streisand, we're looking at you. We discuss Stephen King (king of the weak endings, it would seem), in a surprise move I rave about a wildly well-reviewed book (bear with me - it's often the sign of a dud) = we happily nerd out about our latest literary obsessions. If you love this strand - look for more

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00:30:01

Salon Masterminds - You Want One of These |...

The Biz Book Broadcast ·

2025/02/24

Mastermind Groups: They're not just for business strategy.If you caught our Mastermind Smorgasbord show, you'll have heard me mention Salon Masterminds - a concept I've only been sharing with clients + colleagues until now. Today I'm going into detail with my biz bestie Ron Tester. And fear not, we're not talking haircuts - think more 18th-century literary salons (minus the powdered wigs). We explore how to create modern versions of these intellectual gatherings, from intimate dinner

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00:30:10

What if Rumpelstiltskin Was About Consumer Research?...

The Biz Book Broadcast ·

2025/02/22

It’s another classics episode. This time Kathryn McGarvey + I unpack Rumpelstiltskin. Using a business lens on the old fairy tale, we uncover a need for deep research, client testing + the power of overhearing the right information. Kathryn McGarvey is a seasoned marketer, client researcher + founder of Nosy HQ. She’s got a sharp eye for insights, a passion for problem-solving + a fabulous giggle. Look for more episodes in this Classics strand. There’re some absolute corkers such as Jack and

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00:29:57

Mastermind Smorgasbord: Which type will you pick? |...

The Biz Book Broadcast ·

2025/02/20

Which Mastermind is right for you? In today's episode, I explore the full spectrum of Mastermind types - from high-powered executive retreats to more intimate implementation groups.I'm joined again by Ron Tester - you'll remember him from our recent episode where he decided to launch his own Mastermind. We use his service + health-based business as a case study to examine which Mastermind format would serve him best. Whether you're just starting to think about running a group or ready to

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00:30:40

Is It Time To Kill Your Avatar? | Unpopular Opinion...

The Biz Book Broadcast ·

2025/02/17

If you’ve spent even a moment online looking at how to improve your business, you’ll have read endless versions of ‘identify your client Avatar’. And as far as I’m concerned, yes you should, but… Rachel Allen copywriter + owner of Bolt from the Blue Copywriting is with us again to share that just maybe you should put your avatar out of its misery instead. Because today’s show is another Unpopular Opinion + this one is quite spicy indeed. Oddly, I actually agree with her – but killing

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00:29:47

What if The Emperor's New Clothes Was About Branding?...

The Biz Book Broadcast ·

2025/02/14

Branding expert, Appelbaum is back with us today. He’s the author of The Brand Positioning Workbook so is the perfect person to discuss The Emperor’s New Clothes with – because obviously, if you look at it right – it’s all about branding, right?Ulli shares insights on groupthink, the power of dissenting voices + how to navigate the tricky waters of product testing without falling prey to confirmation bias. Plus there’s a lot of giggling. This episode is part of our Classics series, where for

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00:33:54

Pitch Like a Screenwriter | Book Huddle with Avery O...

The Biz Book Broadcast ·

2025/02/12

Nobody knows pitching better than a screenwriter. So I asked Avery O Williams into the studio to share insights on selling an idea – something every business needs even if you don’t think of it as pitching. Avery knows of which he speaks - he’s a talented screenwriter, director + professor at two different universities. We look at how to sell your ideas + yourself effectively, whether in person or over Zoom. He shares his insights on code switching, building rapport, + the importance of

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