PODCAST

Retail Media Breakfast Club

Kiri Masters

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

business marketing

All Episodes

9:36

The best conversation you had with your Shopper...

Retail Media Breakfast Club ·

2025/08/06

Retail media may be the shiny new thing, but the true magic happens when it blends with the wisdom of traditional shopper marketing. In this episode I sat down with four powerhouse brand leaders to uncover the best conversations they've had with their shopper marketing teams and the strategic breakthroughs that followed.We dive into how scenario planning helped an emerging brand prep for viral success, how two teams built synergy by treating their tactics like a shared menu, and how a

8:05

Will the retail industry welcome the “commerce media”...

Retail Media Breakfast Club ·

2025/08/05

Today I’m tackling a big shift that’s got everyone buzzing in the world of retail media. The IAB has just redefined the landscape, moving us from “retail media” to the broader, bolder umbrella of “commerce media.” What does this really mean? Is it just a new name — or are there real implications for brands, budgets, and how we measure success?In this episode, I break down the new IAB definition, share brand-side perspectives from leaders at Hanes, Monster Energy, and Advantis Health, and

11:02

Amazon Q2 Earnings: Best Of The Analyst Recaps

Retail Media Breakfast Club ·

2025/08/04

Amazon just dropped its Q2 2025 earnings—and the numbers sparked plenty of hot takes across the retail world. In this episode I distill the smartest analyst commentary into three can’t‑miss story lines: the unstoppable growth of Amazon Ads, the surprising resilience of its core retail engine, and how the company’s AI push might reshape shopping (for better or for noisier). Stick around to hear why paid media is becoming a non‑negotiable toll booth, how regional fulfillment hubs are juicing

10:41

Walmart Reveals AI Roadmap That Points To A World...

Retail Media Breakfast Club ·

2025/07/31

In this quick breakdown of my latest Forbes piece, I walk you through Walmart’s new four-part agentic AI roadmap—Sparky for shoppers, Marty for suppliers/advertisers, an Associate agent for store teams, and a Developer agent for internal builders. The headline? Walmart executives say Sparky’s multimodal interface will eventually make the classic search bar feel as ancient as the old Yahoo! directory days, fundamentally changing how we find and buy products I also unpack why Walmart’s

5:48

Launching In New Markets & Marketplaces: 3 Brands...

Retail Media Breakfast Club ·

2025/07/30

every new retailer needs its own game plan—copy‑pasting your Amazon playbook is a budget trap. In just ten minutes, three seasoned ecommerce leaders—Justin Bomberowitz, Director of E‑Commerce at WILDE Brands; Nemanja Lazić, MBA, E‑commerce Channel Manager at Zevia; and Simon Swan, Director of Digital Marketing & Media at Karo Healthcare—share the hard‑won tactics that spared their budgets and boosted returns when they pushed beyond Amazon.You’ll learn why instinctively bidding on your

10:08

Why Are Display Ads In Retail Media Still So Bad?

Retail Media Breakfast Club ·

2025/07/29

Display advertising in retail media is still in the dark ages. That’s because the tech and mechanisms it was built on were never designed for retailers in the first place.In today’s ten-minute Retail Media Breakfast Club, I walk you through the real-world headache Macy’s faced when fragrance demand outstripped inventory while apparel inventory sat idle—and why fixed-price CPMs offered no way out. Drawing on Melanie Zimmerman’s recent Criteo essay, I unpack the disconnect between

7:46

I'm back and I owe you an explanation

Retail Media Breakfast Club ·

2025/07/28

Welcome Back to Season 2!I'm kicking off Season 2 with a personal update and a few exciting announcements about what’s ahead for the Retail Media Breakfast Club. After an unexpected twist involving a Green Card win, a year of digital nomad life, and a less-than-glamorous welcome back to the States, I’m finally settled and ready to dive back into the world of retail media. But before we return to regularly scheduled programming, I’m reflecting on the lessons learned, the realities of remote

3:16

Season Finale! Returning July 28

Retail Media Breakfast Club ·

2025/06/24

Cannes is over, and so is Season 1 of Retail Media Breakfast Club.Thank you for joining me for this experiment I started in January. After pushing near-daily content for 5 months, I’m taking break for the summer. I’ll be in Europe with my fam for a few weeks before heading back to Atlanta in mid-July.Here’s what to expect from RMBC in the second half of the year.Season 2 kicks off on Monday July 28. Subscribe to the podcast, the email newsletter, or the LinkedIn newsletter and you’ll be

11:26

Cannes Confessional #4: RMNs Should Chase That Brand...

Retail Media Breakfast Club ·

2025/06/23

Day three at the Cannes Festival of Creativity brought some of the most insightful conversations yet! I sat down once again with Lauren Livak, Director at the Digital Shelf Institute, and Colin Lewis, an experienced retail media commentator, to unpack the day's highlights. From global retail media strategies to the role of ad tech and B2B innovation, this episode captures the evolving narrative of our industry in real time.This conversation, originally recorded as part of Lauren's podcast

9:24

Cannes Confessional #3: The Funnel is Now a Tunnel

Retail Media Breakfast Club ·

2025/06/19

Cannes Confessional 3In today’s episode of Cannes Confessional, I had the pleasure of sitting down with Paul Longo, GM of AI in Ads at Microsoft Advertising. Microsoft was actually the first to embed ads within the native chat experience of an LLM, which gives them a front-row seat to the evolving future of advertising in AI. Later, I dropped in on a compelling panel from the Women in Retail Media Collective event hosted by Criteo. Elisabeth Rommel of eBay delivered some powerful advice on

6:12

Are You Sitting on a Retail Media Goldmine?

Retail Media Breakfast Club ·

2025/06/19

In this episode, I dive into some fresh insights straight from the Cannes Festival of Creativity, where I caught a fascinating research presentation at the Mirakl Cabana. Partnering with Forrester, Mirakl unveiled a report titled “Are You Sitting on a Retail Media Goldmine?”—and let me tell you, the findings are eye-opening. From cultural shifts in retail to tapping into the overlooked mid- and long-tail advertisers, we cover the evolving retail media landscape and what it really means for

9:44

Cannes Confessional #1

Retail Media Breakfast Club ·

2025/06/17

I just landed in Cannes, and wow—talk about a tale of two coastlines! On one side, CMOs and creatives are tucked away in the Palais soaking up award glamour, while out on the Croisette the retail-media crowd is wheeling and dealing under beach umbrellas. That split sets the stage for a whirlwind first day where Amazon steals the creative spotlight, non-retail heavyweights crash the commerce-media party, and industry insiders debate whether trade budgets can keep up with retail media’s

12:32

What I’ve learned from 102 episodes over 5 months...

Retail Media Breakfast Club ·

2025/06/16

After five months and over a hundred episodes, I take a moment to reflect on what this journey with the Retail Media Breakfast Club has taught me so far—and wow, it’s been a ride. In this episode, I share five key lessons from launching and sustaining this daily(ish) content experiment, and walk through the most popular (and surprising) episodes to date.Whether you’re a long-time listener or just tuning in, this one’s a behind-the-scenes look at the wins, the pivots, and even a few honest

11:40

My highlights from the new 'Retailgentic' podcast

Retail Media Breakfast Club ·

2025/06/12

f you’ve noticed fewer Google searches and more ChatGPT queries lately, you’re not imagining things—AI is changing how we shop. In this episode, I share my top takeaways from the new Retailgentic podcast and newsletter by Scot Wingo. From the rapid emergence of AI agents in commerce to the existential questions facing retailers, this episode is packed with game-changing insights you won’t want to miss.We explore why it’s not too early to lean into agentic AI, how new checkout and payment

8:58

How These 4 Retail Media Leaders Are Using AI Right Now

Retail Media Breakfast Club ·

2025/06/11

In today's episode I dive into the real-world ways top retail brands are using AI—not just the flashy stuff you read about, but the practical tools that are truly moving the needle. From AI-driven share of search insights to tools that dissect customer reviews and even create product videos, these aren’t future ideas—they’re game-changing strategies already in play.I spoke with four seasoned pros from the retail media space—Simon Swan, Elizabeth Rivas, Danny Silverman, and Luiz Antunes

9:00

Should We Really Care What Consumers Think About...

Retail Media Breakfast Club ·

2025/06/10

In this episode, I unpack some eye-opening contradictions in consumer behavior when it comes to retail media. Sure, surveys say a lot—67% of shoppers claim to notice retail ads, and many express preferences for personalization. But are those sentiments actually guiding their spending? Spoiler: not quite.We explore why what people say often doesn’t match what they do, and why marketers need to be cautious about relying on sentiment alone. From shoppers getting annoyed by video ads they later

10:22

How an RMN's tech stack impacts your advertising results

Retail Media Breakfast Club ·

2025/06/09

In this episode, I dive deep into why the technology stack behind these networks isn’t just a backend concern—it’s the backbone of your campaign outcomes. From ad server speeds to reporting capabilities and everything in between, we’ll look at why brands and advertisers need to get curious (and even demanding) about the RMNs they partner with.I’ll share how platforms like Amazon and Walmart dominate with vertically integrated stacks and what that means for the rest of the market. I also

9:29

Why AI Search Advertising Could Reach $25 Billion By...

Retail Media Breakfast Club ·

2025/06/05

EMARKETER's bold projection—AI-powered search ads surging from $1B to over $25B by 2029—isn’t just hype. From structured product feeds in LLMs to Shopify’s latest catalog API, the foundations of conversational commerce are already reshaping the retail media landscape.I unpack the key infrastructure shifts, consumer behavior trends, and strategic moves by giants like Walmart, Amazon, and Shopify. Plus, I dive into why attribution is about to get messier—and what that means for brands

6:22

How These 4 Retail Media Leaders Make Conference...

Retail Media Breakfast Club ·

2025/06/04

Conference season is here, and with it comes the ever-present question from leadership: “Why should we approve this expense?” In today’s episode of the Retail Media Breakfast Club, I tackle that head-on with advice and stories straight from the front lines of retail media. Whether you’re booking your first trip to Cannes or opening your first conference app, you’ll find actionable tips to make every handshake, session, and badge count.You’ll hear from seasoned pros like Brian Dudzunski (ex

10:36

Mary Meeker Is So Back: My Notes From Her 340-Page AI...

Retail Media Breakfast Club ·

2025/06/03

This episode, I dive into Mary Meeker’s long-awaited return to the tech trend spotlight with her massive 340-page AI report. If you’ve followed her legendary internet trend decks over the years, you know she doesn’t pull punches. Her newest insights confirm what many of us have sensed: AI is not just another tech wave—it’s the defining shift of our era. But what does that mean for those of us in retail, brand marketing, or the agency world?In this episode, I share the key highlights from

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