PODCAST

Retail Media Breakfast Club

Kiri Masters

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

business marketing

All Episodes

11:17

Amazon Unboxed 2025 - Fresh Off The Press...

Retail Media Breakfast Club ·

2025/11/11

I’m coming to you fresh from Amazon’s Unboxed event in Nashville, where Amazon dropped a wave of updates that show just how far their advertising ambitions are reaching. Beyond retail, beyond search, and even beyond reality itself!In this episode, I unpack the biggest product launches and innovations revealed at the event including AI-powered campaign tools, creative automation for Prime Video, and Amazon’s intriguing new “Crystal Box” transparency positioning. I also share my early

8:00

"Late By Design" - Molly Hjelm from Ace Hardware's...

Retail Media Breakfast Club ·

2025/11/10

I first met Molly Hjelm, Head of Retail Media at Ace Hardware, during a panel at the RMN Ascendant Event in Silicon Valley, and right away I was struck by her candor and data-driven mindset. In this episode, I share the highlights from our conversation that didn’t make it into my full profile piece for The Drum.We dive into how Ace Hardware has intentionally taken its time entering retail media, what it means to integrate retail media into a merchant’s P&L, and how Molly’s pragmatic

10:21

What CPG Brands Actually Control with Agentic...

Retail Media Breakfast Club ·

2025/11/06

A lot of brands are focused on Generative Engine Optimization (GEO) right now — making sure their products surface when consumers ask ChatGPT, Perplexity, or Claude for recommendations. That’s a great first step. But as I explain in this episode, the next frontier isn’t just about being found — it’s about being bought.We’re entering an era where AI agents won’t just recommend products, they’ll actually complete transactions on behalf of consumers. And that’s where Agent Commerce

8:58

AI Search to Disrupt Discovery for Retailers — Here's...

Retail Media Breakfast Club ·

2025/11/05

In this episode, I dive into one of the biggest questions facing retail media leaders today: how can retailers and brands adapt as AI-driven shopping agents and zero-click discovery start reshaping how consumers buy? With sponsored search revenue under pressure and growth slowing across the industry, it’s time to look at creative alternatives to the traditional onsite, offsite, and in-store ad models.I spotlight three fascinating companies that are doing just that: Rokt, Swish, and Nift

6:37

Apply For The Damn Award & Conquer Your FOPO (Fear Of...

Retail Media Breakfast Club ·

2025/11/04

How many times have you not hit publish, not applied, or not shared your achievements because of fear of what others might think? In this episode, I’m diving into the concept of Tall Poppy Syndrome - a cultural tendency to cut down those who stand out - and how it feeds into FOPO, the fear of other people’s opinions.After being named one of the National Retail Federation’s 2026 Top Retail Voices, I found myself wrestling with the same insecurities so many of us face: “Will people think I’m

11:37

What is a 'CommerceGPT'? ['Snips' from Cocktails &...

Retail Media Breakfast Club ·

2025/11/03

In this 'Snips' episode, I’m adding commentary to clips of one of my favorite ecommerce podcasts: Cocktails & Commerce with Brian Walker and Bill Friend. These two industry veterans bring on some of the sharpest minds in digital commerce, and in this snippet, they’re joined by John Andrews, co-founder and CEO of Cimulate, a generative AI company focused on commerce platforms.If you’ve been seeing the term 'CommerceGPT' floating around and wondering what it actually means (like I was),

10:08

Breakdown of How Sam's Club Cracked the Code on...

Retail Media Breakfast Club ·

2025/10/30

Despite the buzz surrounding in-store retail media, most retailers are still struggling to move beyond the pilot phase. But Sam’s Club? They’ve done it, and done it well. After touring one of their clubs in Murfreesboro, Tennessee, with Harvey Ma, Head of Sam’s Club’s Member Access Platform, I witnessed firsthand how they’ve turned what’s typically a complex, fragmented endeavor into a well-oiled, data-driven ecosystem.In this episode, I break down exactly how Sam’s Club is scaling its

10:06

How Retailers Can Evolve To Compete With Agentic...

Retail Media Breakfast Club ·

2025/10/29

I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both shows under 'Links & Resources' below).The snips I’m sharing today tackle a fascinating and urgent question for our industry: What happens to a

7:11

The Secret Hopes & Dreams of RMN Leaders [New...

Retail Media Breakfast Club ·

2025/10/28

Last week, I got a first look at groundbreaking new research from EMARKETER and Bain that flips the retail media conversation on its head. Instead of surveying brands and media buyers, this study goes straight to the source, the leaders of Retail Media Networks (RMNs), to uncover their honest perspectives on what’s working, what’s not, and where the industry is headed next.In this episode, I unpack some of my personal highlights from the preview webinar. From the surprising honesty RMN

11:07

Multi-Retailer Networks [Livestream Highlight]

Retail Media Breakfast Club ·

2025/10/27

In my recent LinkedIn Live with Andreas Reiffen, co-founder and CEO of adtech company Pentaleap, we dove into one of the most intriguing shifts happening in retail media right now: the rise of multi-retailer ad networks. This isn’t just about another layer of technology, it’s about simplifying one of the biggest pain points for brands and media buyers: the crushing complexity of managing ad spend across dozens of disconnected retailer systems.We explored how these syndicated and

6:50

Underrated Retail Media Metrics That Fly Under The...

Retail Media Breakfast Club ·

2025/10/23

We all know the usual suspects — ROAS, impressions, clicks — but what if the real indicators of retail media success are hiding in plain sight? In this episode, I ask four leading brand-side retail media experts a simple but revealing question: What’s the metric you’re obsessed with that everyone else seems to ignore?You’ll hear why one leader swapped vanity metrics for incrementality and household penetration. Another reveals an underrated email metric that shows exactly what’s resonating

8:45

Brian Monahan Is Going Big With Albertsons Media...

Retail Media Breakfast Club ·

2025/10/22

A few weeks ago, I sat down with Brian Monahan of Albertsons Media Collective, for a profile in The Drum. And let me tell you, Brian isn’t your typical corporate executive. He’s unfiltered, entrepreneurial, and not afraid to say what everyone else in retail media is only thinking.In this 'Snips' episode, I dive into some of the biggest insights from Brian’s recent appearance on The Snarketing Podcast, where he expanded on themes from our original conversation. Find links to my profile in

10:15

Is ChatGPT's Instant Checkout 'Really' Agentic? And...

Retail Media Breakfast Club ·

2025/10/21

The retail world is buzzing over OpenAI’s new Instant Checkout. But here’s the big question: is it truly agentic commerce, or just another slick integration? In this episode, I break down the debate between definition purists and pragmatists, unpack what 'agentic' really means in the context of AI-assisted shopping, and explore why this conversation might be missing the real story.While the industry argues over semantics, I share why the ground beneath retail media’s most profitable

9:39

Will LLMS Monetize With Ads or Marketplaces?...

Retail Media Breakfast Club ·

2025/10/20

Today I’m doing something a little different! Instead of my usual trends and insights, I’m sharing a clip from my recent guest appearance on Scot Wingo’s podcast, Retailgentech. Scott flipped the script and let me ask him about his career journey, his perspective on where retail is headed, and one of the biggest questions in e-commerce right now: How will large language models (LLMs) like ChatGPT make their money in the future?Will they follow the traditional ad-based route we’ve seen from

13:47

Agentic Shopping Looks Crazy. So Did Self-Service...

Retail Media Breakfast Club ·

2025/10/16

In this episode, I start with a trip back to 1916, when Clarence Saunders launched the first self-service supermarket, Piggly Wiggly, and everyone thought it was a ridiculous idea. Customers serving themselves? Paying cash instead of running a tab? Madness. Yet, it reshaped retail forever.I use that story as a lens to explore today’s 'crazy-sounding' innovation: agentic shopping (AI agents shopping on our behalf). Drawing from retail analyst Andrew Lipsman’s critiques, I unpack why

7:09

Dollar General’s Austin Leonard Is Bullish On 'Last...

Retail Media Breakfast Club ·

2025/10/15

When you think about retail media, you probably picture shoppers scrolling through Instacart or Walmart’s app. But what about the millions of Americans living far from big-box stores? That’s exactly where Dollar General sees its biggest opportunity. And Austin Leonard, just three months into leading the Dollar General Media Network (DGMN), is on a mission to redefine what 'the last mile' really means.In this episode, a recap of my recent article for The Drum (find the article link below

9:47

I Got Prime Deals. Or Did I? Why Consumer Distrust Is...

Retail Media Breakfast Club ·

2025/10/14

Last week, I fell into the hype of Amazon’s Big Deal Days. And as the boxes arrived on my doorstep, I couldn’t shake one uncomfortable thought: "did I actually get a deal?" In this episode, I unpack why online shopping feels less like convenience and more like detective work these days.From inflated list prices and contradictory product info, to fake reviews and ad overload, I explore the five major ways consumer trust has eroded in ecommerce, and why that’s opening the door for AI shopping

8:15

The Fairy Godmother Of Retail Media, Cara Pratt, And...

Retail Media Breakfast Club ·

2025/10/13

In today’s episode, I’m diving into one of the biggest challenges facing retail media today: measurement. Retailers may be racing to launch flashy new ad formats and in-store screens, but brands are asking for something far more fundamental — proof that their advertising dollars are working. Enter Cara Pratt, the new President of Global Retail and Media at Circana, who after just 90 days into her role is setting an ambitious agenda to restore trust and bring much-needed consistency to this

11:26

Retail Media's Measurement Problem Isn't Technical —...

Retail Media Breakfast Club ·

2025/10/09

In this episode, I break down some of the key insights from my recent op-ed for WARC on the state of retail media measurement standards. While there’s been progress with guidelines from the IAB and MRC, real adoption is still patchy, and the reasons why might surprise you.I explore why brands and retailers alike are struggling to align on measurement, the paradox of custom reporting requests, and why success will only come when the cost of fragmentation outweighs the comfort of the status

9:48

Trade vs. Retail Media: Who's Really Eating Whom?...

Retail Media Breakfast Club ·

2025/10/08

In this 'Snips' episode, I dive into one of the biggest debates shaking up the commerce world: is retail media eating trade marketing, or is it the other way around? To unpack this, I analyse commentary from two industry leaders who see the collision from very different vantage points. James Taylor of Particular Audience makes a strong case that trade dollars are shifting into transparent, measurable retail media channels. Meanwhile, Troy Townsend of Zitcha argues the opposite: trade

171 results

Retail Media Breakfast Club

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...