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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

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All Episodes

01:10:33

S04.EP06 - How to Grow Brands with AI with Rob Lennon

JUST Branding ·

2023/04/27

Get ready to revolutionize your branding game with the help of AI! In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft. Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow your business. Plus, we dive into the benefits of using AI, such as improved efficiency and

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00:46:17

S04.EP05 - Rebelious Branding with Stix of Liquid Death

JUST Branding ·

2023/04/12

Are you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast! Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands. Stix and his team have made waves in the industry by breaking all the rules and creating a refreshing

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00:48:57

S04.EP04 - NFTs: The New Frontier for Brands with...

JUST Branding ·

2023/03/24

Warning. This episode might blow your mind. In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy. If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building in the

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00:48:41

S04.EP03 - Workshop Design with Brittni Bowering

JUST Branding ·

2023/03/07

Do you run strategic brand-building workshops with your clients or team? Or wish to? Then this episode is for you! We go deep into workshops with expert workshop designer Brittni Bowering (ex AJ&Smart). In a jam-packed episode, we discuss why workshops are so powerful, when and when not to use workshops, and tips on how to create and run a powerful workshop. We also go into the pros and cons of physical and virtual workshops and also explore the future of workshopping.

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00:39:31

S04.EP02 - How to Build Community

JUST Branding ·

2023/02/27

In this episode, Jacob Cass & Matt Davies delve into the subject of community building for both brands & creatives. We jump straight into understanding your audience, where we cover defining your target audience, understanding their needs and behaviors, and researching to gain insights. We then move on to defining your community's purpose, highlighting the importance of identifying core values and the overall mission, setting goals and objectives, and aligning with your audience's

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00:47:32

S04.EP01 - How to Become a Brand Consultant

JUST Branding ·

2023/02/07

In this episode, we dive into the world of brand consulting, what it is, and how it differs from other roles in the branding industry. We discuss the key qualities that make a successful brand consultant, including confidence, communication and listening skills, a growth mindset, and strong facilitation abilities. Next, we will each share our own background and experiences in the branding industry, including how we got started and how we have developed our skills and knowledge. We also share

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01:20:04

S03.EP21 - Best of Season 3 (2022)

JUST Branding ·

2022/12/07

What a year! In this episode, we share some of our favorite insights from our esteemed guests. Episodes featured (in order): E19: Supercharging Innovation & Creativity with Hussain Almossawi E9: Agile Swarming with Dennis Hahn E20: Brands VS Blands with Ariadna Navarro E11: Debunking Branding Bull with Austin Franke E13: Million Dollar Consulting with Alan Weiss E18: Brand Positioning with Ulli Appelbaum E4: The Future of Brands with Anneli Hansson E3: Global Brand Strategy with

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00:42:42

S03.EP20 - Blands VS Brands with Ariadna Navarro

JUST Branding ·

2022/10/31

As brand builders, we used to build brands that would last. Campaigns would extend for years, and visual identity systems—once created—wouldn’t become obsolete for decades. Today, the speed of change is so aggressive, brand builders must consider that what they build now could be irrelevant in a few months. Brands face a choice. First, they can commit to brand positioning and stay true to their visual appearance and social stances regardless of where the wind blows. Or, they can create a

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00:48:06

S03.EP19 - Supercharging Innovation & Creativity with...

JUST Branding ·

2022/10/04

Discover how to harness your fire, flex your courage and supercharge your ideas to create remarkable products, services & experiences, with the knowledge shared by the creative powerhouse, Hussain Almossawi. Hussain has just released a book titled “The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset” which is full of insights, ideas, stories & practical exercises that will take your creative thinking to the next level. We discuss the first principles of

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00:46:46

S03.EP18 - Brand Positioning with Ulli Appelbaum

JUST Branding ·

2022/09/20

How can brands position themselves for success in today’s marketplace? That is the question. And we have the answer! In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive, and highly relevant. To guide us, we have Ulli Appelbaum, the author of the new book The Brand Positioning Workbook: A simple how-to guide to more

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00:41:56

S03.EP17 - Disruptive Innovation + Purpose-Driven...

JUST Branding ·

2022/09/07

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding. In this episode, we focus on two of his recent books… The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age. And the second is his

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00:43:08

S03.EP16 - Archetypes & Stories with Carol Pearson

JUST Branding ·

2022/08/23

What stories are you living? What about your brand? And how do you manage that meaning? With Archetypes. And who better to discuss the power of archetypes than Carol S. Pearson? Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark. This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally

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00:44:28

S03.EP15 - Verbal Brand Identity with Nihilo

JUST Branding ·

2022/08/02

We get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo. We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers. We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity

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00:55:57

S03.EP14 - The Brand Mindset with Ezequiel Abramzon

JUST Branding ·

2022/07/19

Ezequiel Abramzon is a brand strategist who spent 20+ years working as an executive at Disney as a marketer and strategist running digital across LATAM and later overseeing global creative from the UK. He now lives in Spain where he works as a consultant helping entrepreneurs and entrepreneurial companies transform the way they see their business by unlocking their brand mindset. And brand mindset is the focus of this episode. We explore what a brand mindset is and why businesses need

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00:38:32

S03.EP13 - Million Dollar Consulting with Alan Weiss

JUST Branding ·

2022/07/05

Who better to learn about consulting from than "the consultants consultant" Alan Weiss? Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business. In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy. We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep

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00:55:47

S03.EP12 - Friction in Branding with Soon Yu

JUST Branding ·

2022/06/21

Friction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value. Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences. Soon Yu is an international speaker,

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00:59:36

S03.EP11 - Debunking Branding BS with Austin Franke

JUST Branding ·

2022/06/07

Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow. Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields. We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”. In particular, brand differentiation, customer engagement, brand purpose from a values

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00:51:09

S03.EP10 - Corporate Branding from The Inside Out...

JUST Branding ·

2022/05/24

Big companies struggle with the principles of brand. In this episode we sit down with Freelance Internal Brand Strategist, the powerful Meg Kypena. In this episode we dig deep into how corporations can use the power of branding to align their people and communicate better. This is branding from the inside, out.

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00:53:14

S03.EP09 - Agile Swarming with Dennis Hahn

JUST Branding ·

2022/05/10

This episode is a real treat for anyone looking to level up on how to work on brand strategy collaboratively. Matt Davies and Jacob Cass sit down with global agency leader Dennis Hahn of Liquid agency. Together they quiz Dennis on his 'agile swarming' methodology covering what swarming is and what problems it solves for leadership, strategy, and creative teams. Dennis outlines his principles for swarming and how to conduct a swarm. He also gives insights on what makes a great facilitator,

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00:56:51

S03.EP08 - Scaling Brands with Richard Cotter

JUST Branding ·

2022/04/26

If you are serious about brand building at scale, this is the episode for you. Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them. He is best known for turning around outdoor performance and lifestyle brand Berghaus. He is the author of the book The Zebra Reality: How to Create Unstoppable Organizational

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