x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

arts design

All Episodes

00:46:46

S03.EP18 - Brand Positioning with Ulli Appelbaum

JUST Branding ·

2022/09/20

How can brands position themselves for success in today’s marketplace? That is the question. And we have the answer! In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive, and highly relevant. To guide us, we have Ulli Appelbaum, the author of the new book The Brand Positioning Workbook: A simple how-to guide to more

en

00:41:56

S03.EP17 - Disruptive Innovation + Purpose-Driven...

JUST Branding ·

2022/09/07

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding. In this episode, we focus on two of his recent books… The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age. And the second is his

en

00:43:08

S03.EP16 - Archetypes & Stories with Carol Pearson

JUST Branding ·

2022/08/23

What stories are you living? What about your brand? And how do you manage that meaning? With Archetypes. And who better to discuss the power of archetypes than Carol S. Pearson? Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark. This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally

en

00:44:28

S03.EP15 - Verbal Brand Identity with Nihilo

JUST Branding ·

2022/08/02

We get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo. We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers. We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity

en

00:55:57

S03.EP14 - The Brand Mindset with Ezequiel Abramzon

JUST Branding ·

2022/07/19

Ezequiel Abramzon is a brand strategist who spent 20+ years working as an executive at Disney as a marketer and strategist running digital across LATAM and later overseeing global creative from the UK. He now lives in Spain where he works as a consultant helping entrepreneurs and entrepreneurial companies transform the way they see their business by unlocking their brand mindset. And brand mindset is the focus of this episode. We explore what a brand mindset is and why businesses need

en

00:38:32

S03.EP13 - Million Dollar Consulting with Alan Weiss

JUST Branding ·

2022/07/05

Who better to learn about consulting from than "the consultants consultant" Alan Weiss? Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business. In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy. We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep

en

00:55:47

S03.EP12 - Friction in Branding with Soon Yu

JUST Branding ·

2022/06/21

Friction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value. Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences. Soon Yu is an international speaker,

en

00:59:36

S03.EP11 - Debunking Branding BS with Austin Franke

JUST Branding ·

2022/06/07

Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow. Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields. We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”. In particular, brand differentiation, customer engagement, brand purpose from a values

en

00:51:09

S03.EP10 - Corporate Branding from The Inside Out...

JUST Branding ·

2022/05/24

Big companies struggle with the principles of brand. In this episode we sit down with Freelance Internal Brand Strategist, the powerful Meg Kypena. In this episode we dig deep into how corporations can use the power of branding to align their people and communicate better. This is branding from the inside, out.

en

00:53:14

S03.EP09 - Agile Swarming with Dennis Hahn

JUST Branding ·

2022/05/10

This episode is a real treat for anyone looking to level up on how to work on brand strategy collaboratively. Matt Davies and Jacob Cass sit down with global agency leader Dennis Hahn of Liquid agency. Together they quiz Dennis on his 'agile swarming' methodology covering what swarming is and what problems it solves for leadership, strategy, and creative teams. Dennis outlines his principles for swarming and how to conduct a swarm. He also gives insights on what makes a great facilitator,

en

00:56:51

S03.EP08 - Scaling Brands with Richard Cotter

JUST Branding ·

2022/04/26

If you are serious about brand building at scale, this is the episode for you. Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them. He is best known for turning around outdoor performance and lifestyle brand Berghaus. He is the author of the book The Zebra Reality: How to Create Unstoppable Organizational

en

01:15:18

S03.EP07 - Web3, NFTs & The Metaverse with Kostas K.

JUST Branding ·

2022/04/12

What does Web3 mean for brands & creatives? What about NFTs and The Metaverse? We break it all down for you in layman’s terms, with special guest Kostas K! We go over the fundamentals of Web3 including its definition, why it matters, tokens, the blockchain, cryptocurrency, wallets, and trends in the space. Plus a discussion around NFTs, what they are (and are not), and the opportunities brands and creatives can tap into such as AR & VR, DeFi, DAOs, Virtual Commerce, Digital Assets

en

00:40:30

S03.EP06 - Brand Hacks with Emmanuel Probst

JUST Branding ·

2022/03/29

Often we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand. Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning. In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building,

en

00:53:20

S03.EP05 - Branding for Start Ups & Founders

JUST Branding ·

2022/03/15

Alex Naghavi is the ECD at Josephmark which is a global venture studio based out of Brisbane and Los Angeles. In this episode, we learn how to design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio VS a traditional design shop. We discuss MVPs, MVBs, failures and successes and how purpose, beauty and simplicity can help create better brands that make an impact. We even explore the future of brands through

en

00:53:25

S03.EP04 - The Future of Brands with Anneli Hansson

JUST Branding ·

2022/03/01

Anneli Hansson is a brand strategist, coach & speaker based out of Stockholm, Sweden. Many will know Anneli as the resident strategist over at TheFutur with Chris Do who we interviewed back on Episode 13. Anneli just launched an incredible 6-figure course over at The Futur called Brand Strategy Fundamentals. What people may not know, is that Anneli has a background in building sustainable brands (long before it was a trend) and has recently pivoted into helping creatives transform into

en

00:55:30

S03.EP03 - Global Brand Strategy with Jan-Benedict...

JUST Branding ·

2022/02/15

Are you looking to take a brand to an international audience? Global expansion needs careful consideration and so if this is you this episode will be packed with value! We sit down with marketing expert, academic and author Jan-Benedict Steenkamp (or as we know him "JB"!) to discuss his book "Global Brand Strategy: World-Wise Marketing in the age of Branding" In this insightful episode, JB walks us through the COMET framework and the components of which are helpful to consider for brands

en

00:59:48

S03.EP02 - Building Legendary Brands with...

JUST Branding ·

2022/02/01

The strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it. In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away. Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands. Gair Maxwell is a brand

en

00:43:29

S03.EP01 - Designing Company Culture with Josh Levine

JUST Branding ·

2022/01/19

How can you create an amazing company culture that ensures a brand strategy can be actualized? That's at the core of this discussion with the amazing Josh Levine, author of Great Mondays. We sit down with Josh to examine how branding should be done from within by intentionally designing a company culture. Together we discuss the six components of company culture - Purpose, Values, Behaviors, Recognition, Rituals and Cues. If you are a brand builder looking to operationalize, align and

en

01:09:41

S02.EP22 - Best of Season 2 (2021)

JUST Branding ·

2021/11/15

Listen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.

en

00:49:21

S02.EP21 - Building Brands for a Sustainable Tomorrow...

JUST Branding ·

2021/11/01

Katie is the Founder and Creative Director of Brooklyn-based SMAKK, a branding and growth studio whose mission is to help values-led clients build world changing brands. For much of her career she has worked with everyone from industry giants like American Express and Shiseido to a variety of nimble disruptive beauty, fashion, wellness, and lifestyle brands, including The Honey Pot Company, Harry’s Razors, and more. Katie applies her expertise across content creation, ecommerce, social

en

126 results

Similar Podcasts

Start The Breakthrough Full Audiobook Now, Thriller Fans!

thebookvoice.com

Get Hooked On The Life-Enhancing Full Audiobook Experience!

thebookvoice.com

西四五条

主播郑捕头

Podcast Patapoe

0d0a

On Mic Podcast

Jordan Rich