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PODCAST

The So What from BCG

Boston Consulting Group BCG

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast. This podcast uses the following third-party

business management

All Episodes

21:53

How Marketing Can Change Your Mind

The So What from BCG ·

2023/12/06

The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these

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26:42

To Save the Planet, Move Fast and Clean Things

The So What from BCG ·

2023/11/29

A promising $19 trillion has been put toward the energy transition. The bad news? We need $18 trillion more—and that’s just to reach 2030 goals. As the world gears up for COP28, the UN’s climate conference, Maurice Berns, chair of BCG’s Center for Energy Impact, explores how to close this gap. Learn More:Climate Vision 2050: Climate Vision 2050 (chtbl.com)Energy Transition: https://on.bcg.com/3RkyP40Bridging the $18 Trillion Gap in Net Zero Capital:https://on.bcg.com/3R0Ki7bA Blueprint for the

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24:33

Do Pharma CEOs Have the Prescription for a Net Zero...

The So What from BCG ·

2023/11/22

Ahead of COP28, the UN’s climate conference, we explore the unique ways public-private partnerships help achieve sustainability goals. Lars Fruergaard Jørgensen, CEO of Novo Nordisk; Pascal Soriot, CEO of AstraZeneca; and Christine O’Brien, lead for BCG’s climate and sustainability practice in health care, discuss the projects and success of the Sustainable Markets Initiative Health Systems Task Force. The Task Force brings together global health leaders to enhance individual, societal, and

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26:52

BCG presents: Climate Vision 2050--The Green City in...

The So What from BCG ·

2023/11/15

It’s 2050 and we’re exploring how the world radically reduced carbon emissions and saved itself from climate catastrophe. What have our cities done to accommodate massive population growth? And how do businesses, governments, researchers and everyday people work together to build sustainable supply chains, agricultural practices and transportation infrastructure?This isClimate Vision 2050, a podcast series from BCG.In this episode, Nairobi’s green tech and innovation boom make it a 2050 powerhouse

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20:17

AI Coworkers Are Coming. Here's How to Work with Them.

The So What from BCG ·

2023/11/08

We are closing in on the first anniversary of the public release of generative AI tools such as ChatGPT and GPT-4. And yet the ever-changing field of human-machine collaboration remains poorly understood. François Candelon, global director of the BCG Henderson Institute, explains the findings of recent research that explores where AI work is more effective than people and where it isn’t.Learn More:https://on.bcg.com/3Sszzoshttps://on.bcg.com/3u3jUBVThis podcast uses the following third-party

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20:21

Zombie Buildings and the Future of Cities

The So What from BCG ·

2023/10/25

Downtowns were built for a 9-5 world that no longer exists. Santiago Ferrer, BCG’s North American lead for cities, real estate, and infrastructure development, says civic leaders have an opportunity and responsibility to rethink the best use of buildings, transportation systems, and other infrastructure. Learn More:https://on.bcg.com/46FFo6shttps://on.bcg.com/471A6ljThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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18:46

The Price Is Not Always Right

The So What from BCG ·

2023/10/11

A price is an expression of value and part of a conversation with customers. Jean-Manuel Izaret, BCG’s global leader of pricing, discusses the importance of designing a pricing strategy that creates value for customers and companies alike. Businesses must know when to leave money on the table and be careful to avoid prices so high they actually hamper sales. Jean-Manuel highlights seven pricing games companies should consider playing and other lessons to build pricing strategy from his new book,

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21:28

Can Joy and Productivity Coexist in the Workplace?

The So What from BCG ·

2023/09/27

Should the workplace of the future consist of a mostly in-office, remote, or hybrid model? Deborah Lovich, leader of BCG’s work on people strategy, argues we’re asking the wrong question entirely. Organizations should focus on creating productivity for themselves and joy for their employees. It will take more than a memo from the top to create this new working model. Time, resources, and strong managers are all necessary. This podcast uses the following third-party services for analysis: Chartable -

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20:45

Can Business Sustain the UN’s Sustainability Goals?

The So What from BCG ·

2023/09/13

In 2015, the UN established Sustainable Development Goals to be achieved by 2030. In 2023, we are halfway there and have achieved only about 12% of those goals. Rich Hutchinson, global leader of BCG’s Social Impact practice, suggests that companies both can help achieve those goals and boost their bottom line. Organizations need to set ambitious goals. Leaders need to do more than treat ESG as a checklist. And governments can also provide incentives that encourage private sector innovation. This

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20:38

Unexamined Spending Is Wasteful Spending

The So What from BCG ·

2023/08/30

Cost-cutting gets a bad rap, but the exercise is actually an opportunity to find money that can be reinvested in the business. Mark Austin, BCG’s global topic leader of cost and zero-based transformation, challenges executives to create more efficient and effective operating models by empowering employees to find areas of unnecessary spending in places that may not be obvious. They can then look to their people and their industry to find the most effective ways to funnel that money back into the

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21:17

From the Archive: What to Teach the World of the Future

The So What from BCG ·

2023/08/16

As the school year approaches, we are reaching into The So What from BCG archives.Join us as we revisit our examination of why education remains rooted in a bygone era of neat orderly rows of desks and lesson plans, even as the world races ahead into the metaverse and beyond. In this wide-ranging conversation first published in June 2022, Leila Hoteit, managing director and senior partner who leads BCG’s education, employment, and welfare work, argues for a lifelong approach to learning inside and

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20:58

How to Run Your Company to Thrive in 2050

The So What from BCG ·

2023/08/02

How do the top 5% of companies ascend to their spots—and stay there? Extensive BCG research shows that they excel in six areas, among them: focusing on a clear vision, remaining agile, and creating a solid, yet flexible tech base. A leader of that research, Romain de Laubier, shares insights from working alongside executives and helping them take an honest look at what their companies do well—and what could be improved. Also the global leader of digital strategy and AI work at BCG, he highlights

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17:41

Who Is Building the Metaverse? And Does It Matter?

The So What from BCG ·

2023/07/19

Jessica Apotheker, chief marketing officer of BCG and BCGX, and Akbar Hamid, co-founder of People of Crypto Lab, explain how the metaverse can combine the best of the physical and virtual worlds to create a seamless immersive experience—or amplify what’s wrong in the physical world. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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21:55

Designing Your AI Blueprint

The So What from BCG ·

2023/07/05

AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potential. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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22:32

Are Your Employees Captivated or Captured?

The So What from BCG ·

2023/06/21

Leaders frequently talk about purpose and vision. Too often, these concepts get stuck at the top and do not cascade down throughout the organization. BCG’s David Ritter explains how organizations can unlock latent productivity and creativity by connecting purpose and vision to the day-to-day work of teams. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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22:18

Do We Need Humans Anymore in Customer Journeys?

The So What from BCG ·

2023/06/07

Customers are demanding speed and convenience in their interactions with companies. Technology, especially artificial intelligence, is often better atmeeting customer needs than humans. Karen Lellouche Tordjman, leader of BCG’s customer experience work, explains how companies can combine technology and humans to create the most compelling customer journeys and touchpoints. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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20:39

The World Is Fragmented, Not Flat

The So What from BCG ·

2023/05/24

The post–World War II order of free markets, democratic government, and global institutions is breaking apart, argues Nikolaus Lang, who leads BCG’s Global Advantage practice. With the future uncertain, companies should prepare for a range of scenarios that likely involve greater uncertainty and less global trade. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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22:58

What We Do and Don’t Know About Generative AI

The So What from BCG ·

2023/05/10

Sylvain Duranton helps companies build AI-enabled businesses. As the the global leader of BCG X, he has a front row seat to the generative AI revolution. He discusses the industries likely to face the most disruption, the future of work, and how generative AI can help solve challenges in climate and health. His advice to companies unsure how to get started? Pick a difference-making opportunity; invest adequately; upskill your people; and rethink processes to accommodate generative AI. (Read more

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21:38

Leadership in an Era of Uncertainty and Change

The So What from BCG ·

2023/04/26

CEOs generally face either economic uncertainty (the Great Recession) or great change (the digital-driven era preceding the pandemic). Today’s leaders are facing both at the same time, explains Rich Lesser, BCG’s chair. While uncertainty requires resilience, change requires evolution. It’s hard to do both. Nonetheless, Lesser sees great potential with the advances in AI but also physical technologies such as synthetic biology. He shares insights from his own discussions with CEOs as well as from

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21:21

Social Business Needs a Net Zero

The So What from BCG ·

2023/04/12

Companies and banks have often pursued social goals such as financial inclusion as an obligation rather than a business opportunity. Douglas Beal, who leads BCG’s client work with financial institutions on sustainable finance and investing, argues that doing good is also good business. Companies and banks can build profitable, sustainable social business and improve their bottom lines. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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121 results

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