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PODCAST

The So What from BCG

Boston Consulting Group BCG

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast. This podcast uses the following third-party

business management

All Episodes

01:03

Special Announcement: Georgie Frost Wins Lovie Award

The So What from BCG ·

2025/12/10

Help us celebrate our very own Georgie Frost, who earned the Bronze Lovie Award for Best Podcast Host thanks to her outstanding work on The So What from BCG!Georgie was also a finalist for the People’s Lovie Award for Best Podcast Host. The Lovie Awards are the European cousin of the Webby Awards, celebrating the best of the best across the continent. If you’d like to send a warm note, a congratulatory message, or simply an email full of emoji confetti, please send an email to

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23:06

How BCG Is Rewriting Its Talent Playbook in the Age...

The So What from BCG ·

2025/12/03

What happens when AI meets your most human processes like hiring, feedback, and development? Alicia Pittman, BCG’s global people chair, shares how the firm uses AI to amplify human strengths, not replace them. From building trust to rethinking management roles, she offers a roadmap for leaders navigating AI-powered change.Learn More:Alicia Pittman: https://on.bcg.com/4pcZ2QsBCG’s Latest Thinking on People Strategy: https://on.bcg.com/43X5rGTA Promise That Brings AI to Life Responsibly:

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21:38

What Sweatpants Can Teach Us about Generational...

The So What from BCG ·

2025/11/19

Consumer companies are facing a new reality: demand is maturing, competition is intensifying, and generational preferences are diverging.Justin Vincent, part of BCG’s leadership team for consumer and fashion, explainshow businesses can avoidfading into the backgroundbychoosing a durable purpose, serving real consumer needs, and mastering digital discovery.Learn More:BCG’s Latest Thinking on Consumer Products:https://on.bcg.com/4oLtmBBBCG on the Fashion Industry:https://on.bcg.com/4oJzSZhHow Gen Z

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20:16

What’s Next in Medtech Matters to Us All

The So What from BCG ·

2025/11/05

Medtech is a$900billionindustry transforming how we treat, diagnose, and prevent disease—but its innovation engine is slowing. Vikram Aggarwal, global leader of BCG’s medical technology work, explainswhat’sbehind the slowdown and how leaders can rethink regulation, software, and talent to re-accelerate breakthroughs.Learn More:Vikram Aggarwal:https://on.bcg.com/4osjpc6BCG onMedtech:https://on.bcg.com/3LlJ6MCHow Medtech Leaders Are Revving Up Their Innovation

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15:41

BCG Presents: The CEO Radar

The So What from BCG ·

2025/10/29

AI is rising on the agendas of global CEOs, according to the latest edition of the CEO Radar. But a surprising number of chief executives are still struggling to embed the technology into their businesses. On this episode of the CEO Radar Podcast, Edward Adams of Bloomberg Media Studios is joined by BCG Global Chair Rich Lesser and Vlad Lukić, BCG Global Leader of Tech and Digital Advantage, to explore how CEOs can compare themselves to their peers when it comes to corporate integration of AI

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23:18

Your Next Business Move Should Be in Orbit

The So What from BCG ·

2025/10/22

Space isn’t just for rockets and research anymore. Satellite technology drives precision navigation, automation, and connectivity—quietly powering everything from farming to finance. Troy Thomas, BCG’s global lead for space business, explains why CEOs need a deliberate space strategy to stay ahead of disruption and unlock new growth.Learn More:Troy Thomas: https://on.bcg.com/4qhq5eaBCG on the Space Sector: https://on.bcg.com/4hohjqSSpace Services Are the Next Frontier for Industrial Companies:

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20:02

The Button That Broke the Internet (and Built It Too)

The So What from BCG ·

2025/10/08

The like button is more than a symbol — it’s a case study in how innovation really happens. Martin Reeves, chairman of the BCG Henderson Institute and co-author of Like: The Button That Changed the World, unpacks the messy, social, and often surprising process behind major breakthroughs — and what leaders can learn from it as they navigate the AI era.Learn More:Martin Reeves: https://on.bcg.com/4pWlAphLike: The Button That Changed the

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18:42

Cracking the Code of Customer Contradictions

The So What from BCG ·

2025/09/24

AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they also must uncover the context, motivators, and human truth behind every choice.Learn More:Lauren Taylor: https://on.bcg.com/4nfwZ1ABCG’s Latest Thinking on Customer Insights: https://on.bcg.com/46iy6YtThe Paradox of

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21:33

M&A Is Heating Up. Is Your Dealmaking Still on Ice?

The So What from BCG ·

2025/09/10

M&A activity is waking up, but many companies are reluctant to leap into the fray. Daniel Friedman, BCG’s global leader of transactions and integrations, explains why bold moves now could pay off. Waiting may feel safe, but the cost could be forfeiting once-in-a-decade opportunities.Learn More:Daniel Friedman: https://on.bcg.com/4mWHyGWMid-2025 M&A Insights: https://on.bcg.com/3V6ENGFBCG’s Latest Thinking on M&A: https://on.bcg.com/4ndP9QUBCG’s M&A Sentiment Index:

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22:04

Don't Be a Statistic. Make Transformation Work.

The So What from BCG ·

2025/08/27

Transformation isn’t a gamble—it’s science. Kristy Ellmer, a leader with BCG Transform, unpacks the research behind what really makes change work: involving employees in the journey, preparing for the “messy middle,” and building emotional and practical support into the process. Successful efforts focus equally on shifting behaviors and mindsets, not just strategy and structure.Learn More:Kristy Ellmer: https://www.bcg.com/about/people/experts/kristy-ellmerPreorder Kristy's Book:

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20:51

Become the CEO of Your Health and Longevity

The So What from BCG ·

2025/08/13

What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live longer healthier. Businesses can jumpstart the longevity economy by leveraging CX, behavioral design and change management to develop new products for prevention and customized for the growing elderly population, as well as supporting their employees on this journey.Learn More:Iana Kouris: https://on.bcg.com/4fvFrXvBCGX:

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17:54

The Real ROI of AI in Private Equity

The So What from BCG ·

2025/07/30

Private equity is under pressure to deliver returns in a tougher environment. Clark O’Niell, BCG’s global lead for AI infrastructure and cyber in the private investors & private equity practice, shares how the smartest investors are using AI to move beyond hype, drive impact at scale, and future-proof their portfolios. It’s about focus over fragmentation—and combining judgment with new tools.Learn More:Clark O’Niell: https://on.bcg.com/46tTmepBCG’s Latest Thinking on Private Equity:

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26:12

Winning the Rest of the 20s

The So What from BCG ·

2025/07/16

Rich Lesser, BCG’s global chair, and Martin Reeves, chairman of the BCG Henderson Institute, reflect on the shocks and surprises that shaped the first half of the decade and what they reveal about the future. They explore the traits leaders need today: building trust, staying geopolitically aware, and adopting AI in a people-centered way.Learn More:Rich Lesser: https://on.bcg.com/4lZrWlaMartin Reeves: https://on.bcg.com/4lXaAVXWinning in the 20s: https://on.bcg.com/4lpe1ooWinning the ’20s: A

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20:13

Europe’s Make-or-Break Moment

The So What from BCG ·

2025/07/02

Europe is at a tipping point after years of slow growth. Sylvain Duranton, BCG X’s global leader, explains how countries and companies can work together to simplify regulation, scale innovation, and build a truly unified, competitive Europe.Learn More:Sylvain Duranton:https://on.bcg.com/3T9QN9bEurope’s Business Leaders Are Ready for Action: https://www.linkedin.com/pulse/global-trade-disruption-wake-up-call-europe-boston-consulting-group-lbnhe/BCG’s Center for Geopolitics:

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24:38

Who Wants to Be a CEO?

The So What from BCG ·

2025/06/18

The role of the CEO is both powerful and punishing. Christine Barton, BCG’s CEO Advisory lead in North America, explores how to make the job more fulfilling. It starts with clarity of purpose, building the right leadership team, and minimizing activities that are time and energy sinkholes.Learn More:Christine Barton: https://on.bcg.com/4n4CyAkBCG’s Insights for CEOs: https://on.bcg.com/4l6jujgMoves Only a CEO Can Make: https://on.bcg.com/4kUtpJ2Balancing a Dynamic Career and a Rewarding Personal

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20:09

Not All Growth Is Good—Here's How to Get It Right

The So What from BCG ·

2025/06/04

Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point.Learn More:Justin Manly: https://on.bcg.com/4kGYyPHBCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIBBCG’s Latest Thinking on Corporate Finance and Strategy:

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21:40

BCG Presents: The CEO Radar

The So What from BCG ·

2025/05/21

Financial analysts were far more prepared than most CEOs for the US tariffs announced on April 2. Analysts, who serve as a proxy for the financial markets, anticipated tariffs would soon be an enormous issue, mentioning the topic 62% more often than did CEOs during Q1 earnings calls. That’s the conclusion of the second edition of the CEO Radar—a tool to help CEOs determine which issues truly deserve their time and attention. It unpacks the leading topics discussed on almost 4,900 earnings calls

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21:52

Navigating the New World of Tariffs and Trade

The So What from BCG ·

2025/05/07

Global trade is entering a new phase marked by unpredictability. Marc Gilbert and Michael McAdoo discuss how companies can respond by building supply chain flexibility, strengthening scenario planning, and enhancing their understanding of geopolitical developments. Learn More:Marc Gilbert: https://on.bcg.com/3SpNytSMichael McAdoo: https://on.bcg.com/4iQA6KuBCG’s Center on Geopolitics: https://on.bcg.com/3EA5A9AThere’s Nowhere to Hide as Tariffs Reshape Global Trade: https://on.bcg.com/44RLO47How

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23:18

Rethinking Global Trade from the South Up

The So What from BCG ·

2025/04/23

The Global South isn’t standing still as tariffs and uncertainty roil financial markets and business plans. Aparna Bharadwaj, leader of BCG’s Global Advantage practice, explains how these nations are forming smart partnerships and moving from low-cost production to innovation-powered impact.Learn More:Aparna Bharadwaj: https://on.bcg.com/4cIKW3VIn a Multipolar World, the Global South Finds Its Moment: https://on.bcg.com/42UhQLnBCG on Emerging Markets: https://on.bcg.com/4cMJ9e4BCG's Center for

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19:07

AI Agents: The Truth Behind the Hype

The So What from BCG ·

2025/04/16

Nicolas de Bellefonds, BCG’s global AI leader, unpacks the myths, challenges, and real potential of AI agents. They can transform how work gets done if companies stop chasing shortcuts, rethink outdated processes, and prepare for the costs and complexity that come with real change.Learn More:Nicolas de Bellefonds: https://on.bcg.com/4lr0DkhBCG’s Latest Thinking on AI: https://on.bcg.com/3Y1NHaqThe CEO’s Workout for Peak AI Performance: https://on.bcg.com/44opFtVFrom Potential to Profit: Closing the

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