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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

47:39

The Insider Strategies Top Brands Use To Dominate...

Bringing Business to Retail ·

2024/10/24

Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone. Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵‍💫 You know that I’m committed to giving YOU the latest info on what’s working and what’s not. That’s why

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44:20

Shopify's Insider Secrets To Crushing Black...

Bringing Business to Retail ·

2024/10/17

As we hurtle towards the biggest retail event of the year, I knew I couldn't just give you my opinion. You need the insider scoop from the experts who are in the trenches, day in and day out. That's why I sat down with Toby Cumpstay, Shopify's Senior Merchant Success Manager for the APAC region, to get his no-holds-barred advice on how to leverage Black Friday and Cyber Monday to drive serious sales and growth for your retail or e-commerce business. Toby's been there and done that - he founded and

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26:26

Creating Content That Sells - John Gargiulo

Bringing Business to Retail ·

2024/10/10

I'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical Black Friday and Cyber Monday shopping season. In this episode, he pulls back the curtain and shares his insider secrets, including: The importance of

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11:32

Feel Like Your Marketing Is More Miss Than Hit?...

Bringing Business to Retail ·

2024/10/03

Ever felt like the marketing you're doing bears an uncanny resemblance to that phrase "throwing spaghetti at the wall to see if it sticks?" I can relate. For me, it looked like this: Eleventy billion ideas (that's a real number btw), not enough time, and the budget? Well, that’s a whole other story. But despite slogging away, it can sometimes seem like nothing moves the needle. Or if that needle is moving, it’s ever so slowly. It's taken me many years to work out how that you can't afford to

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50:59

An Ecom Expert's Top Tips For A Higher Converting...

Bringing Business to Retail ·

2024/09/26

If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen. I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back. And it's not what you think! Fix this one critical issue, and you could unlock higher conversions and more revenue. In this value-packed discussion, you'll discover: The free tool Kerry uses to instantly audit

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56:04

Challenges Our Retail & Ecom Business Owners Are...

Bringing Business to Retail ·

2024/09/19

When you’re in the thick of running a business, it’s easy to feel like you’re the first/only person going through a particular problem. Trust me. I’ve seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you’re likely to encounter. Instead of me sharing what I think those are, I invited Daniel, one of my Strategy Coaches, to come on the show and share with you, firsthand, the obstacles he sees in

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36:54

Ecom Store Cloned By Scammers? Here's What To Do -...

Bringing Business to Retail ·

2024/09/12

As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers. It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself! In this eye-opening episode, I sit down with Steven Weigler, an experienced IP attorney from Emerge Consult, to discuss strategies for protecting your brand online. You'll learn: The key legal

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23:09

Impact Your Business Misses You (And How To Find Your...

Bringing Business to Retail ·

2024/09/05

Are you feeling overwhelmed, bored, or disconnected from your business? Feel like no one can do things as good as you ever could? Maybe, your business just misses you, and it's crying out for attention, just like a toddler after nap time. In this eye-opening episode, I'll share my personal journey PLUS my steps to help you take back control of your business and reignite your passion. Discover how to identify the current "season" of your business and make strategic shifts to maximize your upcoming

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31:15

Adapt, Thrive And Outsmart Your Competitors

Bringing Business to Retail ·

2024/08/29

Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace. Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want. In this episode, I'll walk you through some key ways to help you do just that. You'll discover: • How to analyze customer data to identify emerging trends and adjust your product mix accordingly • Proven tactics for

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41:31

How CurlyCoilyTresses Worked Out What Made Their...

Bringing Business to Retail ·

2024/08/22

Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country. After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair. What followed was a year-long journey of experimentation, research, and passionate product development - all

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32:30

How To Avoid Promo Burn Out

Bringing Business to Retail ·

2024/08/15

As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash. But wait! Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout. It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right? Nearly 70% of users unsubscribe from emails because

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36:12

Steal My Q4 Success Blueprint

Bringing Business to Retail ·

2024/08/09

How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever? Everything that you need for a prosperous peak season. Well, grab your notebook and pen, because that’s exactly what I’m going to share with you on this episode. For many retail & e-commerce stores, up to 70% of their annual revenue will come in between mid-Sept and mid-Jan. Let’s just put that into perspective. In just 4 months, you’ll make MORE than the rest of the year combined! Now

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34:36

30% Of Your Sales Should Come From This

Bringing Business to Retail ·

2024/08/01

Are you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue. You'll discover the often under-utilised marketing tactic that's generating up to 30% of total revenue for leading brands, plus proven techniques for personalizing your customer experience, streamlining your

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34:47

Avoid This Hiring Mistake

Bringing Business to Retail ·

2024/07/25

Would you let an ads manager spend thousands of dollars every month, even though you’re not getting any new customers or sales? How about having to fire a friend or family member, because they're just not what you need to move you to the next level? Or, would you let a poor-performing employee, bankrupt your business? Believe it or not, these are just 3 scenarios I’ve encountered with retail & ecom business owners over the last couple of weeks, that could potentially bankrupt the business. But even

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09:29

Make Better Decisions With This Simple Hack

Bringing Business to Retail ·

2024/07/19

As business owners, we're always looking for the next best thing. Faster results. Better ROI. More customers. More sales. More profits. In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future? When I interviewed Kristine Zwick, of Curated Dry Goods about her phenomenal growth, she dropped this little inspo bomb. I hope it helps you when you're making decisions moving forward. ---------------

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43:10

A Retailer's Secret Weapon: How A Simple Playlist Can...

Bringing Business to Retail ·

2024/07/11

I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo, But the energy was just... All Wrong I couldn't pinpoint it at the time, but as I quickly walked around looking

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41:01

What Should You Spend Money On Right Now?

Bringing Business to Retail ·

2024/07/04

Money Tight? I can safely say, after weathering the GFC, that the economy WILL pick back up. And I want your business, to still be here when that happens. In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, boost efficiency, and outmanoeuvre the competition. Discover: The #1 marketing strategy that will give you an edge over big-spending rivals

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28:56

Change Your Environment

Bringing Business to Retail ·

2024/06/27

Are you struggling to manage your workload as a busy business owner? Feeling stuck in your routine and lacking creativity? This episode will show you how to boost your productivity and change your results. I'll be sharing my own experience burning out while trying to keep up with tasks. I'll discuss how taking a break from my office to work in a new environment completely transformed my output. Discover how changing your surroundings can clear your mind and spark fresh ideas. Find out how making

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46:17

SEO Strategies The Big Brands DON'T Use (But You...

Bringing Business to Retail ·

2024/06/20

If you're like most independent retailers and e-commerce store owners, SEO can feel like a never-ending battle. No matter how hard you optimize your site, tweak your content or experiment with keywords, it seems like the big brands always outrank you. In this episode, that's all about to change. My guest Amanda King, is sharing the insider SEO secrets that will level the playing field. Amanda is a leading search engine optimization expert. She's worked with some of the largest brands and retailers

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01:15:13

Rebecca's 5/5 Promo You Need To Copy - Rebecca Harper

Bringing Business to Retail ·

2024/06/13

Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up. I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearance to the next level with bundles, mystery, and gamification. The results? Over $7k in the first hour! She crushed it. But it wasn't all smooth sailing -

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598 results

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