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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:03:21

215: The Truth About Under Promising and Over Delivering

Small Business Big Visibility ·

2025/08/15

Is "under promise and over deliver" really the golden rule in business? In this episode, we break down why that popular advice might actually be causing more harm than good.Learn how setting unclear expectations, even with good intentions, can confuse customers, damage trust, and make future engagements unpredictable. You’ll discover why being honest, direct, and consistent is the real key to building long-term customer loyalty.Stop trying to impress with surprises. Start building trust

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00:04:52

214: Taking the Next Step in Your Business

Small Business Big Visibility ·

2025/08/14

Success in business doesn’t come from one big leap; it’s built one step at a time. In this episode, discover how to identify where you are on your business staircase, recognize the challenges holding you back, and figure out the next step that will move you closer to freedom.From humble beginnings with a lawn care business at age 11 to navigating the more complex challenges entrepreneurs face today, you’ll learn how small, intentional improvements can lead to long-term growth.If you’ve hit a

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00:07:04

213: Culture Fit and Growth: Secrets to Scaling...

Small Business Big Visibility ·

2025/08/13

Scaling a business is more than just hiring more people and opening new locations, it’s about building a culture that fuels success. In this video, we explore the crucial transition from being self-employed to leading a thriving company with a strong, unified team.Discover why defining your company’s personality and values early on is key to avoiding friction, improving employee satisfaction, and delivering a consistent customer experience. Learn how hiring for culture fit, aligning your team’s

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00:07:41

212: High-Pressure Sales Tactics EXPOSED: How They...

Small Business Big Visibility ·

2025/08/12

Ever had a sales call that did not feel quite right? In this video, I share a personal story of how a “friendly” follow-up turned into a disguised sales pitch and the subtle psychological tricks the salesperson used to try to get me to buy a $25,000 product I did not need yet.You will learn how high-pressure salespeople use emotional triggers to bypass logical thinking, from getting you to imagine unrealistic success to making you feel guilty for not buying. I break down these tactics so you can

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00:06:35

211: Fahrenheit 451 and the Power of Rethinking Your...

Small Business Big Visibility ·

2025/08/11

What can a 60-year-old fiction novel teach us about personal growth, mindset, and influence? In this episode, I share how Fahrenheit 451 sparked a powerful reflection on the importance of challenging our beliefs, rethinking our life direction, and surrounding ourselves with the right people.You'll hear how one pivotal moment in the story mirrors real-life transformation, and why the people we spend time with can either expand our thinking or hold us back. From personal insights to timeless

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00:20:50

210: From Nonprofit to Story-Driven Growth: David...

Small Business Big Visibility ·

2025/08/08

In this episode of Small Business, Big Visibility, Jason sits down with David Daniel — founder of Founder's Best Friend — to unpack his journey from over two decades in the nonprofit world to helping entrepreneurs build story-driven businesses that thrive.David shares how his background in experience design and leadership naturally translated into marketing, and why telling the right story is essential for founders trying to grow. You’ll hear insights on how to package your expertise, avoid the

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00:04:50

209: Old vehicles can teach us about business...

Small Business Big Visibility ·

2025/08/07

What can an old pickup truck teach you about running a successful business? In this episode, we explore the surprising parallels between vehicle maintenance and business operations, from tune-ups to tool upgrades.You’ll hear a real-world story about helping a daughter restore her truck and how reaching out to experts, using the right tools, and thinking creatively all reflect the way we should approach business challenges. Whether you're dealing with a market shift or outdated systems, this episode

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00:04:19

208: Is Your Life Growing Weeds? Here's How to...

Small Business Big Visibility ·

2025/08/06

If you've ever seen a neglected field overrun with weeds and trash, you know how quickly nature takes over when left unchecked. In this episode, we explore how that same principle applies to life. Without intentional effort, the "field" of your life—your health, relationships, mindset, or career—can become overgrown with habits and patterns you never chose.Using a powerful real-world metaphor, this video challenges you to examine the areas you've neglected and ask: Where are the

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00:03:39

207: Mastery Over Multitasking

Small Business Big Visibility ·

2025/08/05

In this episode, you'll hear the inspiring story of an entrepreneur who went from being homeless to running multiple successful businesses, all by following one powerful principle: focused mastery.Instead of chasing every opportunity, she mastered one step at a time. She started with a single marketing channel, perfected it, and then added the next. That disciplined approach helped her scale faster than her competitors.If you're struggling with shiny object syndrome or feeling overwhelmed by too

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00:05:03

206: Why You’re Not Paid More & What to Do About It

Small Business Big Visibility ·

2025/08/04

Ever wondered why you’re not getting paid what you think you’re worth? In this episode, we dig deep into what real value means, both in college athletics and everyday life.Using the example of college basketball players asking for higher pay, we explore the broader truth: value doesn't exist in a vacuum. It's built through systems, impact, and how hard you are to replace.You’ll learn:Why individual talent isn't enough to command higher payHow value is created through systems and demandWhat The

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00:41:23

205: Part 2: The Wild Story of Dennis Clark:...

Small Business Big Visibility ·

2025/08/01

In Part 2 of our conversation with Dennis Clark, we pick up where the chaos left off and things only get wilder.Dennis shares jaw-dropping stories about being threatened by the mob, starting and losing a multimillion-dollar business, and what it really took to rebuild from the ground up. From cleaning ovens in hotel kitchens to exposing corporate kickbacks, this episode dives deep into the grit, hustle, and betrayal that shaped his journey.If you want raw, unfiltered wisdom from a man who's

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00:05:50

204: The Cherry Tree Mindset: Invest Today, Harvest...

Small Business Big Visibility ·

2025/07/31

What does cherry farming have to do with success in business and life? A lot more than you might think. In this episode, we explore how the patience, vision, and long-term investment behind a cherry orchard reflect the journey of personal and professional growth.From the years of care before the first cherry is harvested to the decades of return that follow, this video offers a powerful metaphor for building something that lasts. Whether you're starting a business, pursuing a creative passion, or

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00:05:11

203: Success vs. Fulfillment: What Truly Makes Us Happy?

Small Business Big Visibility ·

2025/07/30

In this thought-provoking episode, we explore the powerful difference between chasing success and finding true fulfillment. Through a candid story of a friend who left Mexico for the U.S. and later questioned what real happiness looks like, we uncover the emotional and cultural costs of relentless ambition.You’ll hear how material success doesn’t always equate to joy and why prioritizing relationships, presence, and community might be the key to a more meaningful life.Take a moment to reflect on

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00:06:07

202: What Really Sets You Apart? How to Compete...

Small Business Big Visibility ·

2025/07/29

What truly sets your business apart from the competition? In this episode, we dive into how identifying and communicating your unique differentiators can move you out of the price war and into a category of your own.Learn how one third-generation business owner carved out a niche in a crowded marketDiscover how to spot real market gaps—and fill them in ways your customers actually care aboutExplore practical strategies for turning customer conversations into sales toolsUnderstand how clear,

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00:05:57

201: Websites in an AI World: Get Ready or Get Left...

Small Business Big Visibility ·

2025/07/28

Your website is not just a digital brochure. It is your brand's first impression, and in an AI-driven world, that impression matters more than ever.In this video, you'll hear a personal story that draws a powerful parallel between learning to surf and mastering professional web design. Discover why so many websites fail to attract the right clients and how amateur design choices can cost you far more than just money.Learn what sets great websites apart. Clear messaging, deep business understanding,

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00:47:38

200: The Wild Story of Dennis Clark: Navy Vet,...

Small Business Big Visibility ·

2025/07/25

Get ready for an unbelievable ride through the life of Dennis Clark, a man whose real-life story feels like a Hollywood script. In Part 1 of this two-part series, Dennis shares how he overcame a tough childhood, joined the Navy, and served in special forces. But that’s just the beginning.From wrestling champ to police officer, from mob connections to becoming friends with Colonel Sanders, Dennis built a business empire through grit, hustle, and a whole lot of resilience. This episode of Small

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00:05:30

199: Are You Solving Real Problems? Oregon Trail Lessons

Small Business Big Visibility ·

2025/07/24

What does a 19th-century river crossing have to do with your business today? In this episode, we explore the powerful parallels between the Oregon Trail pioneers and the journey of entrepreneurship.Standing at Glenns Ferry along the historic Snake River, we reflect on how real-life struggles—like forging rivers and building ferries—mirror the challenges business owners face in solving meaningful problems. Are you helping people cross their river, or did you build a ferry where no one's trying to

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00:05:11

198: Pivot or Persevere? Knowing When to Adapt vs....

Small Business Big Visibility ·

2025/07/23

As entrepreneurs, we often wrestle with a critical question: Should I stay focused on my current path or explore something new? In this episode, we unpack the metrics that help guide that decision.You'll learn how to evaluate your goals, core values, and market changes to determine whether it's time to double down or pivot. We also dive into common traps like shiny object syndrome — and how to avoid them.Whether you're mid-pivot or trying to stay the course, this episode offers clarity to help you

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00:02:08

197: The Dangerous Power of I Can't & How to Break Free

Small Business Big Visibility ·

2025/07/22

What if the words “I can’t” are doing more damage than you realize?In this episode, we dive into how fear and your subconscious mind can sabotage growth in both your personal and professional life. Through a real-life story of teaching kids to swim, you'll see how quickly self-doubt can take hold and how powerful it is to confront it.Learn why reprogramming your mindset is essential to overcoming the invisible barriers you’ve created. Whether it's your business, your goals, or your everyday

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00:07:48

196: How I Fixed It: My Problem Solving Framework

Small Business Big Visibility ·

2025/07/21

Have you ever faced a problem that just wouldn’t go away? One of those irritating challenges that lingers in the background, no matter how often you think about it or talk it through?In this video, I share the exact problem solving framework I used to tackle a stubborn issue. You'll see how breaking the problem into smaller parts, seeking input from trusted advisors, and taking strategic breaks helped me move forward.This approach isn't about instant fixes. It's about changing how you think,

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275 results

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