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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:35:56

275: From Immigrant to Entrepreneur: Rashmi’s...

Small Business Big Visibility ·

2025/11/07

In this episode, we sit down with Rashmi Bhat, an immigrant, entrepreneur, and content creator who turned hustle and heart into a business empire. From managing over 100 short-term rentals and multiple niche hotels to running a thriving Indian restaurant and wholesale sandwich company, Rashmi’s story is proof that big dreams and bold action can lead to incredible results.She shares how she started with zero funding, navigated early failures, pivoted during the pandemic, and built systems that run

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00:05:40

274: You Can Do Anything, But Not Everything | Who...

Small Business Big Visibility ·

2025/11/06

Ever felt like there's just not enough time to master everything you want to do? In this episode, we talk about a mindset shift that helped me move from asking "How can I do this?" to "Who can help me get this done?"You'll learn the core ideas from the book Who Not How, and why delegation is a key part of business growth. I share hard-earned lessons from hiring, the value of documenting processes, and why clearly defining your brand is essential when building a team.If you're ready to stop doing

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00:05:25

273: Create Don’t Capture Will Change How You Do...

Small Business Big Visibility ·

2025/11/05

What if the way you've been thinking about business is all wrong? In this episode, we dive into Create Don’t Capture by Eric Thayne, a book that flips the traditional mindset of chasing customers and instead focuses on building through authentic creation.You'll discover how this book challenges business owners to stop "capturing" and start creating real value, content, and connection. Whether you're a seasoned entrepreneur or just starting out, this perspective shift might be

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00:06:18

272: Logo Hidden Fails? Pepsico & more!

Small Business Big Visibility ·

2025/11/04

PepsiCo just revealed a major rebrand, but did they unintentionally send the wrong message? In this episode, we dive into PepsiCo’s 2025 logo redesign and explore the surprising ways visual design can backfire.From unintended word associations like “Pep Sicko” to hidden faces in medical logos, you'll see how branding can go sideways even with the best intentions. Are these subtle design choices actually turning people off?Watch as we break down PepsiCo’s new identity, compare it to past

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00:05:07

271: What the Government Shutdown Says About America

Small Business Big Visibility ·

2025/11/03

What does a government shutdown reveal about the state of our country and our identity as a nation? In this episode, we explore how repeated shutdowns reflect deeper issues in America's political and financial systems.You’ll hear a breakdown of how unsustainable spending, partisan division, and political gamesmanship are weakening the United States’ brand both at home and on the world stage. More importantly, we look at what this means for everyday Americans and why civil conversation, not

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00:32:11

270: How Eric Calderon Turned Martial Arts into Media

Small Business Big Visibility ·

2025/10/31

In this episode, we explore how Eric Calderon turned a lifetime of martial arts training into a thriving career in media and YouTube strategy. From teaching Aikido in Japan to producing content for major brands, Eric shares the mindset and discipline that fueled his creative journey.What you'll learn:How martial arts shaped Eric’s approach to filmmaking and content creationWhy traditional film school methods still matter in today’s digital worldThe real connection between discipline,

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00:02:36

269: Stop Sending Spam: Write Emails People Actually...

Small Business Big Visibility ·

2025/10/30

Tired of low open rates, high unsubscribe numbers, or getting flagged as spam? In this episode, we break down how to send emails your audience actually wants to read without being pushy or salesy.You'll learn a simple mindset shift that helps you craft email content your audience will look forward to. Whether you're running a business or managing a list, this strategy helps you connect authentically and boost engagement.Find out why most emails get ignored and how to flip the script by focusing on

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00:06:11

268: Why Most Business Advice Doesn’t Work for You

Small Business Big Visibility ·

2025/10/29

Ever received advice that sounded brilliant, but when you applied it to your business, it completely flopped? You're not alone. In this episode, we explain why most business advice fails and how the stage of your business plays a critical role in what actually works.You’ll learn:Why advice from successful people often doesn’t apply to your situationThe key differences between startup, growth, and mature business needsHow to identify your business stage and the real problem you need to solve

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00:06:31

267: NBA’s Trust Crisis: Small Biz Lessons You Can’t...

Small Business Big Visibility ·

2025/10/28

The NBA is facing a major trust crisis, and the fallout could cost billions. But this isn’t just a sports story. It’s a powerful wake-up call for small business owners and entrepreneurs.In this video, we break down what the NBA scandal reveals about brand trust, employee risk, and how fragile even the biggest empires can be. More importantly, you’ll uncover how to protect your business from the ripple effects of one bad decision by a team member, partner, or subcontractor.Learn how to audit your

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00:06:07

266: The $25M Terry Rozier Mistake Every Entrepreneur...

Small Business Big Visibility ·

2025/10/27

What would you risk for just a little more money? Your business, your reputation, your freedom?In this episode, we break down the real-life story of NBA star Terry Rozier, who made over $25 million a year and is now facing federal gambling charges. But this isn't just about sports. It's a wake-up call for every entrepreneur navigating high-stakes decisions.You'll learn why knowing your "enough" matters, how small compromises can destroy years of trust, and the role of

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00:05:01

265: 6 Practical Steps to Launch a Home Business

Small Business Big Visibility ·

2025/10/24

Ready to start a business from home but not sure where to begin? In this episode, you'll learn six clear, practical steps to help you go from idea to income without getting stuck in busywork or overwhelm.✅ See why competition is actually a good sign✅ Learn how to validate your business idea before spending money✅ Find out what customers really want and how to ask them✅ Understand when it's time to register your business✅ Get simple strategies to land your first sales✅ Focus your marketing on

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00:05:08

264: Competition Is a Good Sign in Business

Small Business Big Visibility ·

2025/10/23

Think launching a business with no competition is the dream? Think again. In this episode, we explore why entering a crowded market might actually give you the best shot at success.You'll learn how established industries offer proven demand, existing market research, and clearer messaging strategies. We also explain why trying to start something completely new can cost you more in time, money, and stress.Plus, hear the story of a roofer who built a thriving business by specializing in a niche

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00:06:45

263: The Hidden Danger of Employee Promotions

Small Business Big Visibility ·

2025/10/22

Promoting your top-performing employees might seem like the obvious path to growth, but what if it's actually hurting your team? In this episode, we explore the hidden costs of moving people into management roles they’re not suited for.You’ll learn why excelling in a task-based role doesn’t automatically translate to leadership success, and how forcing promotions can lead to frustration, stress, and breakdowns in team dynamics. Discover a healthier way to structure your business that rewards

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00:05:36

262: How to Get More Customers Beyond Referrals

Small Business Big Visibility ·

2025/10/21

Many business owners believe that doing great work will automatically attract more customers through word of mouth. But if that were true, why do the biggest brands in the world still spend millions promoting themselves? In this video, we explore why relying only on referrals keeps your business stuck and what you can do instead.Discover practical ways to supercharge word of mouth while building systems that actively get your business noticed. Learn how to turn satisfied customers into promoters,

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00:03:09

261: Why Your Business Feels Like a Cage

Small Business Big Visibility ·

2025/10/20

Feeling trapped by the very business you built to give you freedom? You’re not alone. In this episode, we explore why so many small business owners end up working 12 to 16 hour days, with no time left for family, fun, or themselves.Discover the hidden mindset that might be keeping you stuck and how a simple shift in thinking can start to unlock the freedom you were chasing in the first place. You'll hear real examples of entrepreneurs who broke free, and how you can begin that same journey.Watch now

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00:10:41

260: What I Learned After a Year of Daily Podcasting

Small Business Big Visibility ·

2025/10/17

After 260 episodes and a full year of daily podcasting, Jason Mackenzie reflects on the highs, the lessons, and the unexpected growth that came with showing up every single weekday. From staying consistent to finding his authentic voice, this milestone episode unpacks the personal and professional transformation behind the mic.You’ll hear what worked, what didn’t, and how stepping away from scripts and embracing storytelling changed everything. Whether you're a small business owner, aspiring

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00:06:18

259: Why You're Stuck Doing All the Work

Small Business Big Visibility ·

2025/10/16

Are you constantly grinding, doing everything yourself, and still feel like you're barely keeping your business afloat? You’re not alone. Many small business owners feel trapped between low prices and no help.In this episode, we break down why you feel like you can’t raise prices or delegate, and how that belief is keeping you stuck. You’ll learn why your work feels irreplaceable, what’s really stopping you from hiring support, and how your customer’s perception of value affects your ability to

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00:03:03

258: Bad Bunny x NFL: A Marketing Masterstroke or...

Small Business Big Visibility ·

2025/10/15

Is the NFL strengthening its brand or risking long-term damage? In this episode, we dive into the controversy surrounding Bad Bunny's selection as the Super Bowl halftime performer and what it reveals about the NFL’s evolving branding strategy.You'll hear how the league is trying to expand beyond its traditional, male-dominated U.S. audience by tapping into global music icons like Bad Bunny. We explore whether this bold branding move helps grow the NFL brand or alienates its most loyal fans

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00:04:06

257: Leadership Tip: Control the Energy in the Room

Small Business Big Visibility ·

2025/10/14

What if the biggest threat to your team's success isn’t poor skills, but poor energy? In this video, we explore a powerful study that reveals how just one negative person can drag down an entire group’s performance by up to 40%.You’ll learn how negativity spreads, how energy impacts team dynamics, and why leaders play a crucial role in setting the emotional tone. Discover practical insight on identifying toxic influences and choosing to lead with intentional, positive energy.If you're

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00:04:54

256: It’s Not the Money: Why Businesses Actually Fail

Small Business Big Visibility ·

2025/10/13

Most people think small businesses fail because of money, sales, or bad strategy, but that’s only part of the story. In this episode, we explore the deeper, often overlooked reason why so many entrepreneurs shut down: they lose hope.You’ll hear how emotional resilience, mindset, and the ability to keep going after setbacks are critical to long-term success. This video unpacks the internal battles business owners face and how shifting your perspective can be the key to surviving and thriving.If

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275 results

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