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PODCAST

The FittDesign Podcast

Concise and comprehensive snippets of the FittDesign, fashion design, product sourcing and e-commerce growth content that you love.

arts design

All Episodes

4:43

FittBite Episode 305: Why Your $50 Leggings Aren’t...

The FittDesign Podcast ·

2025/05/28

In today's FittBite, you'll discover why your leggings aren't selling at $50, and why raising your price to $150 could boost sales. Learn the psychology behind pricing tiers, how perceived value impacts customer decisions, and practical strategies to position your sportswear brand at the right price point. Tune in now to start leveraging pricing psychology and maximize your brand's potential. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fas...

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4:32

FittBite Episode 305: I Designed 1000 Leggings -...

The FittDesign Podcast ·

2025/05/25

In today's FittBite, I'll break down exactly what I've learned from designing 1,000 leggings. I'll cover critical fabric selection, optimal sizing, strategic seam placement, and the subtle details that turn leggings into best-sellers. Tune in to gain practical tips to elevate your leggings designs immediately. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design y...

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4:24

FittBite Episode 304: If You’re Afraid of Starting a...

The FittDesign Podcast ·

2025/05/21

In today's FittBite, I'll tackle the fears and uncertainties holding you back from starting your fashion brand. You'll learn why fear is actually a valuable indicator of growth, how discipline and consistency outweigh motivation alone, and why waiting for the 'right moment' could be delaying your success more than you realize. Tune in to finally silence your doubts and start building your dream. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your ...

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23:09

FittBite Episode 303: Why Branding Made Lululemon...

The FittDesign Podcast ·

2025/05/18

In today's FittBite, you'll learn exactly why branding transformed Lululemon into a billion-dollar sportswear giant, and how you can apply the same strategies to your brand. Explore step-by-step techniques to clarify your mission, define your ideal customer, and create powerful visual branding that attracts loyal customers and sets your business apart. Tune in to elevate your brand’s identity and start building loyal customers today. Book a 1 on 1 with our host, Shadi for personal...

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6:44

FittBite Episode 302: 10 Huge Mistakes That Make Your...

The FittDesign Podcast ·

2025/05/14

In today's Episode, you'll discover the 10 biggest mistakes that instantly make your sportswear brand appear cheap, and exactly how to avoid them. Find out how to select premium fabrics, craft cohesive branding, perfect your fit, and create high-value packaging, transforming your brand from amateur to professional quickly and affordably. Tune in and start improving your brand today. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion b...

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3:44

FittBite Episode 301: Factories Hate When Fashion...

The FittDesign Podcast ·

2025/05/11

In today's FittBite, you'll learn exactly what a Bill of Materials (BOM) is and why it's crucial for your fashion brand's profitability. I break down how factories price your garments, explaining every detail from fabrics and branding to trims and labor. Tune in to uncover how mastering your BOM can help you negotiate better, streamline costs, and ensure your business stays profitable. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion bu...

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7:15

FittBite Episode 300: How to Make Customers Keep...

The FittDesign Podcast ·

2025/05/04

In today's FittBite, learn how to build an effective customer loyalty program that boosts repeat purchases without relying on discounts. You'll understand different loyalty structures (points-based, tier-based, referrals), choose the right platform, and implement creative reward strategies proven by top brands like Gymshark, Lululemon, and Nike. The episode covers essential steps, recommended tools, and crucial KPIs to track your program’s success. Tune in and start converti...

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6:49

FittBite Episode 299: How to Run Profitable Flash...

The FittDesign Podcast ·

2025/04/30

In today's FittBite, you'll get a clear, step-by-step guide on running highly profitable flash sales for your fashion or sportswear brand. Learn to set precise sales objectives, strategically select products, apply effective pricing techniques, build irresistible urgency, and choose the most impactful promotional channels. This episode includes actionable insights, real-world examples from top brands like Gymshark and Alphalete, and a concise checklist to avoid common pitfalls.&nb...

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6:01

FittBite Episode 298: How Traditional Sales Skills...

The FittDesign Podcast ·

2025/04/16

In today's FittBite, discover why mastering traditional sales skills can elevate any fashion brand to a whole new level. While most fashion entrepreneurs focus primarily on design and branding, sales psychology is often overlooked despite its crucial role in brand growth. This discussion provides a technical breakdown of the sales process, from customer discovery and strategic storytelling to overcoming objections and creating urgency. You’ll learn practical methods to understand customer mot...

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8:00

FittBite Episode 297: I Built a Successful Fashion...

The FittDesign Podcast ·

2025/04/13

In today's FittBite, I explain why you don’t need a fashion degree to build a successful brand. I cover essential skills such as clear vision, strategic planning, and an entrepreneurial mindset while discussing practical strategies for budgeting, marketing, and product selection, along with just enough technical fashion knowledge to lead your team effectively. Tune in to see how prioritizing what matters can propel your brand forward. Book a 1 on 1 with our host, Shadi for persona...

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7:35

FittBite Episode 296: The Ultimate Guide to...

The FittDesign Podcast ·

2025/04/11

In today's FittBite, I’ll walk you through the top functional fabric finishes that every sportswear brand needs to know. I'll share actionable insights on moisture-wicking, temperature regulation, antibacterial finishes, durable water repellent finishes, and soil-release treatments, explaining exactly how they enhance performance and comfort. Tune in to see how you can add real, lasting value to your products. Book a 1 on 1 with our host, Shadi for personalized advice on ...

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7:43

FittBite Episode 295: How to Pinpoint Your Ideal...

The FittDesign Podcast ·

2025/04/07

In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand. You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers’ specific needs, frustrations, and lifestyles, allowing them to create targeted products, precise marketing, and charge premium prices. Tune in to discover how crafting a detailed customer avatar can directly improve your product design, brand strategy, and overall m...

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8:00

FittBite Episode 294: How to Innovate Your Sportswear...

The FittDesign Podcast ·

2025/03/26

In today's FittBite, I explain why smart innovation is key to earning premium prices in the sportswear market by focusing on improving functionality, engineering a better fit, and choosing advanced fabrics. The episode links clear strategies with real examples to demonstrate how addressing customer needs translates into higher value and brand strength. Tune in for straightforward, practical guidance. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and...

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13:38

FittBite Episode 293: 10 Game-Changing Lessons I...

The FittDesign Podcast ·

2025/03/19

In today’s FittBite, we’re breaking down 10 lessons from Black Stretchy Pants, the book by founder Chip Wilson. From premium pricing to grassroots marketing, scarcity tactics, and retail strategy, these insights show how Lululemon changed the industry. Tune in to see how these lessons can help your brand. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own...

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6:19

FittBite Episode 292: I Visited a Seamless Sportswear...

The FittDesign Podcast ·

2025/03/12

In today’s FittBite, we’re taking you inside a seamless sportswear factory to break down what really goes into making these garments. Seamless sportswear isn’t just about aesthetics, it’s built using circular knitting machines that eliminate excess seams, reduce waste, and create a second skin fit. We’ll go through the entire process, from knitting and compression mapping to dyeing and finishing techniques. If you’ve ever wondered how top-tier seamless activewear is made, this podcast i...

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9:30

FittBite Episode 291: Knitted Fabric Masterclass: How...

The FittDesign Podcast ·

2025/03/05

In today’s FittBite, we’re giving you the definitive guide to knitted fabrics. Understanding the difference between weft and warp knitting, fabric construction, and machine types is crucial for anyone working in sportswear and performance apparel. We’ll explore key characteristics, applications, and how to select the right knit for your products. Whether you’re a designer or a brand owner, this guide will help you make informed decisions. Tune in to learn what the industry ...

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10:35

FittBite Episode 290: I Switched Manufacturers After...

The FittDesign Podcast ·

2025/03/02

Finding the right manufacturer can make or break your sportswear brand. In today’s episode, we break down exactly how to find a reliable sportswear manufacturer, without wasting time and money on the wrong ones. From online sourcing platforms to trade shows and hiring sourcing agents, we’ll cover the most effective methods for securing high-quality production. Whether you’re launching your first collection or scaling an existing brand, this step-by-step guide will help you avoid c...

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5:51

FittBite Epiosde 289: Why Most Sports Bras Are...

The FittDesign Podcast ·

2025/02/27

In today’s FittBite, we’re breaking down why most sports bras fail and what it takes to design one that actually works. We’ll cover six essential elements, from proper sizing to breathability and support, so you can create a product that fits, supports, and lasts. If you’re in the business of designing activewear, this is a must-listen. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/...

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8:33

FittBite Episode 288: Why You’re Addicted to Buying...

The FittDesign Podcast ·

2025/02/23

In today's FittBite, we break down why you're addicted to buying gym clothes and how brands use consumer psychology to influence your decisions. Most purchases aren’t based on logic, they’re driven by emotion. From identity and aspiration to social proof and scarcity, brands like Gymshark, Alphalete, and YoungLA have mastered the art of selling more than just apparel. They create movements, build loyalty, and drive urgency, all through strategic branding and marketing tactics. If you're launc...

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10:52

I looked at 1000 Tech Packs—Here Are the 15 Most...

The FittDesign Podcast ·

2025/02/09

In today’s FittBite, we’re breaking down the most common tech pack mistakes that lead to delays, incorrect samples, and added costs. From unclear instructions to missing key details, these mistakes can slow down production and affect your final product. Tune in if you want your designs to be made right from the start. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design y...

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377 results

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