The FittDesign Podcast

7:14

FittBite Episode 313: What Happened To Lululemon? (A...

The FittDesign Podcast ·

2026/10/04

Lululemon basically invented the $100 legging. In Q2 2026 its legging sales fell roughly 20%, revenue dropped 4% to $2.4 billion, the stock hit an eight-year low and a new CEO, former Nike executive Heidi O'Neill, took over in September. Everyone is talking about the share price. In this episode Shadi Adada, co-founder and creative director of FittDesign, looks at the product side: the see-through Get Low leggings and the "size up" advice on the product page, the Costco dupe lawsuit and the ...

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7:18

FittBite Episode 312: Is Polyester Actually Bad For...

The FittDesign Podcast ·

2026/09/30

In today's FittBite, we break down whether polyester is actually bad for you, and where the truth sits between the hero and the villain story you see online. This FittBite covers why around 59% of apparel items are polyester and cotton sits at 17%, why gym clothing depends on moisture wicking, why polyester holds on to odor even after washing, the microplastics released in a 6 kg wash, how cold water and fewer washes help, and why not all polyester is created equal. Tune in to learn how to we...

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7:47

FittBite Episode 311: I Ranked Every Hoodie Trim From...

The FittDesign Podcast ·

2026/09/27

In today's FittBite, we rank every trim on an activewear or sportswear hoodie from S tier to D tier, based on which details are actually worth the extra spend. This FittBite covers 13 mm metal eyelets, properly tipped drawcord ends and aglets, woven neck labels with a damask weave, neck tape, bar tacks at the pocket corners, 10 to 11 mm flat drawcords, cord locks, metal versus nylon molded zips, printed neck labels, branded aglets and their mold costs and MOQs, machine stitched eyelets, untip...

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9:11

FittBite Episode 310: Modal vs Cotton vs Tencel: The...

The FittDesign Podcast ·

2026/09/24

In today's FittBite, we break down whether cotton, modal or Tencel can make a good natural legging. This FittBite covers the real job of a legging, shape retention, why cotton sags at the knees and the back rise, why even an all-cotton legging still needs elastane, what modal, lyocell and Tencel are, where Tencel pills in damp high-friction use, and whether nylon and polyester were ever the villains, showing how to match the fiber to your customer's priority. Tune in to learn which fiber fits...

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8:29

FittBite Episode 309: How To Choose Between Seasonal...

The FittDesign Podcast ·

2026/09/20

In today's FittBite, we go through how a startup brand should choose between a seasonal collection and evergreen core products. This FittBite covers how often a customer actually uses the product, why a puffer can cost four to five times a pair of joggers to make and sell for far fewer weeks a year, the single narrow ordering window a seasonal drop forces on you, how long you wait for customer feedback on a seasonal item versus a core one, where a seasonal drop genuinely wins by spiking deman...

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6:36

FittBite Episode 308: French Terry vs Fleece: Which...

The FittDesign Podcast ·

2026/09/16

In today's FittBite, we break down the real difference between French terry and brushed fleece, and how to pick the right one for your hoodie. This FittBite covers why both fabrics start as the same knit, warmth versus breathability, why a 400 GSM French terry can feel as thick as a 300 to 320 GSM fleece, why cheap fleece pills and turns patchy after hot washes, printing and embroidery on each, drape, and why fleece usually costs more pound for pound, showing how the right choice comes down t...

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9:04

FittBite Episode 307: Answering the Internet's Most...

The FittDesign Podcast ·

2026/09/13

Why are my leggings see-through? Why do they roll down, pill, go baggy in the crotch or at the knees, or feel itchy? These are the questions people type into Google most about leggings, so we answered every one of them. Shadi Adada, co-founder and creative director of FittDesign, has designed over a thousand pairs of leggings in the last 10 years. In this episode he explains the real reason behind each problem: waistband height and the belly crease, fabric weight and interlock knits (and why...

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9:21

FittBite Episode 306: How To Build A Clothing Brand...

The FittDesign Podcast ·

2026/09/09

In today's FittBite, we explore why you don't have to be the face of your clothing brand. The FittBite covers giving the product its own recognizable identity, letting customers and ambassadors carry the brand, turning the development process into content, building repeatable content formats, and using the founder selectively, showing how a brand can build recognition and trust without the founder appearing in every post. Tune in to learn what activewear founders can take from it....

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10:51

FittBite Episode 305: SET Active Made $1M in One...

The FittDesign Podcast ·

2026/09/06

In today's FittBite, we explore what happened before SET Active made $1 million in one hour. This FittBite covers audience building, repeat customers, launch reminders, early access, multi-channel content, product demand signals, and post-launch review, showing how the result was shaped long before the collection went live. Tune in to learn what activewear founders can take from the launch. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion busin...

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14:38

FittBite Episode 304: How to Know Your Idea Is Worth...

The FittDesign Podcast ·

2026/09/04

In today's FittBite, we discuss what makes a clothing product ready for manufacturing beyond the sketch, moodboard, or early concept. The FittBite focuses on customer behavior, competitive positioning, pricing, landed cost, MOQ exposure, factory feedback, sample testing, and real demand validation before placing a bulk order. Tune in to learn how to evaluate an idea before it becomes inventory. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion b...

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12:19

FittBite Episode 303: How I’d Build a $100,000...

The FittDesign Podcast ·

2026/08/28

In today's FittBite, we break down how a sportswear brand could reach its first $100,000 in revenue by building around one hero product instead of launching a full collection. The FittBite covers product selection, customer pain points, technical development, fabric and fit testing, color planning, MOQ and inventory control, pricing, reorder strategy, and when the brand has earned the right to expand. Tune in to see how a focused product strategy can reduce risk, concentrate resources, and cr...

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17:31

FittBite Episode 302: How I’d Build a $100,000...

The FittDesign Podcast ·

2026/08/27

In today's FittBite, we break down how a sportswear brand could reach its first $100,000 in revenue by building around one hero product instead of launching a full collection. The FittBite covers product selection, customer pain points, technical development, fabric and fit testing, color planning, MOQ and inventory control, pricing, reorder strategy, and when the brand has earned the right to expand. Tune in to see how a focused product strategy can reduce risk, concentrate resources, and cr...

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18:36

FittBite Episode 301: Founder vs Operator: The 9...

The FittDesign Podcast ·

2026/08/23

In today's FittBite, we break down the shift from founder to operator and the nine decisions that make an apparel business easier to scale. This FittBite covers approval structures, operating rules, key business metrics, product standardization, inventory risk, sample approval standards, escalation systems, hiring around bottlenecks, and controlling operational complexity. Tune in to learn how to build a business that can make better decisions, move faster, and operate effectively without eve...

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15:57

FittBite Episode 300: I ranked 12 apparel categories...

The FittDesign Podcast ·

2026/08/20

In today's FittBite, we rank 12 apparel categories by manufacturing difficulty, based on pattern complexity, fit sensitivity, construction, material requirements, and how consistently each product can be repeated in bulk. This FittBite covers everything from basic tees and training tanks to seamless leggings, sports bras, technical jackets, and waterproof shells, showing why some products require far more testing, factory capability, and development time than others. Tune in to see which cate...

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14:39

FittBite Episode 299: Why Your AI Tech Pack Is...

The FittDesign Podcast ·

2026/08/16

In today's FittBite, we explore how AI-generated tech packs can create production risk when visual mockups, unvalidated measurements, fabric ranges, and broad construction notes are treated as final specifications. The FittBite covers the difference between a concept document and a controlled production tech pack, including points of measurement, fabric approval, construction decisions, factory capability, sample validation, and ownership of each technical detail. Tune in before sending an AI...

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15:53

FittBite Episode 298: $649 for a Design Feels...

The FittDesign Podcast ·

2026/08/12

In today's FittBite, we break down why a $649 design fee should be compared against the cost of an unresolved bulk order, not just the price of a sketch. The FittBite covers product positioning, fit decisions, manufacturing cost, factory-ready specifications, sampling, landed cost, and the financial risk of producing inventory before the product is properly developed. Tune in to learn why early design decisions can affect every unit you produce. Book a 1 on 1 with our host, Shadi for personal...

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13:11

FittBite Episode 297: The 5 Products We Tell...

The FittDesign Podcast ·

2026/08/09

In today's FittBite, we outline five product types that new activewear founders should approach carefully before launching. The FittBite covers highly technical outerwear, high-impact sports bras, detailed seamless leggings, one-piece activewear, and products that require too much customer education, with a focus on sampling, fit testing, sizing, manufacturing complexity, returns, and customer trust. Tune in to learn why a first product should be clear, manageable to produce, easier to size, ...

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13:04

FittBite Episode 296: The $40 Hoodie and the $140...

The FittDesign Podcast ·

2026/08/05

In today's FittBite, the focus is on why two hoodies can use the same fabric, GSM, and supplier but still become completely different products. The FittBite covers fabric finishing, fit development, construction, rib quality, trims, branding, quality control, and bulk consistency, and how each one affects the final garment beyond the fabric spec. Tune in to learn why same fabric does not always mean same hoodie, and what founders should check before approving production. Book a 1 on 1 with ...

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14:54

FittBite Episode 295: Your Free Shipping Offer Is...

The FittDesign Podcast ·

2026/08/02

In today’s FittBite, we show how free shipping can reduce the margin activewear brands worked hard to build. This FittBite goes through landed cost, packaging, payment fees, fulfillment, returns, customer acquisition, and how to calculate a free-shipping threshold that actually protects the order. Tune in to learn how to offer free shipping through thresholds, bundles, tiers, and shipping credits without giving away profit at checkout. Book a 1 on 1 with our host, Shadi for personalized...

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20:03

FittBite Episode 294: Your Money Isn’t Gone. It’s...

The FittDesign Podcast ·

2026/07/30

In today's FittBite, we go through how activewear brands lose cash when the wrong sizes and colors sit in the warehouse. This FittBite covers size curves, size-by-color planning, product fit differences, first-launch buying signals, stockout timing, returns, exchanges, and how to use real demand data to make the next order more accurate. Tune in to learn how to plan inventory around what customers actually buy, not just the sizes that feel safest on a spreadsheet. Book a 1 on 1 with our...

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