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PODCAST

30 Minutes to President"s Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President"s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President"s Club. Every episode is a supercharged 30 minutes where you"ll hear step-by-step breakdowns in every key dimension of sales,

business careers

All Episodes

43:26

8 BRUTAL Discovery Lessons That Will SAVE Your Next Deal

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/30

📧 Cold Email Course: http://bit.ly/44K6jy3☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Armand and Nick share the 8 most painful discovery lessons they had to learn the hard way, so you don’t have to. From broken agendas to botched first impressions, this is the real playbook for leveling up your first call. 🎙️ ACTIONABLE TAKEAWAYS Ditch the interrogation-style discovery. Use each answer to guide your

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5:17

a message from armand

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/28

Hey folks, we’re shaking things up in here :) Tuesdays will now alternate between sales rep interviews and sales leadership interviews. Thursdays is where it gets fun. We’re dropping tactical, YouTube-style breakdowns →cold calls, deal reviews, whiteboard sessions, the works. That means: 1. More tactics per minute 2. Step-by-step breakdowns 3. New creative formats we’ve never done before 📺 Subscribe so you don’t miss the new drops: https://www.youtube.com/@30MPC 💬 Want us to break something

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10:47

How to Write Cold Emails That Get Replies | Cold...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/25

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit RepliesLearn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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36:10

Your Reps Fail at Cold Email Because YOU Don’t Teach...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/24

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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11:36

20+ Cold Email Templates That Actually Get Meetings |...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/23

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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48:10

We Analyzed 85 Million Cold Emails: This is How You...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/22

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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8:18

Cold Email Strategy That Books 8x More Meetings (Even...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/21

Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work? The harsh truth is that top reps are still booking 8x more meeting with cold email. And this course shows you how. 📬 The Cold Email Course: The Reply Method for Double Digit Replies Built with data from 85M+ emails and used by top reps at Gong, Zoom, Shopify, and more, this course breaks down the new rules of outbound. You’ll learn how

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41:48

How Top Sales Leaders OWN Negotiations Without Owning...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/17

4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle. 🎙️ ACTIONABLE TAKEAWAYS: Lead from the Front: Maryana emphasizes being present in deals, not as a “super rep,” but as a strategic leader who earns respect by staying close to customers and reps. When in Doubt,

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4:18

How Great Sales Leaders Drive Deals (Without...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/16

Let’s be honest, sales is hard and leadership makes or breaks the culture on your team.Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turning into a “super rep” who takes over deals. You’ll learn: How to turn tough moments into team-wide teaching opportunities The right way to stay close to deals without disempowering your reps Why maintaining “good vibes” is a leadership skill (especially when things get hard) Want your team

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34:22

8 Brutal Cold Email Truths That Guarantee Higher Open...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/15

Cold Email Course Waitlist Grab the Cold Email Template Pack Cold email isn’t dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of outbound to help you write emails that actually get replies. 🎙️ ACTIONABLE TAKEAWAYS AI Isn’t the Problem—You Are: Learn how to feed AI the right intel to craft emails that outperform humans. Pattern = Ignored, Bursts = Attention: Why rhythmic prospecting sounds like noise and what to do

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5:21

How to Get Replies from Cold Prospects? Stop...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/14

Reply rates drop by 44% if you ask for this in cold emails…You want your buyers time, but its the worst thing to ask for if you want to get the meeting… The key to getting replies and winning deals—even from buyers who aren’t actively looking—is to make the conversation worth their time regardless of whether they buy by offering value instead of asking or time. When you lead with insight or ideas tailored to their priorities, you earn trust and avoid being seen as just another vendor. These 3

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40:48

How He Gets His Reps on The Sales Floor 2x Faster...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/10

Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own.🎙 ACTIONABLE TAKEAWAYS: Know your territory: Teach reps to tier accounts simply (A, B, C) so they focus only on the right targets first. Know your personas: Use real personas (e.g., actual engineers or CFOs) to train reps directly, not just persona cards. Know your stories: Equip reps with

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6:08

Sales Onboarding Strategy That Cut Time To First Sale...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/09

Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)?Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first deal by 49% by rethinking onboarding. Instead of starting with feature dumps, they focused on: ✅ Account prioritization ✅ Customer problems & personas ✅ Story-based selling If you lead a team or are ramping yourself,

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41:28

The Secret to Writing Better Cold Emails in Half the...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/08

Steal Sean’s Secret to Using AI For Your Cold Emails Sean O’Brien breaks down how to leverage AI to rapidly research prospects and write personalized cold emails that cut your outreach time drastically, so you can send smarter, more effective messages that get real replies. 🎙 ACTIONABLE TAKEAWAYS: Use insights from sales calls and transcripts to train AI on key buying triggers and improve your outbound outreach. Focus your outreach within the same department, get explicit opt-in, and

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6:35

How I Use AI to Write Better Cold Emails (Without...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/07

Tired of AI-generated cold emails that sound robotic? Here’s how Sean O’Brien (Enterprise AE @ Harvey) actually uses AI tools like Perplexity and ChatGPT to make outbound emails more personal and more effective.His 3-step process for using AI to write relevant, high-converting emails that boost reply rates without sacrificing quality: ✅ Identify the right decision-makers ✅ Find personalized intel and real-time insights ✅ Use AI to improve, not replace, your message

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48:33

Why Sales Leaders Get Fired: A Sales Metrics...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/03

Most sales leaders don’t get fired for missing the number, they get fired for not knowing why. In this episode, Armand and Mark walk through the exact metrics framework you need to diagnose problems, report up, and actually run your revenue org. 🎙 ACTIONABLE TAKEAWAYS: Sales leaders fail when they guess instead of use data. Without clear metrics, leaders launch ineffective initiatives, lose team trust, and risk being replaced. Use the RROM framework to map metrics to the customer

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4:33

The Recurring Revenue Blueprint (6 Stages Every Team...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/02

Struggling to connect your sales, marketing, and customer success teams? You’re probably missing a clear customer journey framework.In this video, we break down the Recurring Revenue Operating Model (RROM)—a framework for tracking key metrics across the customer journey, based on Jocko van der Kooi's model from Winning by Design. It outlines six critical stages of the journey, each with specific owners and metrics: Learn how to map your customer journey and track the right metrics at every

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39:08

The Cold Email Strategy That Actually Books Meetings...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/01

📧 Preview the Cold Email Course: www.30mpc.com/blog/preview-the-cold-email-course This episode will completely reframe how you think about cold outreach. Jason Bay breaks down the three types of irresistible offers that get prospects to say yes, without pitching your product. 🎙 ACTIONABLE TAKEAWAYS: Pitch three types of offers starting with a blind date meeting, followed by one-to-many insights like benchmarks, and finishing with one-to-one custom value like workshops or audits. When

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4:44

The 3 Sales Offers Elite Reps Use to Get Prospects To...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/06/30

There are three types of offers sellers can use to increase meeting conversion rates. Jason Bay (CEO 2 Outbound Squad, Sales Influencer @ Salesforce) breaks them down: ✅ The Blind Date — Hype up your AE or SE like you’d hype a friend before a first date. Build instant credibility. ✅ The One-to-Many — Share valuable industry insights, competitor gaps, or research-backed reports to spark curiosity. ✅ The One-to-One — Create personalized audits, resources, or benchmarks tailored to your prospect’s

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20:59

Q3 Roadmap: The 30MPC Cold Email Course Drops July 21

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/06/30

Once per quarter, we share our content Roadmap with you → updates about the biggest content drops, new resources, and tactical sessions to help you on your sales journey. And folks, Q3 is absolutely stacked. Here’s what to expect: Cold Email Course: The Reply Method for Double Digit Replies: https://www.30mpc.com/course/cold-email-course (+ get the 2025 Cold Email Data Report when you join the course waitlist) Jason Bay’s Outbound Sequence Template:

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