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PODCAST

Agency Leadership Podcast

Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

business management

All Episodes

20:25

Should your small agency hire senior-level pros?

Agency Leadership Podcast ·

2024/05/07

Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it? In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. They emphasize the need for clear expectations, relevant experience, and the importance of understanding what each hire truly needs to do before you commit to senior level hires.

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21:56

What new rules on overtime and non-competes mean for...

Agency Leadership Podcast ·

2024/04/30

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. It emphasizes the importance of compliance, working with professional advisors, and making necessary adjustments to HR policies.

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19:29

Building trust and letting your team shine

Agency Leadership Podcast ·

2024/04/24

You trust your team, right? In this episode, Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. They emphasize the need for owners to delegate tasks and avoid being bottlenecks. They also touch on the challenges and benefits of transitioning from being deeply involved in all aspects of the business to taking on a more strategic role. The conversation underscores the significance of balancing

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21:23

Should your agency sell itself as a fractional CxO to...

Agency Leadership Podcast ·

2024/04/03

Chip and Gini discuss the intricacies of fractional leadership roles within clients. They share their experiences and provide advice on managing relationships, setting clear boundaries, handling administrative tasks, and positioning oneself accurately in these roles.

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17:58

Accepting equity as payment for agency services

Agency Leadership Podcast ·

2024/03/19

Start-up clients may not have the funds to pay you, but still need service, so why not consider receiving equity as payment? In this episode, Chip and Gini discuss the potential pitfalls of that approach. They caution against exotic payment schemes such as equity or pay for performance, emphasizing the risks and complexities involved. They also highlight the importance of legal and tax considerations when entering into equity deals.

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23:03

Get over your fear of hiring employees

Agency Leadership Podcast ·

2024/03/12

In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. They emphasize the need to align hiring decisions with long-term business goals and not to be afraid of hiring employees when it makes sense financially.

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19:44

Handling frustration as an agency owner

Agency Leadership Podcast ·

2024/03/05

Employee complaints? Accountable only to yourself? Trying to create a work culture? Welcome to agency ownership! In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one's own role in addressing issues. The discussion also includes reflections on past experiences and lessons learned, as they share insights for agency owners to effectively navigate their responsibilities

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23:04

How to handle extended payment term requests from...

Agency Leadership Podcast ·

2024/02/27

How do you deal with clients who ask for different payment terms than the ones your agency offers? In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. They offer different approaches and creative strategies for handling payment terms with clients.

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21:31

Avoiding time-wasting in your agency

Agency Leadership Podcast ·

2024/02/14

Are you and your agency team spending too much time writing proposals, creating capabilities decks, and building brand personas? It may seem productive, but clients value results - and so should you. In this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation.

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22:44

What recent media layoffs mean for PR agencies

Agency Leadership Podcast ·

2024/02/07

In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies. They explore the challenges of securing earned media in a landscape with fewer journalists and offer insights on evolving strategies to effectively reach target audiences through alternative channels. Emphasizing the importance of setting realistic client expectations and embracing creativity, they highlight the need for agencies to adapt and innovate amidst industry

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22:38

Did your agency have a rough 2023?

Agency Leadership Podcast ·

2024/01/30

A lot of agencies have told Chip and Gini that 2023 was a bad year for them. Fellow agency adviser Karl Sakas posted on LinkedIn that he has been asked if it was bad for everyone. In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year. Whether you had a good or bad year, there are lessons to take away to make 2024 and future years more successful.

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17:31

Agencies succeed through consistency and evolution

Agency Leadership Podcast ·

2024/01/23

When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve. The two are not mutually exclusive. In fact, the best agencies usually combine the two. Rather than chasing trends, successful agencies consistently produce excellent results for a well-defined set of clients. At the same time, these high-performing agencies continue to evolve and adapt as tools and techniques change. In this

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21:35

Are digital agencies dead?

Agency Leadership Podcast ·

2024/01/10

The Wall Street Journal recently suggested that the era of digital agencies may be over. It's not that digital services are no longer required, but the label for agencies may no longer make sense. In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone. As digital services become table stakes

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22:16

Beware easy-to-sell but hard-to-serve clients for...

Agency Leadership Podcast ·

2024/01/02

It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily. While it may be an appealing target, there are reasons to be cautious. There's a good chance that you will be dealing with the owner, which can help lead to a faster sale since they may treat it as an impulse purchase. On the flip side, every penny you get is out of the owner's pocket so they will be scrutinizing results

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19:07

Small agencies should beware the big brands

Agency Leadership Podcast ·

2023/12/13

It seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names. Yet often these big brands end up being bad deals for small agencies. They are time-consuming to sell, difficult to service, and often subject to onerous contractual terms. In this episode, Chip and Gini take a look at the appeal presented by these opportunities, along with the risk that they present.

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17:19

How to motivate your agency's freelancers

Agency Leadership Podcast ·

2023/12/05

In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees. The reality is that freelancers and employees aren't the same and contractors should treat your agency as a client and produce excellent results — just the same way you do for your own clients. The real question ought to be how to engage freelancers more effectively, and that comes down to clear communication. As long as both parties understand

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21:30

The value of outside perspective to agency owners

Agency Leadership Podcast ·

2023/11/28

It's easy for all of us to get stuck inside our own heads. Having someone we trust who can help to provide some independent insight and challenge our own beliefs can be very helpful. In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role. In addition to getting a different opinion and perspective, that individual can help hold you

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24:45

Hidden overservicing by agency employees

Agency Leadership Podcast ·

2023/11/15

If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to. There are many reasons for this behavior and this episode explores those as well as potential solutions. Whether your team just wants to make clients happy, enjoys doing some work more than others, or simply isn't aware of the actual scope of work for a project, you will get some practical tips on what to do — as well as a bit of reassurance

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24:42

What to do when your agency needs new revenue NOW

Agency Leadership Podcast ·

2023/11/07

Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue. When you get that kind of news, what do you do? That's what Chip and Gini discuss on this week's episode — especially for agencies that may not have an active pipeline of prospects in place. Ramping up revenue quickly means focusing on the right things and not wasting time on tactics that will only pay off in the long-term (if ever).

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26:00

Real talk about agency websites

Agency Leadership Podcast ·

2023/11/01

Many agencies overvalue their websites and spend too much time thinking about and working on them. In this episode, Chip and Gini talk about what matters — and what doesn't — when it comes to your website design and content. They share some of their experience about the areas in which the most time (and money) get wasted and how to make sure that you get the best ROI possible on your agency's website.

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