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PODCAST

Agency Leadership Podcast

Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

business management

All Episodes

21:22

Do you trust your agency team members?

Agency Leadership Podcast ·

2024/08/05

In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. They emphasize the importance of clear communication, proper onboarding, and creating an environment where employees feel trusted and empowered. They also address the importance of identifying whether the lack of trust stems from the

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21:08

Unlocking agency potential by asking "So What?"

Agency Leadership Podcast ·

2024/07/30

Agencies sometimes find themselves mired in micromanagement, worried about the wrong things, or presenting ill-considered solutions to clients. Much of this can be avoided by asking "So What?" more often. In this episode, Chip and Gini discuss the importance of that one question and how it can lead to more effective decision-making for agency owners. They highlight the need to challenge assumptions, manage time wisely, and empower team members to think critically. Through practical examples,

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21:54

Does email marketing work for agencies?

Agency Leadership Podcast ·

2024/07/23

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. The conversation highlights the risks of relying solely on social media platforms, which can change or disappear. They also advise agency owners to publish thought leadership content to differentiate themselves and align with their values, despite

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21:58

What to do when your agency can't avoid responding to...

Agency Leadership Podcast ·

2024/07/17

If you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided. In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relationships. They also touch on strategies for incumbent agencies facing potential renewal through RFPs, emphasizing the importance of not burning bridges

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21:03

Who Should PR Agencies Report To?

Agency Leadership Podcast ·

2024/07/09

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead. Chip and Gini explore various considerations such as the size and structure of the client's organization, the types of projects being handled, and the importance of having someone who understands PR work. They also emphasize the need for

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18:29

Have agencies listened too well to the "be strategic"...

Agency Leadership Podcast ·

2024/06/25

For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns. They ask whether some agencies are overemphasizing strategy at the expense of implementation. They note that clients say they want their agencies to

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18:20

AI should be your agency's friend, not foe

Agency Leadership Podcast ·

2024/06/18

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. They emphasize that AI will not replace jobs but will change the nature of work, making tasks more efficient and allowing for more strategic focus. The conversation also explores how agency owners can leverage AI to create new service models and improve client offerings.

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21:37

Adapting your agency for risk-averse clients

Agency Leadership Podcast ·

2024/06/11

Are you finding biz dev harder in 2024 than you expected? In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by providing project-based work and suggest looking into using AI for optimizing tasks and offering new services. The conversation also explores the benefits

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19:30

Building an agency culture where everyone can take...

Agency Leadership Podcast ·

2024/06/04

"If an employee is too critical to take vacation, your problem isn't the employee." In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. They explore the belief versus reality of being irreplaceable, and provide actionable strategies for agency owners to create processes allowing team members to take vacations without disrupting operations. The conversation touches on company

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21:10

Setting honest expectations for your agency employees...

Agency Leadership Podcast ·

2024/05/28

Don't sugarcoat it when writing up a job description or interviewing potential new hires - painting a rosy picture that doesn't match reality will only cause you headaches down the road. In this episode, Chip and Gini discuss the importance of being open and honest about work expectations at your agency, including hours, tasks, and working conditions. They emphasize the need for clear communication during the hiring process to ensure the best fit between you and your employees. None of this

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17:29

Agencies need to adapt to effectively manage Gen Z...

Agency Leadership Podcast ·

2024/05/21

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. In this episode, Chip and Gini discuss those differences and the importance of effective communication and feedback in managing and leading. They highlight the need for two-way feedback and setting clear expectations, which will in turn foster a culture of trust and creativity in the

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22:29

Should you start your own agency because your boss is...

Agency Leadership Podcast ·

2024/05/14

It must be nice to own an agency because then you're earning the big bucks, right? Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. It makes it easy to think that setting out on your own and working for clients directly is the right answer. In this episode, Chip and Gini discuss the realities of quitting your job to start your own agency, emphasizing the importance of understanding the costs of owning a

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20:25

Should your small agency hire senior-level pros?

Agency Leadership Podcast ·

2024/05/07

Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it? In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. They emphasize the need for clear expectations, relevant experience, and the importance of understanding what each hire truly needs to do before you commit to senior level hires.

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21:56

What new rules on overtime and non-competes mean for...

Agency Leadership Podcast ·

2024/04/30

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. It emphasizes the importance of compliance, working with professional advisors, and making necessary adjustments to HR policies.

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19:29

Building trust and letting your team shine

Agency Leadership Podcast ·

2024/04/24

You trust your team, right? In this episode, Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. They emphasize the need for owners to delegate tasks and avoid being bottlenecks. They also touch on the challenges and benefits of transitioning from being deeply involved in all aspects of the business to taking on a more strategic role. The conversation underscores the significance of balancing

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21:23

Should your agency sell itself as a fractional CxO to...

Agency Leadership Podcast ·

2024/04/03

Chip and Gini discuss the intricacies of fractional leadership roles within clients. They share their experiences and provide advice on managing relationships, setting clear boundaries, handling administrative tasks, and positioning oneself accurately in these roles.

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17:58

Accepting equity as payment for agency services

Agency Leadership Podcast ·

2024/03/19

Start-up clients may not have the funds to pay you, but still need service, so why not consider receiving equity as payment? In this episode, Chip and Gini discuss the potential pitfalls of that approach. They caution against exotic payment schemes such as equity or pay for performance, emphasizing the risks and complexities involved. They also highlight the importance of legal and tax considerations when entering into equity deals.

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23:03

Get over your fear of hiring employees

Agency Leadership Podcast ·

2024/03/12

In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. They emphasize the need to align hiring decisions with long-term business goals and not to be afraid of hiring employees when it makes sense financially.

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19:44

Handling frustration as an agency owner

Agency Leadership Podcast ·

2024/03/05

Employee complaints? Accountable only to yourself? Trying to create a work culture? Welcome to agency ownership! In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one's own role in addressing issues. The discussion also includes reflections on past experiences and lessons learned, as they share insights for agency owners to effectively navigate their responsibilities

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23:04

How to handle extended payment term requests from...

Agency Leadership Podcast ·

2024/02/27

How do you deal with clients who ask for different payment terms than the ones your agency offers? In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. They offer different approaches and creative strategies for handling payment terms with clients.

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179 results

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