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PODCAST

Outperform with Acceleration Partners

Acceleration Partners

What exactly is affiliate/performance marketing? And how are the world"s leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.

business management & marketing

All Episodes

28:58

Episode 15: Balancing Client Demands with Core...

Outperform with Acceleration Partners ·

2017/09/18

On this Outperform podcast episode, AP founder, Robert Glazer talks with Dan Golden about an important challenge facing marketing agencies: balancing your core service competency with the demands of your clients. As President and Chief Search Artist at Be Found Online (BFO), Dan and his co-founder, Steve Krull, have built BFO into one of the fastest growing full-service digital marketing agencies in the Midwest, optimizing paid and organic media across search, display, social, and mobile platforms

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26:33

Episode 14: John Ruhlin and the Art and Science of...

Outperform with Acceleration Partners ·

2017/08/07

In this Outperform podcast episode, AP founder Robert Glazer talks with John Ruhlin about all these benefits of gifting in business as well as common gifting gaffes. John Ruhlin is the founder of gifting and logistics company, The Ruhlin Group and author of Giftology. When you listen to this episode, you'll learn How John got started in the business of gifting Why he recently sent one prospect 18 gifts over 18 months What the status quo of gifting looks like and why it’s not impactful Invaluable

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22:19

Episode 13: Tackling the Talent Shortages in the...

Outperform with Acceleration Partners ·

2017/08/07

On this episode of Outperform, Emily Tetto (Director of Talent and Culture) and Angela Hughes, (Associate Director of Affiliate Training and Quality) discuss what Acceleration Partners is doing to reduce our reliance on the industry’s limited capacity of talent and fulfill the increasing demand for strategic account managers. Show Notes What we mean when we say that there’s a lack of talent and expertise in the affiliate marketing industry Things contributing to the talent shortage in the

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19:05

Episode 12: Profile of a Growth Marketer: Griffin...

Outperform with Acceleration Partners ·

2017/08/07

This Outperform podcast episode features Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets for our Profile of a Growth Marketer series. Listen in as Griffin delves into Pura Vida’s world, shares his and co-founder, Paul Goodman’s incredible Pura Vida journey and gives us a look at what’s ahead for this inspiring company. Episode Sneak Peek: Griffin and his long-time friend, Paul Goodman, founded Pura Vida Bracelets in 2010. Since then they've... Grown it into a million-dollar business

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26:25

Episode 11: Performance-Driven Influencer Marketing

Outperform with Acceleration Partners ·

2017/07/05

This Outperform episode features Alison Chew, Acceleration Partners' Director of Partners & Innovation. Alison shares her expertise on how you can connect Influencer Marketing with Affiliate (Performance) Marketing to close the loop on tracking, get top of funnel and bottom on funnel metrics and tell the whole story of how your influencer marketing campaign is performing. In this episode you'll learn about: How "influencers" and "affiliates" are defined What a micro-influencer is and how they are

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25:41

Episode 10: Reflecting on Our Business Mistakes

Outperform with Acceleration Partners ·

2017/06/02

On this special edition episode, Robert Glazer and Matt Wool, two of AP’s fearless leaders, transparently reflect on a few client, people, and decision-making mistakes they’ve made over the years while growing Acceleration Partners. You'll hear Bob and Matt transparently discuss: How they totally bombed a meeting with a potential client, what that prospect told them, and how they still heed that advice today. Client mistakes they’ve made. Why a business coach called them out for acting “weak.”

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33:24

Ep. 9 - Affiliate Networks vs SaaS Platforms

Outperform with Acceleration Partners ·

2017/04/28

What exactly is an "affiliate network?" And how is it different from a software as a service (SaaS) solution? If you have an affiliate (performance) marketing program, these are essential questions to answer - and we do, on this Outperform podcast episode! Speaking with much experience and authority on this topic are two industry leaders: Todd Crawford and Bob Glazer. Todd is the Vice President of Strategic Initiatives at Impact Radius, a company that provides a software as a service technology

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23:01

Episode 8: Why Transparency Matters in the Workplace

Outperform with Acceleration Partners ·

2017/04/20

On this 8th Outperform podcast episode, we discuss transparency in the workplace, what it looks like, and why it matters. Speaking to this topic is Emily Tetto, Acceleration Partners' Director of Talent and Culture. If you care about creating an open, transparent, high-performing culture within your organization, this episode is a must-listen. In addition to talking about why transparency in the workplace matters, we also discuss: What transparency can look like in a remote work culture vs an

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31:41

“Truth, Transparency, and ‘Tails”: Visionary vs...

Outperform with Acceleration Partners ·

2017/04/04

The Visionary role and the Integrator role are essential in any organization. But why? Who says? And who should be in these roles? In this special Outperform podcast episode, which we're calling “Truth, Transparency, and ‘Tails", Bob Glazer (AP’s founder and managing director) and Matt Wool (AP's general manager) answer these very questions - and quite a few more - while sipping a cocktail. On our “Truth, Transparency, and Tails” episodes, Bob and Matt open up the AP kimono by transparently

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22:33

Episode 6: What the Heck are Performance Partnerships?

Outperform with Acceleration Partners ·

2017/03/14

What the heck do we mean by Performance Partnerships™? On this podcast episode, Bob Glazer, Acceleration Partners’ fearless founder and managing director, explains what Performance Partnerships™ are and why they will define the future of affiliate (performance) marketing. Prepare to hear some pretty insightful stuff. In this podcast we discuss: • What we mean by Performance Partnerships™ • What inspired Bob and team to come up with this concept • Why performance partnerships are like Chianti

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09:11

Episode 5 - Hiring for Day 1, Promoting When Ready

Outperform with Acceleration Partners ·

2017/02/12

On this short and sweet episode (8 min, 45 sec), AP’s Director of Talent and Culture, Emily Tetto, discusses AP’s philosophy for hiring for day one and then promoting when ready. From our perspective, this information is helpful for: • Existing and prospective AP clients. Emily shares insights into who we hire to manage their program, how we do it and our approach to making sure that our team members are in the right seat at the right time. Before we bring on an account manager to oversee a program,

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21:56

Episode 4: How to Avoid PTSD In Your Affiliate...

Outperform with Acceleration Partners ·

2017/02/08

On this episode, we talk about how a company's in-house affiliate team can work effectively with an affiliate management agency -- a dynamic that sometimes leads to companies having "agency PTSD." Speaking to this topic is Veronica Morales, an Associate Account Director at Acceleration Partners. Veronica manages the affiliate program for one of our largest clients and has received many accolades for her work from their internal team. She knows first-hand how an agency can and should work with a

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25:29

Episode 1: Where the Performance Marketing Industry...

Outperform with Acceleration Partners ·

2017/01/17

There are a LOT of changes taking place in the performance marketing space. Learn what they are and how they could affect your business in 2017 and beyond from one of the industry's foremost experts, Robert Glazer, Founder and Managing Director of Acceleration Partners. In this episode you'll learn about: • What's driving these changes in the performance marketing industry • The shifting role of the affiliate network • Mega affiliates explained • Alternatives to the performance fee model • Mobile

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28:12

Episode 3: How to Get the Career you Want Working...

Outperform with Acceleration Partners ·

2017/01/04

Who doesn't love the idea of working full-time with a company, from home, in your PJs? If that picture strikes a cord, then this podcast episode is for you. Hear from Emily Tetto, the Director of Talent & Culture at Acceleration Partners, about: What it means to work remotely. Questions you should ask yourself before seeking a position at a company with a remote work environment. Questions you should ask a potential employer to ensure it's a legit remote position (i.e. with salary, benefits,

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22:36

Episode 2: Publisher Development 101

Outperform with Acceleration Partners ·

2016/12/16

On today’s episode, we chat with our Global Director of Strategic Partnerships and Publishers, Alison Chew about the ins and outs of Publisher Development. She explains: What publisher development is. What publishers do and why they are so important to a performance marketing program. The role that a publisher development team plays to help brands grow their business. Where publisher development is headed in the next few years and how it's evolving. For anyone with a performance marketing or

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75 results

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