x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Outperform with Acceleration Partners

Acceleration Partners

What exactly is affiliate/performance marketing? And how are the world"s leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.

business management & marketing

All Episodes

22:31

Are you Prepared for the Cookieless Future of Marketing?

Outperform with Acceleration Partners ·

2021/05/20

On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs. Show Notes What “cookies” are/do and how they’ve historically been used in marketing. How cookies have been used in affiliate marketing specifically. Changes in the world of web browsers and mobile device operating systems that are impacting tracking cookies. Alternatives to

en

20:36

How Trademark Plus Partnerships are Improving...

Outperform with Acceleration Partners ·

2021/03/05

On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns. Show Notes What Trademark Bidding is in affiliate marketing. Why Trademark Bidding/Trademark Plus is unique to affiliate marketing. How brands are leveraging their affiliate partnerships to effectively run Trademark Plus campaign within their affiliate programs. The process Jenn and our

en

22:12

What’s Ahead for Affiliate Partnerships

Outperform with Acceleration Partners ·

2020/12/08

On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands. Show Notes What the affiliate partnership landscape looked like in 2020 Learnings from how brands have and are partnering with affiliates Surprising partnership challenges and opportunities What’s likely to lie ahead in 2021 and beyond for affiliate marketing partnerships What

en

19:44

Answers to Affiliate Marketing FAQs

Outperform with Acceleration Partners ·

2020/10/05

On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs. Show Notes: What affiliate marketing is and how it works What performance-based means in affiliate marketing What an affiliate partner is and what they do for brands Traditional and nontraditional affiliate partners How brands know what types

en

12:42

Exploring the Global Expansion Trend in Affiliate...

Outperform with Acceleration Partners ·

2020/07/14

On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.

en

36:13

How Purple Carrot’s Affiliate Partners are Helping...

Outperform with Acceleration Partners ·

2020/07/06

In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service. Show Notes: How Purple Carrot’s affiliate partners were helping the brand grow their awareness and meal kit service prior to COVID-19. How the

en

16:19

How Brands Use Affiliate Marketing to Test...

Outperform with Acceleration Partners ·

2020/06/15

On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.

en

16:53

Why Brands are Missing the Opportunity To Take Market...

Outperform with Acceleration Partners ·

2020/04/24

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now. On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with. Show Notes Who Amazon Associates are and what makes them such valuable

en

22:51

Why Changing Payments to Publishers Will Have a...

Outperform with Acceleration Partners ·

2020/04/17

In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve. On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between affiliates, the brands they partner with and the affiliate technology platforms who administer payments to those publishers. Show Notes: How payment

en

23:39

Why Affiliate Marketing Should Be Taught In Universities

Outperform with Acceleration Partners ·

2020/03/30

Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole. What MIT students wanted to know about affiliate marketing when Veronica was invited to teach a class on the model. How Acceleration Partners’ Affiliate 101 education initiative is

en

13:08

Getting the Best Performance from your Partner...

Outperform with Acceleration Partners ·

2020/02/03

Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program. In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand. Show Notes What a brand should do or communicate to their agency even before they become a client. How this information can result in better performance once they become a client. What

en

43:44

The Future of Partner Marketing with Robert Glazer...

Outperform with Acceleration Partners ·

2020/01/07

In this Outperform episode we discuss what the term “Partner Marketing” means to most brands, why and how the term is changing and what the future holds for this evolving marketing channel. What is happening that’s shifting brands' perspectives on the term Partner Marketing. How the wants and needs of both brands and Performance Partners® are changing. Bob and Helen’s perspective on whether Partner Marketing is synonymous with Affiliate Marketing. How Partner Marketing is likely to evolve in the

en

31:02

New Opportunities in Partner Marketing with Josh...

Outperform with Acceleration Partners ·

2019/10/01

Josh Lapidus, Manager of Paid Media Strategy and Performance Partnerships at Home Depot, joins us on Outperform to discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships. Show Notes How the affiliate model has evolved over the past few years in terms of partnerships formats and

en

19:24

Loyalty Partners and How Brands are Working with Them

Outperform with Acceleration Partners ·

2019/09/03

In this episode we discuss loyalty partners and explore what they do, how they add value to brands and what makes these marketing partners unique. Show Notes What loyalty partners are and do. The types of brands that tend to work with loyalty partners. How leading brands are leveraging the user data provided by loyalty partners. Misconceptions around working with loyalty partners. What loyalty partners look for when determining whether to partner with a brand. Why it’s not a matter of if you work

en

14:26

What Brands Need to Know About Cost Per Action in...

Outperform with Acceleration Partners ·

2019/08/12

In this episode, we unpack what CPA means in the world of affiliate marketing and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands. Show Notes: Why the cost per action compensation model is a key differentiator in affiliate marketing. Why affiliate programs tends to be a natural next step for younger brands that have been primarily leveraging paid social and paid search marketing to acquire clients and build brand recognition. What larger, more

en

12:45

Increasing Return On Ad Spend with Affiliate Marketing

Outperform with Acceleration Partners ·

2019/06/25

In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS. Show Notes: Why ROAS has become more of a focus for brands in recent years. New partnerships brands are entering into via their affiliate program and how that’s impacting return on ad spend. Challenges some brands face when trying to increase their return on ad spend – in their general digital marketing and within their affiliate

en

14:06

Maximizing Customer Lifetime Value in Affiliate...

Outperform with Acceleration Partners ·

2019/05/28

In this episode of Outperform we discuss customer lifetime value in affiliate marketing and what brands -- especially those with subscription or reoccurring services -- need to do to effectively maximize that performance element in their affiliate programs. In this episode you'll learn: Why customer lifetime value has increased in importance for most brands. How understanding customer lifetime value helps brands get a better return on their ad spend. Types of partners brands can work with via their

en

12:15

Getting the Most Out of your Affiliate Management...

Outperform with Acceleration Partners ·

2019/05/14

On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each role type needs to get the most out of their affiliate program management agency partnership. Show Notes What the three role categorizations are for different types of client contacts. The descriptions and characteristics of each of these three role category types. What each role category

en

22:17

3 Teams Within your Company that Can Expand your...

Outperform with Acceleration Partners ·

2019/04/09

On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about: 3 teams within your company that can help attract new, high-value partners in your affiliate program. Specific examples of how these teams can do that. How the affiliate marketing model plays in helping you grow, streamline and optimize these partnerships. Hear more Outperform podcast episodes at

en

36:44

Aron Ain On Building An Organization Where People...

Outperform with Acceleration Partners ·

2019/01/10

Aron Ain is the chief executive officer of Kronos and author of WorkInspired: How to Build an Organization Where Everyone Loves to Work. His book chronicles the Kronos employee engagement journey and imparts lessons Ain has learned for senior leaders, HR professionals, and people managers to turn employee engagement into a strategic weapon. Aron joined us on Outperform to discuss: What having an engaged workforce means and how that plays out day-to-day throughout Kronos. What “My Time” is and how

en

75 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...