PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

28:41

Why Digital Saturation Creates Analog Product...

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jérôme Bacquias, founder and CEO of paper republic, one of Europe's leading premium notebook manufacturers. paper republic has transformed a commodity product category by creating handcrafted, lifetime leather notebooks in Vienna's city center. Starting from a corporate consulting crisis 12 years ago, Jérôme built a vertically integrated company that has grown 100% year-over-year for five consecutive years. Through

31:20

Why Free-to-Play Marketing Failed for Real Money Gaming

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nancy MacIntyre, CEO of WorldWinner, a 25-year-old skill gaming platform that has paid out over $2 billion in prizes. WorldWinner operates in the rapidly growing real money gaming space, offering head-to-head and multiplayer tournaments across 30+ games including Wheel of Fortune, Scrabble, and Bingo. Through their proprietary fair matching system and strategic partnerships with companies like FanDuel, WorldWinner

27:17

Real Patients Beat Models: Authentic Marketing That...

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jack Jia, founder and CEO of Musely, the largest teledermatology company in the US. Musely transformed from a failed marketplace of 900 skincare products into a prescription wellness company serving over one million patients. When Jack discovered that over-the-counter skincare products are legally required to be ineffective (anything that actually works is classified as a drug), he pivoted to create custom

31:52

From 5-Minute Sessions to 10-Year Player Loyalty

Future of Consumer Marketing ·

2025/09/19

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ada Mockute Jaime, Chief Marketing Officer at Nordcurrent, a 23-year-old bootstrap family business that develops and publishes mobile games like Cooking Fever (600+ million downloads), Murder in the Alps, Pocket Styler, and Airplane Chefs. Ada shares how mobile gaming marketing operates more like direct-to-consumer brands than traditional gaming, requiring sophisticated retention strategies and community building

34:11

Why Basket Refuses Advertiser Revenue for User Trust

Future of Consumer Marketing ·

2025/09/19

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lex Deak, co-founder and CEO of Basket, an AI shopping agent that's reimagining how consumers research, save, and purchase products online. Basket transforms the fragmented shopping experience by creating a universal wish list that evolves into an intelligent shopping companion. Starting as a smart wish listing tool in the UK, Basket has grown into a comprehensive platform that tracks prices, applies coupons,

31:54

Geosplitting: How Delivery Hero Measures True Ad Impact

Future of Consumer Marketing ·

2025/09/19

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Shayanta Paul, Director of Performance Marketing at Delivery Hero, one of the world's largest food delivery businesses. Managing marketing operations across 10 companies in 70 countries, Shayanta shares how sophisticated performance marketers navigate the complex challenges of multi-market operations, data fragmentation, and increasingly automated advertising platforms. From her early days at Google India to scaling

33:27

Physical Brand Touchpoints Win in AI-Saturated Markets

Future of Consumer Marketing ·

2025/09/12

In this episode of The Future of Marketing, host Andres Figueira speaks with Milda Bayer, VP of Marketing and GTM at Lepaya, a people development company serving enterprise clients like ING, Maersk, and L'Oréal. As the first marketing hire across multiple high-growth companies including Mollie Payments (now one of EMEA's largest payment providers), Milda shares her playbook for building marketing functions from scratch in B2B environments. Her approach centers on transforming marketing from a

35:34

How Curated Co-Retail Creates Cross-Brand Synergies

Future of Consumer Marketing ·

2025/09/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating curated discovery experiences for consumers. Through partnerships with prestigious destinations like Stockholm's NK

32:31

Interactive Streaming: 10x More Brand Touchpoints...

Future of Consumer Marketing ·

2025/09/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alexei Bezzubov, Chief Marketing Officer at FISSURE.pro. FISSURE operates as more than just an esports studio - they're a comprehensive tournament operator organizing major events for games like Counter-Strike, Dota, and Mobile Legends. Coming from traditional TV production, Alexei transitioned into esports during Ukraine's 2014 political upheaval, building FISSURE into a platform that reaches the coveted 18-35 male

33:34

How Misfits Market Turned "Ugly" Food Into Premium Brand

Future of Consumer Marketing ·

2025/09/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Holly Eagleson, Senior Vice President of Brand Marketing at Misfits Market. Misfits Market has evolved from an "ugly produce subscription box" in 2018 to a full-service online grocery platform serving all lower 48 states. The company rescues food that doesn't meet traditional grocery store aesthetic standards - up to 30% of what's grown never reaches shelves due to size, shape, or cosmetic imperfections. Holly

23:46

How SURI Cracked High-Consideration Consumer Marketing

Future of Consumer Marketing ·

2025/09/09

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric toothbrush that doesn't compromise on performance, design, or sustainability. In just three years, they've grown from zero to £23.5

36:56

Building Communities That Sell: GUURU's Curation Method

Future of Consumer Marketing ·

2025/09/05

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming the online shopping experience by connecting shoppers with passionate brand fans in real-time conversations. Operating across 22 language regions, the platform creates authentic peer-to-peer advice exchanges that help brands build community while providing shoppers with expert guidance from certified brand enthusiasts. Through curated conversations and

30:05

Two Ingredients, 85K Stores: Why Less Became More for...

Future of Consumer Marketing ·

2025/09/05

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Elizabeth Pigg, Chief Communications Officer at That's it. That's it. has become America's number one selling fruit bar by mastering the art of simple messaging in a complex market. Founded by Dr. Lior Lewensztain as a solution to help Americans get their daily fruit servings, the company has grown from farmers markets in Los Angeles to 85,000 retail doors nationwide. Elizabeth shares how they've built trust and

45:53

Bilingual Strategy: Double Language, Triple Engagement

Future of Consumer Marketing ·

2025/09/05

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Susie Jaramillo, Co-founder and CEO of Encantos, an award-winning children's entertainment and tech company. Susie built and sold one of the top Latino advertising agencies in the US before recognizing a massive gap in Hispanic representation in children's content - despite being 26% of kids, they represent less than 5% of media targeting children. Through Encantos' flagship brand Canticos, she's created the #1

38:30

From Hype to Data: Marketing Crypto to Non-Crypto...

Future of Consumer Marketing ·

2025/09/04

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockchain intelligence platform that transforms raw blockchain data into actionable insights across 35+ blockchains including Bitcoin, Ethereum, and Solana. As a "web 2.5 marketer," Brett brings traditional marketing expertise to the emerging crypto space, helping both blockchain companies and individual users make data-driven decisions in an industry

36:59

Why This Fintech CEO Hid Cash in the Norwegian Woods

Future of Consumer Marketing ·

2025/09/03

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alf Gunnar Andersen, CEO & Founder of Horde, an intelligent personal economy app disrupting Norway's traditional banking sector. Horde empowers consumers by aggregating all their financial data in one platform, revealing hidden costs and enabling smarter financial decisions. Operating in one of the world's most expensive digital advertising markets, Alf shares how his team used creative guerrilla marketing

26:55

1.2M Bikes Sold: Brompton's Superfan Community Strategy

Future of Consumer Marketing ·

2025/09/03

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Willingham, Global Marketing Director at Brompton Bicycle. Brompton is a 50-year-old British folding bicycle company that has evolved from a functional transportation solution into a global lifestyle brand and status symbol. With 1.2 million bikes sold across 47 markets, Brompton demonstrates how legacy brands can reinvent themselves while staying true to their core DNA. Chris shares how they're navigating the

28:14

Why Model Performance Beats Features: Collov AI's...

Future of Consumer Marketing ·

2025/09/02

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Xiao Zhang, Co-founder and CEO of Collov AI, a spatial AI platform revolutionizing the real estate and home renovation industry. Zhang's company transforms the traditional staging process from a several-thousand-dollar, multi-day operation into a seconds-long, sub-$1 automated experience. Starting as a Stanford PhD in Applied Physics, Zhang pivoted from human-in-the-loop design services to fully automated AI

24:45

From Corporate Brands to Franchisees: ResQ's...

Future of Consumer Marketing ·

2025/08/27

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kareem Azees, Head of Marketing at ResQ, the facilities management platform streamlining repair and maintenance operations for restaurants. ResQ revolutionizes restaurant equipment management through QR code asset tracking and a network of trade vendors, helping operators make data-driven decisions about their equipment lifecycle. Through strategic franchise-focused marketing and lean team operations, ResQ has

21:55

How Newton Baby Beats Legacy Brands with...

Future of Consumer Marketing ·

2025/08/22

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Aaron Zagha, Chief Marketing Officer at Newton Baby, a company revolutionizing the baby sleep market through radical product innovation and data-driven marketing. Newton Baby has disrupted the traditional crib mattress category with their breathable, washable "woven air" technology made from the same material as yogurt cups. Starting as employee number two or three at the early-stage company, Aaron has scaled Newton

149 results

Future of Consumer Marketing

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...