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Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

26:59

5 Revenue Channels: How agood company Restructured...

Future of Consumer Marketing ·

2025/08/21

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Henrik Jonsson, CEO of agood company. Henrik shares the brutal reality of marketing sustainable products in a mass market that claims to care about sustainability but refuses to pay premium prices for it. Through painful lessons learned over five years, agood company discovered that circular products must compete on traditional value propositions—price, quality, and design—rather than relying on sustainability as a

46:12

Investor vs Founder Instinct: When to Ignore Board...

Future of Consumer Marketing ·

2025/08/21

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matthew Kelly, Founder of Spacegoods, a functional beverage brand that has raised over £6 million and become the UK's leading mushroom coffee company. After experiencing a dramatic business failure, Matthew rebuilt from his lowest point to create a premium wellness brand that challenges the black-and-brown aesthetic of traditional supplement companies with bold pink and purple branding. Through disciplined focus on

27:09

Inc 5000 Five Years Running: The Purity Coffee Playbook

Future of Consumer Marketing ·

2025/08/21

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Salisbury, founder and CEO of Purity Coffee. After selling his B2B software company in Latin America, Salisbury entered the coffee industry with zero experience but armed with a compelling hypothesis: what if every decision in coffee production was optimized for health rather than taste, cost, or convenience? Over the past decade, Purity Coffee has grown from an experimental concept to one of the

19:51

Selling Memories, Not Merchandise: Parks Project...

Future of Consumer Marketing ·

2025/08/19

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Taryn Olsen, Director of Brand Marketing and Strategic Partnerships at Parks Project. Parks Project creates fashion-forward goods inspired by national parks while operating on a give-back model that funds conservation projects. After learning that traditional volunteer content performs poorly while landscape imagery drives massive engagement, Taryn has pivoted their marketing strategy from highlighting conservation

18:56

From Restaurant Closure to 1,600 Retail Doors in 3 Years

Future of Consumer Marketing ·

2025/08/19

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Khalil Khamis, CEO of Crafty Ramen. When COVID-19 forced restaurant closures, Crafty Ramen pivoted from a small Canadian restaurant chain to a frozen meal kit phenomenon that caught fire online and now sits on 1,600+ retail shelves across Canada. Their journey from selling 100 local meal kits that sold out in minutes to becoming Walmart Canada's go-to solution for restaurant-quality frozen ramen reveals critical

30:25

How Endy Flipped Sleep Marketing to Focus on Mornings

Future of Consumer Marketing ·

2025/08/19

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Julia Cooper, Vice President of Brand and Marketing at Endy. Endy revolutionized Canada's mattress industry by being the first to deliver premium mattresses in a box, disrupting traditional brick-and-mortar retail with 2-day delivery across Canada. Julia shares how Endy transformed from a direct-response focused startup into a brand-first company by flipping conventional sleep marketing on its head - positioning

37:23

Natural Products: Breaking the "Doesn't Work" Barrier

Future of Consumer Marketing ·

2025/08/13

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Philip Freeman, CEO and founder of Murphy's Naturals, a nationally distributed outdoor products brand that's cracked the code on natural insect repellent. What started as a garage-based solution for Philip's mosquito-sensitive wife has grown into a 50+ employee company manufacturing 85% of their products in-house and distributed through major retailers like Target, Walmart, and Home Depot. Philip's journey from

19:06

How Numan Built Brand Awareness on Startup Budgets

Future of Consumer Marketing ·

2025/08/13

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews James Kennedy, Brand & Marketing Director at Numan. Numan has transformed from a provocative men's health startup into a sophisticated, gender-neutral digital healthcare platform. James shares how they've navigated one of marketing's most challenging sectors - healthcare - while maintaining brand authenticity and driving growth. From executing taboo-breaking creative campaigns on minimal budgets to successfully

17:56

From Pills to Apps: Digital Therapeutics Go-to-Market

Future of Consumer Marketing ·

2025/08/12

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Dominik Burziwoda, CEO & Founder of Perfood. Perfood develops digital therapeutics using personalized low-glycemic diets to treat lifestyle-associated diseases like type 2 diabetes and migraines. Operating in Germany's regulated healthcare system, Perfood must navigate the complex challenge of marketing to three distinct stakeholders: insurance companies as payers, medical doctors as prescribers, and patients as

32:31

One Marketing Team Scaling €25M D2C Without Burnout

Future of Consumer Marketing ·

2025/08/08

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Jacob Westerberg, Co-Founder of JUNIPER, a Swedish direct-to-consumer bedding and home goods brand. Jacob and his wife built JUNIPER from a honeymoon hotel experience into a profitable business that's expanded from bed linens into towels, soaps, and consumables. Their journey reveals crucial insights about working capital management, founder-led marketing, and the evolution from single-product focus to category

39:19

Why 95% of Retail Inventory Is Invisible to Consumers

Future of Consumer Marketing ·

2025/08/06

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nick Brackenbury, Co-founder and CEO of NearSt. NearSt is revolutionizing the retail landscape by connecting the world's local inventory to the web, bridging the critical gap between online discovery and offline purchasing. With over a billion stock updates flowing through their platform daily, NearSt is tackling one of retail's biggest challenges: making 95% of products currently invisible to online consumers

27:37

How Deeannah Seymour is Making a Taboo Topic Mainstream

Future of Consumer Marketing ·

2025/08/05

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Deeannah Seymour, CEO and Co-Founder of pH-D Feminine Health. After 20 years in pharma, Seymour launched pH-D in 2014 to commercialize boric acid vaginal suppositories - a product that existed only through compounding pharmacies despite being frequently recommended by OB-GYNs. Within six months of launching on Amazon, the product became the bestseller in its category, driven by evangelical customer reviews and a

36:52

How Human-Sounding Emails Beat Branded Ones by 40%

Future of Consumer Marketing ·

2025/08/01

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ferran Belmonte, VP of Growth Marketing at June. June is revolutionizing the rental market in major US metros by creating a flexible, technology-driven platform that serves students and young professionals seeking mid-to-long-term housing solutions. Through innovative approaches to automation, data-driven testing, and strategic partnerships, Ferran has built a marketing machine that addresses the complex needs of

17:56

Facebook Ad Limits Are Crushing Growth (Here's the Fix)

Future of Consumer Marketing ·

2025/07/29

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Daricus Releford, CEO and Co-Founder of StoreCash. StoreCash is disrupting the cashback space by maximizing customer returns through a subscription model that delivers 7-15% savings across 400+ major retailers. Unlike traditional cashback platforms that keep a portion of merchant commissions, StoreCash passes maximum value to customers for a $24 annual fee. The company has reached nearly $1M ARR by targeting

26:16

Why User-Generated Content Crushes Polished Ads

Future of Consumer Marketing ·

2025/07/29

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Hannah Keyser, Vice President of Marketing at Scenthound. Scenthound is disrupting the pet care industry by creating a membership-based model focused on routine hygiene and wellness care for dogs - addressing a gap between traditional grooming (focused on aesthetics) and basic health maintenance that every dog needs. Through their innovative franchise model and community-driven marketing approach, they've built a

26:31

Julia Lirio's Playbook for Managing 35 Marketers...

Future of Consumer Marketing ·

2025/07/25

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Julia Lirio, Marketing Director at roadsurfer. roadsurfer is transforming the camping and van life experience across 14 countries by positioning camping as a hip, young lifestyle choice rather than a niche hobby for retirees. Operating in the fast-growing outdoor recreation market, roadsurfer offers camper rentals, camping spots, long-term rentals, and van sales through a brand that makes outdoor adventures accessible

28:59

How 700K Users Found HyperJar Through Word-of-Mouth,...

Future of Consumer Marketing ·

2025/07/22

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mat Megens, Founder of HyperJar. HyperJar is transforming how consumers manage their spending through behavioral psychology and gamified saving mechanics. Starting from a supply chain financing concept, the company evolved into a consumer spending app that helps people avoid debt and spend more intentionally. With nearly 700,000 customers, HyperJar has achieved remarkable organic growth primarily through word-of-mouth

26:38

Why 95% Algorithmic Placement Will Kill Traditional...

Future of Consumer Marketing ·

2025/07/18

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights. Looper Insights revolutionized how major entertainment studios track and optimize their content placement across streaming platforms, connected devices, and digital storefronts. Starting from a compliance problem in transactional stores, Nelly and her team built a platform that monitors pricing, availability, and merchandising placement for

25:01

Steven Sashen's Guerrilla Marketing Campaign: 50K...

Future of Consumer Marketing ·

2025/07/14

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Steven Sashen, founder and Chief Barefoot Officer of Xero Shoes. Steven built a multi-million dollar footwear company from a simple DIY sandal kit after discovering barefoot running transformed his athletic performance. Starting with basic SEO tactics in 2009, Xero Shoes has grown into a 60-product line worn by everyone from casual walkers to NBA and WNBA players. Steven's journey from Internet marketing veteran to

43:06

Inside the Mission Behind the Kenetik Brand (With...

Future of Consumer Marketing ·

2025/07/14

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Peter Bayne, co-founder and COO of Kenetik. Kenetik is revolutionizing the functional beverage space with a ketone-based drink that delivers sustained energy and cognitive enhancement without caffeine or sugar. After building a restaurant empire that the pandemic forced him to pivot from, Peter discovered ketones' cognitive benefits and created a product that tastes like "sweet tart candy" instead of "bile or nail

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