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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

20:48

The Socialize Strategy - Reviewing Apps

Muthership Creator Strategy ·

2025/01/17

Episode Summary: This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a valuable lesson about caution and preparation.Key topics include:• The emotional toll of TikTok

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25:42

The Socialize Forecast - 1/14/25 Red Note App

Muthership Creator Strategy ·

2025/01/14

TikTok Ban? Adapting, Exploring, and Thriving as a Creator Key Topics Discussed:1. Personal Reflections on the TikTok Ban:o The emotional impact on creators during uncertain times.o Acknowledging the potential financial and creative disruptions.o Staying true to the mindset of focusing on what you can control.2. Advice for Creators:o Keep creating and having fun on TikTok while it’s still available.o Focus on transferable skills—short-form video expertise works across platforms.o Avoid

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19:09

The Socialize Strategy - Build Your Email List

Muthership Creator Strategy ·

2025/01/10

How to Start Your Email ListHelen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity with business demands, as well as the pressure on creators to talk about global topics when it’s not in their wheelhouse.Key Takeaways: Starting an Email List:Why Build an Email List?Safeguard your audience in case of platform changes.Ensure direct communication with your followers without

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18:06

The Socialize Forecast - 1/7/25 Resolution Time

Muthership Creator Strategy ·

2025/01/07

Today's podcast kicks off with fresh vibes and a focus on creativity! Episode Highlights: 1. Dressing with IntentionHelen’s New Year’s resolution: dress intentionally from head to toe daily, even when working from home.Pro Tip: Authentic, in-the-moment videos can boost engagement—don’t overthink, just share!2. Socialize Studio Success StoriesThe Transition Challenge is a hit!Teaching video editing and transitions is not just rewarding for participants but deeply fulfilling for Helen.Sharing

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28:31

The Socialize Strategy - Content Planning

Muthership Creator Strategy ·

2025/01/03

In this episode, we dive into 2025 with fresh energy and a focus on achieving your social media goals. Learn how to stay consistent, recognize opportunities, and even create them by showing up online. Key takeaways include:Setting Your Goals: Whether you want to grow your audience, land brand deals, or generate leads, defining your objectives is crucial.Understanding Your Why: Reflect on why these goals matter to you emotionally and professionally.Knowing Your Audience: Identify who you're

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15:23

The Socialize Forecast - 12/31/24 Happy New Year!

Muthership Creator Strategy ·

2024/12/31

"Kicking Off the New Year with Creativity and Challenges"Episode 106 Highlights Reflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential of starting fresh without the pressure of rigid New Year’s resolutions. The Transition Trio Challenge: - Launching on January 2nd, 2025.- A 7-day skill-building challenge focused on creating seamless video transitions.- Perfect for starting the year by learning something new

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18:54

The Socialize Strategy - Diversify Your Content

Muthership Creator Strategy ·

2024/12/27

On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme. Episode Overview: With all the recent talk about TikTok potentially being banned, now is the perfect time to think about diversifying your social media presence. In today’s episode, we dive into why it’s important to spread your content across multiple platforms and how it can help you avoid losing momentum if one platform suddenly shuts

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18:07

The Socialize Forecast - 12/24/24 2024 Recap

Muthership Creator Strategy ·

2024/12/24

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way to look back and see progress! HERE'S THE 2024 RECAP TREND if you want to reflect on what happened over the past year and post about it! If you’re looking for an unusual holiday gift, no shipping required, try giving the gift of content creation coaching to someone who is struggling or just needs

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21:56

The Socialize Strategy - TikTok Ban Prep

Muthership Creator Strategy ·

2024/12/20

TikTok Ban + Mystery Drones = What a Time to Be Alive! In today’s episode, we’re diving into the two hottest topics dominating conversations: the looming TikTok ban and the perplexing appearance of mystery drones. While we can’t control the chaos, we can help you navigate it. Learn how to stay informed and prepared with insights from two accounts breaking down the legal side of the TikTok ban. Aaron ParnasUnder The Desk News Plus, hear from @themuthership as she candidly shares how she’s

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18:31

The Socialize Forecast - 12/17/24 TikTok Ban Update

Muthership Creator Strategy ·

2024/12/17

There is a lot of information circulating about what might happen with the TikTok ban, so today’s podcast covers some strategies for the best course of action. It’s time to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with your audience elsewhere so you don’t lose them completely. Today’s podcast covered several ways you can be prepared for whatever might happen. Just like when you bring an umbrella and then it doesn’t rain, maybe if we are all

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20:02

The Socialize Strategy - Going Live on Social Media

Muthership Creator Strategy ·

2024/12/13

Today’s episode covers some tips for going live on social media!In this episode, we’re diving into everything you need to know about going live on social media. Whether you’re new to live streaming or looking to up your game, we’ve got actionable tips to help you connect with your audience, create engaging content, and maximize your reach.What You’ll Learn in This Episode:Preparation is Key: How to plan your live session, from choosing the right topic to setting up your space for

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15:00

The Socialize Forecast - 12/10/24 Olive Oil Girl

Muthership Creator Strategy ·

2024/12/10

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared how her attempt to use olive oil as a DIY hair conditioner led to her wrapping her head in Saran Wrap—setting the stage for a hilarious series of unfortunate events. Her storytelling captivated viewers and sparked major engagement. Her follow-up video reenacting the chaos is now nearing 20

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16:31

The Socialize Strategy - Find Your Niche

Muthership Creator Strategy ·

2024/12/06

Today's podcast episode was bookended with a touch of holiday spirit, setting a cheerful tone right from the start and wrapping up with a festive finish. In between, we dove deep into the essential topic of finding your niche on social media. We broke down what it means to carve out your unique space online and why understanding your audience and your strengths is crucial. Whether you're just starting out or looking to refine your focus, the strategies we discussed will help you identify

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19:02

The Socialize Forecast - 12/3/24 Skip the Intro

Muthership Creator Strategy ·

2024/12/03

Today’s episode started off and important reminder about how to start off your content! Then Helen walked through the trends for this week and some happenings in the studio! Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! Today’s question which was answered:If I’m recording and editing

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15:56

The Socialize Strategy - How To Go Viral

Muthership Creator Strategy ·

2024/11/29

Today’s episode cover some tips for going viral on social media! If you free like it will never happen, just keep going! The more you post, the more chances you have to go viral. And there are some consistent elements in viral videos so a little bit of strategy goes a long way to increasing your odds. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform

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21:37

The Socialize Forecast - 11/26/24 Is TikTok Going Away?

Muthership Creator Strategy ·

2024/11/26

Today’s episode started off with a special birthday message and then Helen talked about the latest news about TikTok being shut down in January. Although she takes in one day at a time, there are a few things you can do to be prepared in case it happens! Saving your videos and requesting your data from the app are 2 things you can do. If you are ambitious and want to try your hand at starting an email list, we love our platform and highly recommend Beehiiv for your email list building

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21:55

The Socialize Strategy - Avoid Social Media Burnout

Muthership Creator Strategy ·

2024/11/22

Today’s episode started off with some hot social media trending news and then straight into the topic of the week: How to avoid social media burnout Social media can feel like a nonstop, 24/7 party that never quiets down. Burnout is real, and it’s hitting everyone from creators to casual scrollers. We’ve got the playbook to help you stay in the game without burning out. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get

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19:17

The Socialize Forecast - 11/19/24 YouTube vs TikTok

Muthership Creator Strategy ·

2024/11/19

Today’s episode kicked off by a review of how to get your vertical videos into horizontal formt for YouTube! @themuthership also shared the trends and original content ideas. If you want to record in horizontal format for YouTube and CROP your videos for social media. Here is a tutorial which explains that in detail. If you want to film in vertical format for social media and then format back to landscape, it's not ideal, but it's possible. Here is a tutorial which explains that in

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23:33

The Socialize Strategy - Speaking Video Tips

Muthership Creator Strategy ·

2024/11/15

In today’s episode, we took a deep dive into improving your on-camera speaking videos! We shared tons of actionable tips, and Helen revealed some of her biggest pet peeves around CTAs—plus her go-to strategies for making them more effective. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look

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16:21

The Socialize Forecast - 11/12/24 Going Viral

Muthership Creator Strategy ·

2024/11/12

Today’s episode covered the week’s trends and more! @themuthership also shared some thoughts about how to go viral, which will be covered in more depth in an upcoming strategy. CLICK HERE for the trial of the SOCIAL BEE, the social media content scheduling platform. HERE'S THE TUTORIAL for how to make great speaking videos. Listeners’ questions were answered:If I click on collaboration will my video show up on that person’s account?Is it good to post lifestyle content interspersed with my

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171 results

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