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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

18:07

The Socialize Forecast - 12/24/24 2024 Recap

Muthership Creator Strategy ·

2024/12/24

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way to look back and see progress! HERE'S THE 2024 RECAP TREND if you want to reflect on what happened over the past year and post about it! If you’re looking for an unusual holiday gift, no shipping required, try giving the gift of content creation coaching to someone who is struggling or just needs

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21:56

The Socialize Strategy - TikTok Ban Prep

Muthership Creator Strategy ·

2024/12/20

TikTok Ban + Mystery Drones = What a Time to Be Alive! In today’s episode, we’re diving into the two hottest topics dominating conversations: the looming TikTok ban and the perplexing appearance of mystery drones. While we can’t control the chaos, we can help you navigate it. Learn how to stay informed and prepared with insights from two accounts breaking down the legal side of the TikTok ban. Aaron ParnasUnder The Desk News Plus, hear from @themuthership as she candidly shares how she’s

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18:31

The Socialize Forecast - 12/17/24 TikTok Ban Update

Muthership Creator Strategy ·

2024/12/17

There is a lot of information circulating about what might happen with the TikTok ban, so today’s podcast covers some strategies for the best course of action. It’s time to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with your audience elsewhere so you don’t lose them completely. Today’s podcast covered several ways you can be prepared for whatever might happen. Just like when you bring an umbrella and then it doesn’t rain, maybe if we are all

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20:02

The Socialize Strategy - Going Live on Social Media

Muthership Creator Strategy ·

2024/12/13

Today’s episode covers some tips for going live on social media!In this episode, we’re diving into everything you need to know about going live on social media. Whether you’re new to live streaming or looking to up your game, we’ve got actionable tips to help you connect with your audience, create engaging content, and maximize your reach.What You’ll Learn in This Episode:Preparation is Key: How to plan your live session, from choosing the right topic to setting up your space for

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15:00

The Socialize Forecast - 12/10/24 Olive Oil Girl

Muthership Creator Strategy ·

2024/12/10

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared how her attempt to use olive oil as a DIY hair conditioner led to her wrapping her head in Saran Wrap—setting the stage for a hilarious series of unfortunate events. Her storytelling captivated viewers and sparked major engagement. Her follow-up video reenacting the chaos is now nearing 20

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16:31

The Socialize Strategy - Find Your Niche

Muthership Creator Strategy ·

2024/12/06

Today's podcast episode was bookended with a touch of holiday spirit, setting a cheerful tone right from the start and wrapping up with a festive finish. In between, we dove deep into the essential topic of finding your niche on social media. We broke down what it means to carve out your unique space online and why understanding your audience and your strengths is crucial. Whether you're just starting out or looking to refine your focus, the strategies we discussed will help you identify

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19:02

The Socialize Forecast - 12/3/24 Skip the Intro

Muthership Creator Strategy ·

2024/12/03

Today’s episode started off and important reminder about how to start off your content! Then Helen walked through the trends for this week and some happenings in the studio! Check out the Socialize Studio HERE! And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options! Today’s question which was answered:If I’m recording and editing

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15:56

The Socialize Strategy - How To Go Viral

Muthership Creator Strategy ·

2024/11/29

Today’s episode cover some tips for going viral on social media! If you free like it will never happen, just keep going! The more you post, the more chances you have to go viral. And there are some consistent elements in viral videos so a little bit of strategy goes a long way to increasing your odds. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform

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21:37

The Socialize Forecast - 11/26/24 Is TikTok Going Away?

Muthership Creator Strategy ·

2024/11/26

Today’s episode started off with a special birthday message and then Helen talked about the latest news about TikTok being shut down in January. Although she takes in one day at a time, there are a few things you can do to be prepared in case it happens! Saving your videos and requesting your data from the app are 2 things you can do. If you are ambitious and want to try your hand at starting an email list, we love our platform and highly recommend Beehiiv for your email list building

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21:55

The Socialize Strategy - Avoid Social Media Burnout

Muthership Creator Strategy ·

2024/11/22

Today’s episode started off with some hot social media trending news and then straight into the topic of the week: How to avoid social media burnout Social media can feel like a nonstop, 24/7 party that never quiets down. Burnout is real, and it’s hitting everyone from creators to casual scrollers. We’ve got the playbook to help you stay in the game without burning out. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get

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19:17

The Socialize Forecast - 11/19/24 YouTube vs TikTok

Muthership Creator Strategy ·

2024/11/19

Today’s episode kicked off by a review of how to get your vertical videos into horizontal formt for YouTube! @themuthership also shared the trends and original content ideas. If you want to record in horizontal format for YouTube and CROP your videos for social media. Here is a tutorial which explains that in detail. If you want to film in vertical format for social media and then format back to landscape, it's not ideal, but it's possible. Here is a tutorial which explains that in

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23:33

The Socialize Strategy - Speaking Video Tips

Muthership Creator Strategy ·

2024/11/15

In today’s episode, we took a deep dive into improving your on-camera speaking videos! We shared tons of actionable tips, and Helen revealed some of her biggest pet peeves around CTAs—plus her go-to strategies for making them more effective. If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and step-by-step lessons to transform your social media tasks into something you’ll actually look

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16:21

The Socialize Forecast - 11/12/24 Going Viral

Muthership Creator Strategy ·

2024/11/12

Today’s episode covered the week’s trends and more! @themuthership also shared some thoughts about how to go viral, which will be covered in more depth in an upcoming strategy. CLICK HERE for the trial of the SOCIAL BEE, the social media content scheduling platform. HERE'S THE TUTORIAL for how to make great speaking videos. Listeners’ questions were answered:If I click on collaboration will my video show up on that person’s account?Is it good to post lifestyle content interspersed with my

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11:47

The Socialize Strategy - Revamp Your FYP

Muthership Creator Strategy ·

2024/11/08

In today’s episode, Helen announced the BIG NEWS: Socialize Studio has launched to our email subscribers only! The studio is a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your social media tasks into something you look forward to doing! Also covered today was how to curate your for you page if you are seeing too much content that you are not interested in!! Links mentioned:If you’re interested in getting in with a lifetime discount, use

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22:25

The Socialize Forecast - 11/5/24 Start with the Ending

Muthership Creator Strategy ·

2024/11/05

Today’s episode covered the trends and content ideas, but @themuthership also shared an example of a successful opening hook strategy. This videos proves a point she made in a previous newsletter about how to grab your audience by starting your video at the end! CLICK HERE to see the video she referenced! Also these questions were answered:- Should I add my audio in Instagram or can I add it in Capcut?- Why am I being prompted to promote my videos?- If I’m just getting

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14:57

The Socialize Strategy - Social Media Support

Muthership Creator Strategy ·

2024/11/01

Today’s episode is focused on creating a support system for social media! There are so many creators who feel alone in their content journey and the reality is we can be much more productive when we team up and help each other! Helen shared her passion for teaching, some production insights and announced the launch of the Socialize Studio which is coming on November 14th!. The studio will be a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your

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21:24

The Socialize Forecast - 10/24/24 Content Productivity

Muthership Creator Strategy ·

2024/10/29

Today’s episode kicked off with accountability increasing productivity! Helen went into some of the reasoning behind why it helps to keep you going and make you better at creating! Two key questions were answered:- how to go live on a bigger screen- how to steer your content toward a specific region And of course, we covered this week’s trends, original content ideas, and social media updates! Link to an additional fun trend which was mentioned toward the end! If you landed

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24:44

The Socialize Strategy - Content Collaboration

Muthership Creator Strategy ·

2024/10/25

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! NY Liberty Ticker Tape parade recap: HERE IS THE LINK to the tutorial about using hooks in your videos!SUJA ORGANIC content which I created when I was out and about in NYC! If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise

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23:08

The Socialize Forecast - 10/22/24 Answering Questions

Muthership Creator Strategy ·

2024/10/22

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! Moonstruck “I love your daughter” trend on TikTok - CLICK HERE!CLICK HERE for my Pronamel production crew video recap: If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on TikTok@themuthership on Instagram@julipolise on TikTok@julipolise on Instagram@hellosocialize on

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27:17

The Socialize Strategy - Social Media Hooks

Muthership Creator Strategy ·

2024/10/18

In today’s episode of the Socialize Strategy we started by answering some specific listener’s questions. But the rest of the episode was a deep dive into social media hooks and how to use them effectively. Lorraine’s mega viral video on TikTok! Lorraine’s viral video on Instagram! Lorraine's follow up montage video on Instagram. If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly! Follow us on social media:@themuthership on

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