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PODCAST

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

37:07

Content Marketing: Why You Need a Multiplatform...

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2024/11/06

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.In this episode, we discuss:Why a multiplatform content strategy is importantUsing AI tools for content creation efficiencyMaintaining the human touch in your contentDive

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38:25

Attribution: Strategies for Optimising Google Ads...

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2024/10/30

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.In this episode, we discuss:Implementing Consent Mode V2Using Enhanced ConversionsCollecting first-party data whenever you canDive in:[07:54] Google Ads changes driven by new privacy legislations.[09:53] Cookie consent tools integrate with Google's ad system.[14:12] Google uses first-party data despite

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38:56

Attribution: Creating a Customer-Centered Privacy...

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2024/10/23

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.In this episode, we discuss:Why data privacy is now a must for businessesTransparency as a key component for building trust and loyaltyHow less data can be more relevantDive in:[06:50] Transparent data practices build customer trust and retention.[14:50] Maintaining accurate marketing lists is daily

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42:33

Attribution: Revamping Your Attribution Strategy with...

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2024/10/16

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.In this episode, we discuss:The complexity of attribution marketingWhy focusing on single channels

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32:40

Attribution: How First-Party Cookies Grow your Sales...

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2024/10/09

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.In this episode, we discuss:The importance of first-party dataData as the foundation for effective marketingUsing tools to make first-party data implementation as easy as possibleHow first party cookie data can increase your advertising and email salesDive in:[04:48] Left big tech to help small businesses.[08:50] Collect our own

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33:27

Attribution: Building the Perfect Analytics Stack...

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2024/10/02

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.In this episode, we discuss:Why you should think about measurement rather than attributionThree functions you should consider when building your tech stackProperly planning and executing your measurement strategyDive in:[06:44] Effective measurement improves strategy and efficiency consistently.[10:16] Data aggregation is essential for comprehensive performance reports.[15:22] Brands

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35:39

10 Black Friday Top Tips 2024 including Affiliate...

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2024/09/25

Welcome to this year’s Black Friday Top Tips episode!Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.Here's who's sharing their top tip for Black Friday 2024:Amy Hind, LaunchGilbert Corrales, LeafYiqi Wu, AimerceJames Cowie, SHOPLINEGraham Murray, Genie GoalsGisela Benini, Genie GoalsBecky Herbert, LaunchBrad Houldsworth,

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33:16

Q4 Updates: Key Updates and Best Practices in SEO...

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2024/09/18

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.In this episode, we discuss:The Google data leak and what it validatedGoogle’s third-party cookie backtrackAI and its impact on SEOAnd Google’s monopoly on the web in generalDive in:[09:00] SEO hasn't changed much, just more info.[10:37] GDPR regulations in Europe caused legal challenges.[16:14] Website ads frustration and

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36:47

Q4 Updates: Strategies to Leverage the Secondhand...

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2024/09/11

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.In this episode, we discuss:How the secondhand market is growing, and growing rapidlyWhy owning your secondhand experience is importantUsing the Tern Eco software to start your secondhand market journeyThe

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35:23

Q4 Updates: Optimising Opportunities in the...

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2024/09/04

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.In this episode, we discuss:Why you need to focus on the post-purchase customer experienceEmpowering the customerUpselling opportunities and increasing your brand’s revenueDive in:[03:36] Managed customer experience for popular YouTuber brands.[08:07] Mistakes after hitting buy button explained succinctly.[12:56] Optimised

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33:55

TikTok: Affiliate Marketing and Viral Growth...

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2024/08/28

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy.In this episode, we discuss:What “manufacturing virality” isHow you can own TikTok customer data through 3rd party softwareAttribution for influencer marketingDive in:[03:09] Transitioned from brand side to tech, influencer marketing.[08:03] TikTok shop

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30:10

TikTok: Optimising the Power of Creative, Creators,...

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2024/08/21

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.In this episode, we discuss:Gisela’s 3 Cs for TikTok successWhat you need to know about ad lengthTracking performance with custom metricsDive in:[05:02] Focus on authentic, attention-grabbing TikTok creatives.[06:33] Grab attention, retain interest, end with action.[10:21] TikTok offers unique advertising and creative tools.[14:32] TikTok offers TTCX for ad

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43:58

TikTok: Creating Live Selling Experiences that...

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2024/08/14

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School.In this episode, we discuss:Understanding your audience and customersWhy you need to master

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35:49

TikTok: Building a Winning TikTok Sales Strategy with...

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2024/08/07

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.In this episode, we discuss:The 4 pillars of TikTokStrategic product selection and offersHow to get to your first 100 salesOptimising affiliate partnersDive in:[06:27] The pillars of TikTok.[09:17] Focus on 1-3 key products for promotion.[12:02] Create aggressive

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36:13

Offline Marketing: Using TV Ads To Scale Your...

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2024/07/31

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:How to expand your reach with TV adsTargeted advertisingBudget requirements for testing TV adsTracking and measurementTips for making your ads

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31:15

Offline Marketing: New Data & Attribution Strategies...

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2024/07/24

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!In this episode, we discuss:Breaking down the silos and integrating marketing channelsThe importance of cost and ROILooking beyond last-touch attributionSustainability integrationDive in:[04:29] Tracking marketing impact through direct and indirect means.[08:53]

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29:52

Offline Marketing: How Personalized Unboxing Boosts...

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2024/07/17

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.In this episode, we discuss:How the unboxing experience is a key to delighting the customerThe power of personalizationWhy offline marketing still mattersDive in:[05:30] Focused on product development and warehouse integration.[09:33] Catalogues evolved to personalized, cost-effective flyers.[13:18] Data tracking for customer

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34:49

Offline Marketing: How to Maximise Catalogue Impact...

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2024/07/10

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.In this episode, we discuss:The seamless integration of

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37:31

Offline Marketing: How to Scale Your Offline...

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2024/07/03

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker.In this episode, we

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37:35

Advertising: How to Balance Your Ad Channels for...

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2024/06/26

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.In this episode, we discuss:The importance of technology and data scienceHow to balance budgets and metricsWhy you need to look beyond the numbersDive in:[05:23] Data smart brands win in evolving industry.[07:57] Brands struggle, need to understand profitability.[10:37] Maximizing margins requires dynamic budget and

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