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PODCAST

Brand Story

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

business marketing

All Episodes

37:41

Playing the Long Game featuring Dorie Clark

Brand Story ·

2022/12/20

It’s no surprise that Dorie Clark’s latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize their lives, and be more successful both personally and professionally. This episode of Brand Story shines a light on those challenges and encourages you to

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40:46

The Art of Social Selling featuring Steve Watt

Brand Story ·

2022/11/30

As an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it’s all about individuality and connection. Steve’s work as the Director of Market Insights at Seismic is focused on these new tactics, both on and off LinkedIn, as he encourages others to lean into their human voice. If you’ve been wondering how to get started on LinkedIn, this episode is full of

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54:15

Adding Value with Podcasting Featuring Rich Cardona

Brand Story ·

2022/11/15

Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener’s promise.This is Brand Story, a podcast celebrating the stories of real people who are

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49:32

The Value of Brand featuring Michael Smith

Brand Story ·

2022/10/18

Michael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand’s purpose has on its value, and what it takes to build a strong

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32:59

Marketing Your Company Values featuring Kelsey Dean

Brand Story ·

2022/10/04

Kelsey Dean’s approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company’s three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episode, you’ll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as

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35:29

Cultivating Emotional Optimism featuring Claude Silver

Brand Story ·

2022/09/13

Claude Silver could write a book on emotional optimism, but not a lot of people are familiar with the term itself. As the first-ever Chief Heart Officer for Vaynermedia, Claude teaches others how to integrate heart into their professional lives, and in this episode of Brand Story, she’s breaking down the process and discussing the importance of leading with kindness.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world

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44:09

Lead Like a Girl featuring Dalia Feldheim

Brand Story ·

2022/08/30

Dalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she’s focusing on helping businesses empower their own people to promote a more authentic, happier, and psychologically-safe working culture. In this episode, Dalia shares insights from her new book, Dare to Lead Like a Girl, how to evolve

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53:16

Representation Matters featuring Mita Mallick

Brand Story ·

2022/08/16

Mita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn’t happen without diversity of representation. In this episode, you’ll hear from Mita about what it means

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38:06

A Social Media Lighthouse featuring Maayan Gordon

Brand Story ·

2022/08/02

Maayan Gordon’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she found massive success utilizing social media to grow her small businesses, and is now helping others across the U.S. do the same. With over two million TikTok followers and a growing audience on both LinkedIn and Instagram, Maayan talks with us about content creation strategies and why it’s important to market for the long-term.This is Brand Story, a podcast celebrating the stories

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52:05

Mindful Community Development featuring Jay Langston

Brand Story ·

2022/07/19

Jay Langston has spent his career working with businesses and local communities to help improve their economic well-being. Now the Executive Director of Shenandoah Valley Partnership, he is leading efforts to expand and relocate business to the region while staying true to the Valley’s roots. In this episode, Jay talks about what it’s like working in economic development and the new priorities companies have when they’re considering a location for their business.This is Brand Story, a podcast

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56:26

Networking in the Digital Age featuring David J.P....

Brand Story ·

2022/07/07

David J.P. Fisher, Author of Networking in the 21st Century and President of RockStar Consulting, knows how to play the sales game. As a Keynote Speaker, Author, and Coach, he’s framed his methods around building connections that utilize the tools of the digital age. Armed with more knowledge than they know what to do with, buyers are now turning to those they trust to help them make an informed decision, which means networking is more influential than ever. In this episode, David talks about how

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54:14

Writing for President Obama featuring Terence Szuplat

Brand Story ·

2022/06/21

Terence Szuplat had the opportunity of a lifetime at just 20 years old - a speechwriting internship in the White House. It’s what led to his passion for presentation writing, and after freelancing for many years, he returned to the White House to become one of former President Obama’s longest-serving speechwriters. In this episode of Brand Story, Terry talks about the importance of telling a story in everything you write and what it takes to connect with an audience. This is Brand Story, a podcast

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48:15

Dialogue and Deliberation featuring Lori Britt

Brand Story ·

2022/06/07

There’s a difference between communicating with someone and having an intentional conversation. As a Professor of Communication and Co-Director of ICAD at James Madison University, Lori Britt has spent her career teaching others how to identify their own personal schema and the walls that may be preventing them from effectively engaging with others. Whether you’re speaking to an individual or working as a group, her insights will prove valuable in helping shape your next conversation.This is Brand

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52:28

Season 1 Favorite Moments

Brand Story ·

2022/05/17

We’ve had many insightful conversations over the past year with a variety of guests, each one with a unique story to tell. Their experiences shine a light on the different aspects that make for successful brands, and in this episode of Brand Story, we’re revisiting some of our favorite moments. You’ll hear from expert marketers, brand strategists, and content creators as we recap key moments from past episodes that will inspire your next business move.This is Brand Story, a podcast celebrating the

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51:42

Demystifying Web3 featuring Alison McCauley

Brand Story ·

2022/04/14

As blockchain technology continues to grow, it’s become clear that this new technology is not just a passing phase. People are still experimenting with its uses and how it can impact consumers’ lives. But for a lot of us, the concept still seems like a foreign language. Alison McCauley has been working to change that. She’s spent the past five years working to demystify the space, and in this episode she breaks down the basics of what Web3 means for consumers.This is Brand Story, a podcast

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58:02

Running Toward Challenges featuring Kristen Cavallo

Brand Story ·

2022/03/29

What do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds

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46:33

Platform of Generosity featuring Callie Schweitzer

Brand Story ·

2022/03/17

Keep at it. It’s a simple phrase that has stuck with Callie Schweitzer since the third grade. It’s an important reminder to keep learning and growing, to embrace feedback and constructive criticism. As the Head of Creator Programs at LinkedIn, Callie passes this advice and more to aspiring content creators. Tackling common mistakes and insider tips, Callie shares with us how to take advantage of the opportunities on LinkedIn and why finding yourself outside of work is a powerful influencer.This is

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51:14

Creating Content with Purpose featuring Andy Crestodina

Brand Story ·

2022/03/08

Being able to answer “what’s in it for the visitor” is one of the most overlooked aspects of website and content creation. It’s what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he’s sharing his tips for content creation with listeners.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world

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37:46

Turning Innovation into Strategy featuring Lindsey...

Brand Story ·

2022/02/22

Sustaining innovation, low-end disruption, new-market disruption. Three main types of innovation discussed by Gravity’s own Vice President, Lindsey Laughlin. How and when you use each type is based on your place in the market. In this episode, Lindsey guides us through innovation opportunities and disruptive strategy, providing thought-provoking examples and advice on how to better frame your product or service for the masses.This is Brand Story, a podcast celebrating the stories of real people who

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47:20

Cultivating Emotional Intelligence featuring Connie Hess

Brand Story ·

2022/02/15

When you’re looking at hiring employees, are you considering intellectual intelligence or emotional intelligence? While it shouldn’t be one or the other, emotional intelligence can often be seen as not as important. But when you’re working to build company culture, it can sometimes mean the difference between thriving and surviving. For Connie Hess, Partner and General Manager at Valley Engineering, understanding and adapting to employee needs is one of the most important things a company should do

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101 results

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