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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

12:11

My 3 Favorite Interview Questions

Keep What You Earn ·

2025/01/22

Don't miss these three must-ask interview questions that can save you from costly hiring mistakes. Learn the importance of understanding a candidate’s strengths and weaknesses, gathering insights from their past feedback, and recognizing their core values to ensure a great fit for your team. Whether you’re new to interviewing or looking to refine your hiring process, this episode offers actionable tips to help you discover the ideal candidates for your business. What You'll hear in this

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08:53

Best Practices to Control Employee Spending

Keep What You Earn ·

2025/01/15

I'm diving into an important topic for all business owners: managing employee expenses. Whether your employees are current expense-makers or you're anticipating future growth, it's crucial to establish clear policies now. I'll share practical tips on defining reimbursable costs, setting spending limits, and creating a seamless expense reimbursement process. Ensuring these guidelines are in place early is key to preventing financial leakage and maintaining a healthy cash flow. Join me as I

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13:25

Must-haves for an Investor Pitch Deck

Keep What You Earn ·

2025/01/13

Raising capital for your business? Drawing from my experiences with various business owners, I highlight effective strategies and common pitfalls when approaching investors. I emphasize the importance of presenting a clear value proposition, backed by solid market data and realistic financial projections. Learn how to target investors who resonate with your mission, showcase your business's unique position in the market, and understand the significance of your team structure and compensation

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11:30

Should I Be a C Corp or S Corp?

Keep What You Earn ·

2025/01/10

Many business owners are overwhelmed by the current marketing hype around S corporations, and it can be confusing to cut through the noise. I explain why, in certain cases, staying with a C corporation might be more beneficial. I also highlight key tax differences between the two corporate structures. From understanding flat corporate tax rates to the implications of double taxation, I break down the essential elements you need to consider. It's crucial to make an informed decision based on your

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40:49

How Courtney Tarrant Built a Profitable Agency...

Keep What You Earn ·

2025/01/08

In this engaging episode, we sit down with Courtney Tarrant, the COO and owner of The Ad Girls, a female-focused Facebook and Instagram advertising agency. Courtney shares her journey of building a thriving business that has generated over $40 million in revenue for clients through a unique messaging-first methodology. We dive deep into her focus on maintaining consistent profitability with 35-40 percent margins and explore how her non-traditional approach has set her agency apart in the

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17:14

When to Get a Business Valuation Done

Keep What You Earn ·

2025/01/06

Today we're taking a deep dive into the fascinating world of business valuations. Having studied this intricate subject over the past year, I am excited to demystify the process for you, explaining it through the lens of a CFO. From selling your business to buying out a partner or navigating estate planning, understanding business valuations is key. I'll share practical scenarios and valuable insights on how to maximize your business's worth, prepare for strategic planning, and

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29:07

2024 Top Guest Replay - How Kat Norton (Miss Excel)...

Keep What You Earn ·

2025/01/03

In today's episode, we're excited to bring you a top guest replay from 2024 that shines a spotlight on the incredible journey of Kat Norton, also known as Miss Excel. Joined by your host, Shannon Weinstein, Kat takes us through her inspiring transition from corporate life to building a seven-figure business without even starting with funnels. Together, they explore how Kat's unique blend of creativity, authenticity, and intuition led her to identify untapped opportunities in the world of

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25:15

2024 Top Guest Replay - Roth vs. Traditional - Which...

Keep What You Earn ·

2025/01/02

Today, we're diving into one of our top guest episodes of 2024, featuring financial planner Sean Mullaney. Sean brings expert insights on the often debated topic of Roth versus Traditional retirement accounts, particularly tailored for small business owners looking to optimize their retirement savings. We'll break down the core differences, and Sean will share why both account types have their merits and strategic advantages. Whether you're a Roth advocate, a Traditional enthusiast, or somewhere in

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32:53

2024 Top Guest Replay - Why Sales is a...

Keep What You Earn ·

2025/01/01

This episode features a powerful replay conversation from 2024 with Ro Shah, a sales coach for women in finance. Ro shares her expertise on why sales is a key wealth-building tool, addressing common challenges like imposter syndrome, undervaluation, and over-reliance on referrals. Listeners will learn about proactive client engagement, the significance of mentorship, and effective lead generation strategies. Ro's journey from a quarter-life crisis at 23 to becoming a renowned sales mentor

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42:43

2024 Top Guest Replay - Integrating AI Into Your Team...

Keep What You Earn ·

2024/12/31

In this episode, Shannon talks with Mike Abramowitz, an expert with over 20 years' experience and author of nine self-help books, about integrating AI into business processes. They discuss the hurdles of delegation, valuing tasks, and optimizing teams using systems like AI. Drawing parallels to McDonald’s streamlined operations, Mike highlights the 10-80-10 strategy, blending human effort and AI efficiency while keeping authenticity intact. Listeners will hear practical examples and

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41:28

2024 Top Guest Replay - Organic Social Media Growth...

Keep What You Earn ·

2024/12/30

In this special replay of a top guest episode from 2024, Shannon welcomes Jess Glazer DeRose to discuss organic social media growth. They explore moving from initial failures to seven-figure success by embracing learning, iteration, and authenticity. Listeners will gain practical tips for selecting the right social media platforms, experimenting with diverse content types, and staying true to their personal brand. Jess also promotes her upcoming free virtual event, the Digital Business

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52:02

Shannon's Appearance on "The Unapologetic...

Keep What You Earn ·

2024/12/27

Today, Shannon shares her appearance on The Unapologetic Entrepreneur with Amanda McKinney. This episode dives into effective and efficient content creation strategies that help capture and expand creative ideas without the overwhelm. Listeners will hear Shannon discuss her unique approaches, such as "lazy content efficiency," capturing spontaneous thoughts for social media, and differentiating between content creation and production. The episode also covers the significance of

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20:06

Key Advice for Starting a Partnership

Keep What You Earn ·

2024/12/19

In this episode, Shannon explores the complexities and challenges of business partnerships. She explains essential concepts like aligning equity with effort, guaranteed payments, and the importance of complementary skill sets. Shannon also discusses alternative business models to avoid common pitfalls, aiming to keep business relationships more professional and less conflict-prone. Whether you're considering a partnership or are already in one, this episode offers valuable insights for

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09:59

Why I’m Not Investing in a Mastermind This Year

Keep What You Earn ·

2024/12/18

In today's episode, Shannon shares why she's made the unconventional decision to not invest in a mastermind or coaching community for 2025. Instead, Shannon is turning her focus inward, prioritizing the growth and development of her team. She reflects on the valuable lessons learned from past masterminds and how bringing her team along on this journey is more crucial than ever. Shannon also reveals her exciting plans for the first-ever company off-site, emphasizing the importance of connecting and

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19:15

The Five Steps to Selling Your Business

Keep What You Earn ·

2024/12/13

In today's episode Shannon offers invaluable guidance for entrepreneurs contemplating an exit strategy. Shannon breaks down the comprehensive process of selling a business into five essential steps—from clarifying goals and obtaining a valuation, to optimizing operations, understanding risk management, identifying the right buyer, and mastering the art of negotiation. Whether listeners are looking to sell their company, scale it, or buy out a partner, this episode provides actionable insights and

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42:43

Shannon on "CEO Glow Show" with Sheila Bella

Keep What You Earn ·

2024/12/11

Welcome to a special replay episode of Keep What You Earn! Today, we’re thrilled to share an engaging conversation from the CEO Glow Show, where our very own Shannon Weinstein joins host Sheila Bella for an eye-opening discussion. Titled "Shannon on CEO Glow Show with Sheila Bella Final," this episode features Shannon’s personal journey and her expert insights on financial empowerment for entrepreneurs. Sheila dives into Shannon’s strategies for overcoming financial intimidation, unpacking the true

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16:31

Hiring Contractors vs. Employees - Pros and Cons

Keep What You Earn ·

2024/12/06

In today's episode, Shannon delves into a crucial topic for any business owner: hiring contractors versus employees. She shares her personal journey of expanding her team from contractors to W2 employees and breaks down the pros and cons of each option. Whether listeners are planning to hire in the near future or are just curious about the differences, this episode provides valuable insights to help make informed decisions. So, if listeners are ready to discover the best hiring strategy for their

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12:24

Managing Business Travel Expenses Made Easy

Keep What You Earn ·

2024/12/05

In this episode, Shannon tackles the often overwhelming task of managing business travel expenses. Shannon, known for her mission to simplify money matters and empower listeners through knowledge, dives deep into practical strategies for keeping travel expenses under control. From tracking countless receipts to disputing charges and ensuring compliance with tax regulations, business travel can be a cumbersome process. No worries, though; Shannon explores effective methods like utilizing GSA per

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12:52

The Most Valuable Currency to an Entrepreneur

Keep What You Earn ·

2024/12/04

Today, Shannon explores the transformative power of relationships in business. Fresh from her inspiring trip to Laguna Beach, Shannon shares insights gained from interactions with notable entrepreneurs like Jeff Fenster and David Norrie. Listeners will learn about the concept of relationship capital and its significance, along with practical advice on authentically connecting with others and the importance of making deposits and withdrawals in one’s professional network. The episode also delves

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41:15

How to Turn Stolen Underpants into Profit with TJ...

Keep What You Earn ·

2024/12/03

In this episode, we chat with TJ Slattery, founder of Crowsnest Consulting. Together, we dive into the essentials of scaling your business wisely, highlighting thoughtful analysis, organizational changes, and delegation. Using the "underpants gnomes" analogy, we explain the risks of missing crucial planning steps. TJ also breaks down the importance of pro forma financial forecasts and their operational impacts. Tune in for actionable insights and real-world advice to help align your business

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