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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

47:19

489. Beyond Mentorship - How to Sponsor Success

The Brainy Business | Understanding the Psychology of... ·

2025/04/17

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively creating opportunities for others. Melina and Rosalind dive into the dynamics of power and status within organizations, discussing how social hierarchies

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53:08

488. The Art of Getting Along

The Brainy Business | Understanding the Psychology of... ·

2025/04/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the most difficult colleagues. Melina and Amy discuss the importance of emotional intelligence and the skills necessary to foster better relationships in the

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42:03

487. What We Value

The Brainy Business | Understanding the Psychology of... ·

2025/04/10

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior change and persuasion, shares her extensive research on how our brains calculate value and make decisions. She discusses the interplay between

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48:49

486. Making It Easy: The Art of Seamless Sales

The Brainy Business | Understanding the Psychology of... ·

2025/04/08

In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process. Together, Melina and Nikki discuss the importance of clarity in messaging and the impact of small adjustments in communication. They explore common

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46:00

485. The Social Art of Influence

The Brainy Business | Understanding the Psychology of... ·

2025/04/03

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life. Mikael, a professor of sociology at Lund University, shares his expertise on the four categories of framing: texture, temperature, position, and size. He explains how these elements can be strategically used to

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28:58

484. The Psychology of Pricing: Framing with Numbers

The Brainy Business | Understanding the Psychology of... ·

2025/04/01

In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentation of numerical information can significantly influence decision-making and consumer behavior. Melina emphasizes that the way numbers are framed can be more impactful than the numbers themselves, particularly through the lens of loss aversion and familiarity. Listeners will learn how to unlock the power of numbers by testing different frames in their

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47:11

483. Unlocking the Laws of Connection

The Brainy Business | Understanding the Psychology of... ·

2025/03/27

In this episode of The Brainy Business podcast, Melina Palmer welcomes David Robson, author of the highly anticipated book, The Laws of Connection. With a background as an award-winning science writer, David shares insights into the science of building strong social networks and the essential role connections play in our lives and businesses. Drawing on extensive research, he reveals the psychological principles that can transform our interactions and help us forge deeper relationships. Melina and

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34:12

482. The Power of Unity in Persuasion

The Brainy Business | Understanding the Psychology of... ·

2025/03/25

In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convincing a family member to change their behavior. Through real-life examples and insights from her upcoming book, she illustrates how unity can be a game

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47:28

481. The Consumer Insights Revolution

The Brainy Business | Understanding the Psychology of... ·

2025/03/20

In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in organizations. Melina and Steve explore the challenges companies face in understanding consumer behavior and the high failure rates of new product

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39:27

480. Marketing to Mindstates

The Brainy Business | Understanding the Psychology of... ·

2025/03/18

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to discuss the powerful marketing concepts. Drawing from his extensive experience in behavioral science and marketing, Will shares insights from his bestselling book, Marketing to Mindstates, and explains how understanding consumer psychology can transform marketing strategies. Melina and Will discuss the importance of clarity in messaging, exploring the distinction between

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40:19

479. The Housefly Effect: Small Changes, Big Impact

The Brainy Business | Understanding the Psychology of... ·

2025/03/13

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a fly that suddenly demands your attention. Eva, a behavioral economist and founder of Behavioral Insights Netherlands, shares her expertise on applying

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49:49

478. The Power of Choice Architecture in Behavior Change

The Brainy Business | Understanding the Psychology of... ·

2025/03/12

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Eric Johnson, a leading expert in choice architecture and behavioral decision-making. They explore the critical elements of choice and how the way options are presented can significantly influence decision outcomes. Eric, a faculty member at Columbia Business School and director of the Center for Decision Sciences, shares insights from his extensive research, including the implications of

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52:55

477. The Financial Value of Gender Diversity in Business

The Brainy Business | Understanding the Psychology of... ·

2025/03/06

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. David Daniels, a Presidential Young Professor at NUS Business School, as they dive into groundbreaking research on the value of gender diversity in companies. David discusses his extensive work that quantifies the impact of workforce gender diversity on company performance, revealing that a mere 1% increase in gender diversity can lead to significant financial gains—up to $152 million for tech companies and $18.7 million

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27:01

476. Setting Up Experiments for Your Business

The Brainy Business | Understanding the Psychology of... ·

2025/03/04

In this episode of The Brainy Business podcast, Melina Palmer dives into the essential topic of setting up experiments in your business. While many organizations may shy away from testing due to intimidation or lack of experience, Melina shares her top tips to make experimentation accessible and effective. Drawing from her own academic and professional journey, she emphasizes the importance of small, focused tests that can yield significant insights without overwhelming your resources. Listeners

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48:14

475. Embrace Your Mortality

The Brainy Business | Understanding the Psychology of... ·

2025/02/27

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Burkeman, author of the New York Times bestseller 4000 Weeks: Time Management for Mortals and the newly released Meditations for Mortals. Oliver shares his insights on embracing the finite nature of life and how recognizing our limitations can lead to a more fulfilling existence. Throughout the conversation, Oliver and Melina explore the themes of productivity, time management, and the pursuit of happiness. They discuss

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31:32

474. The Art of Brainy Goals

The Brainy Business | Understanding the Psychology of... ·

2025/02/25

In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of setting and achieving goals. As the new year resolutions may start to fade, this episode offers a timely reminder and practical guidance to re-energize your goal-setting process. Originally aired in October 2019, the episode provides insights into setting "brainy goals" and the steps necessary to not only achieve but exceed them. Melina outlines three essential tips for setting and achieving brainy goals:

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48:07

473. The Five Talents That Really Matter

The Brainy Business | Understanding the Psychology of... ·

2025/02/20

In this episode of The Brainy Business podcast, Melina Palmer is joined by Barry Conchie and Sarah Dalton, co-authors of The Five Talents that Really Matter. Barry and Sarah share their extensive research on leadership effectiveness, revealing the five key talents that drive extraordinary performance. Their work, based on studying over 58,000 executive leaders, aims to dispel the myths in leadership literature by focusing on traits that truly predict high performance. Barry and Sarah share the

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47:10

472. Achieving Hyper Performance

The Brainy Business | Understanding the Psychology of... ·

2025/02/18

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Agnis Stibe, a renowned expert in behavioral economics and transformation design, to explore the concept of hyper performance. Agnis shares insights from his work, including his involvement with the innovative company, The Littery, which uses behavioral economics to turn litter into lottery tickets, and discusses the Stibe Method for achieving hyper performance by removing psychological obstacles to success. Melina and

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53:21

471. Lead Bigger

The Brainy Business | Understanding the Psychology of... ·

2025/02/13

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ann Chow, the former CEO of AT&T Business, for an insightful discussion on what it means to "lead bigger" and how to incorporate inclusive leadership in today's evolving work environment. Ann, who made history as AT&T's first woman of color to hold the CEO position, shares her experiences and the lessons she learned throughout her 30-year career in telecommunications and technology. Ann delves into the importance of

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34:44

470. Unlocking the Power of Vulnerability Loops

The Brainy Business | Understanding the Psychology of... ·

2025/02/11

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of vulnerability loops, exploring how this powerful tool can enhance trust and foster deeper connections within teams and organizations. Originally aired in October 2022, this refreshed episode highlights the importance of embracing vulnerability as a means to build genuine relationships, featuring insights from John Levy and other thought leaders. Melina discusses how vulnerability, often seen as a weakness, can

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549 results

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